Somia Farid Silber in October stepped into the top spot at Edible. At just 31 years old, she’s now leading the parent company of Edible Arrangements, a business her father, Tariq Farid, began when she was 6 years old. After serving as president for the past two years, she’s now on a mission to continue redefining Edible as a top-tier hybrid retail experience. She has big plans to target a coming generation of consumers and grow Edible’s market present through a variety of ways. She joins QSR editorial director Danny Klein to discuss the journey and what’s ahead for the category pioneer.
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