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July 28, 2025 32 mins

On this episode, we explore how to alleviate cost pressures in customer experience — and unlock the potential for CX to drive business growth.

CX leaders face several competing pressures: budget constraints, the need to demonstrate ROI and rising customer expectations. Our expert guests provide practical, actionable insights on creating value-driven customer experiences that reduce costs, improve service quality and connect to measurable business outcomes.

Listen for the compelling perspectives of Adrian Swinscoe, author of Punk CX and Punk XL, customer experience advisor and workshop facilitator, and Jelena Bajic, global vice president, customer experience operations and transformation at TELUS Digital.

Show notes

Tune in to Adrian's show, Punk CX, for more conversations about customer experience.

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