Virtuous 2025 Benchmark Report

Do you know the 7 key donor performance metrics that drive organizational fundraising success in your nonprofit?  My friends Gabe Cooper and Carly Berna from Virtuous help us dig into those KPI trends in this conversation about the Virtuous 2025 Nonprofit Benchmarking Report. Some of the insights we cover in this conversation include: The importance of donor retention, and the key difference between overall retention and net donor retention Challenges facing the nonprofit sector, and how doubling down on relationship, personalization, and automation can help offset some of those challenges Why you have to start leveraging data and automation (including […]

Chapters

• (00:00:00) - The Rainmaker Fundraising Podcast
• (00:01:21) - Virtuous's 2025 Nonprofit Benchmarking Report
• (00:02:17) - The 7 KPIs that Matter The Most to Driving Revenue Growth
• (00:03:49) - Donor Experience: Days Between First and Second Gifts
• (00:06:46) - Donor Welcome Series
• (00:08:31) - The decline of the everyday donor
• (00:12:12) - The Future of Fundraising: Data Literacy
• (00:16:13) - Will AI Change the Way Nonprofits Raise Money?
• (00:19:23) - Mid- and Major Donors
• (00:25:48) - Mid-level Donors: The Middle Child
• (00:27:11) - Donor Outreach
• (00:30:23) - Nonprofit Giving: Average Gift Increases
• (00:33:22) - Are You More Likely to Give Online?
• (00:34:41) - Nonprofit Giving: New Donor Acquisition
• (00:37:43) - Donors' Long Term Value
• (00:39:30) - Ask Again: How to Ask the Donor
• (00:42:07) - Virtuous Nonprofit Data 2017: Most Encouraged
• (00:45:09) - Top Nonprofit Executives Discuss the Benchmark Report
• (00:45:54) - A Few More Favors For You