REady2Scale - Real Estate Investing

Welcome to Season 7 of REady2Scale, the go-to podcast for real estate investors, with a special emphasis on multifamily investing. In this podcast, we explore the dynamic landscape of various investment strategies, from real estate to farmland and more, offering you insights, strategies, and stories to enhance your agility and foresight in the market. Each episode is designed to empower you, whether you're a seasoned investor or just starting out. From analyzing market shifts to uncovering investment opportunities, and from risk management to portfolio diversification, we cover a spectrum of topics that resonate with anyone keen on building wealth through smart investing. Tune in to transform your approach to investing and start moving with the market, not against it. REady2Scale is sponsored by Blue Lake Capital. To learn more and join us in our multifamily investments, visit: www.bluelake-capital.com. *𝘉𝘭𝘶𝘦 𝘓𝘢𝘬𝘦 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘳𝘦 𝘰𝘱𝘦𝘯 𝘵𝘰 𝘢𝘤𝘤𝘳𝘦𝘥𝘪𝘵𝘦𝘥 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳𝘴 𝘰𝘯𝘭𝘺. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘯𝘰𝘵 𝘢𝘯 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘵𝘰 𝘴𝘦𝘭𝘭 𝘢 𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺 𝘰𝘳 𝘢 𝘴𝘰𝘭𝘪𝘤𝘪𝘵𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘴𝘦𝘭𝘭 𝘢 𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺. 𝘗𝘭𝘦𝘢𝘴𝘦 𝘤𝘰𝘯𝘴𝘶𝘭𝘵 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘊𝘗𝘈, 𝘢𝘵𝘵𝘰𝘳𝘯𝘦𝘺, 𝘢𝘯𝘥/𝘰𝘳 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘴𝘰𝘳 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘶𝘪𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘰𝘧 𝘢𝘯 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘣𝘺 𝘺𝘰𝘶.

Episodes

Season Wrap-Up: Insights That Mattered Most

November 5, 2025 • 7 mins

What can the most popular episodes of this season teach us about thriving in today’s market? In this season’s wrap-up of REady2Scale, host Jeannette Friedrich revisits the top three most downloaded episodes, revealing the themes that resonated most with investors and the lessons they point to for the road ahead. From market resilience to innovation and wealth preservation, this episode distills what stood out most and why it matte...

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Finding Value In Shifting Real Estate Markets

October 29, 2025 • 28 mins

Are today’s market shifts creating real estate opportunities, or is caution still warranted? In this episode of REady2Scale, Jeannette Friedrich sits down with Aaron Greeno, founder and managing partner at Arselle Investments, to explore the evolving landscape of real estate investing. Key Takeaways: - Aaron explains why he launched Arselle Investments now and how his experience informs the firm’s approach. - Insight into how...

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Lessons from Alibaba, Meta, and PE Ops

October 22, 2025 • 28 mins

Can You Really Spot a Great Company Before Everyone Else Does? In this episode of REady2Scale, Jeannette Friedrich sits down with Lee McCabe, Partner at Claymore Partners and former executive at Meta, Alibaba, and Expedia. With deep experience in both technology and private equity, Lee shares how to uncover high-potential companies, particularly those hiding in “boring” sectors, by focusing on digital transformation, data-driven op...

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Building Smarter: How AI Is Changing Real Estate Lending

October 15, 2025 • 26 mins

Can AI Really Transform Real Estate Lending? Artificial intelligence is rapidly changing the way industries operate, and real estate is no exception. In this episode, host Jeannette Friedrich speaks with TJ Burns, Partner at Xiidra Lending and Founder of Burns Capital Partners, about how AI is beginning to reshape fix and flip lending, underwriting, and investor relations. TJ shares his remarkable “wallet story,” and explains how ...

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The Surprising Data Points Impacting Housing Affordability

October 8, 2025 • 48 mins

What’s Really Driving America’s Housing Affordability Crisis? Why are homes and rentals increasingly out of reach, even as incomes and construction evolve? In this episode of REady2Scale, host Jeannette Friedrich speaks with Dr. Richard Green, Chair of the USC Smith Department of Real Estate Development and a leading housing economist, to unpack the data and social forces shaping today’s affordability crisis. Key Takeaways: - Ho...

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From $50M Loss to Recovery: Lessons for Today’s Investors

October 1, 2025 • 33 mins

What happens when the real estate market turns against you? In this episode, Jeanette Friedrich sits down with veteran investor Rod Khleif to talk about the hard truths of multifamily investing, the risks that can wipe out even experienced operators, and the mindset needed to recover from major setbacks. Drawing from Rod’s personal story of losing $50 million in 2008 and rebuilding his career, this discussion shines a light on what...

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How Does Bitcoin Work? (And Why It Matters in Real Estate)

September 30, 2025 • 9 mins

RERUN: What Does Bitcoin Have to Do with Real Estate? More Than You Think. Can a decentralized digital currency reshape one of the oldest industries in the world? In this episode, Jeannette Friedrich breaks down what Bitcoin really is, how blockchain works, and why real estate investors should be paying close attention. Whether you're new to cryptocurrency or just curious how it intersects with real estate, this episode simplifies...

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Rate Cut Readiness for Multifamily Investors

September 24, 2025 • 29 mins

Is a 25-basis-point rate cut enough to move the needle for real estate investors? In this episode, Ellie Perlman goes beyond the headlines to explore what the Fed’s recent decision could mean for multifamily investing and family office strategies. From market sentiment to underwriting shifts, she outlines the key dynamics that investors should be tracking in today’s environment. Key Takeaways: - What the rate cut signals to invest...

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Which Investments Are Best in a Recession? ep. 444

September 23, 2025 • 7 mins

Is Cash Really Safe in a Recession? The Case for Multifamily Investing With growing concerns about a potential recession, many investors are wondering how to protect their capital. Is cash really the safest option, or is there a better way to hedge against inflation and economic uncertainty? In this episode, we break down why multifamily real estate stands out as a resilient investment in turbulent times. Key Takeaways: - Why Dem...

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Underwriting Uncovered: What Every Passive Investor Should Know

September 17, 2025 • 32 mins

What does it really take to underwrite a multifamily deal, and how can passive investors use underwriting knowledge to sharpen their due diligence? In this episode, Jeannette Friedrich sits down with Jason Williams, Chief Underwriting Officer at Ironclad Underwriting and co-founder of The Academy Presents, to unpack how underwriting works, what red flags to watch for, and how investors can make smarter decisions. Key Takeaways: ...

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How the Rich Make Investments With Recession Uncertainty

September 16, 2025 • 8 mins

How do disciplined investors keep moving forward when everyone is talking about recession? In this episode, Jeannette Friedrich breaks down the five principles she has observed among both high-profile and everyday investors that allow them to make confident investment decisions despite uncertainty. If you are wondering how to stay focused on your financial goals when the economy feels unpredictable, this conversation provides clear...

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Data Centers, Multifamily, The Fed, & Asset Values (Oh My)

September 10, 2025 • 46 mins

In this episode of REady2Scale, Jeannette Friedrich sits down with Norm Miller, Vice President of the Hoyt Institute of Real Estate, seasoned researcher, and long-time advisor in real estate analytics and technology. With over four decades of experience, Norm shares practical lessons on spotting opportunity in every stage of the cycle, navigating today’s uncertainties, and understanding where the next decade’s investment potential ...

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5 Ways LPs Protect Their Real Estate Investments

September 9, 2025 • 9 mins

What is the best way for limited partners (LPs) to protect themselves when investing in real estate? In this episode, Jeannette Friedrich explores five of the most common structures investors use, each with different implications for liability, taxes, and legacy planning. Whether you are new to multifamily investing or looking to refine your approach, this discussion outlines the key trade-offs to consider so your investments align...

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Weeds in The Garden: How to Spot and Remove Risk from Your Portfolio

September 2, 2025 • 5 mins

Just like weeds can overtake a thriving garden, hidden risks can creep into your real estate portfolio and compromise everything you’ve built. In this episode of REady2Scale, Jeannette Friedrich draws a powerful analogy between gardens and portfolios to highlight how “weeds” or overlooked risks can creep in and compromise performance. She walks through five key portfolio risks investors need to identify early and manage effectively...

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Why 92% of Brokers Fail (And What Investors Should Learn From It)

August 27, 2025 • 31 mins

What does it really take to build a business that lasts, whether in real estate or any other industry? In this episode, Joe Killinger, Founder of Pono Asset Management and Partner at Commercial Brokers International, shares the frameworks, lessons, and mindset shifts that helped him grow multiple companies to multi-million-dollar revenues in record time. From the discipline of daily consistency to the importance of relationship-dri...

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Will The Fed Lowering Rates Really Matter?

August 26, 2025 • 5 mins

Will a Fed rate cut really make a difference? There is a lot of noise right now about whether the Federal Reserve will cut rates by 25, 50, or even more basis points. But the real question is not just if they cut, it is why they are cutting and how markets will interpret it. In this episode, Jeannette Friedrich breaks down what a rate cut actually means, which parts of the economy it touches, and where the real impact may (or may n...

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Why More Housing Supply Isn’t as Simple as It Sounds

August 20, 2025 • 38 mins

Why does affordable housing remain one of the most persistent challenges in real estate? In this episode, Jeannette Friedrich sits down with Bo Diamond, Co-Founder and Managing Partner of Caisson Capital Partners, to unpack the realities of attainable housing, the complexities of municipal politics, and how investors can balance returns with social responsibility. Drawing on his experience serving on a local housing crisis task for...

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Real Estate vs Stock Market Vocabulary - How to Strategize Across Assets

August 19, 2025 • 11 mins

Owning a stock and owning real estate both give you equity, but they do not mean the same thing. In this episode, Jeannette Friedrich explores the key terms that define each asset class and explains why thinking like an owner makes all the difference. Key Takeaways: - Asset vs. Security: Why real estate investors think like owners, while stock investors hold securities with little direct influence. - Cash Flow vs. Dividends: H...

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Lessons from Alibaba, Meta, and PE Ops

August 13, 2025 • 28 mins

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How Investors Use Migration Data (Without Getting Misled), ep. 484

August 12, 2025 • 6 mins

Are you using popular migration reports to guide your multifamily investments? You might be relying on the wrong signals. In this episode, Jeannette Friedrich breaks down why the U-Haul data, while eye-catching, can be dangerously misleading if taken at face value. She reveals the common pitfalls investors fall into when interpreting these trends, and how to analyse migration data in a way that supports sound multifamily investment...

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REady2Scale - Real Estate Investing

Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Season Wrap-Up: Insights That Mattered Most

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}Finding Value In Shifting Real Estate Markets

Lessons from Alibaba, Meta, and PE Ops

Building Smarter: How AI Is Changing Real Estate Lending

The Surprising Data Points Impacting Housing Affordability

From $50M Loss to Recovery: Lessons for Today’s Investors

How Does Bitcoin Work? (And Why It Matters in Real Estate)

Rate Cut Readiness for Multifamily Investors

Which Investments Are Best in a Recession? ep. 444

Underwriting Uncovered: What Every Passive Investor Should Know

How the Rich Make Investments With Recession Uncertainty

Data Centers, Multifamily, The Fed, & Asset Values (Oh My)

5 Ways LPs Protect Their Real Estate Investments

Weeds in The Garden: How to Spot and Remove Risk from Your Portfolio

Why 92% of Brokers Fail (And What Investors Should Learn From It)

Will The Fed Lowering Rates Really Matter?

Why More Housing Supply Isn’t as Simple as It Sounds

Real Estate vs Stock Market Vocabulary - How to Strategize Across Assets

Lessons from Alibaba, Meta, and PE Ops

How Investors Use Migration Data (Without Getting Misled), ep. 484

Popular Podcasts

Season Wrap-Up: Insights That Mattered Most

Finding Value In Shifting Real Estate Markets