REady2Scale - Real Estate Investing

Welcome to Season 7 of REady2Scale, the go-to podcast for real estate investors, with a special emphasis on multifamily investing. In this podcast, we explore the dynamic landscape of various investment strategies, from real estate to farmland and more, offering you insights, strategies, and stories to enhance your agility and foresight in the market. Each episode is designed to empower you, whether you're a seasoned investor or just starting out. From analyzing market shifts to uncovering investment opportunities, and from risk management to portfolio diversification, we cover a spectrum of topics that resonate with anyone keen on building wealth through smart investing. Tune in to transform your approach to investing and start moving with the market, not against it. REady2Scale is sponsored by Blue Lake Capital. To learn more and join us in our multifamily investments, visit: www.bluelake-capital.com. *𝘉𝘭𝘶𝘦 𝘓𝘢𝘬𝘦 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘳𝘦 𝘰𝘱𝘦𝘯 𝘵𝘰 𝘢𝘤𝘤𝘳𝘦𝘥𝘪𝘵𝘦𝘥 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳𝘴 𝘰𝘯𝘭𝘺. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘯𝘰𝘵 𝘢𝘯 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘵𝘰 𝘴𝘦𝘭𝘭 𝘢 𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺 𝘰𝘳 𝘢 𝘴𝘰𝘭𝘪𝘤𝘪𝘵𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘴𝘦𝘭𝘭 𝘢 𝘴𝘦𝘤𝘶𝘳𝘪𝘵𝘺. 𝘗𝘭𝘦𝘢𝘴𝘦 𝘤𝘰𝘯𝘴𝘶𝘭𝘵 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶𝘳 𝘊𝘗𝘈, 𝘢𝘵𝘵𝘰𝘳𝘯𝘦𝘺, 𝘢𝘯𝘥/𝘰𝘳 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘴𝘰𝘳 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘶𝘪𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘰𝘧 𝘢𝘯 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘣𝘺 𝘺𝘰𝘶.

Episodes

Is Preferred Equity Worth It? Understanding the Upsides and Downsides

July 8, 2025 • 7 mins

Is Preferred Equity Worth It? Understanding the Upsides and Downsides As the market evolves and new deal structures gain traction, more investors are being offered alternative positions in real estate deals. One of the most talked-about today is preferred equity. But how does it actually work, and what should you be weighing before committing capital? In this episode of REady2Scale, Jeannette Friedrich, Director of Investor Relat...

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Balancing Profit & People (Inside Multifamily Asset Management)

July 2, 2025 • 24 mins

What if managing a 300-unit apartment complex was more like running a multimillion dollar business than simply collecting rent? In this episode of REady2Scale, Jeannette Friedrich is joined by Kayla Maack, Senior Asset Manager at Blue Lake Capital, to unpack the reality behind asset management in multifamily real estate. From fostering resident relationships to avoiding costly renovation pitfalls, Kayla brings a wealth of experien...

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How to Understand Insurance in Multifamily Strategy

July 1, 2025 • 5 mins

Is insurance the hidden reason multifamily deals no longer pencil like they used to? In this episode, Jeannette Friedrich, Director of Investor Relations at Blue Lake Capital, breaks down how a global phenomenon called reinsurance is driving up insurance costs across the U.S. and eroding investor returns. What used to be a manageable line item has now doubled or tripled in some markets, threatening the viability of deals, especiall...

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Retail Real Estate (Still Worth It?)

June 25, 2025 • 32 mins

What if the retail apocalypse was just bad PR? In this episode of REady2Scale, we dive into the misunderstood world of retail and mixed-use real estate with Babak Ziai, founder of BrandView Inc. With over $2.5B in transactions and decades of experience transforming overlooked properties, Babak offers a grounded, data-informed perspective on where the real opportunities lie in today’s evolving retail landscape. If you’ve ever writte...

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The 3 Layer Wealth Defense Strategy

June 24, 2025 • 5 mins

If the market dropped 30%, would your legacy be at risk? Wealth that lasts doesn't just grow. It defends. In this episode, Jeannette Friedrich, Director of Investor Relations at Blue Lake Capital, shares the exact three-layer strategy she has seen high-net-worth investors use to preserve their wealth, and now teaches within her own family. This approach helps you navigate uncertainty, avoid forced decisions, and remain flexible in ...

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What Changed (And What Didn't) in CRE?

June 18, 2025 • 39 mins

What changed, what didn’t, and what does it all mean for investors today? Twelve months ago, Paul Fiorilla of Yardi Matrix shared a cautiously optimistic outlook on multifamily real estate despite rising interest rates. Now, in June 2025, he returns to assess how that outlook held up. In this episode, Paul and host Jeannette Friedrich take a data-driven look at the key shifts in market fundamentals, capital flows, rent dynamics, an...

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Immigration & Investment: 5 Countries Quietly Shaping U.S. Real Estate in 2025

June 17, 2025 • 9 mins

When you hear “immigration,” do you think of people or capital? In this episode, Jeannette Friedrich breaks down a lesser-known but highly influential trend: the flow of global wealth into U.S. real estate. From institutional investors to high-net-worth families, five countries are significantly shaping U.S. property markets through strategic investments. This episode offers a data-backed breakdown of who is investing, where, and w...

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What the Great Depression Teaches Us About Today’s Market (with Adam Gower)

June 11, 2025 • 38 mins

Are we heading toward a global correction, or just caught in fear?With uncertainty dominating today’s headlines, it is natural to look for historical patterns that help make sense of what is next. In this episode, Dr. Adam Gower, founder of GowerCrowd and a seasoned real estate capital advisor, unpacks the financial lessons he uncovered from studying the Great Depression and how they apply to navigating today’s volatile market. Fro...

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Is It Time to Reenter the Multifamily Market?

June 10, 2025 • 5 mins

Is it finally time to step off the sidelines and re-enter the multifamily market?If you've been waiting for clarity before making your next move in real estate, this episode breaks down critical data points from Blue Lake Capital’s H2 2025 Multifamily Outlook. Jeannette Friedrich, Director of Investor Relations, walks through key trends that suggest the market may be entering a window of opportunity, especially for those focused on...

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Lessons to Learn from a $28B Real Estate Empire

June 4, 2025 • 44 mins

What can a retired real estate mogul with $28 billion in AUM teach us about building enduring wealth, navigating downturns, and staying relevant in a digital world? In this episode of REady2Scale, we sit down with John S. Pennington, Jr., co-founder of Bridge Investment Group, who led the firm from its inception through an IPO and managed over 100 funds before retiring in 2021. He shares the hard-earned lessons of building a real ...

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Tax Loss Harvesting 2.0 (for Real Estate Investors)

May 28, 2025 • 24 mins

What does it really take to manage $10M+ in today’s uncertain environment? In this episode, Jeannette Friedrich is joined by Samuel Harnish, founder of Quantitative Financial Strategies and former investment committee member of a billion-dollar multifamily office. With deep insight into both institutional investment research and personal wealth advising, Samuel shares how high-net-worth individuals can optimize taxes, reduce public...

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5 Creative Ways to Create Additional Income with Real Estate

May 27, 2025 • 5 mins

Think rent is the only way to generate income from real estate? Think again. In this episode of REady2Scale, Jeannette Friedrich from Blue Lake Capital breaks down five practical, underutilized strategies that multifamily operators can deploy to unlock hidden revenue potential from their properties. Whether you're an operator, asset manager, or investor, this episode will help you rethink how to fully monetize your assets. Key T...

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What Is Quant Modeling? (And Why It Matters in CRE)

May 21, 2025 • 27 mins

What is quantitative modeling and what does it have to do with real estate investing? More than most people realize. In this episode, Jeannette Friedrich is joined by finance professor and former Federal Reserve fellow David Leather to break down the world of quantitative modeling - what it is, how it evolved, and why real estate investors should be paying closer attention to it in 2025 and beyond. From office-to-residential conver...

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What the US Credit Rating Means for Real Estate Investors

May 20, 2025 • 8 mins

What does a U.S. credit downgrade have to do with your real estate portfolio? More than you might think. When the most creditworthy borrower in the world gets downgraded, the ripple effects extend far beyond Washington and into real estate underwriting, debt markets, and investor strategy. In this episode, we unpack what the Moody’s downgrade means for real estate investors, and what to keep an eye on next. What You’ll Learn: ...

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What Institutional Investors Do Differently (And What You Can Copy)

May 14, 2025 • 34 mins

What can individual investors learn from the biggest players in real estate? In this episode of REady2Scale, we sit down with Geoffrey Dohrmann, founder and CEO of Institutional Real Estate, Inc., to unpack what separates institutional investors from the rest and how everyday investors can apply those same principles. With nearly four decades of experience analyzing real estate trends, Jeffrey shares key takeaways from the evolutio...

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Decluttering the Data: Q1's Top 3 Real Estate Markets

May 13, 2025 • 6 mins

Are market reports sending you mixed signals? Learn how to cut through the noise and identify the fundamentals that actually matter for real estate investing. In this episode of REady2Scale, Jeannette Friedrich, Director of Investor Relations at Blue Lake Capital, walks you through the pitfalls of relying on conflicting data when evaluating multifamily markets. Using real examples from recent rent growth and job growth reports, she...

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Current Realities and Future Prospects of AI

May 7, 2025 • 30 mins

Ready to unravel the mysteries of AI? Listen in as we explores the fascinating world of artificial intelligence. This episode delves into the impact of AI on real estate, from predictive analytics to the future of property management and will help you discover the implications for jobs, positive transformations in real estate investing, and the challenges we face at the intersection of AI, automation, and "if then" bots. Join th...

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Secrets of the Ultra Wealthy’s Investment Strategy

May 6, 2025 • 7 mins

How do billion‑dollar families still notch double‑digit gains when the broader market stalls? In this episode, Jeannette Friedrich unpacks the disciplined playbook of leading family offices and shows how individual investors can apply the same principles—without needing a nine‑figure balance sheet. Key takeaways The 7 strategic levers ultra‑wealthy investors pull to stay ahead of public markets Why a heavier tilt towa...

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Onshoring & Office Shakeups: How Tariffs are Impacting CRE

April 30, 2025 • 37 mins

Is America really bringing manufacturing back? And what does that mean for real estate investors? In this episode of REady2Scale, Jeannette Friedrich is joined by Patrick Sentner, Executive Vice President at Colliers and longtime expert in office and industrial real estate. Together, they unpack how reshoring, power constraints, tenant behavior, and capital markets are transforming industrial and office site selection in 2025. From...

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3 Under-the-Radar Multifamily Markets (And 2 to Stay Out of) ep. 456

April 29, 2025 • 6 mins

What if the best multifamily opportunities in 2025 aren’t in the usual places? While headlines continue to spotlight major metros, the most compelling investment stories might be unfolding in quieter corners of the country. In this episode, Jeannette Friedrich shares how to identify emerging markets using a data-driven approach and highlights three cities that are outperforming expectations across key fundamentals. In this episode...

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REady2Scale - Real Estate Investing

Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Is Preferred Equity Worth It? Understanding the Upsides and Downsides

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}Balancing Profit & People (Inside Multifamily Asset Management)

How to Understand Insurance in Multifamily Strategy

Retail Real Estate (Still Worth It?)

The 3 Layer Wealth Defense Strategy

What Changed (And What Didn't) in CRE?

Immigration & Investment: 5 Countries Quietly Shaping U.S. Real Estate in 2025

What the Great Depression Teaches Us About Today’s Market (with Adam Gower)

Is It Time to Reenter the Multifamily Market?

Lessons to Learn from a $28B Real Estate Empire

Tax Loss Harvesting 2.0 (for Real Estate Investors)

5 Creative Ways to Create Additional Income with Real Estate

What Is Quant Modeling? (And Why It Matters in CRE)

What the US Credit Rating Means for Real Estate Investors

What Institutional Investors Do Differently (And What You Can Copy)

Decluttering the Data: Q1's Top 3 Real Estate Markets

Current Realities and Future Prospects of AI

Secrets of the Ultra Wealthy’s Investment Strategy

Onshoring & Office Shakeups: How Tariffs are Impacting CRE

3 Under-the-Radar Multifamily Markets (And 2 to Stay Out of) ep. 456

Popular Podcasts

Is Preferred Equity Worth It? Understanding the Upsides and Downsides

Balancing Profit & People (Inside Multifamily Asset Management)