REady2Scale - Real Estate Investing

REady2Scale - Real Estate Investing

Welcome to Season 7 of REady2Scale, the go-to podcast for real estate investors, with a special emphasis on multifamily investing. In this podcast, we explore the dynamic landscape of various investment strategies, from real estate to farmland and more, offering you insights, strategies, and stories to enhance your agility and foresight in the market. Each episode is designed to empower you, whether you're a seasoned investor or just starting out. From analyzing market shifts to uncovering investment opportunities, and from risk management to portfolio diversification, we cover a spectrum of topics that resonate with anyone keen on building wealth through smart investing. Tune in to transform your approach to investing and start moving with the market, not against it. REady2Scale is sponsored by Blue Lake Capital. To learn more and join us in our multifamily investments, visit: www.bluelake-capital.com. *๐˜‰๐˜ญ๐˜ถ๐˜ฆ ๐˜“๐˜ข๐˜ฌ๐˜ฆ ๐˜Š๐˜ข๐˜ฑ๐˜ช๐˜ต๐˜ข๐˜ญ ๐˜ช๐˜ฏ๐˜ท๐˜ฆ๐˜ด๐˜ต๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ฐ๐˜ฑ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ถ๐˜ฏ๐˜ช๐˜ต๐˜ช๐˜ฆ๐˜ด ๐˜ข๐˜ณ๐˜ฆ ๐˜ฐ๐˜ฑ๐˜ฆ๐˜ฏ ๐˜ต๐˜ฐ ๐˜ข๐˜ค๐˜ค๐˜ณ๐˜ฆ๐˜ฅ๐˜ช๐˜ต๐˜ฆ๐˜ฅ ๐˜ช๐˜ฏ๐˜ท๐˜ฆ๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜ด ๐˜ฐ๐˜ฏ๐˜ญ๐˜บ. ๐˜›๐˜ฉ๐˜ช๐˜ด ๐˜ช๐˜ด ๐˜ฏ๐˜ฐ๐˜ต ๐˜ข๐˜ฏ ๐˜ฐ๐˜ง๐˜ง๐˜ฆ๐˜ณ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ด๐˜ฆ๐˜ญ๐˜ญ ๐˜ข ๐˜ด๐˜ฆ๐˜ค๐˜ถ๐˜ณ๐˜ช๐˜ต๐˜บ ๐˜ฐ๐˜ณ ๐˜ข ๐˜ด๐˜ฐ๐˜ญ๐˜ช๐˜ค๐˜ช๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ต๐˜ฐ ๐˜ด๐˜ฆ๐˜ญ๐˜ญ ๐˜ข ๐˜ด๐˜ฆ๐˜ค๐˜ถ๐˜ณ๐˜ช๐˜ต๐˜บ. ๐˜—๐˜ญ๐˜ฆ๐˜ข๐˜ด๐˜ฆ ๐˜ค๐˜ฐ๐˜ฏ๐˜ด๐˜ถ๐˜ญ๐˜ต ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜Š๐˜—๐˜ˆ, ๐˜ข๐˜ต๐˜ต๐˜ฐ๐˜ณ๐˜ฏ๐˜ฆ๐˜บ, ๐˜ข๐˜ฏ๐˜ฅ/๐˜ฐ๐˜ณ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ง๐˜ฆ๐˜ด๐˜ด๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ ๐˜ง๐˜ช๐˜ฏ๐˜ข๐˜ฏ๐˜ค๐˜ช๐˜ข๐˜ญ ๐˜ข๐˜ฅ๐˜ท๐˜ช๐˜ด๐˜ฐ๐˜ณ ๐˜ณ๐˜ฆ๐˜จ๐˜ข๐˜ณ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ถ๐˜ช๐˜ต๐˜ข๐˜ฃ๐˜ช๐˜ญ๐˜ช๐˜ต๐˜บ ๐˜ฐ๐˜ง ๐˜ข๐˜ฏ ๐˜ช๐˜ฏ๐˜ท๐˜ฆ๐˜ด๐˜ต๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜ฃ๐˜บ ๐˜บ๐˜ฐ๐˜ถ.

Episodes

July 2, 2025 โ€ข 24 mins
What if managing a 300-unit apartment complex was more like running a multimillion dollar business than simply collecting rent? In this episode of REady2Scale, Jeannette Friedrich is joined by Kayla Maack, Senior Asset Manager at Blue Lake Capital, to unpack the reality behind asset management in multifamily real estate. From fostering resident relationships to avoiding costly renovation pitfalls, Kayla brings a wealth of experien...
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Is insurance the hidden reason multifamily deals no longer pencil like they used to? In this episode, Jeannette Friedrich, Director of Investor Relations at Blue Lake Capital, breaks down how a global phenomenon called reinsurance is driving up insurance costs across the U.S. and eroding investor returns. What used to be a manageable line item has now doubled or tripled in some markets, threatening the viability of deals, especiall...
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June 25, 2025 โ€ข 32 mins
What if the retail apocalypse was just bad PR? In this episode of REady2Scale, we dive into the misunderstood world of retail and mixed-use real estate with Babak Ziai, founder of BrandView Inc. With over $2.5B in transactions and decades of experience transforming overlooked properties, Babak offers a grounded, data-informed perspective on where the real opportunities lie in todayโ€™s evolving retail landscape. If youโ€™ve ever writte...
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June 24, 2025 โ€ข 5 mins
If the market dropped 30%, would your legacy be at risk? Wealth that lasts doesn't just grow. It defends. In this episode, Jeannette Friedrich, Director of Investor Relations at Blue Lake Capital, shares the exact three-layer strategy she has seen high-net-worth investors use to preserve their wealth, and now teaches within her own family. This approach helps you navigate uncertainty, avoid forced decisions, and remain flexible in ...
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June 18, 2025 โ€ข 39 mins
What changed, what didnโ€™t, and what does it all mean for investors today? Twelve months ago, Paul Fiorilla of Yardi Matrix shared a cautiously optimistic outlook on multifamily real estate despite rising interest rates. Now, in June 2025, he returns to assess how that outlook held up. In this episode, Paul and host Jeannette Friedrich take a data-driven look at the key shifts in market fundamentals, capital flows, rent dynamics, an...
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When you hear โ€œimmigration,โ€ do you think of people or capital? In this episode, Jeannette Friedrich breaks down a lesser-known but highly influential trend: the flow of global wealth into U.S. real estate. From institutional investors to high-net-worth families, five countries are significantly shaping U.S. property markets through strategic investments. This episode offers a data-backed breakdown of who is investing, where, and w...
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Are we heading toward a global correction, or just caught in fear?With uncertainty dominating todayโ€™s headlines, it is natural to look for historical patterns that help make sense of what is next. In this episode, Dr. Adam Gower, founder of GowerCrowd and a seasoned real estate capital advisor, unpacks the financial lessons he uncovered from studying the Great Depression and how they apply to navigating todayโ€™s volatile market. Fro...
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Is it finally time to step off the sidelines and re-enter the multifamily market?If you've been waiting for clarity before making your next move in real estate, this episode breaks down critical data points from Blue Lake Capitalโ€™s H2 2025 Multifamily Outlook. Jeannette Friedrich, Director of Investor Relations, walks through key trends that suggest the market may be entering a window of opportunity, especially for those focused on...
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What can a retired real estate mogul with $28 billion in AUM teach us about building enduring wealth, navigating downturns, and staying relevant in a digital world? In this episode of REady2Scale, we sit down with John S. Pennington, Jr., co-founder of Bridge Investment Group, who led the firm from its inception through an IPO and managed over 100 funds before retiring in 2021. He shares the hard-earned lessons of building a real ...
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What does it really take to manage $10M+ in todayโ€™s uncertain environment? In this episode, Jeannette Friedrich is joined by Samuel Harnish, founder of Quantitative Financial Strategies and former investment committee member of a billion-dollar multifamily office. With deep insight into both institutional investment research and personal wealth advising, Samuel shares how high-net-worth individuals can optimize taxes, reduce public...
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Think rent is the only way to generate income from real estate? Think again. In this episode of REady2Scale, Jeannette Friedrich from Blue Lake Capital breaks down five practical, underutilized strategies that multifamily operators can deploy to unlock hidden revenue potential from their properties. Whether you're an operator, asset manager, or investor, this episode will help you rethink how to fully monetize your assets. Key T...
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What is quantitative modeling and what does it have to do with real estate investing? More than most people realize. In this episode, Jeannette Friedrich is joined by finance professor and former Federal Reserve fellow David Leather to break down the world of quantitative modeling - what it is, how it evolved, and why real estate investors should be paying closer attention to it in 2025 and beyond. From office-to-residential conver...
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What does a U.S. credit downgrade have to do with your real estate portfolio? More than you might think. When the most creditworthy borrower in the world gets downgraded, the ripple effects extend far beyond Washington and into real estate underwriting, debt markets, and investor strategy. In this episode, we unpack what the Moodyโ€™s downgrade means for real estate investors, and what to keep an eye on next. What Youโ€™ll Learn: ...
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What can individual investors learn from the biggest players in real estate? In this episode of REady2Scale, we sit down with Geoffrey Dohrmann, founder and CEO of Institutional Real Estate, Inc., to unpack what separates institutional investors from the rest and how everyday investors can apply those same principles. With nearly four decades of experience analyzing real estate trends, Jeffrey shares key takeaways from the evolutio...
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Are market reports sending you mixed signals? Learn how to cut through the noise and identify the fundamentals that actually matter for real estate investing. In this episode of REady2Scale, Jeannette Friedrich, Director of Investor Relations at Blue Lake Capital, walks you through the pitfalls of relying on conflicting data when evaluating multifamily markets. Using real examples from recent rent growth and job growth reports, she...
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Ready to unravel the mysteries of AI? Listen in as we explores the fascinating world of artificial intelligence. This episode delves into the impact of AI on real estate, from predictive analytics to the future of property management and will help you discover the implications for jobs, positive transformations in real estate investing, and the challenges we face at the intersection of AI, automation, and "if then" bots. Join th...
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How do billionโ€‘dollar families still notch doubleโ€‘digit gains when the broader market stalls? In this episode, Jeannette Friedrich unpacks the disciplined playbook of leading family offices and shows how individual investors can apply the same principlesโ€”without needing a nineโ€‘figure balance sheet. Key takeaways The 7 strategic levers ultraโ€‘wealthy investors pull to stay ahead of public markets Why a heavier tilt towa...
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Is America really bringing manufacturing back? And what does that mean for real estate investors? In this episode of REady2Scale, Jeannette Friedrich is joined by Patrick Sentner, Executive Vice President at Colliers and longtime expert in office and industrial real estate. Together, they unpack how reshoring, power constraints, tenant behavior, and capital markets are transforming industrial and office site selection in 2025. From...
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What if the best multifamily opportunities in 2025 arenโ€™t in the usual places? While headlines continue to spotlight major metros, the most compelling investment stories might be unfolding in quieter corners of the country. In this episode, Jeannette Friedrich shares how to identify emerging markets using a data-driven approach and highlights three cities that are outperforming expectations across key fundamentals. In this episode...
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April 23, 2025 โ€ข 33 mins
What would you do if you were in Jerome Powellโ€™s seat today? With inflation remaining sticky and global market dynamics shifting fast, investors are searching for clarity. In this episode, Jeannette Friedrich sits down with Dominique Dwor-Frecaut, a former senior associate at the New York Fed and macro strategist at Macro Hive, to dissect monetary policy, inflation risks, and the changing nature of global investment flows. This ep...
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