Are Dials Dead?

Nate: [00:00:00] Welcome everybody to the Structurely and Hatch Coaching webinar. My name is Nate. I am the CEO of Structurely. We're going to be talking about our Dial's dead. I'm really excited about this one today. I know Robby myself and Erik are about to nerd out and it's going to be on 45 minutes to an hour. So Erik let's get this thing started off. What do you got for us.

Erik: [00:00:41] Hey good to be here with you all we have people from all over the country and in North America. And then some folks may be watching that webinars too or the podcast later. So great to have you here. Let me give you a little bit of perspective is I started real estate team in 2012. We implemented the same model in 2013 and we were married to the idea that I ISAs hit the phones and when ISAs hit the phones they were continually receiving incoming business and then they were sending out and chasing down all sorts of nurturers and relationships whether it be expired listings or anybody who signs up on our website and we dialed until we were dead. We hit the phones and we hammered the phones and then some then recently has started to shift. When I talked to Robby our ISA team and we said what in the world is going on. And I asked the question and I made the proclamation to say are Dial's dead. And it really framed up an interesting conversation that we had and we can't be the only ones experiencing it. So we want to do our best to try to keep people in the loop of understanding are Dial's dead or not. And so the guy who I know to pitch to is Robby t he builds our ISA company in the apartment. When he was in the game he was the top ISA in the country and now coaches the top ISAs in the country. And so no one better to answer the question then Robby are Dial's debt. Whether you're an ISA or an agent if you don't have an ISA you are the ISA and the question is this is has your game changed and can you reach anybody on the phone anymore. I'm done here.

Robby: [00:02:28] So I want to start here by telling you guys the story. When I started this game about five years ago because I think it's going to give a really great framework for the rest of this call when I got the game that it was all smiles the method to convert Leads Online leads wherever it may be. The story was I was calling and calling and call it and what happens is that game is changing and it is changing drastically and we're now entering a phase where there is so many appointments that we're booking. That the initial contact isn't happening because it is happening because of it and the framework. All that five years ago there really was no to use automatic or mass messaging. It was in development. People were starting to allow it. It really wasn't. Yeah. And what we're seeing. Erik you refer to it as a massive shift the balance shift over. I'm now really feeling it and I felt it Robby.

Erik: [00:03:52] It's like yes I've been out of production now for four plus years. So running our team coaching. I've been out of production. And here's what happened. Is this thing right here was my lifeline. As a realtor I would wait if a number called me that I didn't recognize. I thought it was a sign call. I thought it was a referral. I thought it was that next piece of business that was going to have me crush the industry. That's what I thought. You know in the 12 months and especially through the last political season and especially through all the robo dialers that have happened now. I don't answer my phone when it's not a number that I don't know if one of you calls me and I don't have your number saved that's going to voicemail. And if you leave me a voicemail I'm just going to see