Michael D'Antonio: Building a Brand That Resonates

Marketing isn’t just about visibility. It’s about clarity, connection, and alignment. 

In this episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Bongo Consulting founder and partner Michael D’Antonio for an insightful conversation about what makes non-profit marketing truly effective. 

Together, they break down the key elements of a strong marketing strategy, from defining your brand identity to aligning internal teams around your mission.

Michael shares lessons from his work with organizations like Feeding America, emphasizing the power of storytelling, the importance of personalization, and how even small non-profits can make a big impact by focusing their efforts strategically. 

This episode is a must-listen for any non-profit leader looking to elevate their marketing, deepen donor engagement, and build lasting support. 

Show Highlights: In this episode, you’ll learn about… 

• Why marketing needs both a clear brand identity and a direct response strategy 

• How storytelling builds emotional connections with donors 

• What smaller non-profits can do to market effectively without stretching themselves too thin 

Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com. 

 

Additional Resources: 
 

• [Blog] How Does the Donor Pipeline Fit into Your Organizational Structure 

• [White Paper] Creating Strategic Plans and Goals for Every Major Donor 

• [Blog] The Missing Ingredient: Storytelling and Impact Reporting in Your Donor Relationships