“If I can do it, you can do it too!”
After all, you just need to be one step ahead of your client, and if you have a rags-to-riches story about how much you’ve overcome, that gives you authority!
Messages like these have ruled the online space since its inception. These messages cast the widest net possible and basically say anyone can own an online business. No specialized knowledge? No problem!
But these messages have left experts out because most of us don’t have a rags-to-riches story. We’ve done it for other people, not just for ourselves. And forget about being one step ahead of your client, you are twenty steps ahead.
So common marketing advice just hasn’t worked for you.
For too long, experts have been passed over and overlooked in favor of business owners who are incredible at marketing, but struggle to deliver actual results.
And that needs to change.
Let’s make 2023 the year of the expert and let’s change the online business industry together.
Here’s my call to action and audacious vision for the year ahead. Let’s do this.
In this episode:
- A five-part manifesto for owning your expertise in 2023
- Why your expertise and the unique way you think are so vital and valuable
- How to make curiosity your superpower
- Why communicating your expertise isn’t just necessary for your business, it’s a responsibility
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