Recently, I contradicted the advice of two big name creators.
These were the type of creators who had audiences of thousands of people. They have audiences bigger than I ever want to have an audience of.
And you know what?
It was awkward to contradict them to be the rebel going up against these industry giants.
As I listened to them talk about what it takes to grow an audience, to grow a podcast, I realized that advice wouldn't work for you and it wouldn't work for me.
What was the advice? What did I say? What do you need to know about getting in front of the right people who love your work?
In this episode:
-
How do creators vs. business owner market differently and why it matters for your business
-
The importance of prioritizing client work, sales, and marketing as a business owner
-
Why you shouldn’t just publish one-off pieces of content and how to think about repurposing content as marketing assets
-
The importance of targeting a smaller audience of future buyers rather than building a huge audience
Resources:
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!