Have you ever asked yourself, “If I'm so good at what I do, why don't more people know about me”
Honestly, I've asked this question of myself a lot, and I've become obsessed with figuring out the answer in my own business and for my clients.
I get to work with many amazing people who are experts with years of education, experience, and finely honed skills, and their work with their clients is incredible.
They are the type of people who are so damn easy to refer to because their work is so good. They're the kind of people I want to make sure more people know about.
But why aren't they known for their work if they are so good, talented, and skilled?
I believe I found the answer to why this happens and why you’re the overlooked expert.
In This Episode:
- Where the overlooked expert exists in the online business world
- The cultural reasons why we don’t actually value expertise
- Why experts struggle to communicate their worth
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