¿Por qué el 67% de las estrategias empresariales bien diseñadas fracasan completamente en su implementación?
¿Por qué equipos brillantes con planes perfectos en PowerPoint terminan exactamente donde empezaron un año después?
¿Por qué algunas empresas como Amazon pueden predecir y crear el futuro mientras otras solo reaccionan cuando ya es tarde?
Te voy a revelar algo que cambiará tu forma de ver la planeación: El problema no es que no sepamos planear. El problema es que planeamos las cosas equivocadas, en el momento equivocado, con el método equivocado.
Hoy vamos a destruir los mitos sobre planeación estratégica y te voy a enseñar exactamente cómo las empresas que sí ejecutan sus estrategias lo hacen diferente. No es magia. Es método.
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