Rep It Up

When you train over 200 plus sessions per month and a global pandemic hits, what do you do?  That was the question Ashton had to ask himself last year when COVID hit.  Ashton decided that in order to continue to take care of his clients, he would develop his brand digitally.  Although that sounds easy there is a lot that goes into building a digital brand and keeping the training aspect both motivating, as well as, high quality.

Lis...

After starting his career in the supermarket business, Tom made the leap to the health market when he became a District Manager for GNC and ending his career as an EVP, GM, and CMO for GNC .

Then, when he met Mark Wahlberg, everything started coming together. The two became fast friends and bonded over their ideas for a line of all-natural, power-packed whey protein powders, energy bars and supplements for anyone who wants to perfor...

Having over 200 penalty minutes in the sport of lacrosse is not something that most people focus on when they think of Brian Spallina.  In fact, Brian will tell you that one of the best descriptions about his career was the word "misunderstood".  What does come to mind about a 17 year career in a sport that he basically helped put on the map was his 7 title championships.  He will be the first to admit, however, that every single o...

Having dropped out of high school twice, owning his own business wasn't something that Darren even dreamed of as a kid.   Working part time jobs for most of his young career, Darren was trying to figure out how to balance his family and social life.  Once he did that, he was able to really understand what it took to compete in the sport of bodybuilding. So much so  that he competed in several shows.  

How do you go from competitive ...

Crossing over into entrepreneurship has always been on Tara's mind but actually doing it was a totally different step in her life.  Tara realized years ago when she was a Regional Group X Instructor that she wanted to own a business but was very hesitant moving fwd..  Tara says that the number one reason many athletes/fitness gurus do not cross over is because of fear both emotionally and financially.

Although her mindset with her v...

"It took me 17 years of just blind faith before I got to stand on the podium in the Olympic stadium".  That was Louise Hazels journey to fulfill her dream of competing in the Olympics as a Heptathlete.  Although she crossed the finish line in her athletic career, her business career has just bolted out of the gate.  

She now owns The Slay Gym and along with Director of Training, Eric Strangis, they have set out to help thousands of ...

Have you ever wondered how many times you should reach out to a potential member? Although it is important to understand how and when you should reach out to leads, it is also just as important to understand what your message should be. Whether it be phone, text or email, your messaging is just as important as how many times you are reaching out. In fact, I find that most of the time your actual conversation with a lead is differen...

Ten years ago, Mike Nichols had a dream.  During his service in the Marine Corps he had always had a desire and passion to create a program to give active duty and Veteran service members and convert that experience into the fitness industry.  After meeting Carol Ann and Chas Rodgers through F45 they turned that idea of a program into a reality.

This reality is now known globally as the F45 V.I.P. which is short for Veterans Impact ...

In sales, very often we ask many questions.  The problem, however, with asking questions is most often they do not further the cause of getting someone to say "yes" to purchasing your product or service.  In fact, many times we actually talk someone out of a sale because we end up sounding too salesy.  We spend most of the time talking about "what" and "how" we do things and less time about "why" someone would care.

Powerful sales q...

Nothing beats a great experience when it comes to your first workout in a new fitness facility explains Marc Arnberg, Owner of F45 Training in Dix Hills, NY.  With so many other competitors on the same road as his studio, he really prides himself on creating an inclusive experience with great staff communication.  Ally and Sam, Head Trainers, not only make it a point to know everybody's name but all the members know their names as ...

In this episode, Val talks about how the greatness in selling fitness has to be around the customer experience.  When Val talks to prospects it centers around three aspects:

1.  Authenticity- you need to really be authentic when speaking with prospects.  This means active listening, as well as, asking open-ended questions.
2.  Interest- if you do not show interest in a customers story then why would they care about what you have to sel...

✅ Generating fitness leads using platforms like Facebook, Instagram and LinkedIn ~~~~~~~~~~~~~~~~~ Many fitness brands have migrated away from hiring big marketing companies to build their brand. Instead, they use social media like Instagram, Facebook and even LinkedIn. There are, however, ways to maximize your messaging when using these platforms. Here are some key strategies to generate fitness leads using social media.

 1. CONTEN...

There are 3 keys to running a high performing fitness business.  Making sure you have these steps in place will help to ensure you both open with success but retain your customers over time.  

1.  Mastering the lead sales cycle-  from the minute that a lead comes in to the minute you decide to try and sell a membership to that potential member, what is your process.  One of the keys is to make sure that those initial conversations ...

Ben Ludwig is no stranger to success.  he recently grand opened a Kansas gym and had over 100 members workout on day 1.  The question is how do you effectively build your brand to open with success.  Ben believes in accomplishing 3 keys in your pre-sale.

1.  Member Experience- first and foremost putting yourself in the shoes of a member.  Speaking with them initially about their goals and empowering them to talk about how they woul...

Having coached dozens of leaders to support their development to the next level, Kevin brings a broad industry knowledge that has helped leaders and teams increase impact and performance in the retail, food and beverage, software, fitness, hospitality/resort and construction industries. Kevin has developed innovative programs in high growth companies to drive strong employee engagement, culture and leadership development efforts th...

 Maximizing your fitness profile on INDEED to land your next role 

Have you lost your job or actively looking for your dream one There is so much turnover in the fitness industry especially during COVID. With that in mind we talk to fitness expert turned Account Executive for INDEED on some best practices to elevate your profile. There are so many strategies when posting a resume on one of the largest job platforms in the world. Mel...

As Amy thinks back to all of her past roles she always found a way to live her passion in her job.  She always enjoyed blending passion with meaning even if she had bigger dreams early on in her career.  It has always been about helping more people so fitness in her mind was a natural fit.

The first change in Amy's young career was leaving the athletics side, as an athlete and Assistant Strength and Conditioning Coach, and making th...

Mike Nichols, Director of Military Operations for F45 Fitness had an idea 10 years ago. It was to take Veterans experience coming out of the military and to help them get jobs in the fitness industry. Mike served the Marines as a Marine Corps. Drill Instructor. for over 20 years and says that there are certain times in your life that you have to make tough decisions that can change the trajectory of your life. Entering the Military...

Optimize performance and recovery with the Whoop fitness tracker says Mike Lombardi, Strategic Partnerships and Performance Manager for Whoop.  In this episode, we talk about the rise of wearable fitness technology and the 3 pillars that Whoop is based on which is strain, recovery and sleep.  Having been a high level athlete himself, Mike realized that understanding these pillars can have a profound impact on optimizing performance...