369. How Butterball builds Thanksgiving traditions with customers

Consumers have been gobbling up Butterball turkey for decades, and they’re thankful for the company’s connection to its customers. Al Jansen, Butterball’s executive vice president of sales and marketing, joins us to talk about Thanksgiving traditions, the famous Turkey Talk-Line and sharing holiday stories. Food brings people together — and this episode brings together the best of retail, family and fun.

(00:00:00) Introductions

(00:02:45) The Butterball Team

(00:04:06) Butterball’s core value of togetherness

(00:08:33) Talking about the Turkey Talk-Line

(00:14:17) The joys & challenges of marketing

(00:16:50) Al’s best career advice

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Resources:

• butterball.com

• storycorps.org

• Get ready for Retail’s Big Show in NYC

• Become an NRF member and join the world’s largest retail trade association

• Learn about our retail education platform, NRF Foundation, at nrffoundation.org

• Learn about retail advocacy at nrf.com/advocacy

• Find more episodes at retailgetsreal.com

Related:

• Inside the 2024 holiday trends that will impact retail in 2025

Produced by Crate Media.