RetailCraft 52: "Can we change an industry?" - in conversation with Alec Mills, co-founder of DAME

In this episode, Ian Jindal speaks with Alec Mills, co-founder of Dame, about the journey of creating sustainable and toxin-free period products. They discuss the challenges faced in the industry, the importance of changing the conversation around menstruation, whether men have a role in women's health discussions. Alec shares insights on product innovation, market positioning, and the impact of collaborations with larger brands. The conversation concludes with reflections on the future of Dame and the ongoing mission to improve menstrual health and sustainability.

Takeaways

• Dame was launched in 2019 to address the issues with traditional period products.
• The company focuses on creating sustainable and toxin-free products.
• Changing the conversation around menstruation is crucial for societal progress.
• Product design must prioritize both functionality and sustainability.
• Reusable products can save money in the long run.
• Period poverty is a significant issue that needs addressing.
• Collaboration with larger brands can amplify impact and reach.
• Innovations like self-sanitizing menstrual cups can change user habits.
• The mission to improve menstrual health continues as long as subpar products exist.

Sound Bites

"We make sustainable and toxin-free period products." "Traditional period products are full of toxins." "Can we change an industry?"

Chapters

00:00 Introduction to Sustainable Period Products 02:57 The Journey of Dame: From Idea to Impact 05:49 Challenges and Insights in the Period Product Industry 09:11 The Role of Men in Women's Health Conversations 11:59 Innovations in Period Products: Design and Functionality 14:51 Market Positioning and Addressing Period Poverty 17:48 Collaborations with Big Brands and Their Impact 21:08 Future Directions for Dame and the Industry 24:00 Conclusion and Reflections on Progress

 

--  Run time: 45 minutes

INFORMATION:

[ 🖥️ ]

Dame - https://wearedame.co/ 

 

[ 👨‍👧 ]

Alec Mills: https://www.linkedin.com/in/alec-ph-mills/ 

Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal 

 

[ 📷 ] (c) Ian Jindal / www.instagram.com/ianjindal