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February 20, 2025 53 mins

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability. In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped thousands of agencies, consultancies, and professional services firms worldwide measure the right metrics and improve their profitability.
He’s on a mission to help firms break free of the outdated management silos between finance, operations & new business, and master their profitability through Parakeeto’s Integrated Profit Management System. In addition to his work at Parakeeto, Marcel is also a bestselling author, weightlifting and biohacking enthusiast and a part-time beekeeper.

https://parakeeto.com/
https://softwarebook.com/

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