Roofing SEO Podcast

Roofing SEO Podcast

The Roofing SEO Podcast is your go-to resource for digital marketing strategies designed specifically for roofing contractors. Hosted by the team at Roofing Webmasters, each episode breaks down proven tactics in SEO, Google Maps ranking, website content, reviews, branding, and lead generation—so you can attract more local customers and grow your roofing business online. Whether you're just getting started or looking to scale, we share real-world strategies and tools like DataPins that help roofers rank higher on Google, close more jobs, and stop wasting money on outdated marketing.

Episodes

July 16, 2025

In this episode, Nolen explains how you can fix it. Learn how real roofing companies send the right brand signals to google to make sure they are the first to show up when homeowners search.

Don't forget to follow for more Roofing Marketing Tips!

Call us or schedule a chat with Nolen now! (800) 353-5758

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In this episode, we break down how local SEO really works for roofers who want to dominate Google across multiple service areas. Whether you’re trying to expand your leads, boost visibility, or stop wasting money on leads that go nowhere—this video is for YOU.

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June 10, 2025 15 mins

In this episode, Nolen and Jason break down a hard truth: cheaper, overseas SEO labor doesn’t mean better results—and it rarely gets you ranking on Google. Learn why U.S.-based SEO (done right here in Fort Worth, TX) delivers real, measurable growth for roofing contractors.

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Is Your Roofing Business Ready for the AI Takeover?

In this episode, we break down how AI is reshaping the roofing industry—from Google Search to ChatGPT to Gemini—and what that means for your local visibility, lead generation, and long-term success.

Here’s what you’ll learn:

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Is your roofing marketing actually working — or just burning cash?

Clicks and impressions might look good in a report, but if your phone’s not ringing, something’s wrong.

In this episode, we break down how roofing companies can track real marketing results that drive revenue, avoid fluff reports, and focus on the key metrics that actually grow their business. You'll learn the exact tools top roofers use—including DataPins—to rank h...

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In this episode, Nolen and Jason talk about the key elements that a roofing website MUST-HAVE in order to convert more leads and rank higher on google.

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Want your roofing company to rank in the top 3 on Google Maps? In this video, Nolan Walker explains how DataPins can transform your SEO strategy and boost your rankings without spending money on paid ads. With over 10 years of experience helping 500+ roofing companies get top rankings, Nolan shares insights into digital branded signaling, geo-coordinates, and helpful content that will get your roofing business noticed. Learn how yo...

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In this video, Nolan and Jason from Roofing Webmasters discuss the dangers of roofing SEO spam and why it can damage your Google rankings. They explain how strategies like keyword stuffing, excessive blogging, and fake city pages can lead to poor user experiences and cause your site to drop in rankings. The duo highlights the importance of focusing on quality content that serves your customers rather than trying to trick Google’s a...
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Join Nolen Walker, entrepreneur and CEO of Roofing Webmasters, as he shares his insights from attending VidCon.

In this episode, Nolen discusses how his experiences at the conference reshaped his views on marketing. He also explores new strategies to help roofers build their brand and dominate Google search results. Tune in for valuable tips and a fresh perspective on digital marketing for roofing companies.

https://www.roofingwebmas...

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Nolen Walker shares practical steps for getting your business website optimized in 2024.

https://www.roofingwebmasters.com/

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Stop trying to trick google! Nolen Walker shares some practical ways to create real content to boost your business.

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April 26, 2024 8 mins

In this episode, Nolan Walker talks about some lessons he's learned about SEO.

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April 18, 2024 9 mins

Nolen Walker of Roofing Webmasters talks about a roofer that was going broke, then this happened.

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In the latest episode of The Roofing SEO Podcast, Nolen Walker and Jason Landry of Roofing Webmasters dive deep into the evolving landscape of roofing website content and SEO strategies. 

With the digital world constantly changing, especially after the Helpful Content Update in 2022, it's crucial for roofing companies to adapt their online presence to maintain and enhance their visibility on Google.

Discover the significance of E-E-A...

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Join Nolen and Jason from Roofing Webmasters as they delve into the critical aspects of SEO for roofing companies in 2024. In this insightful video, they discuss why your roofing website's SEO efforts might not be getting the attention you expect from Google and what you can do about it.

Key Highlights:

The Misconception of Self-SEO Efforts: The duo shares a story reflecting the common mistake of overestimating the impact of personal...

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October 24, 2023 24 mins

Join Nolen and Jason from Roofing Webmasters as they delve deep into roofing marketing in their latest podcast, "Are You a 2% Roofing Marketer?".

In this insightful discussion, they explain why 98% of roofers might be missing the mark in their marketing strategies and how you can strive to be in the top 2%.

Discover Google's pivotal role in shaping online business presence and why user perception is more critical than ever. Plus, ge...

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Join Nolen and Jason from Roofing Webmasters as they dive deep into the intriguing world of Google Maps rankings for roofers. 

Ever wondered how your business's address can influence your visibility on Google Maps? 

This video sheds light on the significance of the "red dot" or the geographical center in search results and how proximity plays a pivotal role in your business's online visibility. 

As the digital landscape evolves, so do...

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June 6, 2023 25 mins
ChatGPT is the hottest topic in digital marketing right now, and roofing companies are wondering how it applies to roofing SEO. ChatGPT is a potent tool. However, it cannot provide the signals Google looks for when ranking roofing-based content.

Aside from ChatGPT, Google is moving to an AI-powered search engine. This is known as Google Bard and the Search Generative Experience (SGE). The primary thing that SGE will focus on is pull...

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Google keeps getting older, but the game remains the same. Roofing companies give up on digital marketing when they have a terrible experience. However, they sometimes don't point to that as the reason they quit. So next, they start buying expensive leads ($5,000 + per month) from "lead sources" for roofers. Suddenly, the budget is different from what you'd thought it be.

Refusing to pay marketing companies because of previous exper...

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