June 16, 2025 • 3 mins
Today, Two-Brain Business founder Chris Cooper previews his new lead-nurture webinar and free checklist guide.
If you’re chasing more leads but not seeing results, this training is for you.
Learn how to stop wasting the leads you already have, get more leads to show up and improve your conversion rate by 21X.
Ready to unlock hidden profit with 10 proven lead-nurture strategies? Attend the free training on June 17 at noon Eastern in Gym Owners United.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Every gym owner tells me, Coop, I need more
leads.
Who do I hire?
What do I do?
How do I do it?
The truth is that you'reprobably wasting a lot of the
leads that you get.
And so while every gym ownercould use more leads, first they
need to stop wasting them.
This is called lead nurture.
This is the act of trying to getyour leads to actually take an
(00:22):
action, to book a no sweat introat your gym or another sales
appointment, and then actuallyshow up.
Lead nurturing is taking theleads that you do get, and then
getting them to take someaction, coaching them to start
their fitness journey.
Most gyms are bad at this, butI've got a brand new training
for you.
June 17th at noon Eastern ingymownersunited.com.
(00:42):
I'm going to show you how to getbetter at lead nurture and stop
wasting the leads that you'regetting.
Let me give you a littlepreview.
This is our brand new guide.
I will give it to you on the17th or maybe even the day
before, and you can attend myfree training.
We're going to go step-by-stepthrough this on June 17th, noon
Eastern at gymownersunited.com.
It's a free webinar.
Anybody can join.
We're going to go step-by-step.
(01:04):
I've got 10 ways to improve yourlead nurture.
Now, look, if you're getting 10people knocking on the door of
your website every single day,and none of them wind up booking
a no sweat intro with you ormaking an appointment to come
and talk, then you're gettingenough leads, but you're wasting
them.
And so I'm going to help you notwaste them.
I'm going to help you get themin.
We're going to be walkingthrough this step by step.
(01:24):
But the first one is call yourleads faster.
Look, I don't know how manytimes I've visited a gym in
another city when I've been onvacation and never gotten a call
back from them, never gotten aresponse to my email.
If you want to coach people tochange their lives, the first
step is calling them back whenthey're interested, when they're
feeling hopeful, when they'vegot a plan in mind, get back to
(01:45):
them, help them, coach them totake the next step, which is
showing up at your gym.
So if you can improve your callresponse time here, you will
improve your conversion rate by21 times if you can respond
within five minutes.
Some people take a day, somepeople never respond.
80% of buyers go with the firstperson to respond to them.
(02:08):
And after a lead enters yourfunnel, conversion chances are
drop by 400% every 10 minutes.
You got to get back to themright away.
A lead is seven times morelikely to buy if you respond
within 60 minutes.
That is insane.
And businesses on average take48 hours.
This means you have a massiveopportunity to be the first to
respond and just invite them inwhile they're feeling hopeful,
(02:30):
while they are thinking aboutchanging their lives.
So look, here's what you need todo.
Now, In this guide, I'm going togo through 10 steps just like
this, but I'm not just going totell you you're doing it wrong.
I'm going to actually give you achecklist to follow.
So I'm just going to hop on downhere to the last page.
Here we go.
Here's our checklist.
We are going to give you this,and we're going to give you a
(02:51):
bit of a challenge.
If you can do this, you will getmore people signing up for your
gym.
It's not just a matter ofgenerating more leads.
It's what you do with thoseleads that counts the most.
And this checklist that I'llgive to you on June 17th noon
Eastern, gymownersunited.com forfree will help you understand
what you need to do better.
You can delegate some of thisstuff.
You can lean on software to dosome of this stuff, but you've
(03:14):
got to get it done.
And this is probably the fastestway to grow your business, but
it's the blind spot for most gymowners.
So if you want to get this guidefor free, do the free training
with me, ask your questions,learn what you got to do, get
the checklist.
gymownersunited.com, June 17th,2025, noon Eastern time.
I will see you there.
Every gym owner tells me, Coop, I need more
leads.
Who do I hire?
What do I do?
How do I do it?
The truth is that you'reprobably wasting a lot of the
leads that you get.
And so while every gym ownercould use more leads, first they
need to stop wasting them.
This is called lead nurture.
This is the act of trying to getyour leads to actually take an
(00:22):
action, to book a no sweat introat your gym or another sales
appointment, and then actuallyshow up.
Lead nurturing is taking theleads that you do get, and then
getting them to take someaction, coaching them to start
their fitness journey.
Most gyms are bad at this, butI've got a brand new training
for you.
June 17th at noon Eastern ingymownersunited.com.
(00:42):
I'm going to show you how to getbetter at lead nurture and stop
wasting the leads that you'regetting.
Let me give you a littlepreview.
This is our brand new guide.
I will give it to you on the17th or maybe even the day
before, and you can attend myfree training.
We're going to go step-by-stepthrough this on June 17th, noon
Eastern at gymownersunited.com.
It's a free webinar.
Anybody can join.
We're going to go step-by-step.
(01:04):
I've got 10 ways to improve yourlead nurture.
Now, look, if you're getting 10people knocking on the door of
your website every single day,and none of them wind up booking
a no sweat intro with you ormaking an appointment to come
and talk, then you're gettingenough leads, but you're wasting
them.
And so I'm going to help you notwaste them.
I'm going to help you get themin.
We're going to be walkingthrough this step by step.
(01:24):
But the first one is call yourleads faster.
Look, I don't know how manytimes I've visited a gym in
another city when I've been onvacation and never gotten a call
back from them, never gotten aresponse to my email.
If you want to coach people tochange their lives, the first
step is calling them back whenthey're interested, when they're
feeling hopeful, when they'vegot a plan in mind, get back to
(01:45):
them, help them, coach them totake the next step, which is
showing up at your gym.
So if you can improve your callresponse time here, you will
improve your conversion rate by21 times if you can respond
within five minutes.
Some people take a day, somepeople never respond.
80% of buyers go with the firstperson to respond to them.
(02:08):
And after a lead enters yourfunnel, conversion chances are
drop by 400% every 10 minutes.
You got to get back to themright away.
A lead is seven times morelikely to buy if you respond
within 60 minutes.
That is insane.
And businesses on average take48 hours.
This means you have a massiveopportunity to be the first to
respond and just invite them inwhile they're feeling hopeful,
(02:30):
while they are thinking aboutchanging their lives.
So look, here's what you need todo.
Now, In this guide, I'm going togo through 10 steps just like
this, but I'm not just going totell you you're doing it wrong.
I'm going to actually give you achecklist to follow.
So I'm just going to hop on downhere to the last page.
Here we go.
Here's our checklist.
We are going to give you this,and we're going to give you a
(02:51):
bit of a challenge.
If you can do this, you will getmore people signing up for your
gym.
It's not just a matter ofgenerating more leads.
It's what you do with thoseleads that counts the most.
And this checklist that I'llgive to you on June 17th noon
Eastern, gymownersunited.com forfree will help you understand
what you need to do better.
You can delegate some of thisstuff.
You can lean on software to dosome of this stuff, but you've
(03:14):
got to get it done.
And this is probably the fastestway to grow your business, but
it's the blind spot for most gymowners.
So if you want to get this guidefor free, do the free training
with me, ask your questions,learn what you got to do, get
the checklist.
gymownersunited.com, June 17th,2025, noon Eastern time.
I will see you there.
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