September 22, 2025 • 9 mins
Ready to find out how the top gyms in the world earn between $500 and $850 per member each month?
Today on “Run a Profitable Gym,” Chris Cooper reveals the latest leaderboard for average revenue per member per month (ARM) and explains exactly how the Top 10 gym owners earned their spots.
You’ll hear about 10 proven tactics used by the leaders, including bundling services, offering semi-private training, selling with the Prescriptive Model and using simple billing changes to boost revenue.
Coop also shares tips on referrals, pricing and niche specialization, and he explains why showing value is always more effective than cutting prices.
Tune in for actionable strategies you can apply immediately to raise your ARM and build a more profitable, sustainable business.
Links
Gym Owners United
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1:51 - Increase rates, value and referrals
2:51 - Add PT and niche down
4:21 - Bundle high-value services
6:31 - Sell with the Prescriptive Model
7:03 - Strategic billing and location
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
The top 10 two-brain gyms in the world average$600
per member per month.
In fact, every gym in the top 10takes in more than$500 per month
per client.
And there are three that areover$600 per client per month,
and one is over$800 per clientper month.
(00:23):
If you think my clients willnever pay that, keep listening.
I'm going to give you 10 tips toincrease your ARM average
revenue per member per month,plus some insight from our
leaders.
I'm Two Brain founder ChrisCooper, and this is our monthly
leaderboard show.
Hit subscribe so you don't missa single tactical episode of Run
a Profitable Gym.
(00:44):
Now, average revenue per memberper month, ARM, is a force
multiplier.
If you have just 100 clients,but they all pay you$500 a
month, well, you can do the mathon that.
The best part is that increasedARM isn't tied to huge marketing
spends or massive expansions orgetting more equipment or
anything like that.
It's tied to solving problemsand showing value.
(01:07):
So here's exactly how to dothat.
Now, every month I break downfor you what the top 10 gyms in
Two Brain are doing.
And I do this metric by metric.
I don't do it by clientheadcount very often because
that's not what makes your gymprofitable.
Client headcount times theaverage revenue that each client
is paying, average revenue permember per month, ARM, is what
(01:30):
does determines your top linerevenue.
And then if you subtract outyour expenses from that, that
will determine how profitableyou are.
But most gyms miss this criticalpiece.
It's not how many members youhave, if they're all
underpaying, it's how manymembers you have times what
they're paying that actuallycounts.
Here's what the top 10 gyms inTwo Brain are making per member
(01:50):
per month right now.
Number 10,$502 US per member permonth.
This gym is in the States.
The tactic that you can use atthis level is just increase your
rates and be worth it.
Increase your prices across thespectrum, deliver value, be
worth it, and you'll increaseyour ARM.
This gym is doing$502 per memberper month, and this is a
(02:11):
US-based gym.
Our number nine gym this monthis from Canada, but this is in
US dollars, and they're makingalso$502 per member per month,
but they're doing it slightlydifferently.
And their top recommendation wasto ask your high value clients
to refer their high valuefriends and family.
They dig deep on referralmarketing.
(02:31):
Their quote was, we hope to getall of the family from each of
our members and their friendsfor life.
We try to educate them and keepthem for life.
So they're active about theirreferrals.
They're asking for referrals ofthe right people instead of just
waiting and hoping and prayingthat that comes or offering a
free month coupon or whatever.
Number eight was$508 US.
(02:53):
This is a US-based gym.
Their tactic was to add personaltraining options if you don't
offer it.
If you do, prescribe it first ina way that solves problems.
Their quote was, we are asemi-private slash personal
training studio.
We switched from group about ayear and a half ago, and most of
what we do is exactly what we'velearned from Two Brain.
(03:15):
This was an interesting quotefrom another leader on this
leaderboard.
They said, in the personaltraining model, we are
one-on-one for 40 minutes.
It's not a revolving door.
We keep it personal, and we makean investment in every client.
Our relationships and oureducation on how to coach people
are huge.
The seventh person on theleaderboard was earning$566 US
(03:39):
per member per month, and theirtactic recommendation was to
niche down.
Special expertise is worth more.
This is why you pay more for aneuroscientist than you would
for just a general scientist ora neurosurgeon more than you
would pay for a general surgeon.
A great leader quote was, peoplewho are looking for a female
(03:59):
trainer focused on strength findme because there are fewer in my
area and Two Brain has beenencouraging me to post more
online on my personal and gymaccounts.
I rarely get someone coming inthat isn't already sold.
The social media has educatedthe prospect.
The only ones who say no do itbecause of price but because of
some newer offerings we canclose them too.
(04:21):
The sixth person on ourleaderboard was earning$575 US
last month per member per month.
Their tactic was to Add a habitscoaching option or add other
high value services.
Think beyond we're selling agroup fitness program.
I've got two great quotes fromthe leaders on this.
The first said, we have anemphasis on group and
(04:42):
semi-private.
The second said, we are mostlyone-on-one training, but just
added small group andsemi-private.
There's different ways to getthere.
A lot of people that I talk tosay, Two Brain is against group
training.
That's not it.
What I'm against is gymsfailing.
If group training will get youthere, we'll find a way to make
it happen.
We'll break down your P&L andactually make it work for you
(05:04):
just the way we did for thesepeople.
Number five, this gym is earning$587 US per member per month.
And the tactic they recommendedwas to bundle services into a
high value package and use anon-ramp as the intro.
Their quote was this, we try toget people in for a 21 day
on-ramp and get them resold inthe 21 days.
(05:25):
We have a 90% resell rate.
Another leader who did somethingsimilar said, nutrition,
accountability, and privatetraining are in our first offer
that we make to people.
In the sales booklet, we valuestack everything.
That means they combineservices.
The monthly retainer is fairlylow at$500 for our Basecamp
program, but it's an$1,100value, and we show people that.
(05:47):
And when people see that, theytend to re-up.
The fourth person on ourleaderboard, number four from
the top, was earning$616 US permember per month.
Their tactic was to offerspecial and consider targeting
groups.
(06:29):
Amazing.
Number three on our leaderboard,$633 US per member per month.
That's their average.
And their tactic was to sellwith a prescriptive model.
Their quote was, we doprescriptive selling for the No
Sweat Intro with in-bodymeasurements.
We write a plan for theirfitness and nutrition.
We are totally okay with themwalking out and getting that
(06:50):
plan.
That's fine.
We deliver a custom plan duringthe No Sweat Intro and they get
a lot of value from the salesprocess.
This encourages their confidencein us and boosts the No No like
trust factor.
Amazing.
Number two, the second top ARMon the two brand leaderboard
last month was$669 US per memberper month.
(07:11):
Their tactic was to billbiweekly instead of monthly or
every four weeks instead ofevery month.
Here's a quote from one of theleaders who's using a system
like this with a wrinkle thatsolves problems for their
avatar.
They said, we bill on a fourweek cycle and they get eight
sessions per month with twosessions per week.
Amazing, super duper smart,right?
(07:32):
Next, the leader.
Number one on the Two Brainleaderboard last month was$854
US per member per month.
Their tactic was to put your gymin the right location.
This is especially important ifyou're thinking about opening a
gym or considering changingaddresses.
If you are locked into a lease,you need to target the right
people, people who can affordyour service and see its value.
(07:53):
That's a great quote, or that'sa great suggestion from somebody
who's earning$854 US per memberper month.
Their quote was, gives you somecontext.
(08:31):
And let's face it, most gyms areactually undercharging.
So that's our leaderboard forARM from$502 to$854 per member
per month.
I've also given you 10 tacticsthat you can start using today
to work toward these numbers.
Plus you got proof that thesetactics work.
I've given you quotes from realgym owners who use these tactics
(08:51):
to generate ARM over$500 insteadof some random business coach
who punched high average revenueinto chat GPT and got a bunch of
results that just don't work.
I'm going to give you one morequote here.
This person said, I have beenusing the golden hour ever since
the two brain summit.
I'm being the CEO versus beingthe everything.
(09:14):
They're being the chiefexecutive officer of their
business instead of being thechief everything officer of
their business.
And now they continued, I spendmore time on the marketing and
sales and the trainers arecoaching.
I love that.
The golden hour is set up tohelp you do one thing to grow
your business before you doanything else.
It's your daily appointment withthe CEO.
That's you.
(09:35):
It can definitely help you driveup your ARM and earn more as a
gym owner.
To find out exactly how to boostARM and use the golden hour to
build a better business, book acall through the link in the
show notes with me and my team.
I'm Chris Cooper.
Thanks for checking out thisepisode of Run a Profitable Gym.
The top 10 two-brain gyms in the world average$600
per member per month.
In fact, every gym in the top 10takes in more than$500 per month
per client.
And there are three that areover$600 per client per month,
and one is over$800 per clientper month.
(00:23):
If you think my clients willnever pay that, keep listening.
I'm going to give you 10 tips toincrease your ARM average
revenue per member per month,plus some insight from our
leaders.
I'm Two Brain founder ChrisCooper, and this is our monthly
leaderboard show.
Hit subscribe so you don't missa single tactical episode of Run
a Profitable Gym.
(00:44):
Now, average revenue per memberper month, ARM, is a force
multiplier.
If you have just 100 clients,but they all pay you$500 a
month, well, you can do the mathon that.
The best part is that increasedARM isn't tied to huge marketing
spends or massive expansions orgetting more equipment or
anything like that.
It's tied to solving problemsand showing value.
(01:07):
So here's exactly how to dothat.
Now, every month I break downfor you what the top 10 gyms in
Two Brain are doing.
And I do this metric by metric.
I don't do it by clientheadcount very often because
that's not what makes your gymprofitable.
Client headcount times theaverage revenue that each client
is paying, average revenue permember per month, ARM, is what
(01:30):
does determines your top linerevenue.
And then if you subtract outyour expenses from that, that
will determine how profitableyou are.
But most gyms miss this criticalpiece.
It's not how many members youhave, if they're all
underpaying, it's how manymembers you have times what
they're paying that actuallycounts.
Here's what the top 10 gyms inTwo Brain are making per member
(01:50):
per month right now.
Number 10,$502 US per member permonth.
This gym is in the States.
The tactic that you can use atthis level is just increase your
rates and be worth it.
Increase your prices across thespectrum, deliver value, be
worth it, and you'll increaseyour ARM.
This gym is doing$502 per memberper month, and this is a
(02:11):
US-based gym.
Our number nine gym this monthis from Canada, but this is in
US dollars, and they're makingalso$502 per member per month,
but they're doing it slightlydifferently.
And their top recommendation wasto ask your high value clients
to refer their high valuefriends and family.
They dig deep on referralmarketing.
(02:31):
Their quote was, we hope to getall of the family from each of
our members and their friendsfor life.
We try to educate them and keepthem for life.
So they're active about theirreferrals.
They're asking for referrals ofthe right people instead of just
waiting and hoping and prayingthat that comes or offering a
free month coupon or whatever.
Number eight was$508 US.
(02:53):
This is a US-based gym.
Their tactic was to add personaltraining options if you don't
offer it.
If you do, prescribe it first ina way that solves problems.
Their quote was, we are asemi-private slash personal
training studio.
We switched from group about ayear and a half ago, and most of
what we do is exactly what we'velearned from Two Brain.
(03:15):
This was an interesting quotefrom another leader on this
leaderboard.
They said, in the personaltraining model, we are
one-on-one for 40 minutes.
It's not a revolving door.
We keep it personal, and we makean investment in every client.
Our relationships and oureducation on how to coach people
are huge.
The seventh person on theleaderboard was earning$566 US
(03:39):
per member per month, and theirtactic recommendation was to
niche down.
Special expertise is worth more.
This is why you pay more for aneuroscientist than you would
for just a general scientist ora neurosurgeon more than you
would pay for a general surgeon.
A great leader quote was, peoplewho are looking for a female
(03:59):
trainer focused on strength findme because there are fewer in my
area and Two Brain has beenencouraging me to post more
online on my personal and gymaccounts.
I rarely get someone coming inthat isn't already sold.
The social media has educatedthe prospect.
The only ones who say no do itbecause of price but because of
some newer offerings we canclose them too.
(04:21):
The sixth person on ourleaderboard was earning$575 US
last month per member per month.
Their tactic was to Add a habitscoaching option or add other
high value services.
Think beyond we're selling agroup fitness program.
I've got two great quotes fromthe leaders on this.
The first said, we have anemphasis on group and
(04:42):
semi-private.
The second said, we are mostlyone-on-one training, but just
added small group andsemi-private.
There's different ways to getthere.
A lot of people that I talk tosay, Two Brain is against group
training.
That's not it.
What I'm against is gymsfailing.
If group training will get youthere, we'll find a way to make
it happen.
We'll break down your P&L andactually make it work for you
(05:04):
just the way we did for thesepeople.
Number five, this gym is earning$587 US per member per month.
And the tactic they recommendedwas to bundle services into a
high value package and use anon-ramp as the intro.
Their quote was this, we try toget people in for a 21 day
on-ramp and get them resold inthe 21 days.
(05:25):
We have a 90% resell rate.
Another leader who did somethingsimilar said, nutrition,
accountability, and privatetraining are in our first offer
that we make to people.
In the sales booklet, we valuestack everything.
That means they combineservices.
The monthly retainer is fairlylow at$500 for our Basecamp
program, but it's an$1,100value, and we show people that.
(05:47):
And when people see that, theytend to re-up.
The fourth person on ourleaderboard, number four from
the top, was earning$616 US permember per month.
Their tactic was to offerspecial and consider targeting
groups.
(06:29):
Amazing.
Number three on our leaderboard,$633 US per member per month.
That's their average.
And their tactic was to sellwith a prescriptive model.
Their quote was, we doprescriptive selling for the No
Sweat Intro with in-bodymeasurements.
We write a plan for theirfitness and nutrition.
We are totally okay with themwalking out and getting that
(06:50):
plan.
That's fine.
We deliver a custom plan duringthe No Sweat Intro and they get
a lot of value from the salesprocess.
This encourages their confidencein us and boosts the No No like
trust factor.
Amazing.
Number two, the second top ARMon the two brand leaderboard
last month was$669 US per memberper month.
(07:11):
Their tactic was to billbiweekly instead of monthly or
every four weeks instead ofevery month.
Here's a quote from one of theleaders who's using a system
like this with a wrinkle thatsolves problems for their
avatar.
They said, we bill on a fourweek cycle and they get eight
sessions per month with twosessions per week.
Amazing, super duper smart,right?
(07:32):
Next, the leader.
Number one on the Two Brainleaderboard last month was$854
US per member per month.
Their tactic was to put your gymin the right location.
This is especially important ifyou're thinking about opening a
gym or considering changingaddresses.
If you are locked into a lease,you need to target the right
people, people who can affordyour service and see its value.
(07:53):
That's a great quote, or that'sa great suggestion from somebody
who's earning$854 US per memberper month.
Their quote was, gives you somecontext.
(08:31):
And let's face it, most gyms areactually undercharging.
So that's our leaderboard forARM from$502 to$854 per member
per month.
I've also given you 10 tacticsthat you can start using today
to work toward these numbers.
Plus you got proof that thesetactics work.
I've given you quotes from realgym owners who use these tactics
(08:51):
to generate ARM over$500 insteadof some random business coach
who punched high average revenueinto chat GPT and got a bunch of
results that just don't work.
I'm going to give you one morequote here.
This person said, I have beenusing the golden hour ever since
the two brain summit.
I'm being the CEO versus beingthe everything.
(09:14):
They're being the chiefexecutive officer of their
business instead of being thechief everything officer of
their business.
And now they continued, I spendmore time on the marketing and
sales and the trainers arecoaching.
I love that.
The golden hour is set up tohelp you do one thing to grow
your business before you doanything else.
It's your daily appointment withthe CEO.
That's you.
(09:35):
It can definitely help you driveup your ARM and earn more as a
gym owner.
To find out exactly how to boostARM and use the golden hour to
build a better business, book acall through the link in the
show notes with me and my team.
I'm Chris Cooper.
Thanks for checking out thisepisode of Run a Profitable Gym.
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