November 24, 2025 • 16 mins
Good news! Revenue is up in gyms worldwide from 2024 to 2025.
And for the first time ever, the average monthly revenue across Two-Brain’s Top 10 leaderboard has crossed US$83,500—over $1 million annually.
In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper reveals what the highest-grossing gyms are doing to generate between $70,000 and $119,000 per month in consistent, sustainable revenue.
He shares insights from mentors working with these top-performing gym owners and highlights common strategies: tracking key metrics, implementing strong retention systems and using the Prescriptive Model to sell high-value services.
You’ll notice these gyms didn’t boost revenue with fancy marketing tactics or Black Friday sales. Instead, they reached the Top 10 by building strong systems and using sustainable, proven revenue-generation tactics.
Watch for the full breakdown of strategies used by top-grossing gyms and then start working toward your next revenue goal today.
Get the latest “State of the Industry” guide via the link below and find out how your gym compares to thousands around the world.
Links
"State of the Industry"
Gym Owners United
Book a Call
0:01 - Intro
1:18 - Top 10 revenue
8:05 - Track metrics & do the work
11:19 - Systems for scaling
14:32 - Your next steps
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Chris (00:02):
I've got fantastic news for you.
Revenue is up in gyms aroundthe world from 2024 to 2025.
Finally.
I know this because we analyzeddata from thousands of gyms and
we just published it in ourstate of the industry report.
And you can get it via the linkin the show notes.
Today I'll dig into revenuedata from TwoBrain's top 10 gyms
(00:24):
and tell you exactly how theowners are generating so much
revenue.
First, a little bit of toughlove.
If your revenue hasn'tincreased from 2024 to 2025, you
are falling behind theindustry.
But don't let that ruin yourday.
If you're hearing me say this,then you're in the exact right
place.
I'm going to give you the infoyou need to get back on track
and even pull ahead of theaverage.
(00:46):
I'm Chris Cooper.
This is Run a Profitable Gym.
And today is our leaderboardshow.
We'll talk about how the bestare doing and how you can
capitalize on their lessonsbecause they share them with us
and we share them with you.
Now, if you want to grow yourrevenue as fast as humanly
possible, then let's talk aboutworking together.
When you buy mentorship, youbuy speed, just like your
(01:08):
clients buy speed when they buycoaching from you.
Book a link with me in the shownotes and we'll talk, you know,
or you with my team and we'llget you set up with mentorship.
But first, here's our top 10leaderboard for gross revenue.
Now, these are rolling threemonths averages.
These are not, you know, oneand done, one-hit wonders.
I want to talk to gyms who aredoing this consistently well,
(01:29):
because then we'll be talkingabout stable recurring revenue.
Nobody earned a spot with somedangerous long-term damaging
Black Friday sale or apaid-in-full bait and switch
high-ticket campaign or thisone-time thing they can never
repeat.
These are sustainable numbers.
So, first, let's start withnumber 10.
And these are all in USdollars.
(01:50):
Number 10 was $69,000,932 forone month in the US.
Now keep in mind that this is arolling three average, but that
doesn't mean this is revenuefor three months.
This is one month's revenue ina coaching gym in the States.
Number nine, $70,674 US for onemonth's revenue from a gym in
(02:12):
Switzerland.
Amazing.
Eighth place, $70,914 Canada.
Amazing, love it, you know,representing.
Seventh place, $71,372, a USgym.
Sixth place, $77,000 and $67from a gym in Belgium.
So just, you know, 10th through5th place, we're looking at
(02:35):
$69,000 up to $77,000 forone-month revenue in a coaching
gym.
Where we've got representationfrom the US, Switzerland,
Canada, and Belgium.
Amazing.
Love to see it.
You know, TwoBrain worksinternationally.
We have mentors from around theworld who will work with you in
your country or your region atleast and help you boost up your
gym.
(02:56):
In fifth place this month,$78,881 in revenue from the US.
Now, all of the rest are above$80,000 in revenue.
Can you even imagine?
The reason that we publishthese numbers is not to say
like, uh, mentorship is forthese successful gyms and not
for you.
We publish these numbers toshow you what's possible with
mentorship.
(03:16):
So fourth place last month was$80,171 US.
Third place was $89,712 from agym in Denmark.
Second place was $107,327 US.
And first place overall for toprevenue for one month was a gym
in the US with $119,457.
(03:38):
Now look, wherever you are inthe world, including the US, you
might be saying, well, timesare tough.
X is going wrong.
I'm in the wrong place, thewrong market.
You know, my market isdepressed.
These are all just excuses thatstop you from achieving your
full potential as a gym.
All of these gyms have toovercome, you know, the owner's
(03:59):
perception.
They have to overcome badeconomies.
They have to overcome, youknow, downfalls in the markets
and all this other stuff.
All the excuses that you'reletting yourself believe that
let you get away with astruggling gym.
You have to get over thismindset first and accept that
here's what's possible.
And the thing that's standingin the way of you achieving this
(04:20):
kind of success is probablysomething that's right between
your ears.
Stop allowing yourself the easyway out.
Stop hiding from the truth thatby becoming a better gym owner,
you can have a better gym.
Now, these are all amazingnumbers.
The top revenue number I justshared was 119,457.
It's consistent.
This is a number that theseguys are hitting every month.
(04:41):
It's not a one and done baitand switch Black Friday to the
death sale.
What's really more important isthat these gyms are still
growing.
They're going up.
The last time we published ourrevenue leaderboard in June,
that top 10 monthly average wasabout 76,000.
If you take the average fromthe top 10, the average back
then was 76,441.
Today, that average across thetop 10 is 83,551.
(05:06):
And if you just listen to thenumbers, you'll see it's not
just like one or two standoutgyms pulling the average up.
If you push that out to annualgross revenue, it's $1,002.
And that's incredible becausefor the first time, the average
of the top 10 gyms in TwoBrainis over a million dollars a
year.
So I'm proud of all these gymowners.
(05:26):
It's it's not just that we'vegot one gym, two gym, ten gyms,
you know, getting to a milliondollars a year.
The average of our top 10 isall over a million dollars.
And I can remember, you know,back in the day, I would be
looking at ads for like gymlaunch and whatever their top
gyms were doing.
And what they would do is theywould say, like, okay, this gym
had a month that was reallygood, their best month ever,
(05:48):
$83,000.
If they do that every month forthe next 12 months, they'll be
a million dollar gym.
And they would call thesepeople million dollar gyms.
And frankly, I thought that wasBS.
Like, nobody's gonna duplicatethat month every time over and
over just by running Facebookads and high-ticket sales.
That's just not replicable.
And it's a falsehood to saythat these are million-dollar
(06:09):
gyms.
They had one good month.
So when we started giving outour Millionaire Gym award, we
awarded that based on net worth.
People had to show that theirnet worth was a million dollars
or above, and we're at 76millionaire gyms now.
When we do these uhleaderboards, I want to present
you with knowledge and educationfrom the top gyms who are doing
(06:31):
this consistently, not just onebig month where they had this
bait and switch campaign, youknow, paid in full, high ticket,
because that in itself is abait and switch.
I want to give you real factsand data that you can learn
from, just like I want somebodyto give that to me because I'm a
gym owner too.
So let's get into the top tipsof the top gyms in the world.
(06:52):
We sometimes find that humblegym owners are reluctant to blow
their own horns.
And so this month, I askedtheir mentors to brag about
their clients' hard work.
So, first off, mentor DanielPurington had a couple of
clients in this category.
And it's interesting becauseDaniel really specializes in
working with small grouppersonal training and
(07:12):
semi-private gyms.
And so, what he told us were acouple of things that the
leaders had in common.
First, they consistently showup to their calls with their
mentor, prepared.
Their challenges are quicklyidentifiable because they
actively track and review theirkey metrics.
This is the key to success.
If you don't know what metricsyou should be tracking, you need
to talk to a mentor and get adashboard built so that you can
(07:32):
clearly track your metrics.
That's the first moment oftruth in your business.
And once you've got truth, youcan build from there.
Dan also said, talking aboutanother gym, over the past year,
they've increased their organicmedia presence, building out
more specific blog content,speaking directly to their
avatar.
Additionally, we've improvedoperations by implementing a
CRM, which has systemized muchof their communication and
(07:54):
intake process, as well asincreased their organic leads.
A third gym said he said themajority of their business is
one-on-one, small group, PT, andsemi-private.
And another, uh he said,honestly, what they do is so
special that they track theirmetrics and are very open and
receptive to direct guidancefrom me, their mentor.
In short, they do the work.
Now I'm gonna pause before Imove on to the next mentor's
(08:17):
recommendation here from RussFrancis.
Imagine that you had one clientin your group, one of 12, and
they were lagging behind.
They weren't getting theresults.
What's the first question you'dask them?
You'd say, Why aren't you doingthe work?
Because you know that yourprogram is working and it's
working for 11 out of 12, andthey're getting these amazing
results.
And the person who isn'tgetting good results is a
(08:38):
laggard.
And then apply that to your ownbusiness.
Here's the reality (08:41):
the knowledge to grow your business
is out there.
Most people can't just takethat knowledge and apply it.
They need a coach, right?
Same as fitness.
The top 10% can take knowledgeand apply it and they're good.
The rest of us all need a coachfor accountability and
motivation and clarity andadjusting the path.
But if somebody is getting yourcoaching and they're still not
(09:02):
getting results, it's becausethey're not actually doing the
work.
They're not repeating thebasics over and over and over
again.
And then whenever we hear thatsomebody isn't getting good
results from working with abusiness coach, I know they're
not doing the work because, atleast in TubeBrain, we track
results so much and report themto you and report them to the
client and base our mentorshipon them that if somebody says,
(09:24):
Well, I didn't get good results,it's because they didn't do the
work 10 times out of 10.
You can rest assured that thatis the case.
The clients who do the mostwork, the fastest, with clarity,
get the best results.
When I interviewed our topgyms, you know, the like the top
uh 12%, were getting resultsfour times faster than everybody
(09:45):
else.
They weren't doing secrethigh-level techniques.
They were doing the basics fourtimes better.
That's it.
Literally, we tell them, okay,you're gonna do a 5130 post uh
and you're gonna do that everytwo months.
Got it, coach, and they'regonna keep doing that forever.
Other people will do that onceand say, okay, what's next?
And they'll be looking fornovelty and the new thing
(10:07):
instead of repeating the thingthat actually works.
And so if you're listening tothis, if you're in the T-Brain
family, if you're not, don'tforget, like once you do
something and it works, put thaton your calendar as something
that you repeat over and overand over again.
That's how you keep makingincremental gains.
And that's what got theserevenue leaders to the top of
the leaderboard.
It's not just one big jump,right?
It's not one magical adcampaign or one super duper
(10:31):
social media post.
It's these incremental steps.
They stepped up one step at atime instead of jumping up all
at once.
All right.
Russ Francis has a couple ofleaders on this leaderboard.
And I know who he's talkingabout here.
This is a very large gym, oneof the longest-standing CrossFit
gyms in the world.
And Russ said he is an absoluteninja, speaking of the gym
(10:52):
owner, on using GLM, WorkflowAutomations, to provide very
relevant information to newleads, depending on what they
click on the website.
He uses very program-specificemails and texts that move them
quickly to either a newmembership or into a long-term
lead nurture.
So again, you know, here's thisperson.
They don't have one singlecrafted email special social
(11:13):
message.
They're very, very good atusing the basic tools, they're
CRM.
Uh, let's move on to the nextmentor.
Ryan McFaddian was talkingabout having systems for scaling
in his clients who made it tothe leaderboard.
So Ryan said of this gym owner,we're helping him dial in his
staffing and systems in order tohelp him stabilize his
operations even more andpossibly scale to another
location soon.
(11:34):
Again, focus on the basics,right?
Make your systems good and thenwork to improve them over time.
Courtney Brownlow had this tosay about her client who made it
to the top 10 revenueleaderboard.
This leader focuses on thebeginner to grow membership.
So he knows the client avatarand creates content around it,
and he sells an on-ramp andclient journey to someone who
(11:55):
needs the accountability.
Then he uses the two-braingrowth toolkit to charge what
things are worth, raising rateswhen necessary.
Amazing, right?
Doesn't sound sexy or excitingor a new tip.
It sounds like they're usingthe toolkit really well over and
over again.
David Allen had this to sayabout his client who was on the
leaderboard.
He said it was all about salesand service packages.
(12:15):
His revenue is a result ofthree tactics.
Number one, using theprescriptive model for sales to
ensure people who need personaltraining are starting in that
service.
Two, removing the three times aweek membership option and
encouraging people to chooseunlimited over twice a week.
So upselling.
And three, pre-sales forsupplements every single month.
Oscar Johad from Sweden saidthis about his client on the
(12:38):
leaderboard.
His revenue is a reflection ofhis relentless focus on lead
nurture and conversion.
Aha! Coaching people to jointheir gym.
Oscar continued together, webuilt a system to consistently
turn cold leads into long-termmembers.
He's always been strong atgetting people in the door.
Our recent work was abouttightening the follow-up process
and making sure that no oneslipped through the cracks.
(13:01):
That consistency in thefront-end effort is now showing
up in his top line revenue.
Coach people to join your gym.
Coach people to make acommitment to their health and
fitness.
Then I talked to Pear Madsenand he said, we followed the
steps in the mentorship programand we made sure there were no
gaps in his business.
We made very big improvementsin his lead nurture process and
(13:23):
in the retention system.
And that's given us a strongboost to sales.
The gym has more than 300members and an ARM of over uh
$232 U.S.
The key are retention andstrong sales processes.
Amazing, right?
Stick to the basics, the stuffthat we tell you on this podcast
every single day.
Then Courtney Brownlow chimedin again with another tip from a
(13:45):
great leader on this revenueleaderboard.
She said two things that reallyhelped this person was
consistently auditing theirprograms and empowering their
team members.
Lisa Palmer out of the UK saidthat the combination of high
value services and greatretention is what put her client
on the gym's leaderboard.
She said he has followed thetwo-brain methodology to a tee.
(14:05):
He charges a high-end rate atthe front end for a premium
one-on-one personal trainingpackage, which leads to greater
length of engagement andretention.
He has a meticulous approachwhen it comes to the client
journey and is forever lookingat ways to improve it with the
help of other two-brain gyms inthe toolkit.
Amazing to think he's achievedthis while getting married this
summer, learning Italian, andgrowing a garden for the first
(14:29):
time.
That is mastery of the basics.
So now that you know what ourtop 10 gyms are doing to
generate between $70,000 and$120,000 a month in revenue, you
might be asking yourself, like,well, what should I do today?
It sounds like each of thesehad a lot in common, but they
were focused on differentthings.
So I'm gonna give you a coupleof options so that you can take
(14:50):
action right now to build yourbusiness.
So first, use the link belowthis video to get to our Gym
Owners United group.
Or if you're listening, go togymownersunited.com.
When you're in there, send me aquick DM to request my guide to
generating year-end revenue.
You still have time to use thefive tactics and make December a
great month for your business.
(15:10):
Pro tip, go a step further andput all of my tactics on your
2026 calendar on repeat so thatyou're planning ahead.
Now you've got a plan to fixyour end-of-the-year revenue and
a plan for next year so youdon't get back in this
situation.
Second, let's talk about adetailed plan for your specific
business.
Nobody on our leaderboard gotthere without a mentor's
guidance.
(15:30):
We'll analyze your business andtell you exactly what to do
right now to grow it, and thenwe'll hold you accountable for
doing the work.
To talk about working together,book a call through the link
below this video.
But no matter what you do, putthis podcast down and do
something today to grow yourbusiness.
Your revenue won't increase ifyou don't take action.
If you get moving, your numberswill move up too.
(15:52):
I'm Chris Cooper.
Thanks for checking out thisepisode of Runner Profitable
Gym.
Please hit subscribe on yourway out the door to get to work.
I've got fantastic news for you.
Revenue is up in gyms aroundthe world from 2024 to 2025.
Finally.
I know this because we analyzeddata from thousands of gyms and
we just published it in ourstate of the industry report.
And you can get it via the linkin the show notes.
Today I'll dig into revenuedata from TwoBrain's top 10 gyms
(00:24):
and tell you exactly how theowners are generating so much
revenue.
First, a little bit of toughlove.
If your revenue hasn'tincreased from 2024 to 2025, you
are falling behind theindustry.
But don't let that ruin yourday.
If you're hearing me say this,then you're in the exact right
place.
I'm going to give you the infoyou need to get back on track
and even pull ahead of theaverage.
(00:46):
I'm Chris Cooper.
This is Run a Profitable Gym.
And today is our leaderboardshow.
We'll talk about how the bestare doing and how you can
capitalize on their lessonsbecause they share them with us
and we share them with you.
Now, if you want to grow yourrevenue as fast as humanly
possible, then let's talk aboutworking together.
When you buy mentorship, youbuy speed, just like your
(01:08):
clients buy speed when they buycoaching from you.
Book a link with me in the shownotes and we'll talk, you know,
or you with my team and we'llget you set up with mentorship.
But first, here's our top 10leaderboard for gross revenue.
Now, these are rolling threemonths averages.
These are not, you know, oneand done, one-hit wonders.
I want to talk to gyms who aredoing this consistently well,
(01:29):
because then we'll be talkingabout stable recurring revenue.
Nobody earned a spot with somedangerous long-term damaging
Black Friday sale or apaid-in-full bait and switch
high-ticket campaign or thisone-time thing they can never
repeat.
These are sustainable numbers.
So, first, let's start withnumber 10.
And these are all in USdollars.
(01:50):
Number 10 was $69,000,932 forone month in the US.
Now keep in mind that this is arolling three average, but that
doesn't mean this is revenuefor three months.
This is one month's revenue ina coaching gym in the States.
Number nine, $70,674 US for onemonth's revenue from a gym in
(02:12):
Switzerland.
Amazing.
Eighth place, $70,914 Canada.
Amazing, love it, you know,representing.
Seventh place, $71,372, a USgym.
Sixth place, $77,000 and $67from a gym in Belgium.
So just, you know, 10th through5th place, we're looking at
(02:35):
$69,000 up to $77,000 forone-month revenue in a coaching
gym.
Where we've got representationfrom the US, Switzerland,
Canada, and Belgium.
Amazing.
Love to see it.
You know, TwoBrain worksinternationally.
We have mentors from around theworld who will work with you in
your country or your region atleast and help you boost up your
gym.
(02:56):
In fifth place this month,$78,881 in revenue from the US.
Now, all of the rest are above$80,000 in revenue.
Can you even imagine?
The reason that we publishthese numbers is not to say
like, uh, mentorship is forthese successful gyms and not
for you.
We publish these numbers toshow you what's possible with
mentorship.
(03:16):
So fourth place last month was$80,171 US.
Third place was $89,712 from agym in Denmark.
Second place was $107,327 US.
And first place overall for toprevenue for one month was a gym
in the US with $119,457.
(03:38):
Now look, wherever you are inthe world, including the US, you
might be saying, well, timesare tough.
X is going wrong.
I'm in the wrong place, thewrong market.
You know, my market isdepressed.
These are all just excuses thatstop you from achieving your
full potential as a gym.
All of these gyms have toovercome, you know, the owner's
(03:59):
perception.
They have to overcome badeconomies.
They have to overcome, youknow, downfalls in the markets
and all this other stuff.
All the excuses that you'reletting yourself believe that
let you get away with astruggling gym.
You have to get over thismindset first and accept that
here's what's possible.
And the thing that's standingin the way of you achieving this
(04:20):
kind of success is probablysomething that's right between
your ears.
Stop allowing yourself the easyway out.
Stop hiding from the truth thatby becoming a better gym owner,
you can have a better gym.
Now, these are all amazingnumbers.
The top revenue number I justshared was 119,457.
It's consistent.
This is a number that theseguys are hitting every month.
(04:41):
It's not a one and done baitand switch Black Friday to the
death sale.
What's really more important isthat these gyms are still
growing.
They're going up.
The last time we published ourrevenue leaderboard in June,
that top 10 monthly average wasabout 76,000.
If you take the average fromthe top 10, the average back
then was 76,441.
Today, that average across thetop 10 is 83,551.
(05:06):
And if you just listen to thenumbers, you'll see it's not
just like one or two standoutgyms pulling the average up.
If you push that out to annualgross revenue, it's $1,002.
And that's incredible becausefor the first time, the average
of the top 10 gyms in TwoBrainis over a million dollars a
year.
So I'm proud of all these gymowners.
(05:26):
It's it's not just that we'vegot one gym, two gym, ten gyms,
you know, getting to a milliondollars a year.
The average of our top 10 isall over a million dollars.
And I can remember, you know,back in the day, I would be
looking at ads for like gymlaunch and whatever their top
gyms were doing.
And what they would do is theywould say, like, okay, this gym
had a month that was reallygood, their best month ever,
(05:48):
$83,000.
If they do that every month forthe next 12 months, they'll be
a million dollar gym.
And they would call thesepeople million dollar gyms.
And frankly, I thought that wasBS.
Like, nobody's gonna duplicatethat month every time over and
over just by running Facebookads and high-ticket sales.
That's just not replicable.
And it's a falsehood to saythat these are million-dollar
(06:09):
gyms.
They had one good month.
So when we started giving outour Millionaire Gym award, we
awarded that based on net worth.
People had to show that theirnet worth was a million dollars
or above, and we're at 76millionaire gyms now.
When we do these uhleaderboards, I want to present
you with knowledge and educationfrom the top gyms who are doing
(06:31):
this consistently, not just onebig month where they had this
bait and switch campaign, youknow, paid in full, high ticket,
because that in itself is abait and switch.
I want to give you real factsand data that you can learn
from, just like I want somebodyto give that to me because I'm a
gym owner too.
So let's get into the top tipsof the top gyms in the world.
(06:52):
We sometimes find that humblegym owners are reluctant to blow
their own horns.
And so this month, I askedtheir mentors to brag about
their clients' hard work.
So, first off, mentor DanielPurington had a couple of
clients in this category.
And it's interesting becauseDaniel really specializes in
working with small grouppersonal training and
(07:12):
semi-private gyms.
And so, what he told us were acouple of things that the
leaders had in common.
First, they consistently showup to their calls with their
mentor, prepared.
Their challenges are quicklyidentifiable because they
actively track and review theirkey metrics.
This is the key to success.
If you don't know what metricsyou should be tracking, you need
to talk to a mentor and get adashboard built so that you can
(07:32):
clearly track your metrics.
That's the first moment oftruth in your business.
And once you've got truth, youcan build from there.
Dan also said, talking aboutanother gym, over the past year,
they've increased their organicmedia presence, building out
more specific blog content,speaking directly to their
avatar.
Additionally, we've improvedoperations by implementing a
CRM, which has systemized muchof their communication and
(07:54):
intake process, as well asincreased their organic leads.
A third gym said he said themajority of their business is
one-on-one, small group, PT, andsemi-private.
And another, uh he said,honestly, what they do is so
special that they track theirmetrics and are very open and
receptive to direct guidancefrom me, their mentor.
In short, they do the work.
Now I'm gonna pause before Imove on to the next mentor's
(08:17):
recommendation here from RussFrancis.
Imagine that you had one clientin your group, one of 12, and
they were lagging behind.
They weren't getting theresults.
What's the first question you'dask them?
You'd say, Why aren't you doingthe work?
Because you know that yourprogram is working and it's
working for 11 out of 12, andthey're getting these amazing
results.
And the person who isn'tgetting good results is a
(08:38):
laggard.
And then apply that to your ownbusiness.
Here's the reality (08:41):
the knowledge to grow your business
is out there.
Most people can't just takethat knowledge and apply it.
They need a coach, right?
Same as fitness.
The top 10% can take knowledgeand apply it and they're good.
The rest of us all need a coachfor accountability and
motivation and clarity andadjusting the path.
But if somebody is getting yourcoaching and they're still not
(09:02):
getting results, it's becausethey're not actually doing the
work.
They're not repeating thebasics over and over and over
again.
And then whenever we hear thatsomebody isn't getting good
results from working with abusiness coach, I know they're
not doing the work because, atleast in TubeBrain, we track
results so much and report themto you and report them to the
client and base our mentorshipon them that if somebody says,
(09:24):
Well, I didn't get good results,it's because they didn't do the
work 10 times out of 10.
You can rest assured that thatis the case.
The clients who do the mostwork, the fastest, with clarity,
get the best results.
When I interviewed our topgyms, you know, the like the top
uh 12%, were getting resultsfour times faster than everybody
(09:45):
else.
They weren't doing secrethigh-level techniques.
They were doing the basics fourtimes better.
That's it.
Literally, we tell them, okay,you're gonna do a 5130 post uh
and you're gonna do that everytwo months.
Got it, coach, and they'regonna keep doing that forever.
Other people will do that onceand say, okay, what's next?
And they'll be looking fornovelty and the new thing
(10:07):
instead of repeating the thingthat actually works.
And so if you're listening tothis, if you're in the T-Brain
family, if you're not, don'tforget, like once you do
something and it works, put thaton your calendar as something
that you repeat over and overand over again.
That's how you keep makingincremental gains.
And that's what got theserevenue leaders to the top of
the leaderboard.
It's not just one big jump,right?
It's not one magical adcampaign or one super duper
(10:31):
social media post.
It's these incremental steps.
They stepped up one step at atime instead of jumping up all
at once.
All right.
Russ Francis has a couple ofleaders on this leaderboard.
And I know who he's talkingabout here.
This is a very large gym, oneof the longest-standing CrossFit
gyms in the world.
And Russ said he is an absoluteninja, speaking of the gym
(10:52):
owner, on using GLM, WorkflowAutomations, to provide very
relevant information to newleads, depending on what they
click on the website.
He uses very program-specificemails and texts that move them
quickly to either a newmembership or into a long-term
lead nurture.
So again, you know, here's thisperson.
They don't have one singlecrafted email special social
(11:13):
message.
They're very, very good atusing the basic tools, they're
CRM.
Uh, let's move on to the nextmentor.
Ryan McFaddian was talkingabout having systems for scaling
in his clients who made it tothe leaderboard.
So Ryan said of this gym owner,we're helping him dial in his
staffing and systems in order tohelp him stabilize his
operations even more andpossibly scale to another
location soon.
(11:34):
Again, focus on the basics,right?
Make your systems good and thenwork to improve them over time.
Courtney Brownlow had this tosay about her client who made it
to the top 10 revenueleaderboard.
This leader focuses on thebeginner to grow membership.
So he knows the client avatarand creates content around it,
and he sells an on-ramp andclient journey to someone who
(11:55):
needs the accountability.
Then he uses the two-braingrowth toolkit to charge what
things are worth, raising rateswhen necessary.
Amazing, right?
Doesn't sound sexy or excitingor a new tip.
It sounds like they're usingthe toolkit really well over and
over again.
David Allen had this to sayabout his client who was on the
leaderboard.
He said it was all about salesand service packages.
(12:15):
His revenue is a result ofthree tactics.
Number one, using theprescriptive model for sales to
ensure people who need personaltraining are starting in that
service.
Two, removing the three times aweek membership option and
encouraging people to chooseunlimited over twice a week.
So upselling.
And three, pre-sales forsupplements every single month.
Oscar Johad from Sweden saidthis about his client on the
(12:38):
leaderboard.
His revenue is a reflection ofhis relentless focus on lead
nurture and conversion.
Aha! Coaching people to jointheir gym.
Oscar continued together, webuilt a system to consistently
turn cold leads into long-termmembers.
He's always been strong atgetting people in the door.
Our recent work was abouttightening the follow-up process
and making sure that no oneslipped through the cracks.
(13:01):
That consistency in thefront-end effort is now showing
up in his top line revenue.
Coach people to join your gym.
Coach people to make acommitment to their health and
fitness.
Then I talked to Pear Madsenand he said, we followed the
steps in the mentorship programand we made sure there were no
gaps in his business.
We made very big improvementsin his lead nurture process and
(13:23):
in the retention system.
And that's given us a strongboost to sales.
The gym has more than 300members and an ARM of over uh
$232 U.S.
The key are retention andstrong sales processes.
Amazing, right?
Stick to the basics, the stuffthat we tell you on this podcast
every single day.
Then Courtney Brownlow chimedin again with another tip from a
(13:45):
great leader on this revenueleaderboard.
She said two things that reallyhelped this person was
consistently auditing theirprograms and empowering their
team members.
Lisa Palmer out of the UK saidthat the combination of high
value services and greatretention is what put her client
on the gym's leaderboard.
She said he has followed thetwo-brain methodology to a tee.
(14:05):
He charges a high-end rate atthe front end for a premium
one-on-one personal trainingpackage, which leads to greater
length of engagement andretention.
He has a meticulous approachwhen it comes to the client
journey and is forever lookingat ways to improve it with the
help of other two-brain gyms inthe toolkit.
Amazing to think he's achievedthis while getting married this
summer, learning Italian, andgrowing a garden for the first
(14:29):
time.
That is mastery of the basics.
So now that you know what ourtop 10 gyms are doing to
generate between $70,000 and$120,000 a month in revenue, you
might be asking yourself, like,well, what should I do today?
It sounds like each of thesehad a lot in common, but they
were focused on differentthings.
So I'm gonna give you a coupleof options so that you can take
(14:50):
action right now to build yourbusiness.
So first, use the link belowthis video to get to our Gym
Owners United group.
Or if you're listening, go togymownersunited.com.
When you're in there, send me aquick DM to request my guide to
generating year-end revenue.
You still have time to use thefive tactics and make December a
great month for your business.
(15:10):
Pro tip, go a step further andput all of my tactics on your
2026 calendar on repeat so thatyou're planning ahead.
Now you've got a plan to fixyour end-of-the-year revenue and
a plan for next year so youdon't get back in this
situation.
Second, let's talk about adetailed plan for your specific
business.
Nobody on our leaderboard gotthere without a mentor's
guidance.
(15:30):
We'll analyze your business andtell you exactly what to do
right now to grow it, and thenwe'll hold you accountable for
doing the work.
To talk about working together,book a call through the link
below this video.
But no matter what you do, putthis podcast down and do
something today to grow yourbusiness.
Your revenue won't increase ifyou don't take action.
If you get moving, your numberswill move up too.
(15:52):
I'm Chris Cooper.
Thanks for checking out thisepisode of Runner Profitable
Gym.
Please hit subscribe on yourway out the door to get to work.
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