July 10, 2025 • 26 mins
If you’re not regularly sitting down with your clients to talk about their goals, you’re leaving money on the table.
In this episode of “Run a Profitable Gym,” gym owner and chiropractor Dr. Brian Strump shares how quarterly Goal Review Sessions became one of the most effective tools in his gym for increasing retention, referrals and average revenue per member.
Brian walks through exactly how his team at Live Active Charlotte uses these short conversations to keep clients engaged, identify new opportunities to help them, and increase gym revenue without running ads or pushing sales.
He also breaks down how he tracks key metrics and gets buy-in from his staff.
Tune in to hear the full breakdown, then implement goal reviews and watch what happens to your gym’s revenue and your clients' results.
Links
Semi-Private Launch Playbook
Gym Owners United
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1:05 - Why use goal reviews?
8:53 - Impact on gym metrics
13:42 - When to do goal reviews
18:56 - Goal reviews help clients
23:50 - Brian’s No. 1 tip for gym owners
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
I'm Brian Strump and I use goal-setting sessions to
sell high-value services.
SPEAKER_02 (00:08):
I know you don't have time to do goal review
sessions with clients, but thebest gym owners in the world
make time and their reward isbetter retention and more
revenue.
Doc Strump here runs LibActiveCharlotte in North Carolina, and
he's agreed to lay out some realnumbers for you on goal reviews
so you can understand exactlywhat they can do for a gym
business.
This is Run a Profitable Gym.
I'm Mike Warkenden.
(00:29):
Please hit subscribe whereveryou are with my thanks.
Goal reviews.
You meet with clients atintervals and you ask them if
they're happy.
If they are, you film atestimonial.
If they aren't happy, you adjusttheir prescription and that
adjustment often results in ahigh value sales because clients
want swifter progress.
So, it's like this.
How do I get faster results inthe gym?
How do I get stronger or loseweight?
Well, you do PT with me and youadd nutrition services.
(00:51):
Boom! High value sale.
Brian Strump is a gym owner andtwo-brain mentor.
He's going to tell you exactlywhat goal review sessions did
for his clients and hisbusiness.
So Brian, welcome to the show.
Are you ready to talk goalreviews?
Of course.
Thanks, Mike.
Let's do it.
So I want to know first, take usback.
You've been a gym owner for along time.
When did you start doing goalreview sessions and why?
SPEAKER_00 (01:12):
We started doing them probably, so we opened in
2009.
We probably started doing themin 2013, 14, I think.
Why?
Probably because in 2012, Chrisprobably told me I should start
doing goal review sessions.
And I said, I don't have time.
And then we tried to make time.
(01:34):
And it was certainly a learningprocess.
We've come a good way from themfor sure in improving them.
SPEAKER_02 (01:44):
Yeah, and when you're a gym owner, you just
want to coach or do whatever itis to run the gym.
You're like, I don't have timeto do these meetings with
clients.
My job is to coach with them inthe gym, not sit down and talk
with them.
But really, your job is to sitdown and talk with them.
And we have data that now provesit.
So let's dig into that.
With reference to your metrics,what happened when you started
doing these sessions?
SPEAKER_00 (02:04):
Yes, I feel like the goal review sessions do a few
things.
And so our retention numbers,started to improve i think that
i think the goal review sessionsshow members that you know even
after we're paying them theystill care about us and there's
(02:25):
no doubt just kind of lookingfor the next thing uh we saw
clients like the average visitper per client or like the total
visits of like classes increaseover time right because yeah
yeah because you know sometimesit's just you just need to be
more consistent or let's get youin here instead of, you know,
(02:47):
once or twice a week, let's tryto get you in here two or three
times a week or depending ontheir goals.
We saw, and then our averagerevenue per member, you know,
certainly increased based onwhat you talked about, right?
Adding personal training, addingnutrition services.
It also allowed us to start toget like less guessing in terms
(03:08):
of, selling or creatingspecialty courses for some
skills just based on like askingthem what they were struggling
with.
And if we would have, you know,two, you know, if we had two or
three people say we'restruggling with double unders
and this gymnastics move, thenmaybe the next specialty
(03:29):
sessions or specialty clinicthat we would put together, we'd
at least know that we had threeor four people to reach out to.
right away you know for that andthen it increased the referrals
although you know that wasprobably a late a late comer you
know it was at the you know itwas wasn't something that we
always did and it's certainlysomething that's more difficult
(03:50):
for people to feel comfortableasking for right so um that was
probably one of the last thingsthat we started to add to the to
to the goal reviews was askingfor referrals as well
SPEAKER_02 (04:03):
So I'll just lay it out for your listeners.
Brian's adherence for hismembers went up.
His average revenue per memberwent up.
His retention got better and hisrevenue went up and he was able
to figure out new revenuesources by saying, talking to
all his clients and see 10 ofthem wanted to run a marathon or
they were going to do a, youknow, now it's a high rocks
race, but maybe it was a toughmatter back in the day.
(04:23):
Brian's like, I can create atraining program for that.
It's$200 for six weeks orwhatever it is.
Sign up, go.
And you're not guessing like Idid where I was like, I think
everyone wants to do Olympicweightlifting.
Brian actually talked to hisclients, figured out what they
wanted, then created programsfor them.
And I'll tell you this in themodern sense right now in 2025,
if you had say five clients allwanted to work on something very
(04:44):
specific, you might sell themsemi-private training or small
group training, which is a veryhigh value service.
And we have tons of resources onthat.
And we'll put a link in the shownotes to something that you can
consider.
But anyways, all of this works.
And Brian is also tacked on asuper important thing.
Happy clients in a goal reviewsection are very inclined to
refer their friends.
And Chris Cooper's laid outexact scripts on this.
(05:05):
So how you can run through thisstuff.
Brian, do you have any idea howin general, like revenue
increases as a result of a goalreview?
Could you put your finger on itby chance?
SPEAKER_00 (05:12):
Well, if I did some simple math, right?
Like let's say our, you know,back in the day, our average
revenue per member is probablyabout$170 to$180, you know?
And that was, let's say, youknow, 20s 2018 2019 2020 and
(05:34):
then now with with less membersbut each member is paying about
240 about like 238 to 255 i justchecked before we got on the
call so i could have some someactual work yeah that's like 50
(05:55):
more a member let's say if youaverage 200 members I don't want
to do math, like write live herein case I'm off by a couple of
thousand, but times the numberof years, yeah, probably
hundreds of thousands ofdollars, right?
Because even if you get eachmember to raise, even if you get
(06:19):
your mom to raise$20 on 200members, that's only$4,000 a
month.
Let's call that$50,000 for theyear.
And it's not just that one year,right?
It's like compounding over thenext five years or 10 years.
And that doesn't include the newmembers that came in.
(06:40):
That's just like the averagerevenue per member, right?
It doesn't include everyreferral that came in in terms
of new people that arecontinuing as well.
And then also, just asimportantly, it gives a greater
opportunity to the staff to makelike more money and to get more
nutrition clients or to get morePT.
Yeah.
I mean, it's, it's, it'scertainly been a game changer is
(07:02):
one of those things that whenyou look back, it's like, man, I
wish I would have started thisearlier or at least gotten
better at this and gotten betterat this and gotten better at
this to the point that we are atnow.
SPEAKER_02 (07:12):
Yeah.
Listeners, I'll give you theminutia and I'll give you the
big picture real quickly.
If your rate average revenue permember is 150 bucks, which
should be higher, but let's sayit's 150 because that's a
standard one.
And you said to a client, hey, Iknow you're struggling with
double unders.
Do you want to book one personaltraining session with me a month
to work on that specifically sowe can get that out of the
problem or get that, you know,kill that goat?
(07:34):
All of a sudden, your 150becomes plus 75 for that
personal training session orwhatever it is.
And now you're at 225 for thatmember.
That is exactly how it can workat ground level.
And all you do is sell onepersonal training session to
solve a problem for a clientwho's struggling with something.
That's an easy one.
Big picture, Brian talked aboutbringing new people into your
gym.
You're sitting down with peopleand essentially a no sweat intro
(07:55):
is essentially your first goalreview session, if you want to
call it that.
But you're going to say to thisperson, do you want to do this
with me one-on-one or in a groupsetting?
And that line alone has mademillions of dollars for gyms
because a lot of clients say,oh, I'd love the convenience and
flexibility and attention of aone-on-one coaching program as
opposed to a group program.
All of a sudden, you're selling$400 and$500 and$600 personal
(08:17):
training packages as opposed to$150 group memberships.
You're going to get that clientinto goal review sessions 90 or
120 days down the line, whateverit is, meet with them regularly,
and you can adjust and upgradethe prescriptions.
Sometimes you might downgrade aprescription to build trust and
say like, hey, I know you'rebusy right now.
Over this next period, let's getto the gym twice a week.
That's going to be great formaintenance.
(08:38):
We'll scale it back up inSeptember when the schedule, you
know, isn't as crazy.
That builds trust with clientstoo.
So it's not always an upsell,but in most cases, clients are
going to purchase additionalservices in these sessions.
So that's the minutia and that'salso the big picture.
Brian, general info from yourmentees, because you work with
gym owners and you coach them torun better businesses.
What happens to metrics when gymowners now start using
(09:01):
GoReviews?
SPEAKER_00 (09:02):
No, I think the same thing.
I think the hardest part isgetting them to do them and
getting them to see some of thebenefit of it.
I think the most common reasonwhy people don't do them is the
same reason why we did it, iswhen you first start and put
them out there, let's say youhave, you know, a gym of 80 to
(09:26):
100 people and only like 10 or12 or 15 people sign up and you
say, oh, you know, this is awaste.
But of those 15, if you getthree of them to do something
greater...
Brian, this is what I usuallytell them.
It's like, if you get just threeof them to do something great,
let's just say somebody upgradedto nutrition, somebody upgraded
(09:48):
to a double under, you know,some PT.
And then you, you know, a monthlater, you kind of share some
videos or testimonials of thatperson getting their double
unders and say, ah, you know,Mike came, we met Mike for a
goal setting session and now hewanted to do double unders.
Before he started, he couldn'tdo any.
And now he just did 25.
Or here's Sally.
(10:08):
She wanted to lose X.
you know, amount of weight.
We met her for a goal settingsession.
She wasn't doing nutrition.
Now she's doing nutrition andshe's lost, you know, six pounds
and 2% body fat over this lasttime.
I think it just makes the nexttime you do the goal review
sessions and sharing thosestories, like now maybe you'll
get 18 people or 20 people andeventually you'll get like,
(10:30):
there's not going to be a worldwhere you're going to get 100%
adherence to people signing upfor these.
So it's just like starting anddoing it.
And then, you know, they'regoing to see the average revenue
per member go up.
They're going to see, you know,I got a little bit easier of a
referral just by asking for it.
You know, that's hard for a lotof people is even just like
asking for the referral, right?
(10:51):
I think all the same things thatI had mentioned before, that
average revenue per member, theadherence, the lower churn rate,
you know, even saving somepeople there.
I think sometimes you'll get amember that hasn't been
consistent, and you meet themfor a goal review session, and
in your head you're projectingthat they're probably just going
(11:12):
to quit, and all they needed wasa little bit of a sit down,
maybe some tough love or someempathy or whatever, however it
is that you have theseconversations, and then they're
like, yeah, you know, you'reright, I need to...
make time for this and nowthey've gone from coming once a
week and almost stopping tocoming you know 10 12 times a
(11:35):
month and they're back on trackand they're loving it right and
like i think the the consistencyof doing them just like the
exercise part is is important ifyou just do them once every few
years of course you're not goingto see any value in them but you
have to continue to do them,continue to do them, continue to
kind of do them over time andjust be okay with not everybody,
(11:55):
you know, saying that I want tomeet, I want to meet with a
coach to talk about it.
Yeah.
SPEAKER_02 (12:04):
Some of your old schoolers may be a hard sell and
maybe they just, They just don'twant to.
And that's fine.
But I've talked to other gymowners.
They'll start and they'll startwith their, their existing
members and they'll just do asmany as they can.
And exactly what you said,nothing makes someone want to do
a goal review session, likebeing beaten to work out by
their part of the frenemy.
Right?
So it's like, how did he get sogood at snatches all of a
sudden?
(12:24):
Well, he's doing personaltraining with me.
I want to do that too.
I want to do goal reviewsessions.
Like this thing catches on.
You can't just snap your fingersand have a hundred percent sign
up.
You can't just make it happen.
You have to work at it.
That comes down to your internalmessaging about the benefits of
these.
And as you're bringing in newclients, it becomes part of the
process.
It's not a thing that you tackon later.
(12:44):
It's when you come to our gym,we're going to sit down with a
consultation.
This is the prescriptive modelthat Chris Cooper's talked about
for forever.
You do this prescriptive model.
You tell them, here's what we'regoing to do.
We're We're going to schedulethat meeting right now, and it's
part of the process.
So for people coming in, that'sthe easiest place to start doing
glory sessions.
Schedule them when people signup, then start doing it.
(13:07):
They just know it's part of theprocess.
Some of your old schoolers maynot sign up.
That's okay.
Here's the other thing.
Brian mentioned this, and thisis a great point.
If someone has a goal, they'regoing to keep training toward
it.
If someone has no goal, they'relikely to leave because they've
got nothing going on.
So if you sit down with an oldschool member and say, you know,
what's your goal?
And they're like, I don't reallyhave one.
(13:27):
Find one and set one becausethat will make that member stay
longer and work more and do morestuff and get better results as
opposed to just saying, I'm justcoming because I come.
Because that habit can go at anytime when they find a different
interest or something like that.
So it's really important tostart putting these things in
place.
On the TrueBrain sample annualplan, goal review sessions are
in two months.
You'll do them twice a year.
(13:47):
You can do them up to four timesa year.
Every 90 days is probably thegold standard, but I get that
you can't always do that.
Brian, how often do you do goreview sessions?
SPEAKER_00 (13:57):
We do them four times a year as well.
I think the reason why we wereslow to take it on was because
we couldn't do them consistentlyand we were trying to kind of
follow people every 90 days,which like- It's different for
everyone, right?
Yes.
It sounds in theory to be good,but we just, in 2018, we decided
(14:21):
to stop doing that because it'sreally hard to talk about
goal-setting sessions if everymonth you're doing a couple,
right?
So we decided to do them on thefirst of every quarter, the
first month of every quarter,it's like January, April, July,
and October.
And that made it easier for usbecause now like, I know the end
(14:45):
of December, the end of March,the end of June, the end of
September that we start, I'mreally like, I already have the
content.
So I'm just like regurgitatingthe old content for the other
reason why I like that, that,that timeline is in December.
I, our messaging was likegetting started on the new year.
And here's why it's important.
In April, it was like, let's getprepared for the summertime when
(15:08):
most of you kind of see a low inyour exercise and the weather
gets nice.
And then in July, it was like,hey, you've seen a low in your
exercise.
Let's get back on track.
We can't just make this thingimportant based on your travel
schedule or whatever.
And then in October, was goodbecause now it was like the last
(15:31):
quarter of the year when mostpeople kind of pack it in with
holidays and more eating, moredrinking.
So like we found that talkingabout it four times a year and
now messaging, that's like twoFacebook posts, two emails,
maybe a text to the members witha link to book.
And now it was easy for thecoaches to just have their
schedule set for some additionaltime for goal review sessions
(15:52):
during that time.
Made it a little bit easier forus.
I know some people that do the90 days and they track it and
they put it in the CRM.
That's awesome.
It was just a little bit toodifficult for us.
So that's the way we've beendoing it.
And then since then, they'vejust been getting better and
better.
You know, to your point...
(16:13):
if somebody doesn't sign up forevery single one, but they sign
up for two or three, then it'sclose to that like one every 120
days or something like that,which is still the additional
checkpoints.
And I'd argue that even justthem, even if they're not
interested, like some of the oldschool people or some people
(16:33):
that think that they alreadyknow what they need, I think
just the act of us showing...
that we want to meet with you.
We offer an in-body scan toanybody for free, just an
additional thing to get.
I think just the gym reachingout, even if somebody's not
(16:54):
interested, the gym membersstill thinking subconsciously
maybe that, okay, these guysstill care about me after I'm
paying, after I've been a memberfor five, six, seven, ten years.
It's not just like I'm justanother body.
They still want to kind of meetwith me and check in.
And sometimes we'll havesomebody that's been a member
for five years and they sign upfor a glory session.
(17:16):
They're like, oh, kind of alittle bit of a surprise, but
like a pleasant one, thinkingthat maybe they've got something
new that they want to work onthat they're struggling with.
And it's a reason to kind of,you open the door for them to
come in where some people justaren't, if they have a problem
or a concern, like, If you don'task to help them, they're not
(17:37):
going to come out and say, hey,I've got this issue I need some
help with.
Yeah.
SPEAKER_02 (17:42):
Yeah.
Goal review sessions are a touchpoint.
Just straight up there.
Just a point of contact betweenyou and a client.
That's high value no matter whatelse happens.
Just checking in and saying,hey, how's it going?
That counts, but they're also anopportunity to solve problems.
Like Brian said, it's aconversation.
You're inviting someone intochat.
Maybe they don't set a new goal,but maybe they say, ah, you know
(18:03):
what?
I'm really sick of the parkingsituation around here.
Why are these spots always full?
And you can just solve thatproblem by putting up a few
signs or something like that.
Like there's a lot of stuff thatyou can do in these sessions
that results in really, reallygreat things.
Clients will definitely feelbetter just knowing that you're
out there and you care.
I would often forget aboutlong-term clients because they
can become like the furniture.
They're always here, right?
(18:23):
But if you sit down and say,hey, that deadlift PR you hit
was incredible.
I know you've been working onthat for a last time.
What's next?
They're like, oh, this person isengaged in me and remembers.
And it's a really greatconversation.
And then in these conversations,again, you can ask for
referrals.
You can get testimonials, highvalue marketing assets.
Referrals are, you know, they'rethe warmest leads you're ever
(18:45):
going to get.
And you're like, hey, yourfriend, Tom, the guy that you
were saying has, you know, he'sbeen having trouble with his
strength.
Can we get him in here?
There's a sale almostguaranteed.
All these things stem from goalsessions.
Brian, I'm going to ask you animportant question that you've
touched on this already, butwhat does this do?
What do they do for clients?
Like, have you seen your clientsat your gym get great results or
increased fitness and health andlongevity as a result of doing
(19:06):
these sessions?
SPEAKER_00 (19:07):
Of course.
Yeah.
I think it, you know, the mostimportant thing was the one that
you just said was like just thattouch point of them knowing that
somebody is kind of watching andlooking out for them.
Most people outside the gym justare floating through life.
(19:28):
And nobody's really checking inon them, especially a parent.
They're the ones that are alwaysdoing the checking in.
So I think they feel good there.
And if we get somebody and theironly piece was like, look, we
need to start getting you inhere three days a week, or two
(19:48):
days a week is not getting youthere.
they're going to see thosechanges.
I think obviously the peoplethat add nutrition and are going
to see, you know, much, muchgreater changes and they're
losing weight, they're feelingbetter, they're sleeping better,
they're less achy.
The people that do, you know,we've been getting a lot of
people recently that have beenadding some, you know,
(20:10):
additional personal training.
So maybe they're doing, youknow, some 30 or 45 minute PT
sessions to work on skills orsomebody, I think it does a good
job to like, For some of thoseold school people that are...
We've been open for 15 years,right?
So if you joined us when youwere 31, 21, and you're like,
(20:34):
yeah, I just want to come herefor 25 hours a day, right?
But now they've got two kids andthey want to focus more on some
strength stuff, which they canstill get it, but they already
have a good base of strength andthey want to...
focus on something different, itgives us the opportunity to have
that conversation and maybe toadd some personal training with
them that's focusing on someother aspects that they might
(20:57):
not feel that they're getting inthe classes, right?
So now they're less achy, maybethey're getting stronger,
they're improving exactly whatthey want, or maybe it was for a
sport of theirs.
They're just seeing resultsfaster than the person that
just...
(21:17):
winging it without much of aplan.
One
SPEAKER_02 (21:22):
of your colleagues as a mentor to a gym owner,
Daniel Purrington, said to me,there was a gym that he works
with as a mentor.
He said he had clients aging outof intensity.
And I really like that termbecause you just touched on it.
Clients sign up at 21 and theyjust want to hit Fran all day
and deadlift and do all thathigh intensity stuff.
And then maybe later on, lifechanges a little bit.
They got a more tougher job.
(21:43):
They've got three kids.
They've got a new relationship.
They got other stuff going on.
And it's not that they don'twant to do the intensity stuff,
but maybe they just can't.
They need a slightly differentpace or they need to change
things up a little bit.
You don't know that unless youtalk to them.
And in a goal review session,you can say, oh, you know, the
group classes just aren'thitting the button for you
anymore.
I have a semi-private traininggroup where we go through just
strength workouts and we do themin 45 minutes because that works
(22:06):
for that group.
Is that something you'reinterested in?
Or a small group training.
You're into cycling now insteadof CrossFit?
Totally cool.
We have a group of cyclists thatworks on strength training and
cardio at Tuesdays at 10 a.m.
Or do you have a few buddies?
We'll put together a specialgroup for you at a time that
works for you.
Like all these conversationshappen so easily.
And Brian, when he was talking,it didn't sound like a hard
sell, right?
(22:26):
He's like, okay, you want tolose 15 pounds twice a week.
Probably isn't going to do it.
We're going to add this, youknow, a couple of extra
sessions.
We're going to add a nutritioncoaching.
It's not a hard sell.
You're solving the client'sproblem.
like you should as a gym ownerand it just makes sense for
everyone.
Yeah, the gym makes more money,but the client also gets results
and that's why you exist.
So, this is really an essentialthing if you are a gym owner.
(22:49):
Brian, what's your number onetip?
So, you got someone out there, amentee or not even a mentee, but
someone's listening and they'relike, ah, this sounds pretty
good, but I don't really know ifit's for me.
What is your tip as to why theyshould start doing goal-reserve
sessions tomorrow?
SPEAKER_00 (23:01):
I think at the end of the day, it's going to be
what's best for the client,right?
And just the reason that youjust said, right?
It's going to be best for theclient.
If I'm taking good care of theclient, then they're going to be
staying longer.
They're going to be investingmore in the gym and it's going
to have a triple down effect to,you know, improving the profit
(23:24):
of the gym, the ability to paycoaches more, all those things.
So it's like if we put theclient first in this particular
case, which is like asking themhow we could help them, then I
think you just have to getstarted and not get frustrated
when only 10% of people do it,but you just keep doing it
(23:45):
consistently over time andyou'll start to see more and
more people jump on thebandwagon of doing the goal
reviews with you.
SPEAKER_02 (23:52):
Yep.
And I'll tack on every...
I interviewed the leaderboardgym owners, our top 10 gym
owners.
I get to pick who I want to talkto every month and I talk to
them about what they'veaccomplished.
When I talk to revenueleaders...
average revenue per member orper month leaders, length of
engagement leaders, they allpoint to goal review sessions
without fail as a key part ofeverything that goes into that
(24:14):
metric.
So if you want to be on aleaderboard, if you want to
improve your metrics, move inthe right direction, start with
goal review sessions.
They're super simple.
It can be as simple as grabbinga member right now after you
listen to the show, walking tothe gym and when someone's
walking out and saying, hey, yougot 10 minutes to sit down and
just go over how things aregoing?
It can be as simple as that.
The second thing I'll give you,you have to put this on a part
(24:37):
of your annual plan.
You cannot say, I'll do this forsix weeks and then quit and
never do it again.
It must be a commitment.
It's a long-term thing.
This is long-term investing.
If you put it on your annualplan, go through that plan every
year, do the goal reviews.
You will see long-term massivesuccess, just like investing in
a stock over time.
You will see a huge payoff, butif you just go for the one run
home run or the big home run,it's not going to work.
(24:59):
So do that.
If you need an annual plan, astarting point.
DM Chris Cooper on Facebookright now and say, I need the
annual plan.
He will send it to you and youcan adjust it as you need it for
your gym, but it's a greatstarting point and goal review
sessions are on there with sometips for how to do it.
So that's what your assignmentis.
If you need to start, DM Chris.
Brian, do you remember the TwoBrain Summit?
(25:21):
There was a bingo square thatsaid people had to fill out
things and they had to finddifferent people who had had
things happen to them to getthat bingo square.
And one of them was being yelledat by Strump online.
SPEAKER_00 (25:31):
People don't know what that was.
I didn't know that was a thing.
And
SPEAKER_02 (25:38):
it's funny because you're such a nice guy.
It's such a soft spoken guy.
And yet that was the bingosquare.
And the backstory for thatlisteners, if you're wondering
about it is Brian's been on theCrossFit message boards and
other things for a very longtime.
And people have chatted with himand Brian is a direct speaker
and people with sons be like, isBrian yelling at me?
But Brian's not.
Brian's just offered helpfuladvice.
So that's what that bingo squarewas.
Thanks for being here, doc.
(26:02):
I really
SPEAKER_00 (26:03):
appreciate your time.
Thank you.
SPEAKER_02 (26:05):
That was Dr.
Brian Strump.
He's a chiropractor who runsLive Active Charlotte, longtime
gym owner and Two Brain mentor.
I'm Mike Workenden.
This is Run a Profitable Gym.
Please hit subscribe on your wayout the door.
And if you want to talk moreabout this kind of stuff, head
to gymownersunited.com tocontinue the conversation.
Or if you want to get reallyserious today, book a call via
the link in the show notes.
(26:25):
And now, here's Two Brainfounder Chris Cooper with a
final note.
SPEAKER_01 (26:28):
Hey, it's Two Brain founder Chris Cooper with a
quick note.
We created the Gym Owners UnitedFacebook group to help you run a
profitable gym.
Thousands of gym owners justlike you have already joined.
In the group, we share soundadvice about the business of
fitness every day.
I answer questions, I run freewebinars, and I give away all
kinds of great resources to helpyou grow your gym.
(26:49):
I'd love to have you in thatgroup.
It's Gym Owners United onFacebook or go to
gymownersunited.com to join.
Do it today.
Hey!
I'm Brian Strump and I use goal-setting sessions to
sell high-value services.
SPEAKER_02 (00:08):
I know you don't have time to do goal review
sessions with clients, but thebest gym owners in the world
make time and their reward isbetter retention and more
revenue.
Doc Strump here runs LibActiveCharlotte in North Carolina, and
he's agreed to lay out some realnumbers for you on goal reviews
so you can understand exactlywhat they can do for a gym
business.
This is Run a Profitable Gym.
I'm Mike Warkenden.
(00:29):
Please hit subscribe whereveryou are with my thanks.
Goal reviews.
You meet with clients atintervals and you ask them if
they're happy.
If they are, you film atestimonial.
If they aren't happy, you adjusttheir prescription and that
adjustment often results in ahigh value sales because clients
want swifter progress.
So, it's like this.
How do I get faster results inthe gym?
How do I get stronger or loseweight?
Well, you do PT with me and youadd nutrition services.
(00:51):
Boom! High value sale.
Brian Strump is a gym owner andtwo-brain mentor.
He's going to tell you exactlywhat goal review sessions did
for his clients and hisbusiness.
So Brian, welcome to the show.
Are you ready to talk goalreviews?
Of course.
Thanks, Mike.
Let's do it.
So I want to know first, take usback.
You've been a gym owner for along time.
When did you start doing goalreview sessions and why?
SPEAKER_00 (01:12):
We started doing them probably, so we opened in
2009.
We probably started doing themin 2013, 14, I think.
Why?
Probably because in 2012, Chrisprobably told me I should start
doing goal review sessions.
And I said, I don't have time.
And then we tried to make time.
(01:34):
And it was certainly a learningprocess.
We've come a good way from themfor sure in improving them.
SPEAKER_02 (01:44):
Yeah, and when you're a gym owner, you just
want to coach or do whatever itis to run the gym.
You're like, I don't have timeto do these meetings with
clients.
My job is to coach with them inthe gym, not sit down and talk
with them.
But really, your job is to sitdown and talk with them.
And we have data that now provesit.
So let's dig into that.
With reference to your metrics,what happened when you started
doing these sessions?
SPEAKER_00 (02:04):
Yes, I feel like the goal review sessions do a few
things.
And so our retention numbers,started to improve i think that
i think the goal review sessionsshow members that you know even
after we're paying them theystill care about us and there's
(02:25):
no doubt just kind of lookingfor the next thing uh we saw
clients like the average visitper per client or like the total
visits of like classes increaseover time right because yeah
yeah because you know sometimesit's just you just need to be
more consistent or let's get youin here instead of, you know,
(02:47):
once or twice a week, let's tryto get you in here two or three
times a week or depending ontheir goals.
We saw, and then our averagerevenue per member, you know,
certainly increased based onwhat you talked about, right?
Adding personal training, addingnutrition services.
It also allowed us to start toget like less guessing in terms
(03:08):
of, selling or creatingspecialty courses for some
skills just based on like askingthem what they were struggling
with.
And if we would have, you know,two, you know, if we had two or
three people say we'restruggling with double unders
and this gymnastics move, thenmaybe the next specialty
(03:29):
sessions or specialty clinicthat we would put together, we'd
at least know that we had threeor four people to reach out to.
right away you know for that andthen it increased the referrals
although you know that wasprobably a late a late comer you
know it was at the you know itwas wasn't something that we
always did and it's certainlysomething that's more difficult
(03:50):
for people to feel comfortableasking for right so um that was
probably one of the last thingsthat we started to add to the to
to the goal reviews was askingfor referrals as well
SPEAKER_02 (04:03):
So I'll just lay it out for your listeners.
Brian's adherence for hismembers went up.
His average revenue per memberwent up.
His retention got better and hisrevenue went up and he was able
to figure out new revenuesources by saying, talking to
all his clients and see 10 ofthem wanted to run a marathon or
they were going to do a, youknow, now it's a high rocks
race, but maybe it was a toughmatter back in the day.
(04:23):
Brian's like, I can create atraining program for that.
It's$200 for six weeks orwhatever it is.
Sign up, go.
And you're not guessing like Idid where I was like, I think
everyone wants to do Olympicweightlifting.
Brian actually talked to hisclients, figured out what they
wanted, then created programsfor them.
And I'll tell you this in themodern sense right now in 2025,
if you had say five clients allwanted to work on something very
(04:44):
specific, you might sell themsemi-private training or small
group training, which is a veryhigh value service.
And we have tons of resources onthat.
And we'll put a link in the shownotes to something that you can
consider.
But anyways, all of this works.
And Brian is also tacked on asuper important thing.
Happy clients in a goal reviewsection are very inclined to
refer their friends.
And Chris Cooper's laid outexact scripts on this.
(05:05):
So how you can run through thisstuff.
Brian, do you have any idea howin general, like revenue
increases as a result of a goalreview?
Could you put your finger on itby chance?
SPEAKER_00 (05:12):
Well, if I did some simple math, right?
Like let's say our, you know,back in the day, our average
revenue per member is probablyabout$170 to$180, you know?
And that was, let's say, youknow, 20s 2018 2019 2020 and
(05:34):
then now with with less membersbut each member is paying about
240 about like 238 to 255 i justchecked before we got on the
call so i could have some someactual work yeah that's like 50
(05:55):
more a member let's say if youaverage 200 members I don't want
to do math, like write live herein case I'm off by a couple of
thousand, but times the numberof years, yeah, probably
hundreds of thousands ofdollars, right?
Because even if you get eachmember to raise, even if you get
(06:19):
your mom to raise$20 on 200members, that's only$4,000 a
month.
Let's call that$50,000 for theyear.
And it's not just that one year,right?
It's like compounding over thenext five years or 10 years.
And that doesn't include the newmembers that came in.
(06:40):
That's just like the averagerevenue per member, right?
It doesn't include everyreferral that came in in terms
of new people that arecontinuing as well.
And then also, just asimportantly, it gives a greater
opportunity to the staff to makelike more money and to get more
nutrition clients or to get morePT.
Yeah.
I mean, it's, it's, it'scertainly been a game changer is
(07:02):
one of those things that whenyou look back, it's like, man, I
wish I would have started thisearlier or at least gotten
better at this and gotten betterat this and gotten better at
this to the point that we are atnow.
SPEAKER_02 (07:12):
Yeah.
Listeners, I'll give you theminutia and I'll give you the
big picture real quickly.
If your rate average revenue permember is 150 bucks, which
should be higher, but let's sayit's 150 because that's a
standard one.
And you said to a client, hey, Iknow you're struggling with
double unders.
Do you want to book one personaltraining session with me a month
to work on that specifically sowe can get that out of the
problem or get that, you know,kill that goat?
(07:34):
All of a sudden, your 150becomes plus 75 for that
personal training session orwhatever it is.
And now you're at 225 for thatmember.
That is exactly how it can workat ground level.
And all you do is sell onepersonal training session to
solve a problem for a clientwho's struggling with something.
That's an easy one.
Big picture, Brian talked aboutbringing new people into your
gym.
You're sitting down with peopleand essentially a no sweat intro
(07:55):
is essentially your first goalreview session, if you want to
call it that.
But you're going to say to thisperson, do you want to do this
with me one-on-one or in a groupsetting?
And that line alone has mademillions of dollars for gyms
because a lot of clients say,oh, I'd love the convenience and
flexibility and attention of aone-on-one coaching program as
opposed to a group program.
All of a sudden, you're selling$400 and$500 and$600 personal
(08:17):
training packages as opposed to$150 group memberships.
You're going to get that clientinto goal review sessions 90 or
120 days down the line, whateverit is, meet with them regularly,
and you can adjust and upgradethe prescriptions.
Sometimes you might downgrade aprescription to build trust and
say like, hey, I know you'rebusy right now.
Over this next period, let's getto the gym twice a week.
That's going to be great formaintenance.
(08:38):
We'll scale it back up inSeptember when the schedule, you
know, isn't as crazy.
That builds trust with clientstoo.
So it's not always an upsell,but in most cases, clients are
going to purchase additionalservices in these sessions.
So that's the minutia and that'salso the big picture.
Brian, general info from yourmentees, because you work with
gym owners and you coach them torun better businesses.
What happens to metrics when gymowners now start using
(09:01):
GoReviews?
SPEAKER_00 (09:02):
No, I think the same thing.
I think the hardest part isgetting them to do them and
getting them to see some of thebenefit of it.
I think the most common reasonwhy people don't do them is the
same reason why we did it, iswhen you first start and put
them out there, let's say youhave, you know, a gym of 80 to
(09:26):
100 people and only like 10 or12 or 15 people sign up and you
say, oh, you know, this is awaste.
But of those 15, if you getthree of them to do something
greater...
Brian, this is what I usuallytell them.
It's like, if you get just threeof them to do something great,
let's just say somebody upgradedto nutrition, somebody upgraded
(09:48):
to a double under, you know,some PT.
And then you, you know, a monthlater, you kind of share some
videos or testimonials of thatperson getting their double
unders and say, ah, you know,Mike came, we met Mike for a
goal setting session and now hewanted to do double unders.
Before he started, he couldn'tdo any.
And now he just did 25.
Or here's Sally.
(10:08):
She wanted to lose X.
you know, amount of weight.
We met her for a goal settingsession.
She wasn't doing nutrition.
Now she's doing nutrition andshe's lost, you know, six pounds
and 2% body fat over this lasttime.
I think it just makes the nexttime you do the goal review
sessions and sharing thosestories, like now maybe you'll
get 18 people or 20 people andeventually you'll get like,
(10:30):
there's not going to be a worldwhere you're going to get 100%
adherence to people signing upfor these.
So it's just like starting anddoing it.
And then, you know, they'regoing to see the average revenue
per member go up.
They're going to see, you know,I got a little bit easier of a
referral just by asking for it.
You know, that's hard for a lotof people is even just like
asking for the referral, right?
(10:51):
I think all the same things thatI had mentioned before, that
average revenue per member, theadherence, the lower churn rate,
you know, even saving somepeople there.
I think sometimes you'll get amember that hasn't been
consistent, and you meet themfor a goal review session, and
in your head you're projectingthat they're probably just going
(11:12):
to quit, and all they needed wasa little bit of a sit down,
maybe some tough love or someempathy or whatever, however it
is that you have theseconversations, and then they're
like, yeah, you know, you'reright, I need to...
make time for this and nowthey've gone from coming once a
week and almost stopping tocoming you know 10 12 times a
(11:35):
month and they're back on trackand they're loving it right and
like i think the the consistencyof doing them just like the
exercise part is is important ifyou just do them once every few
years of course you're not goingto see any value in them but you
have to continue to do them,continue to do them, continue to
kind of do them over time andjust be okay with not everybody,
(11:55):
you know, saying that I want tomeet, I want to meet with a
coach to talk about it.
Yeah.
SPEAKER_02 (12:04):
Some of your old schoolers may be a hard sell and
maybe they just, They just don'twant to.
And that's fine.
But I've talked to other gymowners.
They'll start and they'll startwith their, their existing
members and they'll just do asmany as they can.
And exactly what you said,nothing makes someone want to do
a goal review session, likebeing beaten to work out by
their part of the frenemy.
Right?
So it's like, how did he get sogood at snatches all of a
sudden?
(12:24):
Well, he's doing personaltraining with me.
I want to do that too.
I want to do goal reviewsessions.
Like this thing catches on.
You can't just snap your fingersand have a hundred percent sign
up.
You can't just make it happen.
You have to work at it.
That comes down to your internalmessaging about the benefits of
these.
And as you're bringing in newclients, it becomes part of the
process.
It's not a thing that you tackon later.
(12:44):
It's when you come to our gym,we're going to sit down with a
consultation.
This is the prescriptive modelthat Chris Cooper's talked about
for forever.
You do this prescriptive model.
You tell them, here's what we'regoing to do.
We're We're going to schedulethat meeting right now, and it's
part of the process.
So for people coming in, that'sthe easiest place to start doing
glory sessions.
Schedule them when people signup, then start doing it.
(13:07):
They just know it's part of theprocess.
Some of your old schoolers maynot sign up.
That's okay.
Here's the other thing.
Brian mentioned this, and thisis a great point.
If someone has a goal, they'regoing to keep training toward
it.
If someone has no goal, they'relikely to leave because they've
got nothing going on.
So if you sit down with an oldschool member and say, you know,
what's your goal?
And they're like, I don't reallyhave one.
(13:27):
Find one and set one becausethat will make that member stay
longer and work more and do morestuff and get better results as
opposed to just saying, I'm justcoming because I come.
Because that habit can go at anytime when they find a different
interest or something like that.
So it's really important tostart putting these things in
place.
On the TrueBrain sample annualplan, goal review sessions are
in two months.
You'll do them twice a year.
(13:47):
You can do them up to four timesa year.
Every 90 days is probably thegold standard, but I get that
you can't always do that.
Brian, how often do you do goreview sessions?
SPEAKER_00 (13:57):
We do them four times a year as well.
I think the reason why we wereslow to take it on was because
we couldn't do them consistentlyand we were trying to kind of
follow people every 90 days,which like- It's different for
everyone, right?
Yes.
It sounds in theory to be good,but we just, in 2018, we decided
(14:21):
to stop doing that because it'sreally hard to talk about
goal-setting sessions if everymonth you're doing a couple,
right?
So we decided to do them on thefirst of every quarter, the
first month of every quarter,it's like January, April, July,
and October.
And that made it easier for usbecause now like, I know the end
(14:45):
of December, the end of March,the end of June, the end of
September that we start, I'mreally like, I already have the
content.
So I'm just like regurgitatingthe old content for the other
reason why I like that, that,that timeline is in December.
I, our messaging was likegetting started on the new year.
And here's why it's important.
In April, it was like, let's getprepared for the summertime when
(15:08):
most of you kind of see a low inyour exercise and the weather
gets nice.
And then in July, it was like,hey, you've seen a low in your
exercise.
Let's get back on track.
We can't just make this thingimportant based on your travel
schedule or whatever.
And then in October, was goodbecause now it was like the last
(15:31):
quarter of the year when mostpeople kind of pack it in with
holidays and more eating, moredrinking.
So like we found that talkingabout it four times a year and
now messaging, that's like twoFacebook posts, two emails,
maybe a text to the members witha link to book.
And now it was easy for thecoaches to just have their
schedule set for some additionaltime for goal review sessions
(15:52):
during that time.
Made it a little bit easier forus.
I know some people that do the90 days and they track it and
they put it in the CRM.
That's awesome.
It was just a little bit toodifficult for us.
So that's the way we've beendoing it.
And then since then, they'vejust been getting better and
better.
You know, to your point...
(16:13):
if somebody doesn't sign up forevery single one, but they sign
up for two or three, then it'sclose to that like one every 120
days or something like that,which is still the additional
checkpoints.
And I'd argue that even justthem, even if they're not
interested, like some of the oldschool people or some people
(16:33):
that think that they alreadyknow what they need, I think
just the act of us showing...
that we want to meet with you.
We offer an in-body scan toanybody for free, just an
additional thing to get.
I think just the gym reachingout, even if somebody's not
(16:54):
interested, the gym membersstill thinking subconsciously
maybe that, okay, these guysstill care about me after I'm
paying, after I've been a memberfor five, six, seven, ten years.
It's not just like I'm justanother body.
They still want to kind of meetwith me and check in.
And sometimes we'll havesomebody that's been a member
for five years and they sign upfor a glory session.
(17:16):
They're like, oh, kind of alittle bit of a surprise, but
like a pleasant one, thinkingthat maybe they've got something
new that they want to work onthat they're struggling with.
And it's a reason to kind of,you open the door for them to
come in where some people justaren't, if they have a problem
or a concern, like, If you don'task to help them, they're not
(17:37):
going to come out and say, hey,I've got this issue I need some
help with.
Yeah.
SPEAKER_02 (17:42):
Yeah.
Goal review sessions are a touchpoint.
Just straight up there.
Just a point of contact betweenyou and a client.
That's high value no matter whatelse happens.
Just checking in and saying,hey, how's it going?
That counts, but they're also anopportunity to solve problems.
Like Brian said, it's aconversation.
You're inviting someone intochat.
Maybe they don't set a new goal,but maybe they say, ah, you know
(18:03):
what?
I'm really sick of the parkingsituation around here.
Why are these spots always full?
And you can just solve thatproblem by putting up a few
signs or something like that.
Like there's a lot of stuff thatyou can do in these sessions
that results in really, reallygreat things.
Clients will definitely feelbetter just knowing that you're
out there and you care.
I would often forget aboutlong-term clients because they
can become like the furniture.
They're always here, right?
(18:23):
But if you sit down and say,hey, that deadlift PR you hit
was incredible.
I know you've been working onthat for a last time.
What's next?
They're like, oh, this person isengaged in me and remembers.
And it's a really greatconversation.
And then in these conversations,again, you can ask for
referrals.
You can get testimonials, highvalue marketing assets.
Referrals are, you know, they'rethe warmest leads you're ever
(18:45):
going to get.
And you're like, hey, yourfriend, Tom, the guy that you
were saying has, you know, he'sbeen having trouble with his
strength.
Can we get him in here?
There's a sale almostguaranteed.
All these things stem from goalsessions.
Brian, I'm going to ask you animportant question that you've
touched on this already, butwhat does this do?
What do they do for clients?
Like, have you seen your clientsat your gym get great results or
increased fitness and health andlongevity as a result of doing
(19:06):
these sessions?
SPEAKER_00 (19:07):
Of course.
Yeah.
I think it, you know, the mostimportant thing was the one that
you just said was like just thattouch point of them knowing that
somebody is kind of watching andlooking out for them.
Most people outside the gym justare floating through life.
(19:28):
And nobody's really checking inon them, especially a parent.
They're the ones that are alwaysdoing the checking in.
So I think they feel good there.
And if we get somebody and theironly piece was like, look, we
need to start getting you inhere three days a week, or two
(19:48):
days a week is not getting youthere.
they're going to see thosechanges.
I think obviously the peoplethat add nutrition and are going
to see, you know, much, muchgreater changes and they're
losing weight, they're feelingbetter, they're sleeping better,
they're less achy.
The people that do, you know,we've been getting a lot of
people recently that have beenadding some, you know,
(20:10):
additional personal training.
So maybe they're doing, youknow, some 30 or 45 minute PT
sessions to work on skills orsomebody, I think it does a good
job to like, For some of thoseold school people that are...
We've been open for 15 years,right?
So if you joined us when youwere 31, 21, and you're like,
(20:34):
yeah, I just want to come herefor 25 hours a day, right?
But now they've got two kids andthey want to focus more on some
strength stuff, which they canstill get it, but they already
have a good base of strength andthey want to...
focus on something different, itgives us the opportunity to have
that conversation and maybe toadd some personal training with
them that's focusing on someother aspects that they might
(20:57):
not feel that they're getting inthe classes, right?
So now they're less achy, maybethey're getting stronger,
they're improving exactly whatthey want, or maybe it was for a
sport of theirs.
They're just seeing resultsfaster than the person that
just...
(21:17):
winging it without much of aplan.
One
SPEAKER_02 (21:22):
of your colleagues as a mentor to a gym owner,
Daniel Purrington, said to me,there was a gym that he works
with as a mentor.
He said he had clients aging outof intensity.
And I really like that termbecause you just touched on it.
Clients sign up at 21 and theyjust want to hit Fran all day
and deadlift and do all thathigh intensity stuff.
And then maybe later on, lifechanges a little bit.
They got a more tougher job.
(21:43):
They've got three kids.
They've got a new relationship.
They got other stuff going on.
And it's not that they don'twant to do the intensity stuff,
but maybe they just can't.
They need a slightly differentpace or they need to change
things up a little bit.
You don't know that unless youtalk to them.
And in a goal review session,you can say, oh, you know, the
group classes just aren'thitting the button for you
anymore.
I have a semi-private traininggroup where we go through just
strength workouts and we do themin 45 minutes because that works
(22:06):
for that group.
Is that something you'reinterested in?
Or a small group training.
You're into cycling now insteadof CrossFit?
Totally cool.
We have a group of cyclists thatworks on strength training and
cardio at Tuesdays at 10 a.m.
Or do you have a few buddies?
We'll put together a specialgroup for you at a time that
works for you.
Like all these conversationshappen so easily.
And Brian, when he was talking,it didn't sound like a hard
sell, right?
(22:26):
He's like, okay, you want tolose 15 pounds twice a week.
Probably isn't going to do it.
We're going to add this, youknow, a couple of extra
sessions.
We're going to add a nutritioncoaching.
It's not a hard sell.
You're solving the client'sproblem.
like you should as a gym ownerand it just makes sense for
everyone.
Yeah, the gym makes more money,but the client also gets results
and that's why you exist.
So, this is really an essentialthing if you are a gym owner.
(22:49):
Brian, what's your number onetip?
So, you got someone out there, amentee or not even a mentee, but
someone's listening and they'relike, ah, this sounds pretty
good, but I don't really know ifit's for me.
What is your tip as to why theyshould start doing goal-reserve
sessions tomorrow?
SPEAKER_00 (23:01):
I think at the end of the day, it's going to be
what's best for the client,right?
And just the reason that youjust said, right?
It's going to be best for theclient.
If I'm taking good care of theclient, then they're going to be
staying longer.
They're going to be investingmore in the gym and it's going
to have a triple down effect to,you know, improving the profit
(23:24):
of the gym, the ability to paycoaches more, all those things.
So it's like if we put theclient first in this particular
case, which is like asking themhow we could help them, then I
think you just have to getstarted and not get frustrated
when only 10% of people do it,but you just keep doing it
(23:45):
consistently over time andyou'll start to see more and
more people jump on thebandwagon of doing the goal
reviews with you.
SPEAKER_02 (23:52):
Yep.
And I'll tack on every...
I interviewed the leaderboardgym owners, our top 10 gym
owners.
I get to pick who I want to talkto every month and I talk to
them about what they'veaccomplished.
When I talk to revenueleaders...
average revenue per member orper month leaders, length of
engagement leaders, they allpoint to goal review sessions
without fail as a key part ofeverything that goes into that
(24:14):
metric.
So if you want to be on aleaderboard, if you want to
improve your metrics, move inthe right direction, start with
goal review sessions.
They're super simple.
It can be as simple as grabbinga member right now after you
listen to the show, walking tothe gym and when someone's
walking out and saying, hey, yougot 10 minutes to sit down and
just go over how things aregoing?
It can be as simple as that.
The second thing I'll give you,you have to put this on a part
(24:37):
of your annual plan.
You cannot say, I'll do this forsix weeks and then quit and
never do it again.
It must be a commitment.
It's a long-term thing.
This is long-term investing.
If you put it on your annualplan, go through that plan every
year, do the goal reviews.
You will see long-term massivesuccess, just like investing in
a stock over time.
You will see a huge payoff, butif you just go for the one run
home run or the big home run,it's not going to work.
(24:59):
So do that.
If you need an annual plan, astarting point.
DM Chris Cooper on Facebookright now and say, I need the
annual plan.
He will send it to you and youcan adjust it as you need it for
your gym, but it's a greatstarting point and goal review
sessions are on there with sometips for how to do it.
So that's what your assignmentis.
If you need to start, DM Chris.
Brian, do you remember the TwoBrain Summit?
(25:21):
There was a bingo square thatsaid people had to fill out
things and they had to finddifferent people who had had
things happen to them to getthat bingo square.
And one of them was being yelledat by Strump online.
SPEAKER_00 (25:31):
People don't know what that was.
I didn't know that was a thing.
And
SPEAKER_02 (25:38):
it's funny because you're such a nice guy.
It's such a soft spoken guy.
And yet that was the bingosquare.
And the backstory for thatlisteners, if you're wondering
about it is Brian's been on theCrossFit message boards and
other things for a very longtime.
And people have chatted with himand Brian is a direct speaker
and people with sons be like, isBrian yelling at me?
But Brian's not.
Brian's just offered helpfuladvice.
So that's what that bingo squarewas.
Thanks for being here, doc.
(26:02):
I really
SPEAKER_00 (26:03):
appreciate your time.
Thank you.
SPEAKER_02 (26:05):
That was Dr.
Brian Strump.
He's a chiropractor who runsLive Active Charlotte, longtime
gym owner and Two Brain mentor.
I'm Mike Workenden.
This is Run a Profitable Gym.
Please hit subscribe on your wayout the door.
And if you want to talk moreabout this kind of stuff, head
to gymownersunited.com tocontinue the conversation.
Or if you want to get reallyserious today, book a call via
the link in the show notes.
(26:25):
And now, here's Two Brainfounder Chris Cooper with a
final note.
SPEAKER_01 (26:28):
Hey, it's Two Brain founder Chris Cooper with a
quick note.
We created the Gym Owners UnitedFacebook group to help you run a
profitable gym.
Thousands of gym owners justlike you have already joined.
In the group, we share soundadvice about the business of
fitness every day.
I answer questions, I run freewebinars, and I give away all
kinds of great resources to helpyou grow your gym.
(26:49):
I'd love to have you in thatgroup.
It's Gym Owners United onFacebook or go to
gymownersunited.com to join.
Do it today.
Hey!
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