May 2, 2025 • 25 mins
Gabriel Mayer-Bédard, owner of CrossFit St-Basile-le-Grand in Quebec, Canada, used semi-private training to generate over $200,000 in new revenue in just one year.
Adding semi-private training also boosted his gym’s client retention, solved scheduling challenges, and produced higher pay and improved career paths for his coaches.
In a semi-private model, about four clients train at the same time under one coach, and each client receives personalized programming and attention—making it a high-value service for both clients and gyms.
In this episode of “Run a Profitable Gym,” Gabriel outlines exactly how he launched the new service with the help of Two-Brain’s semi-private specialist, Brian Bott.
Gabriel explains how he set pricing and coach pay, sold existing clients on the service, and shifted his onboarding process to funnel new clients into the program.
Looking for a way to grow your gym without burning out? Gabriel’s story will show you what’s possible.
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0:54 - What is semi-private training?
5:43 - Selling semi-private training
10:27 - Session pricing and trainer pay
14:48 - Onboarding into semi-private
21:58 - Working with a specialist
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Semi-private training. It's all the rage
right now. So what is it? Andcan it work in a CrossFit gym?
You're gonna get the answerstoday. This is Ronald
Profitable Gym . I'm your host,Mike Workin . Please head
subscribe wherever you'rewatching or listing with my
thanks with me today. GabrielleMayor Bedard of CrossFit, San
Basil in Quebec, Canada. Bon
Speaker 2 (00:23):
Bojo ,
Speaker 1 (00:23):
. That's the
, that's the extent of my
French. So we're gonna switchto English, and I appreciate
that. You can do that betterthan I can do it the other way
around. So Gabriel, I'm gonnaask you right off the top, from
January to December, 2024, onecalendar year, how much
semi-private training revenuedid you add to your CrossFit
gym ?
Speaker 2 (00:39):
Yeah, we almost add the 200 K in one year.
Speaker 1 (00:43):
$200,000 in gross revenue in one year through
semi-private training.
Speaker 2 (00:47):
You're right.
Speaker 1 (00:48):
Wow. Okay. So will you tell your listeners, our
listeners, how you did that sothey can do it too?
Speaker 2 (00:52):
Yeah, I hope so.
Okay.
Speaker 1 (00:54):
So first of all, I gotta let, some people don't
know what this is, so we'll saysemi-private training, they
have no idea. To help listenersunderstand, explain what
semi-private training is atyour gym. How does it work?
Speaker 2 (01:04):
First of all, it is a small group. It's two to four
people training with theirpersonal trainer. Uh , they all
have their own , uh,personalized program. Mm-hmm
. So we presentthis to clients, like, if it is
personal training, it's almostthe same.
Speaker 1 (01:22):
Right? Is it fair to call it personal training in a
group setting where you've got,like, let's say I'm the coach,
you're one of my clients.
There's three other clients.
You all have your individualprogram. Like say you're
working on power lifting , he'sdoing a running program,
there's gymnastics over there,and maybe just hypertrophy on
the other side, and I'mcoaching each of you at the
same time. Yeah . It's gonnatake a lot of skill, right?
Like, I have to be a greatcoach, but I'm deliver
(01:43):
delivering personal training ina group setting to each of
these clients. Is that right?
Speaker 2 (01:47):
That's right.
Exactly like this.
Speaker 1 (01:49):
Yeah. And the variation of that is small
group training where everyonein m say a group of three or
four is doing the same workout.
We're not doing that. This iseveryone gets an individualized
program. So there's a lot morevalue, because I'm not just
saying we're all doing Frantoday. I'm saying you are doing
dead lifts, you are doingHelen, you are doing running,
you are doing ski intervals,whatever it is, it's
individualized. And it takeslike, am I wrong? This takes a
(02:11):
skilled coach.
Speaker 2 (02:12):
You're absolutely right. It took us like , um, a
year to get used to it and be ,be really good to it. Uh, we
are really lucky to have , uh,really hungry coaches. Mm-hmm
. Who want tolearn more and to earn more.
Uh, this was key in our , uh,success , uh, in our , in our
growth last year in certainprivate .
Speaker 1 (02:32):
Yeah. Because when, you know , people are gonna
understand their PT clients,they're gonna get in this
setting, they're gonna get lessattention than they would
one-on-one, but they get way,way more than they would in a
group setting, and they get anindividualized program. So
there's huge value here. It'snot quite one-on-one. Yes . But
it's huge value. Did you findthat,
Speaker 2 (02:49):
You mean the value in price or for
Speaker 1 (02:52):
Yeah, like, did you, like, did your clients, like
when they see this program andthey're like , wow, I get an
individualized program and I'm, there's two other people
here, but I'm still getting aton of attention. Did they see
huge value in that ?
Speaker 2 (03:02):
Oh , definitely. The way we, we , uh, we package it,
it allow them to do moretraining mm-hmm .
Uh , than personal training.
And as well they , it'sincluding group class. So they
have more opportunity to go tothe gym. Uh, they have more
frequency training and theyhave more results because , uh,
(03:24):
they have more attention oftheir coaches. Uh , because
before they were attending likea one or two personal training,
that's it. Now they can dogroup class, and they have two
or three small group. So it's ,it's like per session. Mm-hmm
. The price andeverything. It's , it's a way
better offer. Mm-hmm . Uh , so they
(03:45):
feel stupid to not say yes.
Speaker 1 (03:47):
Yeah. So they, I mean, you , you said it right
there. They get a small breakin price, but they don't, they
get a great service package.
They get individualize program,they get other options to
attend other stuff, and thenyou are gonna make more power .
We'll get into that in just asec, but tell me about, what
did you offer beforesemi-private training and why
did you switch?
Speaker 2 (04:04):
Uh, we were offering like a traditional personal
training. Mm-hmm. And group class. Okay.
Speaker 1 (04:10):
So you had two strong revenue streams. I'm
guessing like any CrossFit gym,you've got great group classes
where people are just crushingit in a big group and it's a
ton of fun. The music iscranked. And then you've got
pt, which was my mistake as aCrossFit gym owner. I never
sold PT at a good volume and Isuffered for it. But you've got
those two strong revenuestreams. So why did you decide
to move to semi-private?
Because you've got pt that's agreat revenue stream. Why did
(04:32):
you decide to add in a thirdone?
Speaker 2 (04:34):
We arrived at some point that we were eating the
ceiling. Like every full-timecoaches cannot was what ? They
were full of clients. They ,they didn't add the capacity to
take more. And
Speaker 1 (04:51):
You ran outta ours ?
Speaker 2 (04:52):
Yes. Ah , I ran out our , like the , the only way
we had to increase our revenuewas to add more coaches . So ,
ah , it was not working thatway. Mm-hmm . For
sure. We knew that at thatpoint we had a problem. The
retention was not great becausewe had a lot of part-time at
that , uh, culture at thattime. We were less invest and
(05:15):
the result, maybe the clientwasn't less there. So we
decided to make the switch tostudent private mm-hmm
. So now we havemore results, more retention,
and we can pay the coachesmore.
Speaker 1 (05:27):
So you solved a staffing problem. Yeah . You
have better results for clientsand your gym makes more
revenue. So this is kind of ahuge win across the board.
Speaker 2 (05:35):
Yes. Yeah. But it , it , it's changed the business.
Like literally in , we , wechanged the business in , in a
year completely. Wow.
Speaker 1 (05:43):
I gotta ask you this before I go even further. How
did you sell so much PTtraining that you were just
completely maxed out on yourhours? Like how did you pull
that off?
Speaker 2 (05:52):
We were doing what , uh, tub Brain says. So we're
doing , uh, no potential. Yeah. Uh , goal review , stuff like
that. We were good to upgradecurrent clients or group
training clients to personaltraining. And me and my
partner, Michael , Michael, wehave both , uh, logistic
(06:12):
background strength and mm-hmm. Ing background. We always
been good doing that. And infact, I'm a personal trainer
since 2008. Oh, wow . So it'spart, it's rooted in us. We're
good doing that. I mean, wecoach our staff to , to do
doing that. So yeah, it waspart of our strength. Now we,
(06:34):
we were not, we're just doingthe same thing, but with more
people at the same time.
Speaker 1 (06:38):
Wow. So you were a CrossFit gym and you used the
two brain plan to sell so muchpersonal training that you ran
outta staff hours.
Speaker 2 (06:46):
Yeah..
Speaker 1 (06:47):
That's incredible.
And then you had to go furtherwith semi-private training. So
I just, this is mind blowing tome . 'cause I never saw this
back in the day and thiswould've changed my life. And
you're doing it right now. SoI'm gonna ask you, how did you
make the switch? So you've gotobviously a thriving CrossFit
program, big groups. Thenyou've got this thriving
one-on-one program. Iunderstand that you made this
switch in stages, but how didyou do it?
Speaker 2 (07:08):
At first? Uh, we were not really confident
mm-hmm . Aboutthis service, and we didn't
know if it, if it waseffective. Mm-hmm
. We knew that was effective,but how we will implement it,
we had some doubt. So it's
Speaker 1 (07:23):
A big change.
Speaker 2 (07:24):
Yeah, it's a big change. So we decide to switch
all our current PT clients insemi-private, because our first
problem was the hour was theschedule. So it was really hard
to have , uh, the same spotlike at five 30 for two or
three clients, because we onlyhad two at that time at the
(07:44):
moment. So , uh, we did thatfirst , uh, in January 2 24. It
last like three month . Thatstage, I think for three months
until March, we were able tomove all our , uh, PT clients
in sim private . I mean, almostall of them. I currently we're
doing like, really a smallamount of pity .
Speaker 1 (08:07):
Did they, was there any pushback or were they like,
okay, I'll try it. How'd it go?
Speaker 2 (08:12):
We had some pushbacks, but you know what,
I, I think our mindset wasgreat at that time. And we push
all the clients to say , atleast to say, Hey, you know
what, just try it. Yeah.
Speaker 1 (08:24):
Just try it.
Speaker 2 (08:24):
Then they will be like, they , they were , uh,
convinced after we only hadlike three clients saying, no,
I want to keep personaltraining. And to date, they're
still going.
Speaker 1 (08:38):
Yeah. If they like it, they like it, that's fine.
Yeah. But your other clients,they tried it and they said,
Hey, this works, this is great.
Speaker 2 (08:44):
Yeah. And , uh, the , the service I have for my
money is, is better so I can domore things. And the results
and the attention of the , thecoach is, is the same, in fact.
Speaker 1 (08:56):
Oh . So that's cool.
And like listeners, if you'reout there, you know how this,
like, you might say, how do Ido this? But really the reality
is like, you know, in a PTsession, a client does some
stuff, then you kind of talkabout the weather and what they
did on the weekend and da da dada , da . Instead of doing
that, you just go to anotherclient and tell them, okay,
your set of five dead lifts,set your back lift. Go.
Perfect. Yeah . I want yournext set. I want you to really
think about pulling yourshoulders back and engaging
(09:17):
your legs as you push throughthe floor. Okay. Instead of
talking about your cyclingevent on the weekend, I'm gonna
move over to this guy. And youjust kind of do it like that.
You're cutting out what we'llcall the fluff, and you're
getting right to the nuts andbolts of each client and you're
moving efficiently. That'sright . So each client gets a
great amount of attention andyou're just kind of cutting out
a little bit of the banter. Nowthat doesn't mean that you
can't do that. You obviouslyhave to maintain the
relationship, but you get whatI'm saying ? Saying you are
(09:40):
just focusing on essentialstuff. Laser focus, laser focus
, and moving through the rosterthere. That's how you Gabriel,
Speaker 2 (09:48):
It's exactly like this , uh, is happening. And in
fact, they, they still have thetime to develop a great
connection with the clients.
Yeah.
Speaker 1 (09:55):
You know, that there's, there's , there's tons
of time to do that.
Speaker 2 (09:58):
Yeah . You know what, our coach now, if they're
doing pt , they find itbothering boring. They have too
much time. Too much
Speaker 1 (10:06):
Time. 'cause they're too good, too efficient.
,
Speaker 2 (10:08):
It's like, it's boring counting reps. Like, we
are not doing that anymore. So.
Yep ,
Speaker 1 (10:13):
Yep . And I found that too, you know, that it
gets tough. You're like 27, 28,keep going, 29, it's , that's
tough. Right? But if you'rejust like, okay, do your set,
move on. It's high energy hourflies by for your coaches and
your coaches are making moremoney, so they're happy to , I
gotta ask you this. How did youadjust your PT pricing to get
to a semi-private rate? What'dyou do?
Speaker 2 (10:34):
I'll adjust my PT pricing right now. We didn't
adjust it.
Speaker 1 (10:38):
So you're, you're charging , uh, sorry, let me
ask that again to make sure Iget the right answer here. Did
you take your one-on-one PTrate and reduce it for
semi-private training?
Speaker 2 (10:48):
Yeah.
Speaker 1 (10:48):
Okay. What'd you do?
How'd that look?
Speaker 2 (10:50):
Uh, we were pricing like 95 recession in the , in
pt. Now we are charging like 60in sim private .
Speaker 1 (10:58):
Yeah. So that sounds about almost exactly what Chris
Cooper said, where he's gonnasay, take your PT rate, double
it, divide by three. That'syour semi-private per session
rate. That sounds similar towhat you did. It's kind of the
same numbers maybe with alittle bit of difference, but
that's, that's pretty close. Soin that, so you said 60
something for for semi-private60 .
Speaker 2 (11:15):
Yeah.
Speaker 1 (11:16):
So 60 times four people, that's $240 an hour.
And how do you pay, how do youpay trainers in that?
Speaker 2 (11:24):
Uh, we pay 30%. So , uh, there you go. They , they
earn like up to $80 per hour.
Speaker 1 (11:31):
So this is way different than the traditional
20 to $25 for a CrossFit groupclass where a trainer's like, I
have to coach so many classes,I'm burned out. I'm still not
making enough. As opposed tonow trainer's making 80 bucks
an hour, gym's making , uh, one60 I think at that point or
something similar. Andeverybody's winning, the
client's getting betterresults. Is that right?
Speaker 2 (11:49):
That's right. In fact , uh, I think average
early out , uh, rate, I pay ,the coaches went to 26, 20 $8
per hour. Now it's above 40.
Speaker 1 (12:02):
Whoa. So that's a huge increase. Your co so
obviously your coaches aregonna stay longer because
they're making better money inless time.
Speaker 2 (12:09):
I hope so. Yeah.
Speaker 1 (12:10):
That's just it. I love it. This is a cool way to
create a career in a fitnessindustry. And we know as gym
warmers for years, this hasbeen the problem. We can't
create careers for staffpeople. They train with us for
a while . They max out 40classes, $20, and they're out
the door to be a firefighter ora real estate agent. And that's
a big problem in the industry .
This is a great way to do it. Itook you off track, you talked
to me about the switch whereyou got PT into semi-private.
(12:31):
Yeah . Talk to me about therest of the transition
throughout that year in yourgroup classes.
Speaker 2 (12:35):
Okay. Yeah. So right after we , uh, switch our PT
clients, we began to do moregoal review , uh, session with
our group clients and convertthem to some private, and we
are still doing that to date.
So right now we have like 90clients in the semi-private
doing that 90. Yeah .
Speaker 1 (12:57):
How many group clients do you still have?
Speaker 2 (12:59):
I think one 70.
Speaker 1 (13:00):
Yeah. So that's, okay. So you've gotta create ,
that's a , so I've seen peopleeasily move from one to one to
semi-private. I haven't seen aseasy go for going from group to
semiprivate. You figured itout.
Speaker 2 (13:10):
Yeah. It , it's all in the goal review session.
Yeah.
Speaker 1 (13:14):
So that's fascinating. So you talk to
these people and you're saying,look, you wanna get to this
goal, you're in group classesright now, and if you love
that, we'll keep going. But ifyou wanna move faster and get
stronger faster or accomplishyour goal, semi-private option.
Is that how it goes?
Speaker 2 (13:28):
Yeah, it is. Uh , just like that. If somebody
want to , uh, break a plateau,something like that, they want
to learn their first muscle upor increase their deadlift,
they do something private.
Speaker 1 (13:39):
Wow. And so people jumped at that. Yeah . Man. And
that's, so listeners, if you'rethink if you're doing the math
here, he's got people comingfrom pt, they're still, they're
training more at a better valuefor them. You've got people
coming from group going up andincreasing the a RM . This is
where that $200,000 annualgross increase comes from.
Like, this is crazy. And you'vestill got a strong group
program, you've still got somePT people and you've got happy
(14:01):
coaches. So all around this islike, wins, wins , wins in your
, you know , obviously yourclients are getting better
results too. Like they're , thegroup clients who are
struggling are getting strongerfaster.
Speaker 2 (14:12):
Absolutely.
Speaker 1 (14:12):
Yeah. Okay. So this is great
Speaker 2 (14:15):
For the business, for the clients and for the
coaches. Yeah .
Speaker 1 (14:17):
I always call that the triple win. If you , if
your , if your clients arewinning, your coaches are
winning, and your business iswinning, that means the owner's
winning. That's a triple winand it's the best thing ever.
And like they're, they'regetting, you know, e extreme
value for the coaching thatyou're providing and they're
getting results. So this is,this is cool. So you're still
working with this and you'restill moving through with goal
review sessions. Uh , is thatwhere we're at right now in
2025, still doing goal reviewsessions with group of clients?
Speaker 2 (14:41):
Yeah, we, we still, we are still doing this. I
think we are doing like a 60goal review per month,
something like that. Oh ,
Speaker 1 (14:48):
Okay. Okay. So then let me ask you this, how did
this whole thing change youronboarding process? So a brand
new client, so not an existingclient, brand new client comes
to your gym, does aconsultation, no sweat intro
and says, here I am, whathappens?
Speaker 2 (15:01):
We just changed this. Okay . Let's hear . Uh ,
because I , I think it , it'smore difficult than it , it
appear and , uh, or at least itdemand more , um, experience or
more , uh, courage. Mm-hmm . From , uh, our
side. Sure. Because we weredoing like a one-on-one , uh,
(15:22):
on ramp for new clients untillike , uh, March. Okay . Now we
just make the switch. Uh ,honestly, it's, it's the same.
We do the , we're doing thesame thing, the same movement,
the same structure, the sametimeline, but with two to four
clients at the same time. It'sjust that it was out of
(15:42):
necessity because we were alsostruggling lately with the
schedule and we were , yes . Wewere having , uh, trouble and
onboarding new clients. So wedecide to make the change
because of that
Speaker 1 (15:58):
In the on-ramp. Now, do they get an individualized
program or is it your on-rampcurriculum delivered to four
people at once?
Speaker 2 (16:07):
We have two ways to do it. Aha . We , we have a
personalized , personalized wayto do it. Yeah . And we have a
, like , um, already done , uh,structure , um, like step by
step program , uh, thateverybody can do if they want
to integrate or join the , thegroup class.
Speaker 1 (16:25):
Okay. So price differences obviously for that.
If you wanna , wannaindividualize. Yes . Yeah . So
there you go. So that , andthen if someone says, look,
I'm, I'm going to do, you know,semi-private training, I want
individualized program, youronboarding rate is much higher,
I'm guessing, than the otheroption, which is essentially
small group training.
Speaker 2 (16:41):
I will not say small group training . Okay. Uh ,
it's like the still, I can havefour people , uh, in, on-ramp
together. Yeah . Doing anon-ramp, but not the same
session. Got it. So , got it .
So it's still to, the goal isto onboard them to , uh, the
(17:01):
group class program. Mm-hmm . Then I can , I
can have , uh, another peoplein this onboarding. Uh , 12
week is first for 12 week andthey're doing something
different. Mm-hmm . They willdoing a personalized program,
but only for them 12 for 12week.
Speaker 1 (17:19):
Okay.
Speaker 2 (17:20):
So, so we have two ways. Two
Speaker 1 (17:22):
Ways . Yeah. But that works for both kinds of
clients, right? Like they'regetting to choose what they
wanna do and it works for youguys and it's solving your,
your staffing and timeproblems. Because my big
problem was like my noon class,my six 30 class and my 5:00 PM
class were outta control. I haddead hours everywhere and I
struggled. I couldn't figurethat , I couldn't solve that
problem. So you said you were apersonal trainer from like 2008
or something like that, is thatright? Yeah .
Speaker 2 (17:44):
Yeah .
Speaker 1 (17:45):
What would this program have done for you in
2008? Like, I imagine, like,did you beat your head against
the wall for like a while toget to this? Because if you had
gotten this in 2008, whatwould've happened?
Speaker 2 (17:56):
Uh, for myself.
Yeah. I mean, I will , maybe Iwill not be a gym owner
Speaker 1 (18:01):
Today . You retired because
Speaker 2 (18:03):
I will be able, I will be able to earn enough
money to, to live out of thisbecause that was part of our ,
uh, f frustration. Me ,Michael, my partner. It was
really hard to have a good jobas a TR trainer. Yeah . So ,
uh, for a personal trainer or agroup class trainer, or for a
coach, it wasalways been really hard. Mm-hmm
(18:25):
. And like I havea part-time coach. Uh , he is
working 10 to 15 hour with,with us, and he is , uh, I
think year , uh, around $30 ,uh, $30,000 per per year with
us doing that 10 to 15 hour.
And, and he have another job.
So, I mean, because he ispassion , really passionate
(18:49):
about CrossFit and teaching, hea teacher, but , uh, he's doing
really, really well with this.
So at that time, I , I wasdoing, I was working full-time
and earning 30 , uh, thousanddollars per year.
Speaker 1 (19:04):
And your coaches are doing that in 10 to 15 hours?
Speaker 2 (19:07):
Yes.
Speaker 1 (19:08):
Wow. What was your PT rate when you started two
thou for 2008? One hour. What'dyou charge?
Speaker 2 (19:13):
I earned, I that time made $20.
Speaker 1 (19:16):
Wow. So this is, this is wild stuff. So, and,
and I , I just think that's sogreat. So what's the ceiling?
What do you think, like afull-time, like you've got some
full-time coaches in yourbusiness. Let , what can a
full-time semi-private trainerearn in a cross the gym? Do you
have an idea of what that wouldbe?
Speaker 2 (19:31):
Yeah, we are still experimenting. The scalability
of this. We did not hit theceiling , uh, yet for sure, but
we're not so far. Okay . Ithink we are like 80% of the
ceiling of what we can reallydo. And currently, our
full-time coaches, they canmanage 30, 35, 40 clients in
(19:55):
their schedule , uh, insemi-private and doing group
classes. Yeah . They , they'redoing the both things and
they're working like 32, 35, 38hour per week. Wow . In between
that. And they all earning morethan , uh, 60,000 per year.
This year. They will, they willearn that more than that. I
(20:17):
think 80,000 per year. It'sdoable for the best of the
coaches. Like
Speaker 1 (20:25):
Okay, so you've got in your gym now, and this was
in our
Speaker 2 (20:29):
Mobile right now.
Yeah .
Speaker 1 (20:29):
Yeah. This is such a problem in the industry, but
you've got coaches earningabove 60,000, you know, the
program's not maxed out and youthink you can get them to
$80,000 a year. This is a hugedeal because that's career
money as opposed to $20,000. Ineed another job and I'm
leaving. Right?
Speaker 2 (20:45):
Yeah. Uh , if they , if my culture, some have two
jobs. Yeah . Because they loveit. Not 'cause they need it.
It's different. Yeah.
Speaker 1 (20:54):
And that's just it.
If they choose, like you said ,you've got that one guy, he's a
part-time guy, but if he'smaking $30,000 on the side and
he loves it, that's, you know,that's like the ultimate beer
money fund. Know . Yeah. Yeah .
. Alright , so I wannaask you this. So we've laid out
exact details. You've been sokind to tell me everything
about what's going on in yourbusiness. Tell me this, if you
were gonna talk to , if a JimWarner calls you right now and
says, man, how do I do this? Idon't know what to do, what
(21:17):
would you tell 'em ? How wouldyou tell 'em to get started on
this path?
Speaker 2 (21:20):
I think it's like talk to a mentor. Yeah.
Speaker 1 (21:22):
Would that, so that , that was
Speaker 2 (21:24):
The key for you at first ? At first we , we talked
with , uh, Brian , but yes. Uh, and he explained us
everything and we were feelingconfident that we were, we had
the skill to do it, thecapacity to explain it to the
coaches mm-hmm .
To, to make them on board .
Because at first they were notall on board . It was, the
change is scary. Yeah. It is .
(21:45):
So the , you will experiencethis for sure, the change for
the coaches and the clientsboth will have like a
resistance. Mm-hmm . It's not a ,
like a easy process.
Speaker 1 (21:59):
Okay . So when you had Brian , and so Brian's our
, our mentor, he's a gym owner,excellent gym owner in New
Jersey. Uh , he's oursemi-private training
specialist. And so we have himavailable to help people. When
you had a mentor explain thisstuff and walk you through it,
did the whole process become awhole lot easier?
Speaker 2 (22:13):
I think so, yeah .
Then , then we followed theplan. Yeah . So we execute.
Yeah. It's helped us break downthe, our things and it prepare
us to have the toughconversation. Yeah. And also to
have a simple way to explainit. Okay . You know what ? It's
easy to make it over complex .
(22:36):
You can easily , easily getlost in , in some details.
Whoa.
Speaker 1 (22:41):
So listers , I'm just gonna summarize this for
you. If I go back to the verybeginning here in a year,
Gabrielle, at his CrossFit gymused a mentor and added
$200,000 in gross revenue forthreats for semi-private
training. When he did that, hesolved a staffing and space
problem. And now he's got staffmembers that are working, you
(23:02):
know, they're doing, they're ,they're on track to be above
$60,000 a year where he thinksthe , the ceiling here might be
$80,000 or higher. He's gotclients that are getting better
results, they're training moreoften, the retention is
improving and his gym is doingbetter across the board with
this program. Gabriel, is thatan accurate sum summary?
Speaker 2 (23:23):
This is it. Yeah .
Speaker 1 (23:25):
Yeah , that's exactly it. So listeners, if
this is something that youwanna look at, two point has an
exact plug and play plan thatmakes this greasy and easy.
Puts it in place, answers yourquestion. It's been done by
Gabriel, it's been done byother gym owners. It's an
awesome way to changeeverything. Trainers make more,
gym makes more clients getbetter results. I'd encourage
you book a call. There's a linkin the show notes. Go down
there, book that call and talkabout it. We'll talk to you
(23:47):
about how this can work andevery other aspect of your
business because this is justone thing. But if this is
something that you'reinterested in, book that call
and you can do it. Gabriel, Iwanna thank you so much for
opening this up. This has beensuper insightful. You've been
super kind of sharing exactmetrics to make it real for
listeners. I can't thank youenough for doing that. Thanks
me . Yeah. We'll have you backon the show 'cause I wanna see
if we can add another $200,000in 2025.
Speaker 3 (24:09):
Eh , maybe, maybe
Speaker 1 (24:11):
We'll see what we could do. That was Gabrielle
Bedard, mayor Bedard, pardonme. He's from CrossFit Seat
Basil in Quebec, Canada. Andhe's using, he's using
semiprivate private training tocrush it. This is Run a Profit
Regime . I'm your host, MikeWorkin . Before you go hit a
like on this wherever you'rewatching listing and hit
subscribe so you don't miss anyother shows. Just like it. And
now here's to Rain founderChris Cooper with a final
message.
Speaker 4 (24:31):
Hey, it's Two Brain founder Chris Cooper. With a
quick note . We created the GymOwners United Facebook group to
help you run a profitable gym.
Thousands of gym owners, justlike you have already joined in
the group. We share soundadvice about the business of
fitness. Every day I answerquestions, I run free webinars
and I give away all kinds ofgreat resources to help you
(24:51):
grow your gym. I'd love to haveyou in that group. It's Gym
Owners United on Facebook, orgo to gym owners united.com to
join. Do it today.
Semi-private training. It's all the rage
right now. So what is it? Andcan it work in a CrossFit gym?
You're gonna get the answerstoday. This is Ronald
Profitable Gym . I'm your host,Mike Workin . Please head
subscribe wherever you'rewatching or listing with my
thanks with me today. GabrielleMayor Bedard of CrossFit, San
Basil in Quebec, Canada. Bon
Speaker 2 (00:23):
Bojo ,
Speaker 1 (00:23):
French. So we're gonna switchto English, and I appreciate
that. You can do that betterthan I can do it the other way
around. So Gabriel, I'm gonnaask you right off the top, from
January to December, 2024, onecalendar year, how much
semi-private training revenuedid you add to your CrossFit
gym ?
Speaker 2 (00:39):
Yeah, we almost add the 200 K in one year.
Speaker 1 (00:43):
$200,000 in gross revenue in one year through
semi-private training.
Speaker 2 (00:47):
You're right.
Speaker 1 (00:48):
Wow. Okay. So will you tell your listeners, our
listeners, how you did that sothey can do it too?
Speaker 2 (00:52):
Yeah, I hope so.
Okay.
Speaker 1 (00:54):
So first of all, I gotta let, some people don't
know what this is, so we'll saysemi-private training, they
have no idea. To help listenersunderstand, explain what
semi-private training is atyour gym. How does it work?
Speaker 2 (01:04):
First of all, it is a small group. It's two to four
people training with theirpersonal trainer. Uh , they all
have their own , uh,personalized program. Mm-hmm
personal training, it's almostthe same.
Speaker 1 (01:22):
Right? Is it fair to call it personal training in a
group setting where you've got,like, let's say I'm the coach,
you're one of my clients.
There's three other clients.
You all have your individualprogram. Like say you're
working on power lifting , he'sdoing a running program,
there's gymnastics over there,and maybe just hypertrophy on
the other side, and I'mcoaching each of you at the
same time. Yeah . It's gonnatake a lot of skill, right?
Like, I have to be a greatcoach, but I'm deliver
(01:43):
delivering personal training ina group setting to each of
these clients. Is that right?
Speaker 2 (01:47):
That's right.
Exactly like this.
Speaker 1 (01:49):
Yeah. And the variation of that is small
group training where everyonein m say a group of three or
four is doing the same workout.
We're not doing that. This iseveryone gets an individualized
program. So there's a lot morevalue, because I'm not just
saying we're all doing Frantoday. I'm saying you are doing
dead lifts, you are doingHelen, you are doing running,
you are doing ski intervals,whatever it is, it's
individualized. And it takeslike, am I wrong? This takes a
(02:11):
skilled coach.
Speaker 2 (02:12):
You're absolutely right. It took us like , um, a
year to get used to it and be ,be really good to it. Uh, we
are really lucky to have , uh,really hungry coaches. Mm-hmm
Uh, this was key in our , uh,success , uh, in our , in our
growth last year in certainprivate .
Speaker 1 (02:32):
Yeah. Because when, you know , people are gonna
understand their PT clients,they're gonna get in this
setting, they're gonna get lessattention than they would
one-on-one, but they get way,way more than they would in a
group setting, and they get anindividualized program. So
there's huge value here. It'snot quite one-on-one. Yes . But
it's huge value. Did you findthat,
Speaker 2 (02:49):
You mean the value in price or for
Speaker 1 (02:52):
Yeah, like, did you, like, did your clients, like
when they see this program andthey're like , wow, I get an
individualized program and I'm, there's two other people
here, but I'm still getting aton of attention. Did they see
huge value in that ?
Speaker 2 (03:02):
Oh , definitely. The way we, we , uh, we package it,
it allow them to do moretraining mm-hmm
Uh , than personal training.
And as well they , it'sincluding group class. So they
have more opportunity to go tothe gym. Uh, they have more
frequency training and theyhave more results because , uh,
(03:24):
they have more attention oftheir coaches. Uh , because
before they were attending likea one or two personal training,
that's it. Now they can dogroup class, and they have two
or three small group. So it's ,it's like per session. Mm-hmm
better offer. Mm-hmm
(03:45):
feel stupid to not say yes.
Speaker 1 (03:47):
Yeah. So they, I mean, you , you said it right
there. They get a small breakin price, but they don't, they
get a great service package.
They get individualize program,they get other options to
attend other stuff, and thenyou are gonna make more power .
We'll get into that in just asec, but tell me about, what
did you offer beforesemi-private training and why
did you switch?
Speaker 2 (04:04):
Uh, we were offering like a traditional personal
training. Mm-hmm
Speaker 1 (04:10):
So you had two strong revenue streams. I'm
guessing like any CrossFit gym,you've got great group classes
where people are just crushingit in a big group and it's a
ton of fun. The music iscranked. And then you've got
pt, which was my mistake as aCrossFit gym owner. I never
sold PT at a good volume and Isuffered for it. But you've got
those two strong revenuestreams. So why did you decide
to move to semi-private?
Because you've got pt that's agreat revenue stream. Why did
(04:32):
you decide to add in a thirdone?
Speaker 2 (04:34):
We arrived at some point that we were eating the
ceiling. Like every full-timecoaches cannot was what ? They
were full of clients. They ,they didn't add the capacity to
take more. And
Speaker 1 (04:51):
You ran outta ours ?
Speaker 2 (04:52):
Yes. Ah , I ran out our , like the , the only way
we had to increase our revenuewas to add more coaches . So ,
ah , it was not working thatway. Mm-hmm
sure. We knew that at thatpoint we had a problem. The
retention was not great becausewe had a lot of part-time at
that , uh, culture at thattime. We were less invest and
(05:15):
the result, maybe the clientwasn't less there. So we
decided to make the switch tostudent private mm-hmm
and we can pay the coachesmore.
Speaker 1 (05:27):
So you solved a staffing problem. Yeah . You
have better results for clientsand your gym makes more
revenue. So this is kind of ahuge win across the board.
Speaker 2 (05:35):
Yes. Yeah. But it , it , it's changed the business.
Like literally in , we , wechanged the business in , in a
year completely. Wow.
Speaker 1 (05:43):
I gotta ask you this before I go even further. How
did you sell so much PTtraining that you were just
completely maxed out on yourhours? Like how did you pull
that off?
Speaker 2 (05:52):
We were doing what , uh, tub Brain says. So we're
doing , uh, no potential. Yeah. Uh , goal review , stuff like
that. We were good to upgradecurrent clients or group
training clients to personaltraining. And me and my
partner, Michael , Michael, wehave both , uh, logistic
(06:12):
background strength and mm-hmm. Ing background. We always
been good doing that. And infact, I'm a personal trainer
since 2008. Oh, wow . So it'spart, it's rooted in us. We're
good doing that. I mean, wecoach our staff to , to do
doing that. So yeah, it waspart of our strength. Now we,
(06:34):
we were not, we're just doingthe same thing, but with more
people at the same time.
Speaker 1 (06:38):
Wow. So you were a CrossFit gym and you used the
two brain plan to sell so muchpersonal training that you ran
outta staff hours.
Speaker 2 (06:46):
Yeah.
Speaker 1 (06:47):
That's incredible.
And then you had to go furtherwith semi-private training. So
I just, this is mind blowing tome . 'cause I never saw this
back in the day and thiswould've changed my life. And
you're doing it right now. SoI'm gonna ask you, how did you
make the switch? So you've gotobviously a thriving CrossFit
program, big groups. Thenyou've got this thriving
one-on-one program. Iunderstand that you made this
switch in stages, but how didyou do it?
Speaker 2 (07:08):
At first? Uh, we were not really confident
mm-hmm
know if it, if it waseffective. Mm-hmm
. We knew that was effective,but how we will implement it,
we had some doubt. So it's
Speaker 1 (07:23):
A big change.
Speaker 2 (07:24):
Yeah, it's a big change. So we decide to switch
all our current PT clients insemi-private, because our first
problem was the hour was theschedule. So it was really hard
to have , uh, the same spotlike at five 30 for two or
three clients, because we onlyhad two at that time at the
(07:44):
moment. So , uh, we did thatfirst , uh, in January 2 24. It
last like three month . Thatstage, I think for three months
until March, we were able tomove all our , uh, PT clients
in sim private . I mean, almostall of them. I currently we're
doing like, really a smallamount of pity .
Speaker 1 (08:07):
Did they, was there any pushback or were they like,
okay, I'll try it. How'd it go?
Speaker 2 (08:12):
We had some pushbacks, but you know what,
I, I think our mindset wasgreat at that time. And we push
all the clients to say , atleast to say, Hey, you know
what, just try it. Yeah.
Speaker 1 (08:24):
Just try it.
Speaker 2 (08:24):
Then they will be like, they , they were , uh,
convinced after we only hadlike three clients saying, no,
I want to keep personaltraining. And to date, they're
still going.
Speaker 1 (08:38):
Yeah. If they like it, they like it, that's fine.
Yeah. But your other clients,they tried it and they said,
Hey, this works, this is great.
Speaker 2 (08:44):
Yeah. And , uh, the , the service I have for my
money is, is better so I can domore things. And the results
and the attention of the , thecoach is, is the same, in fact.
Speaker 1 (08:56):
Oh . So that's cool.
And like listeners, if you'reout there, you know how this,
like, you might say, how do Ido this? But really the reality
is like, you know, in a PTsession, a client does some
stuff, then you kind of talkabout the weather and what they
did on the weekend and da da dada , da . Instead of doing
that, you just go to anotherclient and tell them, okay,
your set of five dead lifts,set your back lift. Go.
Perfect. Yeah . I want yournext set. I want you to really
think about pulling yourshoulders back and engaging
(09:17):
your legs as you push throughthe floor. Okay. Instead of
talking about your cyclingevent on the weekend, I'm gonna
move over to this guy. And youjust kind of do it like that.
You're cutting out what we'llcall the fluff, and you're
getting right to the nuts andbolts of each client and you're
moving efficiently. That'sright . So each client gets a
great amount of attention andyou're just kind of cutting out
a little bit of the banter. Nowthat doesn't mean that you
can't do that. You obviouslyhave to maintain the
relationship, but you get whatI'm saying ? Saying you are
(09:40):
just focusing on essentialstuff. Laser focus, laser focus
, and moving through the rosterthere. That's how you Gabriel,
Speaker 2 (09:48):
It's exactly like this , uh, is happening. And in
fact, they, they still have thetime to develop a great
connection with the clients.
Yeah.
Speaker 1 (09:55):
You know, that there's, there's , there's tons
of time to do that.
Speaker 2 (09:58):
Yeah . You know what, our coach now, if they're
doing pt , they find itbothering boring. They have too
much time. Too much
Speaker 1 (10:06):
Time. 'cause they're too good, too efficient.
Speaker 2 (10:08):
It's like, it's boring counting reps. Like, we
are not doing that anymore. So.
Yep ,
Speaker 1 (10:13):
Yep . And I found that too, you know, that it
gets tough. You're like 27, 28,keep going, 29, it's , that's
tough. Right? But if you'rejust like, okay, do your set,
move on. It's high energy hourflies by for your coaches and
your coaches are making moremoney, so they're happy to , I
gotta ask you this. How did youadjust your PT pricing to get
to a semi-private rate? What'dyou do?
Speaker 2 (10:34):
I'll adjust my PT pricing right now. We didn't
adjust it.
Speaker 1 (10:38):
So you're, you're charging , uh, sorry, let me
ask that again to make sure Iget the right answer here. Did
you take your one-on-one PTrate and reduce it for
semi-private training?
Speaker 2 (10:48):
Yeah.
Speaker 1 (10:48):
Okay. What'd you do?
How'd that look?
Speaker 2 (10:50):
Uh, we were pricing like 95 recession in the , in
pt. Now we are charging like 60in sim private .
Speaker 1 (10:58):
Yeah. So that sounds about almost exactly what Chris
Cooper said, where he's gonnasay, take your PT rate, double
it, divide by three. That'syour semi-private per session
rate. That sounds similar towhat you did. It's kind of the
same numbers maybe with alittle bit of difference, but
that's, that's pretty close. Soin that, so you said 60
something for for semi-private60 .
Speaker 2 (11:15):
Yeah.
Speaker 1 (11:16):
So 60 times four people, that's $240 an hour.
And how do you pay, how do youpay trainers in that?
Speaker 2 (11:24):
Uh, we pay 30%. So , uh, there you go. They , they
earn like up to $80 per hour.
Speaker 1 (11:31):
So this is way different than the traditional
20 to $25 for a CrossFit groupclass where a trainer's like, I
have to coach so many classes,I'm burned out. I'm still not
making enough. As opposed tonow trainer's making 80 bucks
an hour, gym's making , uh, one60 I think at that point or
something similar. Andeverybody's winning, the
client's getting betterresults. Is that right?
Speaker 2 (11:49):
That's right. In fact , uh, I think average
early out , uh, rate, I pay ,the coaches went to 26, 20 $8
per hour. Now it's above 40.
Speaker 1 (12:02):
Whoa. So that's a huge increase. Your co so
obviously your coaches aregonna stay longer because
they're making better money inless time.
Speaker 2 (12:09):
I hope so. Yeah.
Speaker 1 (12:10):
That's just it. I love it. This is a cool way to
create a career in a fitnessindustry. And we know as gym
warmers for years, this hasbeen the problem. We can't
create careers for staffpeople. They train with us for
a while . They max out 40classes, $20, and they're out
the door to be a firefighter ora real estate agent. And that's
a big problem in the industry .
This is a great way to do it. Itook you off track, you talked
to me about the switch whereyou got PT into semi-private.
(12:31):
Yeah . Talk to me about therest of the transition
throughout that year in yourgroup classes.
Speaker 2 (12:35):
Okay. Yeah. So right after we , uh, switch our PT
clients, we began to do moregoal review , uh, session with
our group clients and convertthem to some private, and we
are still doing that to date.
So right now we have like 90clients in the semi-private
doing that 90. Yeah .
Speaker 1 (12:57):
How many group clients do you still have?
Speaker 2 (12:59):
I think one 70.
Speaker 1 (13:00):
Yeah. So that's, okay. So you've gotta create ,
that's a , so I've seen peopleeasily move from one to one to
semi-private. I haven't seen aseasy go for going from group to
semiprivate. You figured itout.
Speaker 2 (13:10):
Yeah. It , it's all in the goal review session.
Yeah.
Speaker 1 (13:14):
So that's fascinating. So you talk to
these people and you're saying,look, you wanna get to this
goal, you're in group classesright now, and if you love
that, we'll keep going. But ifyou wanna move faster and get
stronger faster or accomplishyour goal, semi-private option.
Is that how it goes?
Speaker 2 (13:28):
Yeah, it is. Uh , just like that. If somebody
want to , uh, break a plateau,something like that, they want
to learn their first muscle upor increase their deadlift,
they do something private.
Speaker 1 (13:39):
Wow. And so people jumped at that. Yeah . Man. And
that's, so listeners, if you'rethink if you're doing the math
here, he's got people comingfrom pt, they're still, they're
training more at a better valuefor them. You've got people
coming from group going up andincreasing the a RM . This is
where that $200,000 annualgross increase comes from.
Like, this is crazy. And you'vestill got a strong group
program, you've still got somePT people and you've got happy
(14:01):
coaches. So all around this islike, wins, wins , wins in your
, you know , obviously yourclients are getting better
results too. Like they're , thegroup clients who are
struggling are getting strongerfaster.
Speaker 2 (14:12):
Absolutely.
Speaker 1 (14:12):
Yeah. Okay. So this is great
Speaker 2 (14:15):
For the business, for the clients and for the
coaches. Yeah .
Speaker 1 (14:17):
I always call that the triple win. If you , if
your , if your clients arewinning, your coaches are
winning, and your business iswinning, that means the owner's
winning. That's a triple winand it's the best thing ever.
And like they're, they'regetting, you know, e extreme
value for the coaching thatyou're providing and they're
getting results. So this is,this is cool. So you're still
working with this and you'restill moving through with goal
review sessions. Uh , is thatwhere we're at right now in
2025, still doing goal reviewsessions with group of clients?
Speaker 2 (14:41):
Yeah, we, we still, we are still doing this. I
think we are doing like a 60goal review per month,
something like that. Oh ,
Speaker 1 (14:48):
Okay. Okay. So then let me ask you this, how did
this whole thing change youronboarding process? So a brand
new client, so not an existingclient, brand new client comes
to your gym, does aconsultation, no sweat intro
and says, here I am, whathappens?
Speaker 2 (15:01):
We just changed this. Okay . Let's hear . Uh ,
because I , I think it , it'smore difficult than it , it
appear and , uh, or at least itdemand more , um, experience or
more , uh, courage. Mm-hmm
side. Sure. Because we weredoing like a one-on-one , uh,
(15:22):
on ramp for new clients untillike , uh, March. Okay . Now we
just make the switch. Uh ,honestly, it's, it's the same.
We do the , we're doing thesame thing, the same movement,
the same structure, the sametimeline, but with two to four
clients at the same time. It'sjust that it was out of
(15:42):
necessity because we were alsostruggling lately with the
schedule and we were , yes . Wewere having , uh, trouble and
onboarding new clients. So wedecide to make the change
because of that
Speaker 1 (15:58):
In the on-ramp. Now, do they get an individualized
program or is it your on-rampcurriculum delivered to four
people at once?
Speaker 2 (16:07):
We have two ways to do it. Aha . We , we have a
personalized , personalized wayto do it. Yeah . And we have a
, like , um, already done , uh,structure , um, like step by
step program , uh, thateverybody can do if they want
to integrate or join the , thegroup class.
Speaker 1 (16:25):
Okay. So price differences obviously for that.
If you wanna , wannaindividualize. Yes . Yeah . So
there you go. So that , andthen if someone says, look,
I'm, I'm going to do, you know,semi-private training, I want
individualized program, youronboarding rate is much higher,
I'm guessing, than the otheroption, which is essentially
small group training.
Speaker 2 (16:41):
I will not say small group training . Okay. Uh ,
it's like the still, I can havefour people , uh, in, on-ramp
together. Yeah . Doing anon-ramp, but not the same
session. Got it. So , got it .
So it's still to, the goal isto onboard them to , uh, the
(17:01):
group class program. Mm-hmm
can have , uh, another peoplein this onboarding. Uh , 12
week is first for 12 week andthey're doing something
different. Mm-hmm . They willdoing a personalized program,
but only for them 12 for 12week.
Speaker 1 (17:19):
Okay.
Speaker 2 (17:20):
So, so we have two ways. Two
Speaker 1 (17:22):
Ways . Yeah. But that works for both kinds of
clients, right? Like they'regetting to choose what they
wanna do and it works for youguys and it's solving your,
your staffing and timeproblems. Because my big
problem was like my noon class,my six 30 class and my 5:00 PM
class were outta control. I haddead hours everywhere and I
struggled. I couldn't figurethat , I couldn't solve that
problem. So you said you were apersonal trainer from like 2008
or something like that, is thatright? Yeah .
Speaker 2 (17:44):
Yeah .
Speaker 1 (17:45):
What would this program have done for you in
2008? Like, I imagine, like,did you beat your head against
the wall for like a while toget to this? Because if you had
gotten this in 2008, whatwould've happened?
Speaker 2 (17:56):
Uh, for myself.
Yeah. I mean, I will , maybe Iwill not be a gym owner
Speaker 1 (18:01):
Today . You retired because
Speaker 2 (18:03):
I will be able, I will be able to earn enough
money to, to live out of thisbecause that was part of our ,
uh, f frustration. Me ,Michael, my partner. It was
really hard to have a good jobas a TR trainer. Yeah . So ,
uh, for a personal trainer or agroup class trainer, or for a
(18:25):
working 10 to 15 hour with,with us, and he is , uh, I
think year , uh, around $30 ,uh, $30,000 per per year with
us doing that 10 to 15 hour.
And, and he have another job.
So, I mean, because he ispassion , really passionate
(18:49):
about CrossFit and teaching, hea teacher, but , uh, he's doing
really, really well with this.
So at that time, I , I wasdoing, I was working full-time
and earning 30 , uh, thousanddollars per year.
Speaker 1 (19:04):
And your coaches are doing that in 10 to 15 hours?
Speaker 2 (19:07):
Yes.
Speaker 1 (19:08):
Wow. What was your PT rate when you started two
thou for 2008? One hour. What'dyou charge?
Speaker 2 (19:13):
I earned, I that time made $20.
Speaker 1 (19:16):
Wow. So this is, this is wild stuff. So, and,
and I , I just think that's sogreat. So what's the ceiling?
What do you think, like afull-time, like you've got some
full-time coaches in yourbusiness. Let , what can a
full-time semi-private trainerearn in a cross the gym? Do you
have an idea of what that wouldbe?
Speaker 2 (19:31):
Yeah, we are still experimenting. The scalability
of this. We did not hit theceiling , uh, yet for sure, but
we're not so far. Okay . Ithink we are like 80% of the
ceiling of what we can reallydo. And currently, our
full-time coaches, they canmanage 30, 35, 40 clients in
(19:55):
their schedule , uh, insemi-private and doing group
classes. Yeah . They , they'redoing the both things and
they're working like 32, 35, 38hour per week. Wow . In between
that. And they all earning morethan , uh, 60,000 per year.
This year. They will, they willearn that more than that. I
(20:17):
think 80,000 per year. It'sdoable for the best of the
coaches. Like
Speaker 1 (20:25):
Okay, so you've got in your gym now, and this was
in our
Speaker 2 (20:29):
Mobile right now.
Yeah .
Speaker 1 (20:29):
Yeah. This is such a problem in the industry, but
you've got coaches earningabove 60,000, you know, the
program's not maxed out and youthink you can get them to
$80,000 a year. This is a hugedeal because that's career
money as opposed to $20,000. Ineed another job and I'm
leaving. Right?
Speaker 2 (20:45):
Yeah. Uh , if they , if my culture, some have two
jobs. Yeah . Because they loveit. Not 'cause they need it.
It's different. Yeah.
Speaker 1 (20:54):
And that's just it.
If they choose, like you said ,you've got that one guy, he's a
part-time guy, but if he'smaking $30,000 on the side and
he loves it, that's, you know,that's like the ultimate beer
money fund. Know . Yeah. Yeah .
exact details. You've been sokind to tell me everything
about what's going on in yourbusiness. Tell me this, if you
were gonna talk to , if a JimWarner calls you right now and
says, man, how do I do this? Idon't know what to do, what
(21:17):
would you tell 'em ? How wouldyou tell 'em to get started on
this path?
Speaker 2 (21:20):
I think it's like talk to a mentor. Yeah.
Speaker 1 (21:22):
Would that, so that , that was
Speaker 2 (21:24):
The key for you at first ? At first we , we talked
with , uh, Brian , but yes. Uh, and he explained us
everything and we were feelingconfident that we were, we had
the skill to do it, thecapacity to explain it to the
coaches mm-hmm
To, to make them on board .
Because at first they were notall on board . It was, the
change is scary. Yeah. It is .
(21:45):
So the , you will experiencethis for sure, the change for
the coaches and the clientsboth will have like a
resistance. Mm-hmm
like a easy process.
Speaker 1 (21:59):
Okay . So when you had Brian , and so Brian's our
, our mentor, he's a gym owner,excellent gym owner in New
Jersey. Uh , he's oursemi-private training
specialist. And so we have himavailable to help people. When
you had a mentor explain thisstuff and walk you through it,
did the whole process become awhole lot easier?
Speaker 2 (22:13):
I think so, yeah .
Then , then we followed theplan. Yeah . So we execute.
Yeah. It's helped us break downthe, our things and it prepare
us to have the toughconversation. Yeah. And also to
have a simple way to explainit. Okay . You know what ? It's
easy to make it over complex .
(22:36):
You can easily , easily getlost in , in some details.
Whoa.
Speaker 1 (22:41):
So listers , I'm just gonna summarize this for
you. If I go back to the verybeginning here in a year,
Gabrielle, at his CrossFit gymused a mentor and added
$200,000 in gross revenue forthreats for semi-private
training. When he did that, hesolved a staffing and space
problem. And now he's got staffmembers that are working, you
(23:02):
know, they're doing, they're ,they're on track to be above
$60,000 a year where he thinksthe , the ceiling here might be
$80,000 or higher. He's gotclients that are getting better
results, they're training moreoften, the retention is
improving and his gym is doingbetter across the board with
this program. Gabriel, is thatan accurate sum summary?
Speaker 2 (23:23):
This is it. Yeah .
Speaker 1 (23:25):
Yeah , that's exactly it. So listeners, if
this is something that youwanna look at, two point has an
exact plug and play plan thatmakes this greasy and easy.
Puts it in place, answers yourquestion. It's been done by
Gabriel, it's been done byother gym owners. It's an
awesome way to changeeverything. Trainers make more,
gym makes more clients getbetter results. I'd encourage
you book a call. There's a linkin the show notes. Go down
there, book that call and talkabout it. We'll talk to you
(23:47):
about how this can work andevery other aspect of your
business because this is justone thing. But if this is
something that you'reinterested in, book that call
and you can do it. Gabriel, Iwanna thank you so much for
opening this up. This has beensuper insightful. You've been
super kind of sharing exactmetrics to make it real for
listeners. I can't thank youenough for doing that. Thanks
me . Yeah. We'll have you backon the show 'cause I wanna see
if we can add another $200,000in 2025
Speaker 3 (24:09):
Eh , maybe, maybe
Speaker 1 (24:11):
We'll see what we could do. That was Gabrielle
Bedard, mayor Bedard, pardonme. He's from CrossFit Seat
Basil in Quebec, Canada. Andhe's using, he's using
semiprivate private training tocrush it. This is Run a Profit
Regime . I'm your host, MikeWorkin . Before you go hit a
like on this wherever you'rewatching listing and hit
subscribe so you don't miss anyother shows. Just like it. And
now here's to Rain founderChris Cooper with a final
message.
Speaker 4 (24:31):
Hey, it's Two Brain founder Chris Cooper. With a
quick note . We created the GymOwners United Facebook group to
help you run a profitable gym.
Thousands of gym owners, justlike you have already joined in
the group. We share soundadvice about the business of
fitness. Every day I answerquestions, I run free webinars
and I give away all kinds ofgreat resources to help you
(24:51):
grow your gym. I'd love to haveyou in that group. It's Gym
Owners United on Facebook, orgo to gym owners united.com to
join. Do it today.
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