September 4, 2025 • 25 mins
After consuming free Two-Brain content for three years, gym owner Tyler Ouwendyk signed up for mentorship. Less than a year later, he earned a spot on the Top 10 leaderboard for net owner benefit (take-home pay), which ranges from US$17,000 to $45,000 per month.
Tyler runs three facilities in a town of 30,000 people: two 24/7 access gyms with memberships capped at 400-500, plus a group training studio that launched with 52 members on Day 1 and hit 130 clients in eight months.
In this episode, Tyler shares the Two-Brain strategies that contributed most to his gyms’ success:
- Eliminating all discounts and sales.
- Raising prices to reach the top of his market.
- Creating proper onboarding systems.
- Adding goal reviews to drive retention and upsells.
He also explains how mentorship accelerated his growth through expert guidance and accountability.
Now, as a Tinker-level gym owner, Tyler’s focus is on building wealth through real estate, life insurance and other investments.
His advice to gym owners who are considering mentorship?
“Just do it. It's not a cost; it's an investment. You're gonna see the ROI right away.”
Links
Gym Owners United
Book a Call
0:50 - Getting results from free content
3:54 - Goal reviews in an access gym
9:53 - Why go from free to paid help?
13:43 - How mentorship added speed
17:54 - Opening a profitable new gym
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_03 (00:00):
What's possible if a gym owner does all the right
stuff?
Well, my guest today startedfollowing Two Brain in 2022, and
in 2025, he made a top 10leaderboard for owner earnings.
What happened in between andcould it happen to you?
Tyler Owen Dyke of MomentumFitness is going to answer that
question for you today on Run aProfitable Gym.
I'm Mike Workenden.
Please hit subscribe whereveryou are right now so you don't
(00:21):
miss another show.
Two Brains' most recent netowner benefit leaderboard runs
from$17,000 to$45,000 per month.
That's what the owners aretaking home each month, not what
their gym is grossing.
These are actual owner earnings.
Tyler was thrilled to earn aspot on that leaderboard after
following Two Brain contentsince 2022.
Tyler, congrats.
Welcome.
Are you ready to share yoursecrets?
SPEAKER_01 (00:41):
Yeah, absolutely.
Thanks for having me.
SPEAKER_03 (00:43):
I am pumped to talk to you about this because this
is one of my favoriteleaderboards because it's a
lifestyle thing that shows thereward for being an
entrepreneur.
So if you can tell me, what'sthe backstory of your gyms?
What have you got going on?
Staff members, business model,give me the whole thing here.
SPEAKER_01 (00:56):
Yeah, absolutely.
So Momentum Fitness was foundedabout 12 years ago.
That's when we opened our firstlocation.
We opened a second one abouteight years ago.
And both Momentum locations,they're small boutique gyms,
about 3,500 square feet.
They're 24-7 gym access.
Because we're smaller, we do capour total gym memberships.
And then almost eight monthsago, we opened the Vault Group
(01:19):
Training, which is actuallyright across the road from one
of my flagship Momentumlocations.
I can actually see it right outthe window.
Does
SPEAKER_03 (01:28):
it look full?
SPEAKER_01 (01:29):
Oh, yeah, it's doing great.
We're almost eight months in andhave about 130 members there
now.
So yeah, things are going reallywell.
SPEAKER_03 (01:38):
Excellent.
So you've got three gyms, twomore access and one is group
training.
Is that correct?
SPEAKER_01 (01:42):
Yeah, that's correct.
And then like company wide, wehave about 12 coaches, three are
full time, not including myself.
And then the rest are all parttime coaches.
SPEAKER_03 (01:53):
Okay.
So that's an interesting, yougot three, you got a three
headed monster growing there andyou're doing, people can come
in, do their thing, or they cansee you for group coaching.
So you've got kind of both sidesof the fitness realm covered.
Super interesting model.
Let's talk about what happenedback in the day.
So how did you find out aboutTwo Brain first?
SPEAKER_01 (02:11):
Yeah.
So I first found out about TwoBrain, I think it was like
coming towards the tail end ofCOVID here in Canada.
It was about 2022.
I stumbled upon one of ChrisCooper's audio books, and then I
fell in love.
I started reading all the booksand I found them really useful.
And through the books, then Ifound out about the Gym Owners
(02:31):
United group, the podcast.
That's where I started learningabout you, Mike.
So I'm in good company.
Yeah.
And so from there, I just keptlearning, learning, learning.
Some things we were alreadydoing, but not doing well.
So two brain, um, through allthe content that you guys
provide, like I was able toreally fine tune things, uh,
make them better and make it awell lubricated machine.
(02:52):
And I'm like very, like, I liketo work quick, but I like to do
one thing at a time.
So every book that I read, itwas like, Hey, what are my big
three that I can take away?
Uh, let's start with the firstone.
And I would start implementingit, refining it, testing it, all
that.
And then I'll move on to thesecond.
I kind of slowly went work myway through that.
(03:12):
So obviously, like most people,you find out you're like
undercharging, not just for thegym access or the personal
training, but programming andevery other service we offer.
So learn to increase the prices,learn about the importance of
like the 90 day journey, makingsure that that's like well
systematized so that every newmember gets onboarded properly,
(03:32):
doing 90 day goal reviews,because even as a gym access
club, even though we have moremembers, like it's still
something that we can do.
And yeah, one of the benefits ofcapping our total gym membership
as a gym access club is it's notlike we have thousands of
members that we're trying tosupport.
Right.
So we can give a lot of likeone-on-one attention still.
SPEAKER_03 (03:53):
So I got to ask a question about that just because
it's so interesting.
So you are as an access gym,you're actually doing goal
reviews with your accessmembers.
SPEAKER_01 (04:00):
Yeah.
Now not everyone is always goingto take you up on it.
So what we do, we have automatedemails that go out every month,
just like a touch point, like,Hey, how's it going?
How are your workouts going?
Things like that and then everyevery like third month is an
invitation to book a goal reviewwe see the members all the time
anyway so we're alwaysinteracting with them asking
(04:21):
about their goals and theirworkouts and things like that so
we're always able to stillprovide that support but yeah i
i Our flagship location is atfull capacity.
We have 500 members.
The second Momentum location isbasically at capacity close to
400 members.
With the layout, it's a bitsmaller.
So it's not like we're trying todo goal reviews with thousands
(04:43):
of members, right?
SPEAKER_03 (04:45):
You know, you're not the first access gym owner that
said this to me, but it was aconcept that would have blown my
mind back in like 2008 when Iwas handing out towels at an
access gym.
I mean, the only thing I caredabout, and I wasn't the owner,
obviously, but the only thing Icared about is if you wiped your
machine off when you were donewith it.
I didn't care about what youaccomplished, none of that,
because that's not the businessmodel for an access gym, at
least back in the day.
(05:05):
Too many gym owners now arestarting to really think about
this and say, how can I addvalue for people who are coming
and doing their own thing ontheir own time?
And goal review sessions, what agreat thing, because we lost So
many members at that access gymbecause they didn't get results,
didn't know how to use machines,didn't know what program to do,
et cetera, et cetera, et cetera.
And what a great way to say sellservices or say, hey, you want
to get some extra results?
(05:26):
Head over to my group coachingstudio, which you can literally
see outside the window.
So, I mean, you've got someamazing stuff going on there.
SPEAKER_01 (05:31):
Yeah.
The funny thing with the grouptraining studio across the
roads, they're differentbusinesses, different entities,
different memberships.
But when we have a waiting listat this location for new members
to join, we can just be like ourfriends across the road at the
vault they're doing amazingthings go check them out and so
it's like a little bit of areferral engine from that but
yeah when momentum was firstcreated i don't know what the
(05:53):
stat is now but only 18 of thecanadian population had a gym
membership or fitness clubmembership of some kind and we
know how important it is fortheir health and fitness so it's
like why is it only 18 but ifyou ask the other 82 a lot of
them say like they've tried theyfailed they didn't know what to
do at gyms they were intimidateduh they were too salesy too much
(06:14):
contracts and fine print, allthat kind of stuff.
So when we built Momentum, we'relike, let's do things different
so we can cater to that 82% andtry to make a real impact.
And especially not havingcontracts, people can cancel
whenever they want, right?
So if they're not using the gym,they're gonna cancel.
So it is in our best interestfrom a business perspective to
(06:37):
have them come, get value out ofit so they keep their
memberships up, right?
And then obviously with the goalreviews and everything else, it
gives a good segue andopportunity to offer up like
programming or personaltraining, depending on the type
of support that they need toreach their goals.
SPEAKER_03 (06:53):
Retention and access, Jim, who would have
thought usually we didn't careand you're actually doing
something about it, which is anamazing thing for your business,
but also for the health ofpopulation, which is obviously
every gym owner's goal.
So can you remember back in theday, some of the stuff that you
did, you mentioned a few things,but I want to get a sense of
this from what you actually didjust from the content.
Like, did you raise rates justfrom reading to Chris's stuff or
was it with any other examplesyou have of things that you did
(07:16):
just as a result of followingchris's books or blogs
SPEAKER_01 (07:19):
yeah i'd say like the first like biggest thing is
like we're always like middle ofthe line for pricing we didn't
want to outprice ourselves butwe also didn't want to be bottom
of the barrel especially becausewe cap our total gym memberships
right so um yeah we priceourselves in the middle and then
twice a year we would do a bigmembership sale where if you
bought 12 months in advance yougot a discount at black friday
(07:41):
we'd do a personal training salelike all that kind of stuff So
I'm like, all right, you knowwhat?
No more sales.
Like we're discounting aservice.
It doesn't work in volume whenyou're trying to discount a
service.
Like Chris Cooper always says,right?
It sounds like
SPEAKER_03 (07:54):
you're quoting Cooper right now.
SPEAKER_01 (07:56):
Yeah.
And like, literally we would seepersonal training clients that
would wait to buy anotherpackage of sessions till we had
another sale.
And it's like, that's not whatwe're looking for.
Right.
And that's not how we're goingto make a bigger impact on their
health anyway.
So yeah, those are some of thebig things.
So now we are out of all theboutique gyms in our area where
the highest price Christ, but wehave like really great Google
(08:17):
reviews, referrals, and word ofmouth are our biggest like
referral source, our leadsource, sorry.
But yeah, like I'd say thatwould be like the big thing.
And then number two, like whenwe first started our like
version of an on-ramp was whatwe called an orientation where
we would teach everyone all theequipment in the gym, try to
make them feel comfortable.
(08:37):
But what it turned into is likeinformation overload for a lot
of people, especially if you'renew to gyms, here's like, what
the heck did I just cover in thelast hour and then when they
show up for their first workoutthey're like what do i do like
i've learned some of themachines i forgot but like what
am i supposed to be doing sothen uh the other part of what
we learned through two brain isthe on ramps right and getting
(08:59):
people set up properly um so wedo our own version of an on-ramp
being an access gym it's more ofa programming format than a
personal training format butit's a good way for people to
build rapport with coaches rightat the get-go and at the end of
their on-ramp it does provide aWow.
So it sounds like Cooper madesome
SPEAKER_03 (09:32):
money for you just by giving you a free book.
SPEAKER_01 (09:35):
Yeah, totally.
I didn't join Two Brain untilmid-November of 2024, but I
always said like even being apart of it when I went to my
first meetup, I was like, I knowI'm new.
When I was introducing myself, Ifeel like I've been here
forever.
SPEAKER_03 (09:49):
Long-time follower, first-time caller.
Exactly.
Let me ask you this then.
So here's the big question.
You were getting some value outof Chris's content.
You were taking steps on yourown.
Why did you make the decision topurchase mentorship if you were
already getting results?
SPEAKER_01 (10:01):
Yeah, I think like one thing that was highlighted
through some of the content wasthe tinker phase of mentorship,
which is something that I waslike really interested in, just
like building more wealth, timefreedom.
I've always been big into thattime freedom kind of thing just
because of my past history.
So yeah, I really want to try totake things to the next level.
(10:21):
It was less about improving thegym, more about improving myself
as a leader and all that kind ofstuff.
I mean, there's always ways tostill improve your gym and I'll
always work at that.
But yeah, it was more aboutmentorship for me myself kind of
thing.
And And even doing the initialsteps through Two Brain before I
got to Tinker, there were somethings that I was like, oh, you
know what?
I could be doing this waybetter.
(10:42):
So there were still sometakeaways, right?
SPEAKER_03 (10:45):
Okay.
So you're an established gymowner.
You've got everything going on.
You've done some stuff on yourown.
And you're obviously motivatedenough and focused enough that
you can do that because somepeople can't.
They see all Chris's stuff andthey're like, where do I start?
And they need someone to putthem in line and say this, this,
this, this.
With the checklist, you wereable to make some significant
changes to your business likenot having discounts and sales
(11:06):
and things like that just fromthe content but then you want it
to go further and improveyourself and something that
chris often says now is fix theowner fix the business because
what happens is gym owners weand all entrepreneurs rise to
the level of our own competenceand then at some point we can't
grow the business unless webecome better leaders and owners
so that's kind of what you'regetting at with the tinker
program which is our our youknow it's a stage for our upper
(11:27):
level gym owners so this is youget to there when you've got
like a gym that's running wellby itself more or less you're
making about 100 grand a yearmaybe a little more or less but
you're at a stage where you canstart thinking what else and for
some like you said Tyler it's Iwant to work a little bit less
to make a little bit more forother people it's I want to
replicate this gym which youalso did other people like I
want to open a distillery orstart a sports beverage company
(11:48):
or get into real estate whateverelse it is there's all these
different options at that stageso when you saw did you start
right into the tanker program ordid you go through the earlier
stages
SPEAKER_01 (11:57):
no I had to go through the earlier stages but
what did you learn in
SPEAKER_03 (12:00):
there what did you was there anything there that
you were like whoa I should havebackfilled this thing
SPEAKER_01 (12:04):
I think like a lot of it was more so refining some
things, like just making sureyou're like your pricing binder
is like, I like kind ofrebranded it, made it look
nicer, set up like some bettersystems, especially with opening
the group training studio rightat the same time of joining
Tinker.
That's probably where I got themost value because my other gyms
are more gym access.
(12:25):
So I'm learning a new gym modelnow.
So yeah, just being able toleverage like a lot of the
modules and things like that.
I feel like we got set up reallywell because of that.
So yeah, it worked out well.
I joined mid-November 2024.
And then I think I moved toTinker right before the
Nashville meetup.
I think that was in February.
So yeah, it was good.
(12:45):
It was fast and furious, but I'mvery focused when I work.
I have a bit of OCD sometimes.
So yeah, I'd like to have thatquiet time.
I know Chris Cooper calls it thegolden hour.
I can't do my own version ofgolden hour, but I started every
day at 5 a.m.
till about 6.30 a.m.
Then I do my workout.
Then I go to the gym.
the gym.
And then I do another minigolden hour, another hour and a
(13:08):
half.
So I spend about three hourseach day like working on the
business versus working in thebusiness.
I still get to coach someclients and whatnot, but the
three full-time staff that Imentioned, each of them are
managers at the location.
So they take care of like allthe day to day and everything.
So when I'm at the gym, if I'mnot doing like personal
(13:29):
training, I'm just likeliterally chatting with clients
and members and just, yeah, justkind of interacting.
I'm meeting with staff andhelping them with whatever their
goals are.
Yeah.
So I feel like that's, That'sgoing really well.
SPEAKER_03 (13:43):
So what happened like when you started working
with a mentor, what did younotice right away as opposed to
doing it on your own?
What did that mentor provide foryou?
SPEAKER_01 (13:50):
I think like a more accountability for one, like
especially in those initialstages, like they assign you
homework and when you're meetingso frequently, so then I'm
trying to like work faster.
So not only is it helping withthe accountability, but it's
helping with speed.
And yeah, so you start goingthrough those things a lot
quicker and more efficiently.
Yeah.
SPEAKER_03 (14:11):
And then take your stage.
What's happening now?
What is your mentor giving you?
Because that's a bit of adifferent bird.
It's not so much as likegrinding in systems and
procedures.
It's about some big picturestuff, wealth building, like
big, heavy topics.
What's happening now?
SPEAKER_01 (14:23):
Yeah.
So I mentioned one of my goalsis wealth, right?
So I do have a long-term rentalproperty.
So I've had that for a couple ofyears now.
And now I have whole lifeinsurance policies for me, my
wife and both kids.
We have a plot of land up north.
that we've been thinking, like,do we turn it into a short-term
rental?
(14:44):
And it's just like, I feel kindof like I never had much growing
up.
So now that you have access tomore cash and more investments
and things like that, it's like,what avenue do you take?
What options do you have?
So like through Tinker, I'velearned a lot about like
syndications and otherinvestment vehicles and things
like that.
So right now I'm going to bemore focused on like learning
(15:05):
about more passive income.
So yeah, from the wealth side,it's mostly that.
From the leadership side it'show can i continue to be a good
leader for all the staff butespecially the managers for
context like at the grouptraining studio i work about
half an hour a month therebecause the manager is just
crushing it so and then at theother location i'm there maybe
(15:26):
about half an hour a week soyeah it's great they're running
things well it's a lot of goodsystems in place and i want to
just continue to let them leadand run the business and treat
it like their own kind of givethem that like ownership
mentality when it comes to justdecision-making and all that.
SPEAKER_03 (15:43):
So someone out there is like you and they're, they're
looking at two brain content,maybe the show right now, and
they followed it for a while.
Why would you encourage them totake the next step?
What's the point if they're justgetting value out of the free
stuff?
SPEAKER_01 (15:54):
I think like anything, having a coach, like
even if you look at anyprofessional athlete or anyone,
like they all have coaches, theyall, some of them have multiple
coaches, right?
The coach again is going to makeyou more accountable.
They're going to help give youguidance.
Even with two brain, like it'sso cool.
Once you join, you have likeyour, metrics dashboard and
wherever and it can kind ofevaluate like where your
(16:16):
business is at where you'restrong where you're weak and
then you can look at whereyou're weak and then do modules
based on that to help improveyour business and improve those
weak points right so i just feellike there's a ton of value and
then being able to like connectwith other people who are in the
same position as you is reallyvaluable too especially at the
tinker stage if you're likestruggling with this issue being
(16:38):
able to bring it forward toother people and get their
thoughts or their experience ithink it's like invaluable and
so worth it
SPEAKER_03 (16:45):
yeah and that dashboard is really really cool
and i look at some of themsometimes when i'm validating
metric leaderboards and thingslike that and i look and it's
really cool because you can seelike okay your arm is here your
length of engagement is hereyour net owner benefit is here
your client count is here andyour retention is really good
wait a second they could work ontheir client count because
everything else is good and thenobviously the mentor would say
this is the metric that'slagging This is the exact
(17:08):
toolbox and this is the exacttool from that toolbox that I
want you to use.
Do this today.
Do it by, you know, fiveo'clock.
Send me a message and we'll dothis next week.
And it's like just pouring gason a fire, right?
Because it's like you startfixing these things and then
it's cyclical where that's nolonger the lagging metric.
Here's the next one.
Oh, maybe we could bump up ourretention and hold these new
clients longer.
(17:28):
Okay, now we're going to do thisand now we're going to do this.
And it's such a cool thing towatch the mentors use that tool.
and gym owners to look atthemselves as well and then say
this is the thing these are myresources this is the one this
is the deadline boom and if youdo that over and over again
linked up with chris cooper'sgolden hour which you mentioned
all of a sudden you've got thesegyms that are growing at like i
think it's like 20 24 x theindustry rate or something like
(17:50):
that like it's just incredible ineed to ask you this related to
that yeah your your new gym uhthe group training facility
starting that off with the helpof mentor and friends and family
in the tinker group was thatjust like pressing a rocket
launch button and getting thatthing up and going way faster
than you could have done byyourself?
SPEAKER_01 (18:06):
Oh yeah, for sure.
Even like, like I was like, howdo you do a founding membership?
And like, before you even openup, like what, what are the ins
and outs of that?
So being able to like leveragesome of those resources.
So when we opened on openingday, I think we had 52 members.
My goal is, my goal is 25members.
I didn't really know.
(18:26):
Right.
So leveraging more than, yeah.
So I was like really happy withthat.
And so we had like enoughrevenue coming in from day one
that could cover all of ourexpenses and everything.
So yeah, it was great.
I mean, it's, it's a, it's alike higher margin business, I
think than the gym access clubs,right?
Like less overhead, less space,less equipment, all that kind of
(18:50):
stuff.
But yeah, so just got reallylucky and yeah, I guess good
marketing and being like a gymowner, like in town, our
population is only about 30,000in this town.
So having Momentum, I Everyonekind of knows the brand and
using Momentum to also helppromote the vault was helpful.
So before we opened the vault,we said it was powered by
(19:12):
Momentum.
So that got some people going.
The biggest reason why peopledidn't join Momentum is because
we didn't have group training.
So it's like now we're solvingthis problem in the community
and there really are no grouptraining options per se in
Dundas.
So yeah, it worked out reallywell.
So the founding membership was ahuge hit.
And then yeah, working with mymentor just to help improve ARM.
(19:35):
It's still like, could beimproved for sure.
But our arm is about, I think225 right now per member, but I
want to throw that more.
We're in such like a growthstage right now.
So we're just trying to like,once we get, we're at about 130
members.
So once we, once we stabilizethat, then we're going to look
at offering more small grouptraining, more one-on-one
(19:56):
trainings.
We do offer a little bit ofthat, but most of it's just like
the group training model.
SPEAKER_03 (20:02):
And you opened the doors on that when?
SPEAKER_01 (20:03):
It was November 1st, 2024.
Okay, so
SPEAKER_03 (20:08):
November 1st, we're talking less than a year here.
You hit the ground running in abrand new business with 50 some
members that you said.
And you've already pushed theARM to$220.
And you've got about 130clients.
Now, the cool things about thenumbers you just said is that
Chris Cooper has put outspreadsheets and breakdowns
saying that you can make$100,000a year as a gym owner if you
(20:30):
have 150 members at about$205ARM.
And Tyler, you were able tolaunch into some very similar
numbers in less than a year.
That's just incredible.
SPEAKER_01 (20:40):
That's thanks to Two Brain, though.
SPEAKER_03 (20:43):
Is that ever neat, though?
Those are almost the exactnumbers of Chris Cooper.
talks about.
And it's such a cool thing whenyou look at it and you mentioned
some of the other things aboutmargin and size and so forth and
equipment.
You don't need a ton over there,right?
Like it's a group trainingstuff.
It can be a much, you know, youdon't need a$20,000 lat pull
down machine and all theattachments and stuff like that.
You
SPEAKER_00 (21:00):
can do it much simpler.
SPEAKER_03 (21:02):
These business models that you're exploring,
and Chris has laid these outnow, you've got these, you've
got access, you've got all thesedifferent things with groups,
semi-private, personal training,all these small group is another
one.
These are all things that areavailable to gym owners.
And if you said, hey, I want todo this part, we have this plan.
I want to try this thing,semi-private, we have this plan
and we have an expert for you.
It's cool.
It's cool to see how that goesand like, The Founders Club is
(21:24):
amazing to me.
My story is I opened a gym.
I had about 10 people come withme from a bootcamp that I was
running.
I had them on a spreadsheet.
I had a 6,000 square feet andtwo people in a class.
I was terrified I was not goingto make rent the whole thing.
Now I'm hearing about gym ownerswho use this plug and play
Founders Club program andthey're starting with 50, 60,
70, 80.
I forget what the record is, butit's up in that range.
(21:44):
Members on day one.
It's crazy.
Yeah.
Like what, how much less stressis that when you thought like,
obviously you're an establishedbusiness owner, but how much
less stress did you have whenyou're like i have 50 members
and i just opened my door
SPEAKER_01 (21:56):
for sure and if i didn't have two brain you know
what i would have did for afounders club i would have been
like oh if you join before xdate save 25 on your members you
know what i mean yeah exactly sothanks to two brain i did not do
that and that was super helpful
SPEAKER_03 (22:12):
and i'm gonna say another thing that you said this
is really cool you said you'reliving in an area with about 30
000 people and you've got abouta thousand people in your gyms
is that right
SPEAKER_01 (22:18):
yeah yeah yeah a thousand between momentum
locations and then uh Yeah,about 130 at the group training
studio.
SPEAKER_03 (22:26):
That is spectacular.
Like what an effect that you canhave with your business on your
entire community, like athousand or 1200 people out of
30,000.
It's pretty cool.
Do you ever think about that?
SPEAKER_01 (22:35):
Yeah, yeah.
It's definitely really cool forsure.
And it's nice if you do travelto different locations.
It's like, well, the vault'slike 10 steps away, but then the
other location is about a 10minute drive.
So yeah, it's pretty close andconvenient.
We're actually doing a membersocial for the vault just to
celebrate, successful eightmonths tonight at a brewery.
(22:57):
So we're going to have a bunchof people out there for some
beers and pizza.
And then we get to make themwork it off at 6 a.m.
the next day.
SPEAKER_03 (23:04):
Oh, I love that.
And you're literally at thestage now where if you're
driving from gym to gym andsomeone cuts you off, you can't
give them the finger becauseit's probably a member.
SPEAKER_01 (23:14):
Yeah.
My wife won't let me live intown.
So we are actually moving nextweek, but we're living in the
town over because she says Iknow too many people in town.
SPEAKER_03 (23:24):
Obviously.
Honestly, like that's what anincredible story.
I've heard of, Tyler and I havenever touched base personally
before, but I've heard from thementors that I got to talk to
this guy.
So having him on the show is abig deal for me.
I want to ask you one finalthing.
Someone's listening right now.
They're thinking aboutmentorship.
What do you say to that person?
SPEAKER_01 (23:40):
Just do it, don't think about it, do it.
I know like, depending on whereyou're at, you might have some
sticker shock with like themonthly price, but it is such an
investment.
It's not a cost, it's aninvestment.
You're gonna see the ROI rightaway.
And the great thing about howTwo Brain starts all new mentees
is you're gonna get the returnright away through some of the
(24:02):
modules that you're gonna workon with your coach.
And as I said multiple times,it's not just accountability,
it's speed, it's direction.
And everyone needs a coach,right?
SPEAKER_03 (24:13):
You said it exactly right.
We set the mentorship up forquick wins right off the bat to
pay for the thing and then startgetting ROI as fast as possible.
If you're on the fence, I'dencourage you to book a call and
talk about it.
Tyler, congrats on building anincredible empire out there.
I'm so fired up for you.
I can't wait to see what you donext year.
SPEAKER_01 (24:30):
Thank you so much, Mike.
Thanks for having me.
SPEAKER_03 (24:33):
Thanks for being on the show.
We'll talk to you very soonbecause I think Tyler will
probably be back on theleaderboards.
Thanks for listening to Run aProfitable Gym.
I'm your host, Mike Morgan.
Please subscribe for more showslike this wherever you're
watching or listening.
And now here's two-way founderChris Cooper with a final
message.
SPEAKER_02 (24:46):
Do it today.
Hey!
What's possible if a gym owner does all the right
stuff?
Well, my guest today startedfollowing Two Brain in 2022, and
in 2025, he made a top 10leaderboard for owner earnings.
What happened in between andcould it happen to you?
Tyler Owen Dyke of MomentumFitness is going to answer that
question for you today on Run aProfitable Gym.
I'm Mike Workenden.
Please hit subscribe whereveryou are right now so you don't
(00:21):
miss another show.
Two Brains' most recent netowner benefit leaderboard runs
from$17,000 to$45,000 per month.
That's what the owners aretaking home each month, not what
their gym is grossing.
These are actual owner earnings.
Tyler was thrilled to earn aspot on that leaderboard after
following Two Brain contentsince 2022.
Tyler, congrats.
Welcome.
Are you ready to share yoursecrets?
SPEAKER_01 (00:41):
Yeah, absolutely.
Thanks for having me.
SPEAKER_03 (00:43):
I am pumped to talk to you about this because this
is one of my favoriteleaderboards because it's a
lifestyle thing that shows thereward for being an
entrepreneur.
So if you can tell me, what'sthe backstory of your gyms?
What have you got going on?
Staff members, business model,give me the whole thing here.
SPEAKER_01 (00:56):
Yeah, absolutely.
So Momentum Fitness was foundedabout 12 years ago.
That's when we opened our firstlocation.
We opened a second one abouteight years ago.
And both Momentum locations,they're small boutique gyms,
about 3,500 square feet.
They're 24-7 gym access.
Because we're smaller, we do capour total gym memberships.
And then almost eight monthsago, we opened the Vault Group
(01:19):
Training, which is actuallyright across the road from one
of my flagship Momentumlocations.
I can actually see it right outthe window.
Does
SPEAKER_03 (01:28):
it look full?
SPEAKER_01 (01:29):
Oh, yeah, it's doing great.
We're almost eight months in andhave about 130 members there
now.
So yeah, things are going reallywell.
SPEAKER_03 (01:38):
Excellent.
So you've got three gyms, twomore access and one is group
training.
Is that correct?
SPEAKER_01 (01:42):
Yeah, that's correct.
And then like company wide, wehave about 12 coaches, three are
full time, not including myself.
And then the rest are all parttime coaches.
SPEAKER_03 (01:53):
Okay.
So that's an interesting, yougot three, you got a three
headed monster growing there andyou're doing, people can come
in, do their thing, or they cansee you for group coaching.
So you've got kind of both sidesof the fitness realm covered.
Super interesting model.
Let's talk about what happenedback in the day.
So how did you find out aboutTwo Brain first?
SPEAKER_01 (02:11):
Yeah.
So I first found out about TwoBrain, I think it was like
coming towards the tail end ofCOVID here in Canada.
It was about 2022.
I stumbled upon one of ChrisCooper's audio books, and then I
fell in love.
I started reading all the booksand I found them really useful.
And through the books, then Ifound out about the Gym Owners
(02:31):
United group, the podcast.
That's where I started learningabout you, Mike.
So I'm in good company.
Yeah.
And so from there, I just keptlearning, learning, learning.
Some things we were alreadydoing, but not doing well.
So two brain, um, through allthe content that you guys
provide, like I was able toreally fine tune things, uh,
make them better and make it awell lubricated machine.
(02:52):
And I'm like very, like, I liketo work quick, but I like to do
one thing at a time.
So every book that I read, itwas like, Hey, what are my big
three that I can take away?
Uh, let's start with the firstone.
And I would start implementingit, refining it, testing it, all
that.
And then I'll move on to thesecond.
I kind of slowly went work myway through that.
(03:12):
So obviously, like most people,you find out you're like
undercharging, not just for thegym access or the personal
training, but programming andevery other service we offer.
So learn to increase the prices,learn about the importance of
like the 90 day journey, makingsure that that's like well
systematized so that every newmember gets onboarded properly,
(03:32):
doing 90 day goal reviews,because even as a gym access
club, even though we have moremembers, like it's still
something that we can do.
And yeah, one of the benefits ofcapping our total gym membership
as a gym access club is it's notlike we have thousands of
members that we're trying tosupport.
Right.
So we can give a lot of likeone-on-one attention still.
SPEAKER_03 (03:53):
So I got to ask a question about that just because
it's so interesting.
So you are as an access gym,you're actually doing goal
reviews with your accessmembers.
SPEAKER_01 (04:00):
Yeah.
Now not everyone is always goingto take you up on it.
So what we do, we have automatedemails that go out every month,
just like a touch point, like,Hey, how's it going?
How are your workouts going?
Things like that and then everyevery like third month is an
invitation to book a goal reviewwe see the members all the time
anyway so we're alwaysinteracting with them asking
(04:21):
about their goals and theirworkouts and things like that so
we're always able to stillprovide that support but yeah i
i Our flagship location is atfull capacity.
We have 500 members.
The second Momentum location isbasically at capacity close to
400 members.
With the layout, it's a bitsmaller.
So it's not like we're trying todo goal reviews with thousands
(04:43):
of members, right?
SPEAKER_03 (04:45):
You know, you're not the first access gym owner that
said this to me, but it was aconcept that would have blown my
mind back in like 2008 when Iwas handing out towels at an
access gym.
I mean, the only thing I caredabout, and I wasn't the owner,
obviously, but the only thing Icared about is if you wiped your
machine off when you were donewith it.
I didn't care about what youaccomplished, none of that,
because that's not the businessmodel for an access gym, at
least back in the day.
(05:05):
Too many gym owners now arestarting to really think about
this and say, how can I addvalue for people who are coming
and doing their own thing ontheir own time?
And goal review sessions, what agreat thing, because we lost So
many members at that access gymbecause they didn't get results,
didn't know how to use machines,didn't know what program to do,
et cetera, et cetera, et cetera.
And what a great way to say sellservices or say, hey, you want
to get some extra results?
(05:26):
Head over to my group coachingstudio, which you can literally
see outside the window.
So, I mean, you've got someamazing stuff going on there.
SPEAKER_01 (05:31):
Yeah.
The funny thing with the grouptraining studio across the
roads, they're differentbusinesses, different entities,
different memberships.
But when we have a waiting listat this location for new members
to join, we can just be like ourfriends across the road at the
vault they're doing amazingthings go check them out and so
it's like a little bit of areferral engine from that but
yeah when momentum was firstcreated i don't know what the
(05:53):
stat is now but only 18 of thecanadian population had a gym
membership or fitness clubmembership of some kind and we
know how important it is fortheir health and fitness so it's
like why is it only 18 but ifyou ask the other 82 a lot of
them say like they've tried theyfailed they didn't know what to
do at gyms they were intimidateduh they were too salesy too much
(06:14):
contracts and fine print, allthat kind of stuff.
So when we built Momentum, we'relike, let's do things different
so we can cater to that 82% andtry to make a real impact.
And especially not havingcontracts, people can cancel
whenever they want, right?
So if they're not using the gym,they're gonna cancel.
So it is in our best interestfrom a business perspective to
(06:37):
have them come, get value out ofit so they keep their
memberships up, right?
And then obviously with the goalreviews and everything else, it
gives a good segue andopportunity to offer up like
programming or personaltraining, depending on the type
of support that they need toreach their goals.
SPEAKER_03 (06:53):
Retention and access, Jim, who would have
thought usually we didn't careand you're actually doing
something about it, which is anamazing thing for your business,
but also for the health ofpopulation, which is obviously
every gym owner's goal.
So can you remember back in theday, some of the stuff that you
did, you mentioned a few things,but I want to get a sense of
this from what you actually didjust from the content.
Like, did you raise rates justfrom reading to Chris's stuff or
was it with any other examplesyou have of things that you did
(07:16):
just as a result of followingchris's books or blogs
SPEAKER_01 (07:19):
yeah i'd say like the first like biggest thing is
like we're always like middle ofthe line for pricing we didn't
want to outprice ourselves butwe also didn't want to be bottom
of the barrel especially becausewe cap our total gym memberships
right so um yeah we priceourselves in the middle and then
twice a year we would do a bigmembership sale where if you
bought 12 months in advance yougot a discount at black friday
(07:41):
we'd do a personal training salelike all that kind of stuff So
I'm like, all right, you knowwhat?
No more sales.
Like we're discounting aservice.
It doesn't work in volume whenyou're trying to discount a
service.
Like Chris Cooper always says,right?
It sounds like
SPEAKER_03 (07:54):
you're quoting Cooper right now.
SPEAKER_01 (07:56):
Yeah.
And like, literally we would seepersonal training clients that
would wait to buy anotherpackage of sessions till we had
another sale.
And it's like, that's not whatwe're looking for.
Right.
And that's not how we're goingto make a bigger impact on their
health anyway.
So yeah, those are some of thebig things.
So now we are out of all theboutique gyms in our area where
the highest price Christ, but wehave like really great Google
(08:17):
reviews, referrals, and word ofmouth are our biggest like
referral source, our leadsource, sorry.
But yeah, like I'd say thatwould be like the big thing.
And then number two, like whenwe first started our like
version of an on-ramp was whatwe called an orientation where
we would teach everyone all theequipment in the gym, try to
make them feel comfortable.
(08:37):
But what it turned into is likeinformation overload for a lot
of people, especially if you'renew to gyms, here's like, what
the heck did I just cover in thelast hour and then when they
show up for their first workoutthey're like what do i do like
i've learned some of themachines i forgot but like what
am i supposed to be doing sothen uh the other part of what
we learned through two brain isthe on ramps right and getting
(08:59):
people set up properly um so wedo our own version of an on-ramp
being an access gym it's more ofa programming format than a
personal training format butit's a good way for people to
build rapport with coaches rightat the get-go and at the end of
their on-ramp it does provide aWow.
So it sounds like Cooper madesome
SPEAKER_03 (09:32):
money for you just by giving you a free book.
SPEAKER_01 (09:35):
Yeah, totally.
I didn't join Two Brain untilmid-November of 2024, but I
always said like even being apart of it when I went to my
first meetup, I was like, I knowI'm new.
When I was introducing myself, Ifeel like I've been here
forever.
SPEAKER_03 (09:49):
Long-time follower, first-time caller.
Exactly.
Let me ask you this then.
So here's the big question.
You were getting some value outof Chris's content.
You were taking steps on yourown.
Why did you make the decision topurchase mentorship if you were
already getting results?
SPEAKER_01 (10:01):
Yeah, I think like one thing that was highlighted
through some of the content wasthe tinker phase of mentorship,
which is something that I waslike really interested in, just
like building more wealth, timefreedom.
I've always been big into thattime freedom kind of thing just
because of my past history.
So yeah, I really want to try totake things to the next level.
(10:21):
It was less about improving thegym, more about improving myself
as a leader and all that kind ofstuff.
I mean, there's always ways tostill improve your gym and I'll
always work at that.
But yeah, it was more aboutmentorship for me myself kind of
thing.
And And even doing the initialsteps through Two Brain before I
got to Tinker, there were somethings that I was like, oh, you
know what?
I could be doing this waybetter.
(10:42):
So there were still sometakeaways, right?
SPEAKER_03 (10:45):
Okay.
So you're an established gymowner.
You've got everything going on.
You've done some stuff on yourown.
And you're obviously motivatedenough and focused enough that
you can do that because somepeople can't.
They see all Chris's stuff andthey're like, where do I start?
And they need someone to putthem in line and say this, this,
this, this.
With the checklist, you wereable to make some significant
changes to your business likenot having discounts and sales
(11:06):
and things like that just fromthe content but then you want it
to go further and improveyourself and something that
chris often says now is fix theowner fix the business because
what happens is gym owners weand all entrepreneurs rise to
the level of our own competenceand then at some point we can't
grow the business unless webecome better leaders and owners
so that's kind of what you'regetting at with the tinker
program which is our our youknow it's a stage for our upper
(11:27):
level gym owners so this is youget to there when you've got
like a gym that's running wellby itself more or less you're
making about 100 grand a yearmaybe a little more or less but
you're at a stage where you canstart thinking what else and for
some like you said Tyler it's Iwant to work a little bit less
to make a little bit more forother people it's I want to
replicate this gym which youalso did other people like I
want to open a distillery orstart a sports beverage company
(11:48):
or get into real estate whateverelse it is there's all these
different options at that stageso when you saw did you start
right into the tanker program ordid you go through the earlier
stages
SPEAKER_01 (11:57):
no I had to go through the earlier stages but
what did you learn in
SPEAKER_03 (12:00):
there what did you was there anything there that
you were like whoa I should havebackfilled this thing
SPEAKER_01 (12:04):
I think like a lot of it was more so refining some
things, like just making sureyou're like your pricing binder
is like, I like kind ofrebranded it, made it look
nicer, set up like some bettersystems, especially with opening
the group training studio rightat the same time of joining
Tinker.
That's probably where I got themost value because my other gyms
are more gym access.
(12:25):
So I'm learning a new gym modelnow.
So yeah, just being able toleverage like a lot of the
modules and things like that.
I feel like we got set up reallywell because of that.
So yeah, it worked out well.
I joined mid-November 2024.
And then I think I moved toTinker right before the
Nashville meetup.
I think that was in February.
So yeah, it was good.
(12:45):
It was fast and furious, but I'mvery focused when I work.
I have a bit of OCD sometimes.
So yeah, I'd like to have thatquiet time.
I know Chris Cooper calls it thegolden hour.
I can't do my own version ofgolden hour, but I started every
day at 5 a.m.
till about 6.30 a.m.
Then I do my workout.
Then I go to the gym.
the gym.
And then I do another minigolden hour, another hour and a
(13:08):
half.
So I spend about three hourseach day like working on the
business versus working in thebusiness.
I still get to coach someclients and whatnot, but the
three full-time staff that Imentioned, each of them are
managers at the location.
So they take care of like allthe day to day and everything.
So when I'm at the gym, if I'mnot doing like personal
(13:29):
training, I'm just likeliterally chatting with clients
and members and just, yeah, justkind of interacting.
I'm meeting with staff andhelping them with whatever their
goals are.
Yeah.
So I feel like that's, That'sgoing really well.
SPEAKER_03 (13:43):
So what happened like when you started working
with a mentor, what did younotice right away as opposed to
doing it on your own?
What did that mentor provide foryou?
SPEAKER_01 (13:50):
I think like a more accountability for one, like
especially in those initialstages, like they assign you
homework and when you're meetingso frequently, so then I'm
trying to like work faster.
So not only is it helping withthe accountability, but it's
helping with speed.
And yeah, so you start goingthrough those things a lot
quicker and more efficiently.
Yeah.
SPEAKER_03 (14:11):
And then take your stage.
What's happening now?
What is your mentor giving you?
Because that's a bit of adifferent bird.
It's not so much as likegrinding in systems and
procedures.
It's about some big picturestuff, wealth building, like
big, heavy topics.
What's happening now?
SPEAKER_01 (14:23):
Yeah.
So I mentioned one of my goalsis wealth, right?
So I do have a long-term rentalproperty.
So I've had that for a couple ofyears now.
And now I have whole lifeinsurance policies for me, my
wife and both kids.
We have a plot of land up north.
that we've been thinking, like,do we turn it into a short-term
rental?
(14:44):
And it's just like, I feel kindof like I never had much growing
up.
So now that you have access tomore cash and more investments
and things like that, it's like,what avenue do you take?
What options do you have?
So like through Tinker, I'velearned a lot about like
syndications and otherinvestment vehicles and things
like that.
So right now I'm going to bemore focused on like learning
(15:05):
about more passive income.
So yeah, from the wealth side,it's mostly that.
From the leadership side it'show can i continue to be a good
leader for all the staff butespecially the managers for
context like at the grouptraining studio i work about
half an hour a month therebecause the manager is just
crushing it so and then at theother location i'm there maybe
(15:26):
about half an hour a week soyeah it's great they're running
things well it's a lot of goodsystems in place and i want to
just continue to let them leadand run the business and treat
it like their own kind of givethem that like ownership
mentality when it comes to justdecision-making and all that.
SPEAKER_03 (15:43):
So someone out there is like you and they're, they're
looking at two brain content,maybe the show right now, and
they followed it for a while.
Why would you encourage them totake the next step?
What's the point if they're justgetting value out of the free
stuff?
SPEAKER_01 (15:54):
I think like anything, having a coach, like
even if you look at anyprofessional athlete or anyone,
like they all have coaches, theyall, some of them have multiple
coaches, right?
The coach again is going to makeyou more accountable.
They're going to help give youguidance.
Even with two brain, like it'sso cool.
Once you join, you have likeyour, metrics dashboard and
wherever and it can kind ofevaluate like where your
(16:16):
business is at where you'restrong where you're weak and
then you can look at whereyou're weak and then do modules
based on that to help improveyour business and improve those
weak points right so i just feellike there's a ton of value and
then being able to like connectwith other people who are in the
same position as you is reallyvaluable too especially at the
tinker stage if you're likestruggling with this issue being
(16:38):
able to bring it forward toother people and get their
thoughts or their experience ithink it's like invaluable and
so worth it
SPEAKER_03 (16:45):
yeah and that dashboard is really really cool
and i look at some of themsometimes when i'm validating
metric leaderboards and thingslike that and i look and it's
really cool because you can seelike okay your arm is here your
length of engagement is hereyour net owner benefit is here
your client count is here andyour retention is really good
wait a second they could work ontheir client count because
everything else is good and thenobviously the mentor would say
this is the metric that'slagging This is the exact
(17:08):
toolbox and this is the exacttool from that toolbox that I
want you to use.
Do this today.
Do it by, you know, fiveo'clock.
Send me a message and we'll dothis next week.
And it's like just pouring gason a fire, right?
Because it's like you startfixing these things and then
it's cyclical where that's nolonger the lagging metric.
Here's the next one.
Oh, maybe we could bump up ourretention and hold these new
clients longer.
(17:28):
Okay, now we're going to do thisand now we're going to do this.
And it's such a cool thing towatch the mentors use that tool.
and gym owners to look atthemselves as well and then say
this is the thing these are myresources this is the one this
is the deadline boom and if youdo that over and over again
linked up with chris cooper'sgolden hour which you mentioned
all of a sudden you've got thesegyms that are growing at like i
think it's like 20 24 x theindustry rate or something like
(17:50):
that like it's just incredible ineed to ask you this related to
that yeah your your new gym uhthe group training facility
starting that off with the helpof mentor and friends and family
in the tinker group was thatjust like pressing a rocket
launch button and getting thatthing up and going way faster
than you could have done byyourself?
SPEAKER_01 (18:06):
Oh yeah, for sure.
Even like, like I was like, howdo you do a founding membership?
And like, before you even openup, like what, what are the ins
and outs of that?
So being able to like leveragesome of those resources.
So when we opened on openingday, I think we had 52 members.
My goal is, my goal is 25members.
I didn't really know.
(18:26):
Right.
So leveraging more than, yeah.
So I was like really happy withthat.
And so we had like enoughrevenue coming in from day one
that could cover all of ourexpenses and everything.
So yeah, it was great.
I mean, it's, it's a, it's alike higher margin business, I
think than the gym access clubs,right?
Like less overhead, less space,less equipment, all that kind of
(18:50):
stuff.
But yeah, so just got reallylucky and yeah, I guess good
marketing and being like a gymowner, like in town, our
population is only about 30,000in this town.
So having Momentum, I Everyonekind of knows the brand and
using Momentum to also helppromote the vault was helpful.
So before we opened the vault,we said it was powered by
(19:12):
Momentum.
So that got some people going.
The biggest reason why peopledidn't join Momentum is because
we didn't have group training.
So it's like now we're solvingthis problem in the community
and there really are no grouptraining options per se in
Dundas.
So yeah, it worked out reallywell.
So the founding membership was ahuge hit.
And then yeah, working with mymentor just to help improve ARM.
(19:35):
It's still like, could beimproved for sure.
But our arm is about, I think225 right now per member, but I
want to throw that more.
We're in such like a growthstage right now.
So we're just trying to like,once we get, we're at about 130
members.
So once we, once we stabilizethat, then we're going to look
at offering more small grouptraining, more one-on-one
(19:56):
trainings.
We do offer a little bit ofthat, but most of it's just like
the group training model.
SPEAKER_03 (20:02):
And you opened the doors on that when?
SPEAKER_01 (20:03):
It was November 1st, 2024.
Okay, so
SPEAKER_03 (20:08):
November 1st, we're talking less than a year here.
You hit the ground running in abrand new business with 50 some
members that you said.
And you've already pushed theARM to$220.
And you've got about 130clients.
Now, the cool things about thenumbers you just said is that
Chris Cooper has put outspreadsheets and breakdowns
saying that you can make$100,000a year as a gym owner if you
(20:30):
have 150 members at about$205ARM.
And Tyler, you were able tolaunch into some very similar
numbers in less than a year.
That's just incredible.
SPEAKER_01 (20:40):
That's thanks to Two Brain, though.
SPEAKER_03 (20:43):
Is that ever neat, though?
Those are almost the exactnumbers of Chris Cooper.
talks about.
And it's such a cool thing whenyou look at it and you mentioned
some of the other things aboutmargin and size and so forth and
equipment.
You don't need a ton over there,right?
Like it's a group trainingstuff.
It can be a much, you know, youdon't need a$20,000 lat pull
down machine and all theattachments and stuff like that.
You
SPEAKER_00 (21:00):
can do it much simpler.
SPEAKER_03 (21:02):
These business models that you're exploring,
and Chris has laid these outnow, you've got these, you've
got access, you've got all thesedifferent things with groups,
semi-private, personal training,all these small group is another
one.
These are all things that areavailable to gym owners.
And if you said, hey, I want todo this part, we have this plan.
I want to try this thing,semi-private, we have this plan
and we have an expert for you.
It's cool.
It's cool to see how that goesand like, The Founders Club is
(21:24):
amazing to me.
My story is I opened a gym.
I had about 10 people come withme from a bootcamp that I was
running.
I had them on a spreadsheet.
I had a 6,000 square feet andtwo people in a class.
I was terrified I was not goingto make rent the whole thing.
Now I'm hearing about gym ownerswho use this plug and play
Founders Club program andthey're starting with 50, 60,
70, 80.
I forget what the record is, butit's up in that range.
(21:44):
Members on day one.
It's crazy.
Yeah.
Like what, how much less stressis that when you thought like,
obviously you're an establishedbusiness owner, but how much
less stress did you have whenyou're like i have 50 members
and i just opened my door
SPEAKER_01 (21:56):
for sure and if i didn't have two brain you know
what i would have did for afounders club i would have been
like oh if you join before xdate save 25 on your members you
know what i mean yeah exactly sothanks to two brain i did not do
that and that was super helpful
SPEAKER_03 (22:12):
and i'm gonna say another thing that you said this
is really cool you said you'reliving in an area with about 30
000 people and you've got abouta thousand people in your gyms
is that right
SPEAKER_01 (22:18):
yeah yeah yeah a thousand between momentum
locations and then uh Yeah,about 130 at the group training
studio.
SPEAKER_03 (22:26):
That is spectacular.
Like what an effect that you canhave with your business on your
entire community, like athousand or 1200 people out of
30,000.
It's pretty cool.
Do you ever think about that?
SPEAKER_01 (22:35):
Yeah, yeah.
It's definitely really cool forsure.
And it's nice if you do travelto different locations.
It's like, well, the vault'slike 10 steps away, but then the
other location is about a 10minute drive.
So yeah, it's pretty close andconvenient.
We're actually doing a membersocial for the vault just to
celebrate, successful eightmonths tonight at a brewery.
(22:57):
So we're going to have a bunchof people out there for some
beers and pizza.
And then we get to make themwork it off at 6 a.m.
the next day.
SPEAKER_03 (23:04):
Oh, I love that.
And you're literally at thestage now where if you're
driving from gym to gym andsomeone cuts you off, you can't
give them the finger becauseit's probably a member.
SPEAKER_01 (23:14):
Yeah.
My wife won't let me live intown.
So we are actually moving nextweek, but we're living in the
town over because she says Iknow too many people in town.
SPEAKER_03 (23:24):
Obviously.
Honestly, like that's what anincredible story.
I've heard of, Tyler and I havenever touched base personally
before, but I've heard from thementors that I got to talk to
this guy.
So having him on the show is abig deal for me.
I want to ask you one finalthing.
Someone's listening right now.
They're thinking aboutmentorship.
What do you say to that person?
SPEAKER_01 (23:40):
Just do it, don't think about it, do it.
I know like, depending on whereyou're at, you might have some
sticker shock with like themonthly price, but it is such an
investment.
It's not a cost, it's aninvestment.
You're gonna see the ROI rightaway.
And the great thing about howTwo Brain starts all new mentees
is you're gonna get the returnright away through some of the
(24:02):
modules that you're gonna workon with your coach.
And as I said multiple times,it's not just accountability,
it's speed, it's direction.
And everyone needs a coach,right?
SPEAKER_03 (24:13):
You said it exactly right.
We set the mentorship up forquick wins right off the bat to
pay for the thing and then startgetting ROI as fast as possible.
If you're on the fence, I'dencourage you to book a call and
talk about it.
Tyler, congrats on building anincredible empire out there.
I'm so fired up for you.
I can't wait to see what you donext year.
SPEAKER_01 (24:30):
Thank you so much, Mike.
Thanks for having me.
SPEAKER_03 (24:33):
Thanks for being on the show.
We'll talk to you very soonbecause I think Tyler will
probably be back on theleaderboards.
Thanks for listening to Run aProfitable Gym.
I'm your host, Mike Morgan.
Please subscribe for more showslike this wherever you're
watching or listening.
And now here's two-way founderChris Cooper with a final
message.
SPEAKER_02 (24:46):
Do it today.
Hey!
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