June 12, 2025 • 15 mins
If you’re struggling to keep your gym afloat or feeling stressed about your business, this is the podcast for you.
Today on “Run a Profitable Gym,” Two-Brain founder Chris Cooper shares a powerful message for owners who are exhausted, overwhelmed or unsure what to do next:
You’re not alone.
Coop explains how gym owners can turn things around and why “hope” isn’t a feeling. It’s a decision.
Chris lays out the real reasons gyms fail and lists the key differences between those that thrive and those that shut down. Then he lists the exact first steps to take if you're losing money and offers a formula for creating hope.
No gym should be left behind. This episode will show you how to move forward.
And if you want to move forward at the greatest speed, get a coach. Mentorship gives gym owners the clarity, focus and accountability they need to transform struggling gyms into world-class businesses.
Links
Gym Owners United
Book a Call
0:18 - Why we leave no gyms behind
3:10 - Defining success for owners & coaches
6:51 - What separates those who get results
8:12 - Creating hope with the GAP formula
10:36 - What you can do right now
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
At Two Brain Business, my mentorship
practice, we have an ethos of nogym left behind.
I'm Chris Cooper.
This is Run a Profitable Gym,and today I'm going to tell you
how we can help, even if youhave no money, even if things
look dire, what we're going todo to help you turn your gym
around.
But first, I want to start withwhy this matters.
(00:21):
Every single year, 10,000 newfitness coaches enter the
industry and 9,000 leave.
Why?
It's because they burn out.
They struggle financially.
They feel isolated, unsupported,and stuck.
They love coaching, but theyhate the chaos of running a
business, building a clientbase, billing people, getting
(00:42):
them to show up, accountability.
And I believe that no gym ownershould be left behind.
That's not just a slogan.
That's our mission.
To be really specific, ourmission is to extend the
lifespan and health span of amillion people by growing gyms
and coaches.
Now, we make gym ownerssuccessful at Two Brain
Business.
We help you build coachingprograms, and we improve the
(01:05):
quality of the coaching thatcomes in those programs.
We teach outcome-based coachingand profit-based
entrepreneurship.
What does that mean?
Well, it means that gym ownersand coaches can stay in the
industry longer, which will helppeople more and help more
people, which will change thelandscape of healthcare in each
(01:26):
individual town or block whereyou work.
And that's how we slowly changethe healthspan and therefore the
lifespan of the entire world.
It all comes down to coaches.
Who's going to change theturning tide of healthspan and
lifespan?
Who is going to change the trendwhere we've had the last 2000
generations of humans livinglonger and wealthier lives than
(01:48):
their parents.
And suddenly for the first timeever, our generation is
projected to have a shorter,sicker lifespan than their
parents for the first time inhistory.
How do we turn that tide?
It's not going to be thedoctors.
It's not going to be the drugcompanies.
It's not going to be theresearchers or the scientists.
It's going to be the coaches.
Coaches start on their careersbecause they are inspired.
(02:10):
They've had a life-changingtransformation maybe, or maybe
there's just deep desire to helpother people.
Why do they quit?
Well, it's not because they lostinspiration.
It's not because they developeda sudden passion for selling
real estate or flipping burgers.
They quit because they run outof money.
They might tell you it's anotherreason, like I found a passion
for flipping burgers, right?
(02:31):
Whatever.
It's always money.
They might say, oh, I just gotburned out.
That doesn't happen if you'regetting paid and getting sleep
at night.
They might say, oh, I was tiredof working 70 hours a day and
never seeing my kids.
That doesn't happen.
Money doesn't solve everyproblem, but it solves the money
problems.
And so if we can help your gymbecome more profitable, all of
those other problems becomesolvable problems.
(02:53):
The things that are making youthink about quitting, giving up,
not expanding, firing yourstaff, starting from scratch,
all of those are solvableproblems if you've got the money
and brain span, the time, theenergy to solve them.
That's what mentorship givesyou.
If we want to make a successfulcoach or gym owner, then we have
(03:14):
to define success.
And success means that they canget clients to their goals, they
have a method that works, thatthey earn enough to stay in the
industry, that they can maintaintheir own fitness and energy,
that's super important, and thatthey can renew their sense of
purpose often.
They're reminded of why they gotinto this business.
That's for coaches.
Success for gym owners meanshitting their original goals,
(03:36):
whatever their purpose dayincome is or reaching$100,000 in
net owner benefit per year, forexample, retaining clients long
enough to change the client'slives.
So two years or more developingCEO skills.
So they earn more as an ownerthan they would as a coach
working for somebody else andhaving a sustainable long-term
plan.
So even after they're doneworking with a mentorship
(03:58):
company like two brain, theyknow how to plan for themselves
and how to take action and howto make decisions.
And this is what we do at twobrain.
And it's working.
You know, it took us six yearsto produce our first 27
millionaire gym owners.
It took us six months to producethe next 27.
A year ago, 12.5% of our clientswere getting to their NOB goal
(04:20):
every year.
Now that number is at 38%.
A year ago, 74% of our clientswere moving into like long-term
growth.
They'd solved their problems.
They'd built a great foundation.
They were ready to really focuson growing their gym.
Now it's 96%.
Why is that?
Why does Two Brain just keepgetting better and why do the
gyms working with Two Brain keepgetting better?
(04:42):
Because Two Brain is reallyabout the scientific process.
I love group coaching.
If I could just do groupcoaching all day long, I would
do that.
But the reality and the datashows that the most profitable
gyms are doing semi-private orsmall group coaching right now.
If I had known that a decadeago, it would have saved me from
(05:02):
my gym and burnout and nearbankruptcy.
I didn't know that and that'swhy T-Brain shares that
information with everybody else.
Is group training possible torun?
Absolutely.
Especially if you're in middleto Eastern Europe, et cetera, et
cetera.
Especially if you've got like anovel plan, especially if you've
got coaches who can successfullycoach 10 people at a time, et
cetera.
(05:23):
We're not about saying groupcoaching is bad or personal
training is bad or semi-privateis good or small group is good
or one is better than the other.
We're about letting the dataspeak the truth and then showing
people how to implement that.
We're not tied up in dogma.
We don't have to be faithful toa certain method like F45 or
(05:43):
CrossFit.
We can let the data speak and dotruth.
And that's what we're doinghere.
We're doing science.
Now, that doesn't mean that gymownership is easy or that it
will ever be easy.
Fitness is probably the toughestfield on the planet.
What keeps people going longenough to make these changes?
Because frankly, a lot of peoplecome into Two Brain and they're
already burned out.
(06:04):
They're like, I'm done.
I just want to fix my gyms.
but it's worth something and Ican sell it.
And then there are other peoplecoming into Two Brain saying,
I'm already crushing it.
If I plug one little gap, I'llinstantly make another$50,000.
What keeps people going though?
Because change is gonna berequired.
It's not a matter of me teachingyou some little secret and then
you doing that and that's it,that makes all the difference.
(06:27):
If you're coming into Two Brainand you have owned a gym for a
while, you're gonna have to gothrough the process of changing
and fixing some mistakes.
That's not just a matter oflearning.
There's a process to it andthat's why we have one-on-one
mentorship to guide you throughthat change.
But what really keeps you going?
Well, The mentors know, and Iwant to share it with you so
that you can share it with yourown clients and understand what
(06:48):
you're actually selling in yourgym.
The people who get greatresults, the people who survive
while the other gyms fail, thepeople who stay with your gym
for years, they're not alwaysthe toughest or the smartest or
the most resilient.
They're the most hopeful.
You know, there was a moment inmy journey, just like yours,
when everything felt impossible.
(07:09):
I was working a 73-hour week.
I was barely making$40,000 ayear.
My wife was at home with ourkids.
We had a mortgage to pay.
We had groceries to buy.
We had enormous financialstress.
I was starting to questionwhether I was smart enough to
just figure this out.
What pulled me forward wasn'tgrit or hustle.
It wasn't just thisdetermination because all of
(07:31):
that runs out.
It's all finite resources.
What kept me going was hope.
Now, hope isn't just wishfulthinking.
Hope isn't, boy, oh boy, I hopethis works out.
It's not wishing.
Hope is a belief in a betterfuture and the willingness to
take action to get there.
I'm gonna say that again.
Hope is the belief in a betterfuture and the willingness to
(07:53):
take action to get there.
Hope is what makes a client walkinto your gym for the first
time.
Hope is what brings them backfor the second workout.
Hope is what keeps you going asa gym owner when you know you're
in that dark place and the onlyway out is through.
But hope is not passive.
Hope is a decision.
Now, if you know me, like I knowyou, you know that I love a good
(08:16):
formula.
Brene Brown has a great formulafor creating hope.
She calls it the GAP, the gapformula.
The G means grounded in reality.
Hope doesn't ignore the truth,It's not wishing.
Hope starts with the truth.
Clients coming into your gymdon't need lies or to paint a
perfect picture.
They need honesty.
You need to say, look, this isgoing to be hard.
(08:37):
Here's where we're startingfrom, but it's going to be worth
it.
And it's the same with yourbusiness.
If retention is bad, you need tobe told that.
If sales are bad, you need to betold that.
If you're actually losing moneyinstead of breaking even, you
need to know that.
If you're scared to look at yourbank account, you need to look.
And if having a mentor helps youdo that, then that's what's
(08:58):
always grounded in reality andhope is what you need to get
through the changes that are tocome.
The A in the GAP formula forcreating hope is agency.
It means not just the freedom toact, the freedom to choose, but
also choosing, acting, takingaction.
When somebody takes a step, theyactually get more optimistic.
(09:18):
They get hopeful.
Oh, I did that.
Maybe I can do the next thing.
When you give somebody a clearstep to take in their fitness,
they actually Build hope.
Oh, I could do that.
It's not as hard as I thought.
It's not complicated.
I'll just keep doing what hetells me.
For you, if you take one steptoday, reach out to one lead,
update your pricing binder.
That's how you build hope.
(09:39):
These small wins over time.
Agency means not just having thefreedom to act, but actually
taking action.
And the P in Brene Brown's gapformula is a path forward.
Agency is great, but directionmatters.
Clients need a plan to lose 20pounds.
So you give it to them.
Gym owners need the same.
They need structure.
They need clarity andaccountability.
(09:59):
And that's mentorship.
Mentorship doesn't just give youa process to follow or a recipe.
Mentorship gives you hope.
Because the hardest place tofind hope is in the mirror.
I know exactly what this islike.
And I know if you're listeningto this right now, you might
feel like you've been treadingwater for years or you're maybe
(10:21):
you're winning, but you're notreally sure what's next, right?
What's the path here?
Maybe you're just tired.
So I want to say this clearly.
You're not stuck.
There is a path forward andyou're not alone out there.
Here's what you can do right nowto start fixing your business.
And the first little wins arewhat will build you the hope to
(10:43):
continue and make the biggerchanges that will require more
fortitude later.
First, if you have no money,you're losing money, you're
breaking even, go togymownersunited.com.
That's our free material.
It's there for you.
But don't just read it.
Use it, ask me for it.
If you see a post from me in thegroup, Coop, can you send me
this guide?
(11:03):
I will send it to you for free.
I'll give you the knowledge, andthe guides are as actionable as
possible.
They're step by step, but youhave to act on it.
Don't just collect them.
They are beautiful.
They do look like art, and Ilove the simplicity and the
elegance, But if you don't takeaction on them, unfortunately,
they're wasted.
Now, each one of these guidesstarts with a central ethos.
(11:24):
Will this make the gym ownermoney?
I want you to take these freeguides.
I want you to act on them.
I want you to make some money.
And then I want you to investthat money in mentorship.
That will get you easily 10x,what you're spending your time
and money on right now.
Mentorship will start by helpingyou stop the bleeding.
So fix your pricing, fix yourmarketing, fix retention.
(11:46):
Remember when I said that a lotof gyms coming into Two Brain
think that they're level, butthey're actually going backward.
They're going downhill.
First, we have to stop thatbackward roll.
Then we're going to build afoundation.
We're going to set up a good,solid system for staffing, for
your systems, for your SOPs, foryour pricing, for your
marketing.
We're going to get thatfoundation.
Then you'll be ready to build onthat foundation.
(12:08):
Building your gym on afoundation of sand, like the old
Bible story, means trying to getmore leads, more leads, more
leads, but not doing the thingsthat actually keep these leads
around long enough to changetheir lives.
That's building on a foundationof sand.
Building on a foundation ofstone means having a solid
business that can run from aplaybook with good operating
(12:28):
systems, with good retention,with good sales processes, and
consistent marketing, notfly-by-night shotgun approach
marketing, And then you canbuild from there.
That's what we want to do nextafter we stop the backsliding.
Then we want you to grow withclarity and focus, working with
the right clients, building theright processes and building
(12:49):
real careers for your staff andfor yourself so that you can
stay in the game.
That means clarity, focus,growing the right way in the
right direction.
And if you're already doingthese things and you're taking
home over$100,000 a year,fantastic.
You already know that fixing anyone of these little things has
enormous ROI because you alreadyunderstand that coaching buys
(13:09):
speed.
The fastest growing gyms in ourprogram didn't just get lucky.
They didn't come out with theright brand at the right time
and the right audience.
They got help.
They didn't waste time guessing.
They worked a proven plan.
They started from getting realin reality.
Then we gave them the agency ofchoice, but they took action.
That's key.
And then they saw the pathforward and kept working on it.
(13:31):
If you're already ahigh-performing gym owner, you
can think about joining ourTinker program.
This is where you stop thinkingabout your income and start
thinking about your investments.
You build a future for yourselfand your family.
And you can build freedom foryourself to go open other gyms
if you want to or to take a damnnap.
We'll help you take that leapfrom income to independence too.
(13:53):
Look, building your gym requiresknowledge.
Absolutely.
It also requires action.
But more than anything, itrequires hope.
You have to know that youraction is leading somewhere.
You have to see the light at theend of the tunnel so you can get
through that dark tunnel.
Think of one thing that You needhope for in your business that
you're not acting on.
(14:14):
Boy, I wish that would change.
I wish that person could thinkthe way I think.
I wish more clients would comein.
The difference between a wishand a hope is the action that
you take.
Now, what I want you to do isclose your eyes for a second.
Maybe if you're driving, justclose one eye, but picture the
gym owner, you could be a yearfrom now.
If you acted on all those thingsthat you're wishing for, if you
(14:37):
acted to get more clients, ifyou acted to keep clients
longer, if you acted to trainyour staff to be the way you
want them to be, Picture thelives you would change if you
grew into that gym owner thattook action on those things.
Picture the business you wouldbuild.
Picture the time off with yourkids and your spouse.
Picture what having an extrahundred bucks in your wallet
would mean to you.
(14:57):
And remember, the road from hereto there is not easy, but it is
possible.
And you're not alone.
Through this all, if you get onething from this podcast, I want
you to learn that hope is not afeeling.
Hope is a decision.
And if you decide to take actionnow, the best thing that you can
do is get some help.
(15:19):
Get a mentor, get a coach.
That's what I always do.
You can start atgymownersunited.com for free, or
you can book a call with my teamto talk about mentorship by
clicking the link below.
We need you out there.
At Two Brain Business, my mentorship
practice, we have an ethos of nogym left behind.
I'm Chris Cooper.
This is Run a Profitable Gym,and today I'm going to tell you
how we can help, even if youhave no money, even if things
look dire, what we're going todo to help you turn your gym
around.
But first, I want to start withwhy this matters.
(00:21):
Every single year, 10,000 newfitness coaches enter the
industry and 9,000 leave.
Why?
It's because they burn out.
They struggle financially.
They feel isolated, unsupported,and stuck.
They love coaching, but theyhate the chaos of running a
business, building a clientbase, billing people, getting
(00:42):
them to show up, accountability.
And I believe that no gym ownershould be left behind.
That's not just a slogan.
That's our mission.
To be really specific, ourmission is to extend the
lifespan and health span of amillion people by growing gyms
and coaches.
Now, we make gym ownerssuccessful at Two Brain
Business.
We help you build coachingprograms, and we improve the
(01:05):
quality of the coaching thatcomes in those programs.
We teach outcome-based coachingand profit-based
entrepreneurship.
What does that mean?
Well, it means that gym ownersand coaches can stay in the
industry longer, which will helppeople more and help more
people, which will change thelandscape of healthcare in each
(01:26):
individual town or block whereyou work.
And that's how we slowly changethe healthspan and therefore the
lifespan of the entire world.
It all comes down to coaches.
Who's going to change theturning tide of healthspan and
lifespan?
Who is going to change the trendwhere we've had the last 2000
generations of humans livinglonger and wealthier lives than
(01:48):
their parents.
And suddenly for the first timeever, our generation is
projected to have a shorter,sicker lifespan than their
parents for the first time inhistory.
How do we turn that tide?
It's not going to be thedoctors.
It's not going to be the drugcompanies.
It's not going to be theresearchers or the scientists.
It's going to be the coaches.
Coaches start on their careersbecause they are inspired.
(02:10):
They've had a life-changingtransformation maybe, or maybe
there's just deep desire to helpother people.
Why do they quit?
Well, it's not because they lostinspiration.
It's not because they developeda sudden passion for selling
real estate or flipping burgers.
They quit because they run outof money.
They might tell you it's anotherreason, like I found a passion
for flipping burgers, right?
(02:31):
Whatever.
It's always money.
They might say, oh, I just gotburned out.
That doesn't happen if you'regetting paid and getting sleep
at night.
They might say, oh, I was tiredof working 70 hours a day and
never seeing my kids.
That doesn't happen.
Money doesn't solve everyproblem, but it solves the money
problems.
And so if we can help your gymbecome more profitable, all of
those other problems becomesolvable problems.
(02:53):
The things that are making youthink about quitting, giving up,
not expanding, firing yourstaff, starting from scratch,
all of those are solvableproblems if you've got the money
and brain span, the time, theenergy to solve them.
That's what mentorship givesyou.
If we want to make a successfulcoach or gym owner, then we have
(03:14):
to define success.
And success means that they canget clients to their goals, they
have a method that works, thatthey earn enough to stay in the
industry, that they can maintaintheir own fitness and energy,
that's super important, and thatthey can renew their sense of
purpose often.
They're reminded of why they gotinto this business.
That's for coaches.
Success for gym owners meanshitting their original goals,
(03:36):
whatever their purpose dayincome is or reaching$100,000 in
net owner benefit per year, forexample, retaining clients long
enough to change the client'slives.
So two years or more developingCEO skills.
So they earn more as an ownerthan they would as a coach
working for somebody else andhaving a sustainable long-term
plan.
So even after they're doneworking with a mentorship
(03:58):
company like two brain, theyknow how to plan for themselves
and how to take action and howto make decisions.
And this is what we do at twobrain.
And it's working.
You know, it took us six yearsto produce our first 27
millionaire gym owners.
It took us six months to producethe next 27.
A year ago, 12.5% of our clientswere getting to their NOB goal
(04:20):
every year.
Now that number is at 38%.
A year ago, 74% of our clientswere moving into like long-term
growth.
They'd solved their problems.
They'd built a great foundation.
They were ready to really focuson growing their gym.
Now it's 96%.
Why is that?
Why does Two Brain just keepgetting better and why do the
gyms working with Two Brain keepgetting better?
(04:42):
Because Two Brain is reallyabout the scientific process.
I love group coaching.
If I could just do groupcoaching all day long, I would
do that.
But the reality and the datashows that the most profitable
gyms are doing semi-private orsmall group coaching right now.
If I had known that a decadeago, it would have saved me from
(05:02):
my gym and burnout and nearbankruptcy.
I didn't know that and that'swhy T-Brain shares that
information with everybody else.
Is group training possible torun?
Absolutely.
Especially if you're in middleto Eastern Europe, et cetera, et
cetera.
Especially if you've got like anovel plan, especially if you've
got coaches who can successfullycoach 10 people at a time, et
cetera.
(05:23):
We're not about saying groupcoaching is bad or personal
training is bad or semi-privateis good or small group is good
or one is better than the other.
We're about letting the dataspeak the truth and then showing
people how to implement that.
We're not tied up in dogma.
We don't have to be faithful toa certain method like F45 or
(05:43):
CrossFit.
We can let the data speak and dotruth.
And that's what we're doinghere.
We're doing science.
Now, that doesn't mean that gymownership is easy or that it
will ever be easy.
Fitness is probably the toughestfield on the planet.
What keeps people going longenough to make these changes?
Because frankly, a lot of peoplecome into Two Brain and they're
already burned out.
(06:04):
They're like, I'm done.
I just want to fix my gyms.
but it's worth something and Ican sell it.
And then there are other peoplecoming into Two Brain saying,
I'm already crushing it.
If I plug one little gap, I'llinstantly make another$50,000.
What keeps people going though?
Because change is gonna berequired.
It's not a matter of me teachingyou some little secret and then
you doing that and that's it,that makes all the difference.
(06:27):
If you're coming into Two Brainand you have owned a gym for a
while, you're gonna have to gothrough the process of changing
and fixing some mistakes.
That's not just a matter oflearning.
There's a process to it andthat's why we have one-on-one
mentorship to guide you throughthat change.
But what really keeps you going?
Well, The mentors know, and Iwant to share it with you so
that you can share it with yourown clients and understand what
(06:48):
you're actually selling in yourgym.
The people who get greatresults, the people who survive
while the other gyms fail, thepeople who stay with your gym
for years, they're not alwaysthe toughest or the smartest or
the most resilient.
They're the most hopeful.
You know, there was a moment inmy journey, just like yours,
when everything felt impossible.
(07:09):
I was working a 73-hour week.
I was barely making$40,000 ayear.
My wife was at home with ourkids.
We had a mortgage to pay.
We had groceries to buy.
We had enormous financialstress.
I was starting to questionwhether I was smart enough to
just figure this out.
What pulled me forward wasn'tgrit or hustle.
It wasn't just thisdetermination because all of
(07:31):
that runs out.
It's all finite resources.
What kept me going was hope.
Now, hope isn't just wishfulthinking.
Hope isn't, boy, oh boy, I hopethis works out.
It's not wishing.
Hope is a belief in a betterfuture and the willingness to
take action to get there.
I'm gonna say that again.
Hope is the belief in a betterfuture and the willingness to
(07:53):
take action to get there.
Hope is what makes a client walkinto your gym for the first
time.
Hope is what brings them backfor the second workout.
Hope is what keeps you going asa gym owner when you know you're
in that dark place and the onlyway out is through.
But hope is not passive.
Hope is a decision.
Now, if you know me, like I knowyou, you know that I love a good
(08:16):
formula.
Brene Brown has a great formulafor creating hope.
She calls it the GAP, the gapformula.
The G means grounded in reality.
Hope doesn't ignore the truth,It's not wishing.
Hope starts with the truth.
Clients coming into your gymdon't need lies or to paint a
perfect picture.
They need honesty.
You need to say, look, this isgoing to be hard.
(08:37):
Here's where we're startingfrom, but it's going to be worth
it.
And it's the same with yourbusiness.
If retention is bad, you need tobe told that.
If sales are bad, you need to betold that.
If you're actually losing moneyinstead of breaking even, you
need to know that.
If you're scared to look at yourbank account, you need to look.
And if having a mentor helps youdo that, then that's what's
(08:58):
always grounded in reality andhope is what you need to get
through the changes that are tocome.
The A in the GAP formula forcreating hope is agency.
It means not just the freedom toact, the freedom to choose, but
also choosing, acting, takingaction.
When somebody takes a step, theyactually get more optimistic.
(09:18):
They get hopeful.
Oh, I did that.
Maybe I can do the next thing.
When you give somebody a clearstep to take in their fitness,
they actually Build hope.
Oh, I could do that.
It's not as hard as I thought.
It's not complicated.
I'll just keep doing what hetells me.
For you, if you take one steptoday, reach out to one lead,
update your pricing binder.
That's how you build hope.
(09:39):
These small wins over time.
Agency means not just having thefreedom to act, but actually
taking action.
And the P in Brene Brown's gapformula is a path forward.
Agency is great, but directionmatters.
Clients need a plan to lose 20pounds.
So you give it to them.
Gym owners need the same.
They need structure.
They need clarity andaccountability.
(09:59):
And that's mentorship.
Mentorship doesn't just give youa process to follow or a recipe.
Mentorship gives you hope.
Because the hardest place tofind hope is in the mirror.
I know exactly what this islike.
And I know if you're listeningto this right now, you might
feel like you've been treadingwater for years or you're maybe
(10:21):
you're winning, but you're notreally sure what's next, right?
What's the path here?
Maybe you're just tired.
So I want to say this clearly.
You're not stuck.
There is a path forward andyou're not alone out there.
Here's what you can do right nowto start fixing your business.
And the first little wins arewhat will build you the hope to
(10:43):
continue and make the biggerchanges that will require more
fortitude later.
First, if you have no money,you're losing money, you're
breaking even, go togymownersunited.com.
That's our free material.
It's there for you.
But don't just read it.
Use it, ask me for it.
If you see a post from me in thegroup, Coop, can you send me
this guide?
(11:03):
I will send it to you for free.
I'll give you the knowledge, andthe guides are as actionable as
possible.
They're step by step, but youhave to act on it.
Don't just collect them.
They are beautiful.
They do look like art, and Ilove the simplicity and the
elegance, But if you don't takeaction on them, unfortunately,
they're wasted.
Now, each one of these guidesstarts with a central ethos.
(11:24):
Will this make the gym ownermoney?
I want you to take these freeguides.
I want you to act on them.
I want you to make some money.
And then I want you to investthat money in mentorship.
That will get you easily 10x,what you're spending your time
and money on right now.
Mentorship will start by helpingyou stop the bleeding.
So fix your pricing, fix yourmarketing, fix retention.
(11:46):
Remember when I said that a lotof gyms coming into Two Brain
think that they're level, butthey're actually going backward.
They're going downhill.
First, we have to stop thatbackward roll.
Then we're going to build afoundation.
We're going to set up a good,solid system for staffing, for
your systems, for your SOPs, foryour pricing, for your
marketing.
We're going to get thatfoundation.
Then you'll be ready to build onthat foundation.
(12:08):
Building your gym on afoundation of sand, like the old
Bible story, means trying to getmore leads, more leads, more
leads, but not doing the thingsthat actually keep these leads
around long enough to changetheir lives.
That's building on a foundationof sand.
Building on a foundation ofstone means having a solid
business that can run from aplaybook with good operating
(12:28):
systems, with good retention,with good sales processes, and
consistent marketing, notfly-by-night shotgun approach
marketing, And then you canbuild from there.
That's what we want to do nextafter we stop the backsliding.
Then we want you to grow withclarity and focus, working with
the right clients, building theright processes and building
(12:49):
real careers for your staff andfor yourself so that you can
stay in the game.
That means clarity, focus,growing the right way in the
right direction.
And if you're already doingthese things and you're taking
home over$100,000 a year,fantastic.
You already know that fixing anyone of these little things has
enormous ROI because you alreadyunderstand that coaching buys
(13:09):
speed.
The fastest growing gyms in ourprogram didn't just get lucky.
They didn't come out with theright brand at the right time
and the right audience.
They got help.
They didn't waste time guessing.
They worked a proven plan.
They started from getting realin reality.
Then we gave them the agency ofchoice, but they took action.
That's key.
And then they saw the pathforward and kept working on it.
(13:31):
If you're already ahigh-performing gym owner, you
can think about joining ourTinker program.
This is where you stop thinkingabout your income and start
thinking about your investments.
You build a future for yourselfand your family.
And you can build freedom foryourself to go open other gyms
if you want to or to take a damnnap.
We'll help you take that leapfrom income to independence too.
(13:53):
Look, building your gym requiresknowledge.
Absolutely.
It also requires action.
But more than anything, itrequires hope.
You have to know that youraction is leading somewhere.
You have to see the light at theend of the tunnel so you can get
through that dark tunnel.
Think of one thing that You needhope for in your business that
you're not acting on.
(14:14):
Boy, I wish that would change.
I wish that person could thinkthe way I think.
I wish more clients would comein.
The difference between a wishand a hope is the action that
you take.
Now, what I want you to do isclose your eyes for a second.
Maybe if you're driving, justclose one eye, but picture the
gym owner, you could be a yearfrom now.
If you acted on all those thingsthat you're wishing for, if you
(14:37):
acted to get more clients, ifyou acted to keep clients
longer, if you acted to trainyour staff to be the way you
want them to be, Picture thelives you would change if you
grew into that gym owner thattook action on those things.
Picture the business you wouldbuild.
Picture the time off with yourkids and your spouse.
Picture what having an extrahundred bucks in your wallet
would mean to you.
(14:57):
And remember, the road from hereto there is not easy, but it is
possible.
And you're not alone.
Through this all, if you get onething from this podcast, I want
you to learn that hope is not afeeling.
Hope is a decision.
And if you decide to take actionnow, the best thing that you can
do is get some help.
(15:19):
Get a mentor, get a coach.
That's what I always do.
You can start atgymownersunited.com for free, or
you can book a call with my teamto talk about mentorship by
clicking the link below.
We need you out there.
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