Chipotle Mexican Grill has partnered with Strava to motivate runners across the globe with free burrito bowls and we’re speaking with Vice-President of Brand Marketing, Stephanie Perdue, to find out more about this unique challenge.
During the interview we chat all about the City Challenge, including:
- How runners competed to earn free Chipotle for a year
- Why participating runners get so competitive
- How challenges can add excitement and motivation to your training
- Results and fun stories from the latest edition of the City Challenge
- Whether you can expect to see more opportunities for earning free burrito bowls
To hear about this one-of-a-kind event, be sure to listen to today’s episode.
Socials:
- Instagram: @Chipotle
- X: @chipotleTweets
City Challenge Press Release: https://newsroom.chipotle.com/2025-01-02-CHIPOTLE-X-STRAVA-PARTNERSHIP-GOES-GLOBAL-INTRODUCING-THE-CITY-CHALLENGE-IN-25-MARKETS-TO-KICK-OFF-2025
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