Chipotle x Strava: The City Challenge - Motivating Runners One Burrito Bowl at a Time

Chipotle Mexican Grill has partnered with Strava to motivate runners across the globe with free burrito bowls and we’re speaking with Vice-President of Brand Marketing, Stephanie Perdue, to find out more about this unique challenge.

During the interview we chat all about the City Challenge, including:

• How runners competed to earn free Chipotle for a year
• Why participating runners get so competitive 
• How challenges can add excitement and motivation to your training
• Results and fun stories from the latest edition of the City Challenge
• Whether you can expect to see more opportunities for earning free burrito bowls

To hear about this one-of-a-kind event, be sure to listen to today’s episode.

Socials:

• Instagram: @Chipotle
• X: @chipotleTweets

City Challenge Press Release: https://newsroom.chipotle.com/2025-01-02-CHIPOTLE-X-STRAVA-PARTNERSHIP-GOES-GLOBAL-INTRODUCING-THE-CITY-CHALLENGE-IN-25-MARKETS-TO-KICK-OFF-2025

 

Other City Challenge Instagram Content:

• San Francisco Rallies around challenge