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February 14, 2025 35 mins
RUNNEA Talks se sumerge en los lanzamientos más esperados de 2025: innovación, tendencias y zapatillas que marcarán el año El 2025 ha arrancado con un aluvión de novedades en el mundo del running. -Placas de carbono más extremas, zapatillas de trail diseñadas con una mentalidad más alpina y un giro hacia el maximalismo en la amortiguación. Para analizar todo esto, en RUNNEA Talks, Gorka Cabañas y Lionel Nattes han desgranado los modelos más esperados del año, con una mesa de estudio repleta de zapatillas que marcarán el ritmo de los próximos meses. Nike, Puma, New Balance, Mizuno, Brooks… todas las grandes marcas han movido ficha. Y lo que se viene promete cambiar muchas cosas. ¿Qué marcará tendencia en 2025? Maximalismo, carbono y zapatillas más técnicas El arranque del podcast dejó clara una tendencia: el running en 2025 sigue evolucionando en dos direcciones. Por un lado, las marcas están optimizando su gama de productos, reduciendo opciones y segmentando mejor su catálogo. Por otro, hay una apuesta clara por modelos con más amortiguación, pero con un ajuste cada vez más técnico. Nike ha decidido simplificar su línea de zapatillas de entrenamiento, dejando a Pegasus como la zapatilla versátil de entrenamiento diario y otorgándole a la Nike Vomero 18 el rol de máxima amortiguación. "No sé yo si este año hablaremos de la Invincible", apuntaba Gorka. "Vomero parece ser la gran apuesta de Nike para quienes buscan confort en largas distancias". En cuanto a New Balance, el gran protagonista ha sido el Fresh Foam X Hierro 9, una zapatilla de trail completamente renovada que rompe con el pasado híbrido de la saga. "New Balance ha pasado de tener una zapatilla de trail polivalente a una que realmente puede competir con los modelos más técnicos de Hoka o Salomon", comentaba Lionel. "El cambio en el equipo de desarrollo de trail en Europa ha sido clave en esta evolución". Pero si hay un terreno donde la innovación sigue sorprendiendo es en las zapatillas con placa de carbono. Puma ha sacudido el mercado con su modelo más radical hasta la fecha: la Puma Fast-RB Nitro Elite LD, una zapatilla que rompe completamente con todo lo visto hasta ahora, incorporando una triple placa de carbono y un diseño que desafía cualquier lógica. "Es una locura, parece sacada de un laboratorio de la NASA", señalaba Gorka. "No sé si es brillante o un experimento que se nos ha ido de las manos, pero hay que probarla". Las zapatillas que dominarán el asfalto: New Balance, Brooks y Mizuno se apuntan a la versatilidad Entre tanto avance tecnológico, también hubo espacio en el podcast para hablar de las zapatillas de entrenamiento diario, esas que sirven tanto para rodajes suaves como para carreras ocasionales. Aquí New Balance ha dado en el clavo con la FuelCell Rebel, una zapatilla que ha ganado adeptos en todo el mundo gracias a su equilibrio entre ligereza y amortiguación. "Es una de las zapatillas más buscadas en RUNNEA", apuntó Lionel. "La gente la usa para entrenar, para competir, incluso para vestir. New Balance lo ha hecho tan bien que va a ser difícil mejorarla". También se repasaron modelos como la Mizuno Skyrise 6, un referente en comodidad para corredores de todos los niveles, y la Brooks Hyperion Elite PB 4, una zapatilla que está redefiniendo lo que entendemos por un modelo de competición. "El upper parece un encaje, pero no os dejéis engañar, es una bestia en asfalto", señalaba Gorka. Trail running: New Balance y su apuesta por el terreno técnico El trail running también tuvo su momento en el episodio de RUNNEA Talks. La gran estrella ha sido la New Balance Fresh Foam X Hierro 9, un modelo con suela Vibram mucho más agresiva y una estructura reforzada para terrenos alpinos. "New Balance ha cambiado el enfoque de esta zapatilla", explicó Lionel. "Antes la Hierro estaba en tierra de nadie, no era ni muy técnica ni muy rodadora. Ahora han decidido ir a por todas y competir directamente con modelos todo terreno de marcas como Hoka o Salomon". También se habló de la importancia de la adaptación de las marcas al tipo de trail que se corre en Europa. "Estados Unidos tiene un trail más pistero, pero en Europa buscamos agarre, estabilidad y protección", apuntó Gorka. "Por eso, ver cómo New Balance ha adaptado su desarrollo a nuestro mercado es un movimiento inteligente". La Hierro 9 tendrá su presentación oficial en el Maratón del Mont Blanc. "Es un movimiento estraté
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