Navigating the Enrollment Cliff: Student Affairs & Enrollment Management Today

On the latest episode of Student Affairs Voices from the Field, host Dr. Jill Creighton explores the intersection of enrollment management and student affairs with special guest Dr. Christopher Tremblay, Executive Director of Enrollment Management at the University of Michigan's Taubman College of Architecture and Urban Planning. If you're curious about the challenges and changes facing higher education, this episode offers a timely and thought-provoking conversation.

Facing the Enrollment Cliff

The "enrollment cliff"—a predicted decline of about 15% in college-bound students—is front and center in this discussion. Dr. Tremblay walks listeners through the domino effect: declining birth rates and economic factors have shrunk the pool of future college students, and institutions are strategizing how best to adapt. He points out that while enrollment management always relied on advance notice through birth rate data, today, the challenge is more acute. Colleges are shifting focus from just increasing headcount to more nuanced "revenue management." Not every student brings the same tuition dollars, so institutions must balance both enrollment and financial sustainability. The episode also acknowledges the hard truth—some colleges may face mergers or closures as the cliff approaches.

The Looming Impact of International Policies

The enrollment pressures are compounded by changes to visa policies and regulations, making it tougher for international students to study in the U.S. Dr. Tremblay warns of a "double whammy" for colleges: fewer domestic students and fewer international enrollees, as restrictions force many to defer or pursue education elsewhere. Other countries, like Canada and Germany, are stepping in to woo these students, signaling a shift in the global education market.

The Crucial Role of Retention & Student Support

But it's not all gloom—the episode celebrates advances in student success and retention. Investing in support systems, academic advising, and holistic onboarding not only helps students persist but is often more cost-effective for colleges. Dr. Tremblay describes the value of a "high tech, high touch" approach and advocates for ongoing, personalized support through a student's first year and beyond. He even dreams of a four-person support team for each student, recognizing the complexity of academic, financial, and career decisions.

Why Listen?

If you're a higher ed professional, parent, or student wondering what lies ahead, this episode delivers valuable perspectives. It underscores the essential partnership between enrollment management and student affairs, and calls for more collaboration in service of student success.

Tune in to hear how institutions are navigating uncertain times—and why student affairs remain critical to transforming lives.

TRANSCRIPT

Dr. Jill Creighton [00:00:02]:
Welcome to Student Affairs Voices from the Field, the podcast where we share your student affairs stories from fresh perspectives to seasoned experts brought to you by naspa. We curate free and accessible professional development for higher ed pros wherever you happen to be. This is season 13 on the value of student affairs. I'm Dr. Jill Creighton. She her hers your Essay Voices from the Field host Today on Essay Voices from the Field, we're heading to the enrollment management side of The House with Dr. Christopher W. Tremblay.

Dr. Jill Creighton [00:00:33]:
He brings three decades of leadership in higher education enrollment management. Currently serving as Executive Director of Enrollment Management at the University of Michigan's Taubman College of Architecture and Urban Planning. He also serves as Director of ACRO Strategic Enrollment Management, or SEM Endorsement Program. Tremblay earned both his bachelor's and Master's degrees from Western Michigan University. He has a post Master's Certificate in Enrollment Management from Capella University and a Doctor of Education in Education from the University of Michigan, Dearborn. Tremblay is the co founder and co editor of the Journal of Co