171. Paul-Lukas Hoffschmidt : Mastering Prospecting and Data-Driven Strategies for Market Domination
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How do MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world?
In this episode of Sales Culture Podcast, host Joe Lemon delves into the evolving challenges of email marketing, social selling, and leveraging data for effective strategies in the medical technology industry.
With guest Paul Lucas, founder of Alpha Sophia, they explore actionable tactics for startups and small to medium-sized businesses (SMBs) in the MedTech sector. They discuss overcoming budget constraints, utilizing data for targeted marketing, and selecting the proper channels for outreach. Lucas shares insights on the Alpha Sophia platform's unique ability to identify key opinion leaders and influencers, offering startups a competitive edge.
The conversation also touches on the shift towards a sales and marketing-driven approach post-product development, the significance of early engagement on social media, and the evolving landscape of MedTech marketing. This episode is a treasure trove for MedTech startups and SMBs looking to elevate their sales and marketing game in a data-driven world.
00:00:00 Sales Culture: Medtech Startup Strategy
00:00:59 Alpha Sophia's Founder on The Pod
00:01:27 How to Leverage Sales Data in Medtech?
00:03:16 How to Build a Medical Marketing Team with Data-Driven Sales?
00:05:45 How to Find the KOLs (Key Opinion Leaders) of Tomorrow?
00:08:00 How to Leverage Social Media for Medical Marketing?
00:12:39 MEDTech Startup Social Media Growth
00:14:23 How To Build a Healthcare Sales Platform with LinkedIn?
00:21:45 What's Next for AlphaSophia?
00:22:57 AI in the Medtech World
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