Sales For Founders
Learn to sell, find your first paying customers and grow a successful business. An interview series for (technical) founders who are fed up of building products nobody wants to buy... Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their first customers and grew successful businesses. With a focus on actionable insights from every area of sales.
Episodes
Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.
Today, Brendan is speaking with Daniel Zarick. Daniel is the co-founder of Arrows, a collaborative onboarding tool for high-touch customers. Before that he ran an app design studio and was the 2nd product manager at Twilio. You can follow Daniel on Twitter at @danielzarick.
We're talking SaaS onboarding in so...
We're pleased to have Ben Orenstein in as our guest this week. Ben is the co-founder of Tuple, a pairing application for development teams, and he has deep experience as a tech founder.
In this quick and lively episode, we cover several common sales challenges for founders, like:
- Dealing with customers, behavior change, and getting things done.
- How to think about enterprise accounts, testing pricing, and establi...
Okay... It's time for that big initial sales call. You've booked, prepped and dialed in (or maybe you're in-person...right?!)
Now what do you do?
Plenty, actually. And a lot of it is simple, fundamental, easy, and actionable. And all of it can make that first sales call much more effective.
In this episode, Brendan and Louis break down the key practices, tactics and mindset that should be part of your sales process. ...
Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.
First impressions can make all the difference, and that's especially true when it comes to the first important conversation you have with a prospective customer. Things move quickly, you're still figuring each other out, and there are plenty of pitfalls to avoid.
In this episode, Louis and Brendan cover some of the ke...
Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.
We have Brendan McAdams at the microphone today for a conversation with Joe Valenti, founder of BrokrBindr, a SaaS application that automates the various functions and processes in the operation of a mortgage broker business.
We're talking SaaS sales today, and particularly about:
... early-stage sales,
... the challenges of on...
Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.
Louis is back behind the mic for another season of Sales for Founders...
... and this time he's joined by a cohost — sales expert and previous guest Brendan McAdams!
We're mixing up the normal format this series with a mix of real-life founder interviews and "expert chats" — where Brendan and Louis do a casual deep di...
Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.
Louis is back behind the mic for another season of Sales for Founders...
... and this time he's joined by a cohost — sales expert and previous guest Brendan McAdams!
We're mixing up the normal format this series with a mix of real-life founder interviews and "expert chats" — where Brendan and Louis do a casual deep di...
Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.
This week, your host Louis is talking to sales expert Brendan McAdams.
Brendan is the cofounder of Expertscape. He also has over two decades of experience working as a salesperson. And — last but not least — he recently released a book and runs live trainings on how to get better at sales.
In this episode, we talk about…
...
In this episode of the podcast, your host Louis Nicholls sits down with founder, author and all-round-business-expert Alex Hillman.
Alex has decades of experience helping people build successful businesses. From running his coworking community Indy Hall, to his course, 30x500, where he and Amy Hoy have coached hundreds of founders.
Now, Alex has distilled all of that experience and knowledge into his new book, The Tiny MB...
In this episode of the S4F podcast we switch things up and I (your host Louis Nicholls) take some listener questions in my first ever solo session!
We dive into topics like...
- ... how to feel good about doing sales?
- ... when will the free Sales for Founders course be launching?
- ... what 'ask' should I be using in cold outreach emails?
... and more.
Also mentioned in this episode of the show are:
In this episode of the podcast, your host Louis Nicholls sits down with Nick Davies, cofounder and CEO of Dentally.
Nick and his cofounder James cofounded Dentally - a B2B SaaS product for dental practices - straight out of university. And, although they're now running a successful business with 18 employees and millions of dollars in revenue, finding the first 100 customers for Dentally wasn't easy.
In today's episode, we'll dive ...
In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with a Sales for Founders course alumnus... Frank Breckner.
Frank was previously the cofounder of a VC-backed startup, Lavanda, and is now working on multiple new projects.
A few months ago, Frank started work on a new business, Finalytic. And he's already grown it to 5 figures in MRR by doing outbound sales.
In today's episode, we'll dive into...
...In this episode of the Sales for Founders podcast, your host Louis Nicholls sits down with Baird Hall.
Baird is a founder of two bootstrapped SaaS businesses: Waave.co and Zubtitle.
We dive into the story of how Baird used sales to grow both companies from zero to $50k+ MRR in just a few short years.
Including...
- a real, inside look at what it took to make Wavve's first, tenth, and 50th sale
- why most cold outreach fails, and...
Today I’m chatting with Kristen Habacht. Kristen is one of the most successful salespeople I’ve ever met. From joining the sales team at Fog Creek, to basically building the sales department from scratch at Trello, and now killing it in her current role as global head of EDR sales at Atlassian - Kirsten has seen and been successful at every stage of sales in a company’s lifecycle.
In this episode, Kristen shares her advice on what ...
[Office Hours] "I have my first few paying customers, now what?" - with Pat Walls, founder of Pigeon
This week I'm releasing a test episode for a new, shorter format of episodes - office hours.
For this test episode, I'm talking to Pat Walls, founder of StarterStory.com, about his new project, Pigeon.
If all goes well, I'll record and publish regular office hours episodes each Friday (alongside the normal expert interviews). We'll follow 3-4 founders who are facing the same challenges as you, growing their businesses from $0...
This week, your host Louis Nicholls sits down with Andrew Askins.
Andrew is the cofounder and CEO of Krit - a technical agency that helps non-technical founders turn ideas into functioning products.
In a new format for the show, Andrew will walk us through his sales journey - from a failed startup attempt to a successful digital agency doing over $50k in monthly revenue.
If you’ve ever considered consulting, freelancing or ev...
This week, your host Louis Nicholls is joined by James Urie. And this episode is a bit different, because James isn’t a founder - he’s actually a full time salesperson.
But what made me even more excited for this episode is that James isn’t just any salesperson, he does sales at a SaaS company called Close, where he actually sells sales software to other sales teams!
So we’re going to get amazing insights into how a professional th...
In this episode of the Sales for Founders podcast, your host Louis Nicholls talks to Nat Eliason.
Nat is the founder of Growth Machine and cofounder of Cup & Leaf tea.
He's also an expert on search-focussed content marketing. So we take a break from talking about outbound sales, and focus on what early-stage founders need to know about SEO-related content marketing instead.
Covering listener questions and topics like...
- When ...
In this episode, your host Louis Nicholls sits down with multiple-time founder, YCombinator alumnus and author of 'The Mom Test' - Rob Fitzpatrick.
Rob's book is hands down the best resource on how to do customer discovery. It's full of actionable advice on how to talk to customers and learn if your business is a good idea - even when everyone is lying to you.
It's also compulsory reading for S4F course participants, and everyone w...
We kick season 2 of the Sales for Founders podcast off with a bang!
Your host, Louis Nicholls, sits down with expert conversion copywriter and email geek Laura Lopuch to talk all things cold emails.
We go deep on...
- How to write emails that get a response
- How to write cold emails when you don't have a product to sell yet
- How to avoid the most common cold email mistakes founders make
Laura also has an exclusive 10% di...
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