According to Art Sobczak, cold-calling is dead. He has a better way: Smart-calling. A “smart” call is calling people that you know something about and you have customized, tailored, and personalized a message so it’s relevant to them. This leads to a better chance of engaging with them and moving them to a conversation.
Smart-calling is still relevant. It sets you apart from digital messages, which are often ignored. When a good call comes in, it’s refreshing. Art shares how to follow his smart-calling process in this episode of Sales Reinvented!
Outline of This Episode
- [1:02] Why Art believes that “Cold” calling is dead
- [4:23] The art and science of smart calling
- [5:24] How Art prepares for a smart calling sessions
- [7:58] The Smart Calling process
- [11:48] How to keep a smart call engaging
- [14:15] Tools and technology to leverage
- [16:46] Art’s top smart-calling dos and don’ts
- [21:35] The difference between objections and resistance
Resources & People Mentioned
- FREE Smart Calling script template
- Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling
Connect with Art Sobczak
Connect With Paul Watts
Audio Production and Show notes by
PODCAST FAST TRACK
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