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April 23, 2025 20 mins

What’s the secret to successful negotiations? It’s not just about making offers or striking deals—it's about creating the right kind of friction. In this episode, Paul Watts sits down with negotiation expert Saad Saad, who emphasizes that introducing healthy tension into conversations is a key strategy for achieving favorable outcomes. Saad explains how friction in a negotiation helps both parties fully assess the terms, leading to stronger, more deliberate decisions. Tune in to hear how mastering the art of friction can transform your approach to high-stakes deals and turn challenging negotiations into opportunities for success.

Outline of This Episode

  • (0:58) The difference between strategy and tactics
  • (1:50) Saad’s go-to negotiation strategy for high-stakes deals
  • (2:47) Saad’s three favorite negotiation tactics
  • (4:56) The role of preparation and self-awareness in negotiation
  • (6:52) Common negotiation strategies for complex sales
  • (8:27) Handling aggressive negotiation tactics
  • (11:35) Saad’s top negotiation dos and don’ts
  • (15:13) Saad’s real-world negotiation story

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