Cold-calling may not be the cornerstone of sales like it used to be but it's still relevant, according to Giulio Segantini. But we must adapt it to today's world. He believes that it comes down to science.
There is psychological evidence to backup the best way to cold-call. It's obvious what you should and shouldn't do. You have to listen and ask the right questions and let the person sell to themselves.
So how does Giulio do it? He shares his cold-calling techniques in this episode of Sales Reinvented.
Outline of This Episode
- [0:45] What is cold-calling? Is it relevant today?
- [1:19] The science of cold-calling
- [2:25] How Giulio prepares for cold-calling
- [3:34] Giulio's effective opening techniques
- [4:32] How to keep a cold call engaging
- [6:55] The ideal length of a cold-call
- [7:55] Tools and technology to leverage
- [10:26] Giulio's top cold-calling dos and don'ts
- [12:45] How Giulio handles objections/rejections
Resources & People Mentioned
Connect with Giulio Segantini
Connect With Paul Watts
Audio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.