All Episodes

July 17, 2024 17 mins

Cold-calling may not be the cornerstone of sales like it used to be but it's still relevant, according to Giulio Segantini. But we must adapt it to today's world. He believes that it comes down to science. 

There is psychological evidence to backup the best way to cold-call. It's obvious what you should and shouldn't do. You have to listen and ask the right questions and let the person sell to themselves. 

So how does Giulio do it? He shares his cold-calling techniques in this episode of Sales Reinvented.

Outline of This Episode

  • [0:45] What is cold-calling? Is it relevant today?
  • [1:19] The science of cold-calling
  • [2:25] How Giulio prepares for cold-calling
  • [3:34] Giulio's effective opening techniques 
  • [4:32] How to keep a cold call engaging
  • [6:55] The ideal length of a cold-call 
  • [7:55] Tools and technology to leverage
  • [10:26] Giulio's top cold-calling dos and don'ts
  • [12:45] How Giulio handles objections/rejections

Resources & People Mentioned

Connect with Giulio Segantini

Connect With Paul Watts 

Subscribe to SALES REINVENTED

Audio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.