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February 26, 2025 33 mins

Negotiation is an art, but it’s also a science—a skill that can be honed to achieve game-changing results. In this episode of Sales Reinvented, negotiation expert Randy Kutz reveals the core strategies and tactics that set top negotiators apart. 

Whether you’re at the bargaining table with a major client or negotiating internal deals, Randy’s insights will help you unlock better outcomes, build stronger relationships, and save both time and money. Tune in for a deep dive into the key principles that drive success at the highest levels.

Outline of This Episode

  • (0:00) Introduction to Randy Kutz and 
  • (0:56) The differences between negotiation strategy vs. tactics
  • (2:18) Randy’s go-to negotiation strategy
  • (4:35) Randy’s top three negotiation tactics
  • (9:25) The role of planning strategy and tactics
  • (12:21) Common negotiation strategies for complex sales
  • (16:31) How to recognize and counter aggressive negotiation tactics
  • (21:53) Randy’s top three negotiation strategy and tactics dos and don’ts
  • (26:49) Why you shouldn't just throw money at problems

Resources & People Mentioned

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