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May 21, 2025 26 mins

According to experienced coach and emotional intelligence expert Nicole Soames, founder and CEO of Diadem, ambition is the strategy that helps people get the most out of their negotiations. 

Nicole joins Paul on the show to unravel the complexities of negotiation and explore everything from the critical differences between strategy and tactics to practical ways to prepare and plan for high-stakes deals. 

With over 30 years of experience, Nicole shares her expert insights on maintaining emotional intelligence, the power of ambition in negotiations, and how to effectively navigate and counter those challenging tactics often used by professional buyers. Tune in to this episode if you’re ready to revolutionize how you approach negotiation conversations. 

Outline of This Episode

  • (00:00) Understanding Negotiation Strategy Dynamics
  • (05:04) Ambition is the Key to Successful Negotiations
  • (07:52) Negotiation Strategy: Anticipate and Balance
  • (11:16) Effective Negotiation Planning Tips
  • (13:44) Emotional Intelligence in Sales
  • (17:48) Tactical Negotiation Awareness
  • (19:41) Negotiation Tactics, Including Spot and Deflect
  • (23:32) Everyday Negotiations Build Skill

Resources & People Mentioned

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