Unlocking the Secrets of Negotiation with Shawn Karol Sandy, Ep #446

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March 19, 2025 • 23 mins

What if you could approach every negotiation with the confidence that you’re setting yourself up for success from the start? Shawn Karol Sandy, a sales expert with over 13 years of experience leading high-performing teams and driving revenue, shares her most effective strategies for navigating tough negotiations and closing high-stakes deals. Whether you're looking to refine your approach or tackle negotiations with greater ease, Shawn’s insights will help you build the skills to engage with customers strategically and empathetically.

Outline of This Episode

(00:01) The key differences between negotiation strategy and negotiation tactics
(03:10) Shawn’s go-to negotiation strategy when entering a high-stakes deal
(06:20) Shawn’s three favorite negotiation tactics
(09:30) The role of planning in the development and use of negotiation strategy
(12:10) The common negotiation strategies being used in complex sales
(14:50) How should a salesperson handle aggressive negotiation tactics?
(16:30) Shawn’s top three negotiation strategy and tactics do's and don'ts
(19:10) Can you share a real-world example where you successfully applied negotiation strategy and tactics?