October 1, 2025 • 50 mins
What if your own body turned against you, making you allergic to life itself? Don Dillon's career as a Navy officer was destroyed by a mysterious illness that caused hundreds of seizures, a battle that shows what real mental toughness is. In episode 819 of the Savage Perspective Podcast, host Robert Sikes talks with Don about his journey from a failed medical system to discovering the ketogenic diet. They discuss how Don used biohacking and a carnivore diet to rebuild his health and stop his seizures for good. This conversation covers how to build discipline when facing impossible odds and how Don developed a new food manufacturing process using soundwave technology to help others.
If Don's story on building a strong body inspires you, then join Robert’s FREE Bodybuilding Masterclass. This is your chance to learn the exact diet and training methods to build a powerful physique. Sign up here: https://www.ketobodybuilding.com/registration-2
Get Keto Brick: https://www.ketobrick.com/
Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQ
Chapters:
0:00 - From Military Seizure to a Ketogenic Diet
0:50 - Why I Chose the Navy Over a PhD
2:23 - My Role as a Navy Surface Warfare Officer
4:21 - The Seizure That Ended My Military Career
7:25 - "Allergic to Life": The Shocking Cause of My Seizures
9:00 - The Alternative Treatment That Stopped My Severe Seizures
10:13 - Why Doctors Prescribed Drugs, Not Diet
11:49 - How I Found the Ketogenic Diet On My Own
13:01 - The Modified Ketogenic Diet I Used to Stop Seizures
14:10 - The Specific Nutrients That Changed My Life
15:10 - Is Military Food Nutritious? A Look at MREs
16:46 - What Is Soundwave Technology in Food Manufacturing?
18:48 - How to Commercialize a New Food Technology
20:00 - The Mission: Bringing Joy Back to Biohacking
21:25 - How Soundwave Technology Actually Works
22:57 - The Mind Bar: A Nootropic You Can Eat
24:41 - How to Design the Perfect Pre-Game NFL Snack
25:55 - The Brutal Reality of In-House Food Manufacturing
27:05 - Navigating the Cacao Crisis: A Switch to Beef Tallow
28:24 - Can You Build Muscle on a Ketogenic Diet?
28:48 - The Biggest Myth About Long-Term Keto
31:40 - How Long-Term Carnivore Affects Health
32:23 - What a Daily Carnivore Diet Looks Like
34:16 - Do Low-Carb Vegetables Cause Inflammation?
35:20 - Why I Switched to a Mostly Carnivore Diet
36:00 - The Dangers of Too Much Protein on a Keto Diet
38:37 - How to Determine Your Daily Fat to Protein Ratio
40:01 - What is Your Unique Protein Threshold?
41:08 - How We're Marketing a New Biohacking Product
43:21 - Should You Attend the Hack Your Health Conference?
44:14 - Raising Resilient Kids Through Adversity
46:02 - The Challenges of Being a Father and Entrepreneur
48:47 - The Future of Food Technology: Sound Bars & Keto Bricks
49:24 - Where to Find Sound.Food Products
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
I mean, I really enjoyed my timein the Navy.
When that was taken away from me.
That was quite an emotional hit.But then I also, I thought to
figure out how to get myself healthy right to a point where I
can come back to the world. Took years to figure out.
And what it was is my immune system had crashed and I was
essentially just allergic to life.
When I'd eat something or be exposed to think, you know,
(00:21):
simple things like a perfume, myimmune system would just go
crazy. Once the neurotoxins hit a
certain level, I'd have a seizure.
I'm experimenting with everything.
Really deepen my understanding of keeping you done.
As long as I get a good enough sleep and I'm good with my diet,
I don't have a seizure. And we are live, Don.
How are you, Sir? Doing great.
How are you, Robert? I'm good, man, I'm good.
We got a lot to lot to cover. Yeah, for sure, indeed.
(00:44):
So let's let's just start with the back story, man.
So you we started talking beforewe hit record, but I want to
hear some of the back story froma military standpoint.
What what got you in the military?
What was the catalyst for that decision?
You know, I just wanted to serve, you know, I mean, I was,
I was looking at this guy had a really odd choice.
I was looking at going to, on toGraduate School for do a PhD in,
(01:07):
in, in political economy, right,or go to the Navy.
You know, it's an odd choice, right?
But but, and they, they were very different.
I had interest in kind of where I ultimately wanted to go with
both of them, which is kind of the same point.
But at the end of the day, I just woke up after months of
(01:29):
kind of agonizing back and forth, which do I want to do?
I just woke up and said, you know, I, I just want to serve.
So that, that was it. I I just want to serve the
country and, and try to help people.
And so then I immediately went in and and signed the papers
and, and and got going so. Do you have family members that
(01:52):
were in the military too or are you like the first in the
family? Not really.
I mean, no, really not. My father would have.
But he had a he, he had a, he cut off his thumb as a kid.
And so he wanted to be a pilot, but they wouldn't let him do it
because he whatever he couldn't operate the the right button
with his thumb. So he would have done it but but
(02:14):
didn't. And but yeah, no one there was
not really anybody other than. So during World War 2, going
back of a few generations, of course people served in that,
but otherwise, no. And what did you do in the Navy?
Surface warfare officer. So I was on the way to, you
(02:36):
know, being a strip driver, you know, so these are the guys that
that are department heads on, onon the boats and work your way
up. Hopefully the the idea is to
become a skipper. What I wanted to do was that I
didn't get to because because, you know, medical thing happened
that we can we'll get into, but I wanted to and they call it
(02:57):
flying, not driving the it's a mark 5 seal and insertion boat
that was at that time was brand new that they've now mothballed
them. But it was a really cool boat
that believe it was like 110 foot long boat that was really,
(03:17):
really fast, really, really maneuverable and very quiet.
Had two 3500 horsepower 16 cylinder engines in them and
this so happens. So I never got to, to do it
again. We'll get to it.
(03:37):
But a guy named Paul Murlucky, who's the founder of Andrew, I
was at an event at his house and, and he's on a he's on, he's
in a Newport Beach on the water and he had so he's a dock and
I'm in his yard and he's got this mark 5 in his doc.
(04:03):
I'm like, dude, what is that? So anyway, he was, he was, it
was awesome that he took me on a, on a, a tour of that.
So that was, you know, that was kind of a dream to be able to do
that. Loved it.
So, but then so so I'm serving, I'm sitting in a in a briefing
(04:24):
and something bad happens. I just, I, I have a, a severe
seizure just out of nowhere and,and I'm really lucky that my
buddy was sitting next to me wasa he went on to be XO of SEAL
Team four. He was an EMT before, before he
(04:44):
came to the Navy and knew what was going on, knew what to do
and before for him, I wouldn't have, wouldn't be here.
And so that was the first of so sorry for what happened.
As I, you know, I lost consciousness.
So I was convulsing and was out for a long time and turning all
kinds of strange colors. Heart, heart wasn't breathing.
(05:05):
Heart stopped, wasn't breathing.Everything just shut down.
And and so that was the first ofseveral 100 episodes like that
over the next several years. And how long were you in the
military before that happened like this?
Totally. It was, it was less than a year.
I was openly, I was my time in the Navy.
From the time that I was I was sworn in to when I was the day I
(05:30):
was I was separated, I was exactly 365 days.
Wow. And there's like, at that point,
you would have been what, like 20 years old?
No, I was. This was after college.
I was I was mid 20s. Mid 20s.
So yeah, I mean, I didn't want to.
I wasn't sure when I was in the college.
(05:51):
I wasn't sure if I really wantedto go.
I was interested in flying jets.You know, I saw a Top Gun.
What do you think? It's on the top?
Do you? Like the new Top Gun or is it
not not near as good as the original?
Say, say again, what was it? The map.
You've seen the new Top Gun, right?
Yeah. I have.
It's good. It's basically a replay of the
first one, you know? Can't beat the first one, that
(06:12):
one. Yeah, but it's, it was, it's
good. It's enjoyable.
So, no, I mean, I, I wanted to do that and, but I wasn't sure
if I really wanted to be in the military until later.
And so at that point when I decided I, I really wanted to do
it, there wasn't opportunities. So because there was a
(06:34):
significant draw down in the early 90s.
And so it took a few years for opportunities to open back up
and for me to then have that that choice of grad school or,
or Navy so and so then so, yeah,I mean, sadly, I mean, I really
enjoyed my time in the Navy. I loved it, loved it, loved the
guys. The camaraderie was great.
(06:54):
And the vast majority of guys there are are there for the
right reasons, you know, and sorry, I enjoyed that.
Wanted to make it a career afterbeing in it.
And, you know, so it was, it wasquite a, you know, when that was
taken away from me, that was quite a emotional hit.
You know, it was, it was tough and so but then I also, I also
(07:16):
had to figure out how to get myself healthy right to the
point where I can come back to the world so.
Because there was no family history of the seizures just
came out of left field and hit you by surprise.
Completely out of left field. There's no history at all.
I had no, I had no history in the family, no head trauma of
(07:39):
any kind prior to that. And so it took years to figure
out to come up with a, a theory as to what caused it and what it
was is because what what we're ultimately able to figure out
that it was my immune system hadcrashed and I was essentially
just allergic to life. And so, you know, when I'd eat
(08:02):
something or be exposed to think, you know, simple things
like a perfume or inhalants or of any kind of, you know, like
pollens and whatnot, my immune system would just go crazy.
And they once the neurotoxins hit a certain level at type of
seizure and these are the reallybad cannot, that's a good kind
(08:24):
of seizure, right? But the really bad seizures.
And so we were ultimately able to address that by a testing
what was going on with the immune system.
And then I found a alternative treatment that was able to
rebuild the immune system slowly.
I still do this treatment many years later.
But after the first treatment, it stopped the severe seizures.
(08:47):
I was still having many, many minor seizures though, where
part of the brain was seizing. So, but I was at that point, I
was able to start coming back into the world because I wasn't
going to make it. What was that treatment
protocol? Yeah.
So it's it is what's called it was it was called EPD or enzyme
(09:09):
potentiated desensitization. So it's essential where you're
taking micro amounts of various antigens, hundreds or even
thousands of different antigens across different categories and
then mixing them together with asolution of enzymes and then
(09:29):
injecting that sub Q. And then what that then did was
induce the body to produce new Tsuppressor cells that could then
communicate with the T cells andsay, no, don't go crazy when
when you're in the presence of this, you know, antigen.
(09:53):
So it's essentially a calm to reto retrain the immune system and
it worked. So again, no more severe
seizures after the first treatment.
And of course, again, the minor seizures continued and I had to
figure that out. The thing about it is that I no
(10:17):
doctor ever mentioned the ketogenic diet.
At. Least I remember, you know, I
was, I was pretty far gone. I really wasn't very present at
all for a number of years there.But nobody ever mentioned all
they said is here, take this drug, you know, and I'll tell
you, Robert, those, those drugs,the side effects of those drugs
(10:38):
are just unbearable. It's not, it's not life.
It's not, it's a life not worth living, right?
So I had to get off the drugs. And so I'm searching for
everything. I became a a biohacker before it
was a thing. This is more than 20.
It was 25 years ago over some ofthe.
Symptoms of the drugs that you were experiencing.
(11:02):
Depression it would be I would II felt like I was in a like I
was in a kind of a invisible cage, you know, and mentally I
couldn't that that I just couldn't break out of, you know,
it's is very depressing and and just the particular, I mean, it
(11:27):
depends on what it was. They they all had a slightly
different 1. So as was like Dylantin was
horrible. Depakote was the just gives me
just to think the word Depakote gives me.
I don't just get a visceral reaction.
It is so horrible, but I don't know if that really answers your
(11:47):
question. But it's just, it was just
depressing and. No, no conversation around
ketogenic diet that you can recall from any of the doctors.
Nope, I had to find it myself. I'm experimenting with
everything and I stumbled upon the ketogenic diet myself and
then I actually went and met with some.
(12:09):
Do you know Dom D'agostino by chance?
A good friend of mine. So I went to, later I went to a
medical, one of his metabolic conferences.
I went, I went to a couple of them.
I think I went to the 1st and 2nd ones when they were in
Tampa. Yeah, Tampa, FL Metabolic Health
Summit. Yeah, yeah.
(12:31):
And there met some guys from, from they're actually, one was
a, was a, a pediatric and another worked with adults at
Johns Hopkins. So I had to work for them with
them for a bit. And that's how I really deepen
my understanding of ketogenic diet.
(12:53):
And that solved as long as I'm as long as I get a good enough
sleep and I'm good with my diet,I don't have seizures.
So the original variation of theKG that used in the 20s for
epileptic children was like pretty much prescribed as like a
four to one lots of you know, liquid Fence, Dairy Fence.
(13:15):
Where you kind of adopting that original protocol or are you
starting off with more of a modified version?
Modified for sure. It wasn't enough protein in that
original protocol, right. So I, I, I was definitely having
much more protein, but I was heavily restricting
carbohydrates for the first several years much more than I
(13:37):
am now. I'm able to have a little more
carbs now, but yeah, I was, I was pretty strict at that point,
but but having much more, more protein than that original
protocol. Were you pretty much able to get
off the medications the same time you started the diet or was
there kind of like a overlap it?Took a while, it took a while.
It was definitely a process. Didn't didn't feel safe to fully
(14:00):
get off them right away. I was, I was kind of titrating
off of them slowly. And but then the other piece of
it is and this is where what leads them to, to sound is that
I, I was experimenting with different nutrients, things like
the phospholipids, phosphol choline and serine, CDP choline,
(14:24):
etcetera. And those nutrients also changed
my life. And then those are in our, our,
our first product that we're launching here in about a month.
Many of those are in that product.
You know, so many of the nutrients that go into here
(14:44):
changed my life. Crazy how how something as
simple as food can have such a profound impact and it doesn't
get talked about near enough. Yeah, oh, for sure, absolutely.
We'll get into another conversation.
But I I sat with the chairman ofthe House Armed Services
Committee yesterday and we're talking about improving
(15:09):
nutrition for the warfighter as well.
Now this is this is super cool, man.
Like our, our part of the keto brick, like it's been in two
studies involved in like military applications.
And one of them just got published early this week
actually. But I'm like, when you look at
what they're feeding, you know, the military personnel, the Mr.
(15:30):
ES, it's like it's got a lot of calories in there.
But I would hope to think that we're past the point of just
looking at calories and actuallydiving into the nutrients
they're in and what they're typically feeding them is far
from nutritious. Far from nutritious.
So we probably have the best military food and combat food in
the world, but it doesn't mean it's good.
(15:52):
And it's, and it's certainly not.
And a lot of it has to do with just some of the requirements.
I mean, they have to have very, very long shelf life after they
have to store a lot of food in prep for a surge.
So, so that's one of the big problems.
So it has to have extended shelflife.
(16:12):
We're talking three to five years shelf life.
So that becomes difficult to getnutrients in there right and
maintain those nutrients. So you have to have something
unique to do that conventional technology, conventional
manufacturing can't do that. So whereas our our new
manufacturing, our proprietary patented technology is able to
(16:35):
do that actually put bio active nutrients, a we don't damage the
nutrients in the 1st place, but then also add bio active
nutrients into a nutritional product and then also give it
shelf life. And that's via the sound wave
technology. That's right.
That's right. So, so yeah, talk to me about
(16:56):
that, man. This is, you're definitely the
only person I know that's doing anything with sound waves as it
pertains to formulation. So what?
What did you, how did you even stumble upon that?
Like where? Where'd you be able to connect
the dots there? Yeah, it's pretty cool.
So I just there was a point Kim point where I just I have a
background in vessel banking. After I I came kind of back to
the world. I, I went to NYU and finance and
(17:16):
got into vessel banking and, andthen left that when I realized
I'm a terrible employee. I need to do my own thing,
right. So I just started poking around
food shows because I'm always looking for, you know, I'm
always experimenting. Like I said, I was, I was early
biohacker and just always tryingto find some a solution for
(17:37):
myself because here I am trying to, you know, have a, an act of
life while also dealing with pretty substantial, you know,
medical challenge. And I, I, I need, I need my
nutrients, but I need them to beable to enjoy them anywhere, be
able to take them anywhere because I'm busy, you know, and
(18:00):
I'm trying to give my, my life meaning.
And that's what that's that's what it was.
That's what drove me through the, the really challenging
times with the when it didn't look like I was going to make it
easily could have given up. I, there's a point that I didn't
want to live anymore. And so, So what, what drove me
(18:24):
through that is, hey, look, I'vegot to give this life some
meaning. There's, there's got to be a
reason for me being here and I've, I've got to bring that
out. So, so that's a lot of what,
what, what drove me in, drives me today, but lost my train of
(18:46):
thought. How was it you you discovered
the sound wave technology like? So, so I just started poking
around food shows and, you know,looking for solutions and I met
a guy at his at his booth. We, we just hit it off for a
while and said, you know, here, come, come to my office next
week and I'm in LA, live in LA and, and he's down in Orange
County. So went down the next week and
(19:09):
he introduced me to this technology.
Ultimately the inventor and someyears, well, took a year and a
half of negotiation to, to acquire the technology to do a
deal with the, with the inventor.
And so then it was basically a, a bench top at the time.
And we had to figure out from there, OK, what do we do to
commercialize it? What do we do to manufacturer
(19:32):
scale? It's completely different animal
to take a, a bench top technology and and scale the
manufacturing that was very challenging.
I didn't have the, the, IT was much harder than I expected that
way, but we got there. And so that was fairly recently
(19:53):
that we, we figured that out. And so, and then really what the
technology allows us to do, likeI said, I'm, I'm looking at it,
OK, when it's being explained tome, OK, that's an interesting
business opportunity, but can italso help me?
And if it can help me, then we can help a lot of people around
(20:14):
the world. And So what we're actually doing
with it is we're helping that biohacker bring joy back to the
process, bring joy back to the regiment, you know, because
instead of having to. Choke down all these pills and
powders that and there's no joy in that, right?
And we want to be able to give them a great tasting and that it
(20:38):
is, these are great tasting withgreat textured food products.
So it's, we're giving them a food experience, a great joyful
food experience for consuming those bio active nutrients that
they they need for. So we're starting with the, the
the mind bar, as I mentioned. So it's essentially is a
nootropic stack and, and what isphysically a bar, but it's a so
(21:02):
it's a, it's a nutrition product.
And so that's what we're starting with.
And then we'll move on to other things as well.
So sport longevity, you know, similitics perhaps over time and
immune etcetera. But starting with the a mind
bar, a nootropic. STAT and necropics are are hot
(21:23):
right now as well so that shouldbe good timing.
What? What does the what is the sound
wave technology actually impart on the nutritional profile?
Sure. What it does is essentially it's
it's a it's a very gentle process.
So conventional technology uses heat under pressure to and, and
additives like sugar syrups, gums, date paste, what have you
(21:45):
to literally stick ingredients together.
In our case, we're using sound waves and this is at a fraction
of a second by the way, sound waves to flow through the
ingredients and form them together at the particle level,
not at the at the molecular level.
So it's not a chemical bonding, which we don't want because then
(22:05):
that that changes the, the character of the nutrients that
are in there. It's a physical bonding at the
particle level, creating this inner particle, bridging that
forms it together very gently. But then when you're eating it,
it melts in your mouth and and crumbles like a cookie.
It's a very different eating experience than from your
(22:26):
typical, you know, bar out there.
We're not using all the additives.
It's our process that's forming to forming it together.
So the adhesiveness basically isjust created from the particles
in the within the molecule themselves via and that are
opened up via the sound waves that they're passing through.
Yeah. So the sounds are the sound
(22:47):
waves are flowing through, the sound energy is flowing through
and then creating these bridgingbetween the particles.
It's very interesting. So like what is the, I know you
haven't launched yet, but like what is the macro profile and
primary ingredients in like the mind bar for instance?
Yeah, it it can be just about anything, but this is a
(23:09):
relatively high fat. So the base is there's 14 grams
of protein. Just start with the macros 14
grams of protein there's a relatively high amount of fat.
So it would be keto friendly there, there are some carbs in
there. So you wouldn't want to have a
lot more if you're strictly keto, you wouldn't have want to
(23:33):
have more than two of these a day or so.
But and then and then what you have in there in terms of bio
active is you've got your phospholipids.
So that's your phosphorylcholine, phosphoryl
serine, CDP choline, there's some Coqui tan, there's a little
bit caffeine, which is a bio active.
(23:57):
And what else? That's about it.
Yeah, but it tastes great. So with this one, the first one
is a chocolate peanut butter flavor.
There's less than a gram of processed sugar.
The rest is honey. And what?
What's the total caloric intake?It's about two, it's 2/20/20.
(24:21):
Nice. Yeah, yeah.
So, and it's just a great tasting way, a great experience
to get those bioactives that youwant for that, that it, it
replaces your bio, your your nootropic stack.
Yeah, now that's super cool man.So like you get the mind one
with the nootropics, you'll havelike the the sport one actually
(24:42):
I'm assuming probably have more caffeine.
Yeah, maybe some that sport. Formula came from some actually
one of our advisors used to workfor the 49ers and so he knows a
lot of the the nutritionists outin the NFL.
And so we asked them, OK, what would you want in a pregame
snack? Because it is a, it is a real
(25:04):
issue for a known issue for, forthese athletes.
What do you have pre game, you know, in between your, your,
your full meal and game time. That's a fair is that's ours of
of time. And you don't want to give them
another full meal, but they so you want to give them some kind
of a snack that's not overly heavy, but will help them during
(25:29):
the game. And So what they came back with
look, we want a moderate amount of protein, 910 grams and then
creatine BCA as possibly some beta alanine and some
electrolytes. So this would be a good pregame,
good pre workout. So this would be one that would
(25:52):
be good for you on a pre workoutbasis.
Very cool man, very cool. And how, how is the journey
through the whole manufacturing process been 'cause we do all of
our production in house and likewhen I think back on like when
we made the first bricks to where we are now, it's like all
the headaches learned. It's been a journey for sure.
It is a lot. It is definitely a lot of blood,
(26:12):
sweat and tears to figure that out.
So. So did you create a new new
manufacturing process? Yeah, so we we do everything in
house, man. So I I made these out of my own
personal needing and way to scratch my own niche.
Never even planned on making it a product.
So I was just making them like on my kitchen counter and then
decided to, I got enough comments and feedback wanting
(26:34):
to, you know, people asking where they can get it, how they
can make it, where to buy it. So we just rolled up our sleeves
and started making them. We were, you know, leasing a
commercial kitchen by the hour, formulating all these things.
Then we started, we lived in a warehouse space, another
commercial kitchen and did that for three years.
Then we just bought a facility afew years back and we've been,
we've just kept production in house from day one.
(26:55):
So it's all been, it's been a journey, man, But it it's
awesome to be, you know, boots on the ground with it.
Yeah. How's that?
I've seen them. How?
How's that? How?
How's it going? It's going good, man.
Like we've got all kinds of flavors now.
We just continue to add new flavors.
We had a little bit of a hiccup when the cacao crisis hit
because cacao butter was our primary fat source.
(27:15):
And then the world was just shaken by storm when that
happened and all of our costs went, you know, 6X.
So we had tallow as a fat source.
Now you know, grass finished beef tallow and that's been
super well received. So yeah, it's, it's, it's, it's
a journey, man. But every day is a a new hurdle
or obstacle to overcome and you learn something new every time.
(27:35):
Yeah, we're we're using cacao butter as well.
But so you don't want, you don'twant to switch to a palm, a palm
steering or something. No, I've always liked the cacao
butter 'cause it's like the highest source of stearic acid
and especially in the Kita community.
I mean like the stearic acid typically digested very well and
from a performance standpoint, you get a host of benefits from
(27:58):
that. No GI distress.
So I've just stuck with the cacao butter as the primary fat
fuel substrate. Yeah, it's a great product.
It's a great ingredient, so for sure.
And so then, if you mind me asking, so you, you, you've been
keto for roughly 10 years. Is that right?
Yeah, it's been over 10. I don't know.
(28:19):
I don't know when my official start date was, but it's
probably coming up on 11 years now.
Oh, great. Pretty well.
And so you're, so there's a lot of debate, right?
I mean, a lot of people say thatyou can't be a bodybuilder, you
can't get into hypertrophy and on, on ketosis, right?
What, what do you say? Obviously you you disagree.
Yeah, I normally just show them one of my pictures of me going
(28:40):
pro at 3.9% body fat and that typically shuts them up pretty
good. Yeah, yeah, yeah, for sure.
A lot of people get back on the longevity aspect of it, you
know, I mean, and that's, that'ssomething I've always been
frustrated with. Like people will say, Hey, you
can't do this long term. You'll lose your ability to be
metabolically flexible. You become insulin, you know,
resistant. And it's like I, I know I'm not
(29:02):
the only one. Like there, I know several
people that have been ketogenic for long term.
And I think there is an issue where people go keto and they
stay, you know, calorically restricted for far too long,
that's going to down regulate metabolism and hormones.
So if you are keto, you need to have periods of time where
you're eating at a higher intake.
But if you monitor that well, then there's no risk I think, in
(29:24):
being strict keto long term. Yeah, I don't understand the
where they where the where they connect keto with insulin
resistance because you're, you're not when you're keto,
you're not pushing the, the the insulin pump, right, so.
Yeah, and your body, I mean yourbody fights to regulate, you
(29:44):
know, standard blood serum glucose level.
So it's not like you don't have glucose in your system and your
body doesn't know how to use it anymore.
And like that's always in circulation.
So yeah, the the the physiological and the
pathological insulin resistance argument against keto is an
interesting one, but I feel likethere's a growing body of people
that are illustrating the the opposite.
(30:06):
Yeah. And and that's, and that's it's
whether it's pro anabolic could be debatable, but it's clear.
Well, you know, based on some studies, but it it makes a a ton
of sense that is it is anti catabolic.
Yeah, right. Anti catabolic and I feel like,
(30:28):
you know, there there is an argument to be made that
insulin, you know, heightened insulin levels could drive more
tissue growth. So from an anabolic standpoint
that would be desirable. But insulin, you know like that
that growth is going to result in fat tissue growth, muscle
tissue growth, cancer cell growth.
(30:48):
You can't really pick and choosewhat growth you want
necessarily. And even if I'm sacrificing some
hypertrophic growth by not eating carbohydrates, I would
think it would be very minimal if any.
And then when I do go into a fatloss phase, I hold on to more
muscle because of the anti catabolic nature of you know.
So at the end of the day, the net outcome is positive in my
(31:09):
opinion. I agree.
I mean they, they may be right that you need that insulin pump
to maximize hypertrophy. Maybe that may be correct, but
the same time the it's the it's just like investing right?
You the the key is to not to lose right, not have the down
cycle, right? So and so if you if you don't
(31:31):
lose muscle, then at the end of the day, you're you're ahead,
right. So exactly that makes a.
Lot, how long have you been doing that?
I mean, if you started doing keto after you had your seizures
and after you've gotten through the medication, I mean, you,
you've been doing it for quite some time yourself.
Been quite a while, you know, maybe 20 years, yeah.
Yeah. So you haven't, you haven't
killed over by way of long term keto yet.
(31:54):
So now looks like you're doing pretty good to me.
Yeah, exactly. I haven't killed over definitely
and and I've even gone in a lot of ways even farther to our
mostly, mostly cannibal. Sorry, I'm mostly, you know,
like a meat eater. What?
What carnivore? Carnivore.
Yeah. Mostly.
(32:14):
Yeah. So what what is what is daily
nutrition look like for you to hedge against the seizures and
just optimize day-to-day function?
Yeah, pretty much. That's basically yeah.
Yeah, I'm just. How do you, how do you construct
your meals? Like are you having, you know,
like 2 meals a day? Meat, eggs, Basics.
Yeah. So for a while I was trying to
(32:34):
do, I'm still doing it, but someintermittent fasting, right, for
the longevity effects of it. But and so I was for a while I
was trying to do 10 only between10:00 and 2:00.
I think Mom does that right. Yeah, Dom's always experimenting
with something, but he's done a lot of the intermittent fasting,
He's done a lot of, you know, crazy extended fasting.
(32:56):
And then he'll come RIP, you know, 500 some odd pounds for
deadlifts after a 5 day fast. He's he's a beast.
I know I've, I've seen that, yeah, it's crazy.
But yeah, so I for me that it just, I just wasn't getting
enough calories. I just, I lost a lot of muscle
mass, a lot. I went from, you know, I wasn't
(33:18):
super lean, but I was, I was 230.
OK, I had some blubber on me, but I went down to down about
185 in months. So I just lost too much, too
much muscle mass. And so, and I'm, I'm, I'm like
511 so and I haven't built it back.
(33:42):
I've I've put some back, but butnot nearly all of it.
And So what was I saying Again, last my train of thought.
How much do you weigh now? I'm about 195 right now. 95 now,
yeah. Yeah, I feel.
Lost a lot and, and, and so right.
So I just wasn't getting enough.So now to answer your question,
(34:03):
how, what do I eat and how do I eat?
So I I have a big protein based and fat based breakfast and that
thing at at lunch and then I tryto not eat after 2:00.
Nice, you said you're most carnivore now when you if you
allow yourself a lot of vegetation, even if it's low
glycemic, do you notice that having a negative impact on any
(34:29):
seizure like symptoms even if it's just, you know, greens?
No, no, it's a the the problem there is when you start having
sugars, that's that's when I have more of a problem.
I can have a little bit sometimes I'll mix in like your
non nightshade carbs like sweet potatoes.
(34:52):
That's that's one that I that I allow myself.
I'll have some sweet potatoes onoccasion and because I'm still
keeping inflammation down. And so if I'm if I do that, I'm
fine. I'm fine.
Yeah. But if I start eating sugars or
chocolate or something like that, like I was on a trip and I
had some desserts with my with my kids and, and I wasn't
(35:15):
feeling so good after that. No bueno.
What? What was the motivation for
going more towards the carnivoreside of the spectrum?
Just gut health and streamline nutrition or what?
It's the, it's part, it's I still have the the immunological
issues, right. So it's not as severe, but
they're still there. So just trying to, it's, it's
(35:36):
kind of a biohacking thing, justtrying to optimize my brain
function as best, best I possibly can.
And for me that's keeping the inflammation down, that's
keeping the immune system very calm.
And So what I found is if I'm the the closer I am to strict
carnivore, the better I feel. Yeah.
(36:00):
So do you notice any issues if you're like eating a ton of
protein relative to dietary fat?Like if you're eating a bunch of
chicken, for instance, and not getting enough dietary fat in
there, do you notice any adverseeffects from that?
You know, I've never, I've nevertested that.
So I'm always getting plenty of fat, whether it be from avocados
(36:21):
or, or the, the, the fat in the,in the meat.
So I'm I'm not sure I've I've actually ever tested that so.
I've seen a few people that likego strict carnivore and they'll
just not be getting enough. Like they'll not be tracked and
they'll be eating intuitively, which is fine, but they'll not
(36:42):
be getting enough dietary fat. So their protein significantly
exceeds fat. And then they're they'll notice
their blood glucose rising quiterapidly despite not having any
carbohydrates, and they'll just have more brain fog, GI
distress, things like that. I should probably I haven't done
the testing of my glucose levelsin a very long time.
(37:04):
I used to I used to stab my finger, check the check the
blood. But at this point I'm able to go
by feel. But it would that would be a an
interesting test to to check that.
So maybe I will start testing myblood again.
Yeah, it's I'm, I'm always running some kind of
experiments. So it's always interesting to
see a certain foods and ratios impact things.
(37:25):
For sure. That's what you find out in in.
Yeah, yeah. I mean, I'm, I'm pretty much,
you know, like I'm, I don't claim to be carnivore because
I'll have some things that are not, you know, technically
carnivore. But I'm 99% of what I eat is,
you know, carnivore, lots of meat, lots of eggs.
And then I like the keto brick aday typically.
(37:46):
So that's not, we got some carnivore flavors, but I mean,
depending on what flavour I'm using, it's not technically
carnivore. So, you know, I have
predominantly fats and proteins and I'll either do a one to one
ratio in grams of fat to proteinor my fat will exceed protein in
grams. But if I ever have like a ton
of, you know, leaner cuts, like a bunch of fish or seafood or
(38:08):
chicken or something like that relative to fat, like I just
noticed a lot more GI distress, a lot more fluid retention, a
lot more brain fog. Interesting.
OK so the higher your fat the better.
Better the brain fog and the fluid retention.
Yeah. So I I won't hold as much excess
(38:29):
fluid retention if my fat ratio is on the higher side of things,
whereas I will I will if I have too much protein relative to fat
and. When you say 1 to one or you
mean on a caloric basis or just a pure gram?
Usually gram basis. So like for me, you know, my
maintenance intake is around 3 thousand 3300 calories.
So if I'm targeting that, I'll do a one to one ratio in grams
(38:51):
fat, 2 protein. So typical day for me might be
like 200 two 150 grams of fat, 200 grams of protein or
something like that. Oh wow.
OK, wow. But it really just depends on
where I'm at, if I'm in a building phase or a cutting
phase, because obviously the intake differs quite a bit
between the two there. So yeah, your building phase,
(39:12):
what do you what, what's your ratio?
So I'll typically be around thatone to one ratio in a building
phase. And then when I'm in a cutting
phase, obviously my total intake's dropping.
There will be, I've got like A7 phase protocol that I do when
I'm in a a fat loss phase. But I'll start with a very high
fat ratio, like 80% of my calories coming from fat.
(39:33):
And then I'll titrate protein upgradually while fat is dropping
until I find my unique protein threshold.
And then from there I start dropping both fat and protein.
All the while total calories aredropping and then I'll get down
to, you know, just shy of 2000 calories or so and then which is
pretty low for me. And then I'll start introducing
(39:53):
ketogenic caloric refeeds on a weekly basis or something like
that to peak for the competitionor whatever it is I'm doing.
You say unique protein threshold.
What? What do you mean by that?
Explain that. So basically like when protein
is too high relative to fat, that's when people start to
experience that GI distress, rising glucose, dropping
(40:15):
ketones, brain fog. And that's going to be different
for everybody, kind of depends on the phase they're in.
So like for me in a, in the context of a fat loss phase,
that's typically around about 200 to 220 grams of protein.
So that's my protein threshold, and then I'll start dropping it
from there because anything beyond that is just not really
(40:35):
optimal. Plus, once you're fat adaptive,
I mean, you're not getting your energy from protein.
It's not really a great substrate for fuel.
So if you're only have so many calories to work with and you're
taking in far too much protein relative to fat, your energy is
going to be hindered. And if your energy is down, you
can't train as well. And if you can't train as well,
you're going to be more at risk of losing lean tissue.
(40:55):
So there's definitely a science to it all.
Yeah, for sure. It's interesting.
I'll I'll start exploring that. That's very interesting.
Yeah, we, we can talk all day long about nutrition, man.
What's what's on the horizon forthe sound bars?
Like what is the, you're going to launch in a month or so.
So like what is what's the the plan from a marketing exposure
(41:17):
standpoint, just like how's thatgoing to play out?
Yeah, Yeah. So we'll launch here in about a
month. And so again, we're we're, we're
bringing the joy back to the to the regimen.
We're focusing on those hardcorebiohackers, right?
And so we're what we're offeringa is joy, but then also
(41:39):
efficacy, right. So because we what we're our
technology allows us to do is touse a microencapsulation form of
these these bio active nutrients.
And so the microencapsulation iswhat allows it.
So you know, when you take, takesupplements and your urine turns
green or yellow or something, you, you know that you're just
(42:03):
peeing it down the toilet, right?
You swallowed it and it's going right down the toilet.
So the, the trick is to be able to get it into the cells to
actually do some work, right? So the microencapsulation allows
for that. And then also the added benefit
of, of masking the bitterness and, and protecting and
preserving them in the, in the matrix of the, of the, of the
(42:25):
product. So, so, so that's, that's really
the the value prop to these folks.
And so going after them because again, bring that joy back
mostly, right. And then how we're getting there
is podcasts like this and then going to every every conference
that we can. That's this bow hacking and
(42:47):
longevity focused. And so that's it.
That's our plan. We're DTC for the next, you
know, good 1824 months. Once we once we launch, that's
the focus. And again, launching with that
nootropic stack of the mind product.
And then again, we'll, we'll layer in later.
Well, first we'll come out with some more flavors of the, of the
(43:09):
mind product. Right now it's the chocolate
peanut butter. We'll add some more.
And then next we'll be a, a sport with the ingredients we
talked about earlier. And then again, a longevity
after that. Nice, nice.
That's the plan. Are y'all going to be at Hacker
Health in November that conference?
I'm aware of it. I'll we're, we're looking at it,
(43:31):
yeah. You should come man.
I speak at that one. This would be the first year
that I don't have a booth there for our product.
But we I've been there every year they've had it and that's
always been a good conference for getting it out in front of
people and they've really pushedtowards the biohacking space.
So that would be a good one for you.
Yeah, remind me, where is it? It's in Florida this year, so
(43:51):
it's normally been in Austin, TX, but this year it's going to
be in Florida, I think Tampa area.
But yeah, it's just hack your health.
So if you search that, you'll find the location, but that'd be
a good. One, yeah, for sure.
So where are you based? I'm in northwest Arkansas.
OK, OK, cool, cool. Where?
Where are you? I'm in LA in the Palisades.
(44:13):
You said that. Nice.
The Palisades right here in the moment, at the moment.
But this is my home, so. Yeah.
And we, we survived the fires, obviously.
So yeah. LASLAS been, man, they've been
hit with all kinds of things lately, man, they've been put to
the wringer. Yeah, it's been, it's been
rough, you know, but my, my kidsare now 11:00 and 12:00.
(44:36):
And I think about the last five years with everything that's
gone on, they've had they've, they've had to deal with a lot
of adversity already, which is, you know, good for them in the
long run. Yeah, yeah, build, build stuff,
kids, resilient kids. You know for sure if they're
able to be just subjected to allthe hardships and just come up
swinging, you know? Yeah, that's right.
And they've been, I've been really impressed with, you know,
(44:57):
particularly the fires that was,we were displaced for a few
months, for four or five months and they just kept motoring
through. They were fine, you know, So
what? Did you have to do with like
schools and stuff? Because obviously when you're
displaced, I mean, they're not going to the same school, I'm
assuming, yeah. The school burned, school burned
down. That's in them.
It was it was in the Palisades village.
(45:19):
So it temporarily moved to thosetwo boys and Girls Clubs in
Santa Monica that we were temporarily and then found
another location in area called Ocean Park so far further South.
So, so it worked out and the, the new facilities beautiful
(45:40):
and, you know, really excited about it.
So, and my daughter's still there.
That's a little school called 7 Arrows and my son's off to
middle school. He's on 7th grade now.
So he's in a completely out in Calabasas school called
Viewpoint out there. And so it's completely it's,
(46:00):
it's pretty complex now. So it's.
Cool man. Yeah.
I got a three-year old and A andI my my newest son.
I mean he just turned 6 weeks old I guess.
So I'm on the early chapters trying to get adjusted and
acclimated to having two kiddos,which is which is tough.
(46:21):
It, it is tough. It's, it's, it's, you know,
exponential, right? So then you have a third one.
Then it just really gets crazy, which I don't have, but when
I've I've seen folks have a third and it's because you're no
longer, as they say, no longer playing man to man, right?
It's it's for sure. So you're going to do that,
You're going to have another. One, I don't know man.
It'll be two or three for sure. I don't know which.
(46:43):
I've talked to people that have two and I've talked to people
that have three and from what I've gathered, 3 is amazing once
they're all old enough to kind of like be relatively
self-sufficient. But like if you get 3 kids that
are all, you know, like young, that's like just brutal.
That's what I've been told. It it is hard well, and having
two that are minor 16 months apart.
(47:06):
So it was really good for them because they're, they're,
they're joined at the hub, you know, girl and, and they, they
get along very of course, there's, you know, they have
spats of course, but but in general they get along very,
very well. So it's good for them to be
close in age and of course, having the older boy and the
younger girl, you know, they're pretty much developmentally the
(47:28):
same, right? So that was good too.
There's something about us boys.We're just, you know, there's
something wrong with us. We don't, we takes us a while,
but so that's great. And so anyway, it's been, it's
been quite a dream. I've, I've learned being a, a
dad is, is which I love it, lovethe experience.
(47:51):
We've done it a long time ago, had I known how great it was.
But it's hard and it's, and I tell you what it's it's taught
me more about the world, more about life than anything else
else. It's hard for everybody, but
it's hard, especially if you're like trying to build a business
(48:11):
because you're you're working more than the 9 to 5 for sure.
And like you're passionate aboutit as you should be, but you're
also obviously passionate about your family.
So like trying to toe that line to not leave anything, you know,
left undone is, is a challenge. But I feel like having kids,
it's just, it gives you so much perspective, man.
(48:32):
Like it lets you recognize very,very clearly what actually
matters in life, what's important.
And I feel like that that that'sgood.
That's worth every, every hardship it brings.
It's it's worth it. Absolutely exactly right I'm.
Excited for it, man. You got you got all kinds of
cool stuff in the pipeline and the horizon.
I would definitely check out Hacker Health.
(48:53):
I'd love to meet you there if you got a booth there.
Yeah, that'd be great product. But I I love, I love all things
manufacturing and food and quality and integrity of
ingredients. So the fact that you're leading
the front line on a new technology with the sound waves,
I mean, that's, that's super exciting, man.
Yeah, for sure. I'll, I'll definitely work on
getting there and I'd love to meet you and love to get you
(49:14):
some samples for sure. Or the other when he gave you
some product. Likewise, I'll I'll send you
some bricks, send me some sound bars and we'll just make it a
even swamp. We'll try.
Let's do it. Awesome.
Awesome, Don. Well, where, where do people go
to find out more? I know I went to your website
prior to recording. There's no way to purchase yet
of it because they haven't launched, but I guess you got
like an e-mail. No, Yeah, yeah, you can put your
(49:35):
your e-mail on there and in about a week it'll look
completely different. But yeah, sound dot food is, is
the website and go there and keep keep tabs on us.
Again, you can put your your e-mail in there to get for
notification when they're available and love for you to do
that. And and I would love to get some
samples out. Awesome, Don.
(49:56):
We'll keep killing it. Keep fighting the good fight.
There's everything I can do to help you.
Just let me know brother. Will do same to you.
Thank you. Great.
Take care.
I mean, I really enjoyed my timein the Navy.
When that was taken away from me.
That was quite an emotional hit.But then I also, I thought to
figure out how to get myself healthy right to a point where I
can come back to the world. Took years to figure out.
And what it was is my immune system had crashed and I was
essentially just allergic to life.
When I'd eat something or be exposed to think, you know,
(00:21):
simple things like a perfume, myimmune system would just go
crazy. Once the neurotoxins hit a
certain level, I'd have a seizure.
I'm experimenting with everything.
Really deepen my understanding of keeping you done.
As long as I get a good enough sleep and I'm good with my diet,
I don't have a seizure. And we are live, Don.
How are you, Sir? Doing great.
How are you, Robert? I'm good, man, I'm good.
We got a lot to lot to cover. Yeah, for sure, indeed.
(00:44):
So let's let's just start with the back story, man.
So you we started talking beforewe hit record, but I want to
hear some of the back story froma military standpoint.
What what got you in the military?
What was the catalyst for that decision?
You know, I just wanted to serve, you know, I mean, I was,
I was looking at this guy had a really odd choice.
I was looking at going to, on toGraduate School for do a PhD in,
(01:07):
in, in political economy, right,or go to the Navy.
You know, it's an odd choice, right?
But but, and they, they were very different.
I had interest in kind of where I ultimately wanted to go with
both of them, which is kind of the same point.
But at the end of the day, I just woke up after months of
(01:29):
kind of agonizing back and forth, which do I want to do?
I just woke up and said, you know, I, I just want to serve.
So that, that was it. I I just want to serve the
country and, and try to help people.
And so then I immediately went in and and signed the papers
and, and and got going so. Do you have family members that
(01:52):
were in the military too or are you like the first in the
family? Not really.
I mean, no, really not. My father would have.
But he had a he, he had a, he cut off his thumb as a kid.
And so he wanted to be a pilot, but they wouldn't let him do it
because he whatever he couldn't operate the the right button
with his thumb. So he would have done it but but
(02:14):
didn't. And but yeah, no one there was
not really anybody other than. So during World War 2, going
back of a few generations, of course people served in that,
but otherwise, no. And what did you do in the Navy?
Surface warfare officer. So I was on the way to, you
(02:36):
know, being a strip driver, you know, so these are the guys that
that are department heads on, onon the boats and work your way
up. Hopefully the the idea is to
become a skipper. What I wanted to do was that I
didn't get to because because, you know, medical thing happened
that we can we'll get into, but I wanted to and they call it
(02:57):
flying, not driving the it's a mark 5 seal and insertion boat
that was at that time was brand new that they've now mothballed
them. But it was a really cool boat
that believe it was like 110 foot long boat that was really,
(03:17):
really fast, really, really maneuverable and very quiet.
Had two 3500 horsepower 16 cylinder engines in them and
this so happens. So I never got to, to do it
again. We'll get to it.
(03:37):
But a guy named Paul Murlucky, who's the founder of Andrew, I
was at an event at his house and, and he's on a he's on, he's
in a Newport Beach on the water and he had so he's a dock and
I'm in his yard and he's got this mark 5 in his doc.
(04:03):
I'm like, dude, what is that? So anyway, he was, he was, it
was awesome that he took me on a, on a, a tour of that.
So that was, you know, that was kind of a dream to be able to do
that. Loved it.
So, but then so so I'm serving, I'm sitting in a in a briefing
(04:24):
and something bad happens. I just, I, I have a, a severe
seizure just out of nowhere and,and I'm really lucky that my
buddy was sitting next to me wasa he went on to be XO of SEAL
Team four. He was an EMT before, before he
(04:44):
came to the Navy and knew what was going on, knew what to do
and before for him, I wouldn't have, wouldn't be here.
And so that was the first of so sorry for what happened.
As I, you know, I lost consciousness.
So I was convulsing and was out for a long time and turning all
kinds of strange colors. Heart, heart wasn't breathing.
(05:05):
Heart stopped, wasn't breathing.Everything just shut down.
And and so that was the first ofseveral 100 episodes like that
over the next several years. And how long were you in the
military before that happened like this?
Totally. It was, it was less than a year.
I was openly, I was my time in the Navy.
From the time that I was I was sworn in to when I was the day I
(05:30):
was I was separated, I was exactly 365 days.
Wow. And there's like, at that point,
you would have been what, like 20 years old?
No, I was. This was after college.
I was I was mid 20s. Mid 20s.
So yeah, I mean, I didn't want to.
I wasn't sure when I was in the college.
(05:51):
I wasn't sure if I really wantedto go.
I was interested in flying jets.You know, I saw a Top Gun.
What do you think? It's on the top?
Do you? Like the new Top Gun or is it
not not near as good as the original?
Say, say again, what was it? The map.
You've seen the new Top Gun, right?
Yeah. I have.
It's good. It's basically a replay of the
first one, you know? Can't beat the first one, that
(06:12):
one. Yeah, but it's, it was, it's
good. It's enjoyable.
So, no, I mean, I, I wanted to do that and, but I wasn't sure
if I really wanted to be in the military until later.
And so at that point when I decided I, I really wanted to do
it, there wasn't opportunities. So because there was a
(06:34):
significant draw down in the early 90s.
And so it took a few years for opportunities to open back up
and for me to then have that that choice of grad school or,
or Navy so and so then so, yeah,I mean, sadly, I mean, I really
enjoyed my time in the Navy. I loved it, loved it, loved the
guys. The camaraderie was great.
(06:54):
And the vast majority of guys there are are there for the
right reasons, you know, and sorry, I enjoyed that.
Wanted to make it a career afterbeing in it.
And, you know, so it was, it wasquite a, you know, when that was
taken away from me, that was quite a emotional hit.
You know, it was, it was tough and so but then I also, I also
(07:16):
had to figure out how to get myself healthy right to the
point where I can come back to the world so.
Because there was no family history of the seizures just
came out of left field and hit you by surprise.
Completely out of left field. There's no history at all.
I had no, I had no history in the family, no head trauma of
(07:39):
any kind prior to that. And so it took years to figure
out to come up with a, a theory as to what caused it and what it
was is because what what we're ultimately able to figure out
that it was my immune system hadcrashed and I was essentially
just allergic to life. And so, you know, when I'd eat
(08:02):
something or be exposed to think, you know, simple things
like a perfume or inhalants or of any kind of, you know, like
pollens and whatnot, my immune system would just go crazy.
And they once the neurotoxins hit a certain level at type of
seizure and these are the reallybad cannot, that's a good kind
(08:24):
of seizure, right? But the really bad seizures.
And so we were ultimately able to address that by a testing
what was going on with the immune system.
And then I found a alternative treatment that was able to
rebuild the immune system slowly.
I still do this treatment many years later.
But after the first treatment, it stopped the severe seizures.
(08:47):
I was still having many, many minor seizures though, where
part of the brain was seizing. So, but I was at that point, I
was able to start coming back into the world because I wasn't
going to make it. What was that treatment
protocol? Yeah.
So it's it is what's called it was it was called EPD or enzyme
(09:09):
potentiated desensitization. So it's essential where you're
taking micro amounts of various antigens, hundreds or even
thousands of different antigens across different categories and
then mixing them together with asolution of enzymes and then
(09:29):
injecting that sub Q. And then what that then did was
induce the body to produce new Tsuppressor cells that could then
communicate with the T cells andsay, no, don't go crazy when
when you're in the presence of this, you know, antigen.
(09:53):
So it's essentially a calm to reto retrain the immune system and
it worked. So again, no more severe
seizures after the first treatment.
And of course, again, the minor seizures continued and I had to
figure that out. The thing about it is that I no
(10:17):
doctor ever mentioned the ketogenic diet.
At. Least I remember, you know, I
was, I was pretty far gone. I really wasn't very present at
all for a number of years there.But nobody ever mentioned all
they said is here, take this drug, you know, and I'll tell
you, Robert, those, those drugs,the side effects of those drugs
(10:38):
are just unbearable. It's not, it's not life.
It's not, it's a life not worth living, right?
So I had to get off the drugs. And so I'm searching for
everything. I became a a biohacker before it
was a thing. This is more than 20.
It was 25 years ago over some ofthe.
Symptoms of the drugs that you were experiencing.
(11:02):
Depression it would be I would II felt like I was in a like I
was in a kind of a invisible cage, you know, and mentally I
couldn't that that I just couldn't break out of, you know,
it's is very depressing and and just the particular, I mean, it
(11:27):
depends on what it was. They they all had a slightly
different 1. So as was like Dylantin was
horrible. Depakote was the just gives me
just to think the word Depakote gives me.
I don't just get a visceral reaction.
It is so horrible, but I don't know if that really answers your
(11:47):
question. But it's just, it was just
depressing and. No, no conversation around
ketogenic diet that you can recall from any of the doctors.
Nope, I had to find it myself. I'm experimenting with
everything and I stumbled upon the ketogenic diet myself and
then I actually went and met with some.
(12:09):
Do you know Dom D'agostino by chance?
A good friend of mine. So I went to, later I went to a
medical, one of his metabolic conferences.
I went, I went to a couple of them.
I think I went to the 1st and 2nd ones when they were in
Tampa. Yeah, Tampa, FL Metabolic Health
Summit. Yeah, yeah.
(12:31):
And there met some guys from, from they're actually, one was
a, was a, a pediatric and another worked with adults at
Johns Hopkins. So I had to work for them with
them for a bit. And that's how I really deepen
my understanding of ketogenic diet.
(12:53):
And that solved as long as I'm as long as I get a good enough
sleep and I'm good with my diet,I don't have seizures.
So the original variation of theKG that used in the 20s for
epileptic children was like pretty much prescribed as like a
four to one lots of you know, liquid Fence, Dairy Fence.
(13:15):
Where you kind of adopting that original protocol or are you
starting off with more of a modified version?
Modified for sure. It wasn't enough protein in that
original protocol, right. So I, I, I was definitely having
much more protein, but I was heavily restricting
carbohydrates for the first several years much more than I
(13:37):
am now. I'm able to have a little more
carbs now, but yeah, I was, I was pretty strict at that point,
but but having much more, more protein than that original
protocol. Were you pretty much able to get
off the medications the same time you started the diet or was
there kind of like a overlap it?Took a while, it took a while.
It was definitely a process. Didn't didn't feel safe to fully
(14:00):
get off them right away. I was, I was kind of titrating
off of them slowly. And but then the other piece of
it is and this is where what leads them to, to sound is that
I, I was experimenting with different nutrients, things like
the phospholipids, phosphol choline and serine, CDP choline,
(14:24):
etcetera. And those nutrients also changed
my life. And then those are in our, our,
our first product that we're launching here in about a month.
Many of those are in that product.
You know, so many of the nutrients that go into here
(14:44):
changed my life. Crazy how how something as
simple as food can have such a profound impact and it doesn't
get talked about near enough. Yeah, oh, for sure, absolutely.
We'll get into another conversation.
But I I sat with the chairman ofthe House Armed Services
Committee yesterday and we're talking about improving
(15:09):
nutrition for the warfighter as well.
Now this is this is super cool, man.
Like our, our part of the keto brick, like it's been in two
studies involved in like military applications.
And one of them just got published early this week
actually. But I'm like, when you look at
what they're feeding, you know, the military personnel, the Mr.
(15:30):
ES, it's like it's got a lot of calories in there.
But I would hope to think that we're past the point of just
looking at calories and actuallydiving into the nutrients
they're in and what they're typically feeding them is far
from nutritious. Far from nutritious.
So we probably have the best military food and combat food in
the world, but it doesn't mean it's good.
(15:52):
And it's, and it's certainly not.
And a lot of it has to do with just some of the requirements.
I mean, they have to have very, very long shelf life after they
have to store a lot of food in prep for a surge.
So, so that's one of the big problems.
So it has to have extended shelflife.
(16:12):
We're talking three to five years shelf life.
So that becomes difficult to getnutrients in there right and
maintain those nutrients. So you have to have something
unique to do that conventional technology, conventional
manufacturing can't do that. So whereas our our new
manufacturing, our proprietary patented technology is able to
(16:35):
do that actually put bio active nutrients, a we don't damage the
nutrients in the 1st place, but then also add bio active
nutrients into a nutritional product and then also give it
shelf life. And that's via the sound wave
technology. That's right.
That's right. So, so yeah, talk to me about
(16:56):
that, man. This is, you're definitely the
only person I know that's doing anything with sound waves as it
pertains to formulation. So what?
What did you, how did you even stumble upon that?
Like where? Where'd you be able to connect
the dots there? Yeah, it's pretty cool.
So I just there was a point Kim point where I just I have a
background in vessel banking. After I I came kind of back to
the world. I, I went to NYU and finance and
(17:16):
got into vessel banking and, andthen left that when I realized
I'm a terrible employee. I need to do my own thing,
right. So I just started poking around
food shows because I'm always looking for, you know, I'm
always experimenting. Like I said, I was, I was early
biohacker and just always tryingto find some a solution for
(17:37):
myself because here I am trying to, you know, have a, an act of
life while also dealing with pretty substantial, you know,
medical challenge. And I, I, I need, I need my
nutrients, but I need them to beable to enjoy them anywhere, be
able to take them anywhere because I'm busy, you know, and
(18:00):
I'm trying to give my, my life meaning.
And that's what that's that's what it was.
That's what drove me through the, the really challenging
times with the when it didn't look like I was going to make it
easily could have given up. I, there's a point that I didn't
want to live anymore. And so, So what, what drove me
(18:24):
through that is, hey, look, I'vegot to give this life some
meaning. There's, there's got to be a
reason for me being here and I've, I've got to bring that
out. So, so that's a lot of what,
what, what drove me in, drives me today, but lost my train of
(18:46):
thought. How was it you you discovered
the sound wave technology like? So, so I just started poking
around food shows and, you know,looking for solutions and I met
a guy at his at his booth. We, we just hit it off for a
while and said, you know, here, come, come to my office next
week and I'm in LA, live in LA and, and he's down in Orange
County. So went down the next week and
(19:09):
he introduced me to this technology.
Ultimately the inventor and someyears, well, took a year and a
half of negotiation to, to acquire the technology to do a
deal with the, with the inventor.
And so then it was basically a, a bench top at the time.
And we had to figure out from there, OK, what do we do to
commercialize it? What do we do to manufacturer
(19:32):
scale? It's completely different animal
to take a, a bench top technology and and scale the
manufacturing that was very challenging.
I didn't have the, the, IT was much harder than I expected that
way, but we got there. And so that was fairly recently
(19:53):
that we, we figured that out. And so, and then really what the
technology allows us to do, likeI said, I'm, I'm looking at it,
OK, when it's being explained tome, OK, that's an interesting
business opportunity, but can italso help me?
And if it can help me, then we can help a lot of people around
(20:14):
the world. And So what we're actually doing
with it is we're helping that biohacker bring joy back to the
process, bring joy back to the regiment, you know, because
instead of having to. Choke down all these pills and
powders that and there's no joy in that, right?
And we want to be able to give them a great tasting and that it
(20:38):
is, these are great tasting withgreat textured food products.
So it's, we're giving them a food experience, a great joyful
food experience for consuming those bio active nutrients that
they they need for. So we're starting with the, the
the mind bar, as I mentioned. So it's essentially is a
nootropic stack and, and what isphysically a bar, but it's a so
(21:02):
it's a, it's a nutrition product.
And so that's what we're starting with.
And then we'll move on to other things as well.
So sport longevity, you know, similitics perhaps over time and
immune etcetera. But starting with the a mind
bar, a nootropic. STAT and necropics are are hot
(21:23):
right now as well so that shouldbe good timing.
What? What does the what is the sound
wave technology actually impart on the nutritional profile?
Sure. What it does is essentially it's
it's a it's a very gentle process.
So conventional technology uses heat under pressure to and, and
additives like sugar syrups, gums, date paste, what have you
(21:45):
to literally stick ingredients together.
In our case, we're using sound waves and this is at a fraction
of a second by the way, sound waves to flow through the
ingredients and form them together at the particle level,
not at the at the molecular level.
So it's not a chemical bonding, which we don't want because then
(22:05):
that that changes the, the character of the nutrients that
are in there. It's a physical bonding at the
particle level, creating this inner particle, bridging that
forms it together very gently. But then when you're eating it,
it melts in your mouth and and crumbles like a cookie.
It's a very different eating experience than from your
(22:26):
typical, you know, bar out there.
We're not using all the additives.
It's our process that's forming to forming it together.
So the adhesiveness basically isjust created from the particles
in the within the molecule themselves via and that are
opened up via the sound waves that they're passing through.
Yeah. So the sounds are the sound
(22:47):
waves are flowing through, the sound energy is flowing through
and then creating these bridgingbetween the particles.
It's very interesting. So like what is the, I know you
haven't launched yet, but like what is the macro profile and
primary ingredients in like the mind bar for instance?
Yeah, it it can be just about anything, but this is a
(23:09):
relatively high fat. So the base is there's 14 grams
of protein. Just start with the macros 14
grams of protein there's a relatively high amount of fat.
So it would be keto friendly there, there are some carbs in
there. So you wouldn't want to have a
lot more if you're strictly keto, you wouldn't have want to
(23:33):
have more than two of these a day or so.
But and then and then what you have in there in terms of bio
active is you've got your phospholipids.
So that's your phosphorylcholine, phosphoryl
serine, CDP choline, there's some Coqui tan, there's a little
bit caffeine, which is a bio active.
(23:57):
And what else? That's about it.
Yeah, but it tastes great. So with this one, the first one
is a chocolate peanut butter flavor.
There's less than a gram of processed sugar.
The rest is honey. And what?
What's the total caloric intake?It's about two, it's 2/20/20.
(24:21):
Nice. Yeah, yeah.
So, and it's just a great tasting way, a great experience
to get those bioactives that youwant for that, that it, it
replaces your bio, your your nootropic stack.
Yeah, now that's super cool man.So like you get the mind one
with the nootropics, you'll havelike the the sport one actually
(24:42):
I'm assuming probably have more caffeine.
Yeah, maybe some that sport. Formula came from some actually
one of our advisors used to workfor the 49ers and so he knows a
lot of the the nutritionists outin the NFL.
And so we asked them, OK, what would you want in a pregame
snack? Because it is a, it is a real
(25:04):
issue for a known issue for, forthese athletes.
What do you have pre game, you know, in between your, your,
your full meal and game time. That's a fair is that's ours of
of time. And you don't want to give them
another full meal, but they so you want to give them some kind
of a snack that's not overly heavy, but will help them during
(25:29):
the game. And So what they came back with
look, we want a moderate amount of protein, 910 grams and then
creatine BCA as possibly some beta alanine and some
electrolytes. So this would be a good pregame,
good pre workout. So this would be one that would
(25:52):
be good for you on a pre workoutbasis.
Very cool man, very cool. And how, how is the journey
through the whole manufacturing process been 'cause we do all of
our production in house and likewhen I think back on like when
we made the first bricks to where we are now, it's like all
the headaches learned. It's been a journey for sure.
It is a lot. It is definitely a lot of blood,
(26:12):
sweat and tears to figure that out.
So. So did you create a new new
manufacturing process? Yeah, so we we do everything in
house, man. So I I made these out of my own
personal needing and way to scratch my own niche.
Never even planned on making it a product.
So I was just making them like on my kitchen counter and then
decided to, I got enough comments and feedback wanting
(26:34):
to, you know, people asking where they can get it, how they
can make it, where to buy it. So we just rolled up our sleeves
and started making them. We were, you know, leasing a
commercial kitchen by the hour, formulating all these things.
Then we started, we lived in a warehouse space, another
commercial kitchen and did that for three years.
Then we just bought a facility afew years back and we've been,
we've just kept production in house from day one.
(26:55):
So it's all been, it's been a journey, man, But it it's
awesome to be, you know, boots on the ground with it.
Yeah. How's that?
I've seen them. How?
How's that? How?
How's it going? It's going good, man.
Like we've got all kinds of flavors now.
We just continue to add new flavors.
We had a little bit of a hiccup when the cacao crisis hit
because cacao butter was our primary fat source.
(27:15):
And then the world was just shaken by storm when that
happened and all of our costs went, you know, 6X.
So we had tallow as a fat source.
Now you know, grass finished beef tallow and that's been
super well received. So yeah, it's, it's, it's, it's
a journey, man. But every day is a a new hurdle
or obstacle to overcome and you learn something new every time.
(27:35):
Yeah, we're we're using cacao butter as well.
But so you don't want, you don'twant to switch to a palm, a palm
steering or something. No, I've always liked the cacao
butter 'cause it's like the highest source of stearic acid
and especially in the Kita community.
I mean like the stearic acid typically digested very well and
from a performance standpoint, you get a host of benefits from
(27:58):
that. No GI distress.
So I've just stuck with the cacao butter as the primary fat
fuel substrate. Yeah, it's a great product.
It's a great ingredient, so for sure.
And so then, if you mind me asking, so you, you, you've been
keto for roughly 10 years. Is that right?
Yeah, it's been over 10. I don't know.
(28:19):
I don't know when my official start date was, but it's
probably coming up on 11 years now.
Oh, great. Pretty well.
And so you're, so there's a lot of debate, right?
I mean, a lot of people say thatyou can't be a bodybuilder, you
can't get into hypertrophy and on, on ketosis, right?
What, what do you say? Obviously you you disagree.
Yeah, I normally just show them one of my pictures of me going
(28:40):
pro at 3.9% body fat and that typically shuts them up pretty
good. Yeah, yeah, yeah, for sure.
A lot of people get back on the longevity aspect of it, you
know, I mean, and that's, that'ssomething I've always been
frustrated with. Like people will say, Hey, you
can't do this long term. You'll lose your ability to be
metabolically flexible. You become insulin, you know,
resistant. And it's like I, I know I'm not
(29:02):
the only one. Like there, I know several
people that have been ketogenic for long term.
And I think there is an issue where people go keto and they
stay, you know, calorically restricted for far too long,
that's going to down regulate metabolism and hormones.
So if you are keto, you need to have periods of time where
you're eating at a higher intake.
But if you monitor that well, then there's no risk I think, in
(29:24):
being strict keto long term. Yeah, I don't understand the
where they where the where they connect keto with insulin
resistance because you're, you're not when you're keto,
you're not pushing the, the the insulin pump, right, so.
Yeah, and your body, I mean yourbody fights to regulate, you
(29:44):
know, standard blood serum glucose level.
So it's not like you don't have glucose in your system and your
body doesn't know how to use it anymore.
And like that's always in circulation.
So yeah, the the the physiological and the
pathological insulin resistance argument against keto is an
interesting one, but I feel likethere's a growing body of people
that are illustrating the the opposite.
(30:06):
Yeah. And and that's, and that's it's
whether it's pro anabolic could be debatable, but it's clear.
Well, you know, based on some studies, but it it makes a a ton
of sense that is it is anti catabolic.
Yeah, right. Anti catabolic and I feel like,
(30:28):
you know, there there is an argument to be made that
insulin, you know, heightened insulin levels could drive more
tissue growth. So from an anabolic standpoint
that would be desirable. But insulin, you know like that
that growth is going to result in fat tissue growth, muscle
tissue growth, cancer cell growth.
(30:48):
You can't really pick and choosewhat growth you want
necessarily. And even if I'm sacrificing some
hypertrophic growth by not eating carbohydrates, I would
think it would be very minimal if any.
And then when I do go into a fatloss phase, I hold on to more
muscle because of the anti catabolic nature of you know.
So at the end of the day, the net outcome is positive in my
(31:09):
opinion. I agree.
I mean they, they may be right that you need that insulin pump
to maximize hypertrophy. Maybe that may be correct, but
the same time the it's the it's just like investing right?
You the the key is to not to lose right, not have the down
cycle, right? So and so if you if you don't
(31:31):
lose muscle, then at the end of the day, you're you're ahead,
right. So exactly that makes a.
Lot, how long have you been doing that?
I mean, if you started doing keto after you had your seizures
and after you've gotten through the medication, I mean, you,
you've been doing it for quite some time yourself.
Been quite a while, you know, maybe 20 years, yeah.
Yeah. So you haven't, you haven't
killed over by way of long term keto yet.
(31:54):
So now looks like you're doing pretty good to me.
Yeah, exactly. I haven't killed over definitely
and and I've even gone in a lot of ways even farther to our
mostly, mostly cannibal. Sorry, I'm mostly, you know,
like a meat eater. What?
What carnivore? Carnivore.
Yeah. Mostly.
(32:14):
Yeah. So what what is what is daily
nutrition look like for you to hedge against the seizures and
just optimize day-to-day function?
Yeah, pretty much. That's basically yeah.
Yeah, I'm just. How do you, how do you construct
your meals? Like are you having, you know,
like 2 meals a day? Meat, eggs, Basics.
Yeah. So for a while I was trying to
(32:34):
do, I'm still doing it, but someintermittent fasting, right, for
the longevity effects of it. But and so I was for a while I
was trying to do 10 only between10:00 and 2:00.
I think Mom does that right. Yeah, Dom's always experimenting
with something, but he's done a lot of the intermittent fasting,
He's done a lot of, you know, crazy extended fasting.
(32:56):
And then he'll come RIP, you know, 500 some odd pounds for
deadlifts after a 5 day fast. He's he's a beast.
I know I've, I've seen that, yeah, it's crazy.
But yeah, so I for me that it just, I just wasn't getting
enough calories. I just, I lost a lot of muscle
mass, a lot. I went from, you know, I wasn't
(33:18):
super lean, but I was, I was 230.
OK, I had some blubber on me, but I went down to down about
185 in months. So I just lost too much, too
much muscle mass. And so, and I'm, I'm, I'm like
511 so and I haven't built it back.
(33:42):
I've I've put some back, but butnot nearly all of it.
And So what was I saying Again, last my train of thought.
How much do you weigh now? I'm about 195 right now. 95 now,
yeah. Yeah, I feel.
Lost a lot and, and, and so right.
So I just wasn't getting enough.So now to answer your question,
(34:03):
how, what do I eat and how do I eat?
So I I have a big protein based and fat based breakfast and that
thing at at lunch and then I tryto not eat after 2:00.
Nice, you said you're most carnivore now when you if you
allow yourself a lot of vegetation, even if it's low
glycemic, do you notice that having a negative impact on any
(34:29):
seizure like symptoms even if it's just, you know, greens?
No, no, it's a the the problem there is when you start having
sugars, that's that's when I have more of a problem.
I can have a little bit sometimes I'll mix in like your
non nightshade carbs like sweet potatoes.
(34:52):
That's that's one that I that I allow myself.
I'll have some sweet potatoes onoccasion and because I'm still
keeping inflammation down. And so if I'm if I do that, I'm
fine. I'm fine.
Yeah. But if I start eating sugars or
chocolate or something like that, like I was on a trip and I
had some desserts with my with my kids and, and I wasn't
(35:15):
feeling so good after that. No bueno.
What? What was the motivation for
going more towards the carnivoreside of the spectrum?
Just gut health and streamline nutrition or what?
It's the, it's part, it's I still have the the immunological
issues, right. So it's not as severe, but
they're still there. So just trying to, it's, it's
(35:36):
kind of a biohacking thing, justtrying to optimize my brain
function as best, best I possibly can.
And for me that's keeping the inflammation down, that's
keeping the immune system very calm.
And So what I found is if I'm the the closer I am to strict
carnivore, the better I feel. Yeah.
(36:00):
So do you notice any issues if you're like eating a ton of
protein relative to dietary fat?Like if you're eating a bunch of
chicken, for instance, and not getting enough dietary fat in
there, do you notice any adverseeffects from that?
You know, I've never, I've nevertested that.
So I'm always getting plenty of fat, whether it be from avocados
(36:21):
or, or the, the, the fat in the,in the meat.
So I'm I'm not sure I've I've actually ever tested that so.
I've seen a few people that likego strict carnivore and they'll
just not be getting enough. Like they'll not be tracked and
they'll be eating intuitively, which is fine, but they'll not
(36:42):
be getting enough dietary fat. So their protein significantly
exceeds fat. And then they're they'll notice
their blood glucose rising quiterapidly despite not having any
carbohydrates, and they'll just have more brain fog, GI
distress, things like that. I should probably I haven't done
the testing of my glucose levelsin a very long time.
(37:04):
I used to I used to stab my finger, check the check the
blood. But at this point I'm able to go
by feel. But it would that would be a an
interesting test to to check that.
So maybe I will start testing myblood again.
Yeah, it's I'm, I'm always running some kind of
experiments. So it's always interesting to
see a certain foods and ratios impact things.
(37:25):
For sure. That's what you find out in in.
Yeah, yeah. I mean, I'm, I'm pretty much,
you know, like I'm, I don't claim to be carnivore because
I'll have some things that are not, you know, technically
carnivore. But I'm 99% of what I eat is,
you know, carnivore, lots of meat, lots of eggs.
And then I like the keto brick aday typically.
(37:46):
So that's not, we got some carnivore flavors, but I mean,
depending on what flavour I'm using, it's not technically
carnivore. So, you know, I have
predominantly fats and proteins and I'll either do a one to one
ratio in grams of fat to proteinor my fat will exceed protein in
grams. But if I ever have like a ton
of, you know, leaner cuts, like a bunch of fish or seafood or
(38:08):
chicken or something like that relative to fat, like I just
noticed a lot more GI distress, a lot more fluid retention, a
lot more brain fog. Interesting.
OK so the higher your fat the better.
Better the brain fog and the fluid retention.
Yeah. So I I won't hold as much excess
(38:29):
fluid retention if my fat ratio is on the higher side of things,
whereas I will I will if I have too much protein relative to fat
and. When you say 1 to one or you
mean on a caloric basis or just a pure gram?
Usually gram basis. So like for me, you know, my
maintenance intake is around 3 thousand 3300 calories.
So if I'm targeting that, I'll do a one to one ratio in grams
(38:51):
fat, 2 protein. So typical day for me might be
like 200 two 150 grams of fat, 200 grams of protein or
something like that. Oh wow.
OK, wow. But it really just depends on
where I'm at, if I'm in a building phase or a cutting
phase, because obviously the intake differs quite a bit
between the two there. So yeah, your building phase,
(39:12):
what do you what, what's your ratio?
So I'll typically be around thatone to one ratio in a building
phase. And then when I'm in a cutting
phase, obviously my total intake's dropping.
There will be, I've got like A7 phase protocol that I do when
I'm in a a fat loss phase. But I'll start with a very high
fat ratio, like 80% of my calories coming from fat.
(39:33):
And then I'll titrate protein upgradually while fat is dropping
until I find my unique protein threshold.
And then from there I start dropping both fat and protein.
All the while total calories aredropping and then I'll get down
to, you know, just shy of 2000 calories or so and then which is
pretty low for me. And then I'll start introducing
(39:53):
ketogenic caloric refeeds on a weekly basis or something like
that to peak for the competitionor whatever it is I'm doing.
You say unique protein threshold.
What? What do you mean by that?
Explain that. So basically like when protein
is too high relative to fat, that's when people start to
experience that GI distress, rising glucose, dropping
(40:15):
ketones, brain fog. And that's going to be different
for everybody, kind of depends on the phase they're in.
So like for me in a, in the context of a fat loss phase,
that's typically around about 200 to 220 grams of protein.
So that's my protein threshold, and then I'll start dropping it
from there because anything beyond that is just not really
(40:35):
optimal. Plus, once you're fat adaptive,
I mean, you're not getting your energy from protein.
It's not really a great substrate for fuel.
So if you're only have so many calories to work with and you're
taking in far too much protein relative to fat, your energy is
going to be hindered. And if your energy is down, you
can't train as well. And if you can't train as well,
you're going to be more at risk of losing lean tissue.
(40:55):
So there's definitely a science to it all.
Yeah, for sure. It's interesting.
I'll I'll start exploring that. That's very interesting.
Yeah, we, we can talk all day long about nutrition, man.
What's what's on the horizon forthe sound bars?
Like what is the, you're going to launch in a month or so.
So like what is what's the the plan from a marketing exposure
(41:17):
standpoint, just like how's thatgoing to play out?
Yeah, Yeah. So we'll launch here in about a
month. And so again, we're we're, we're
bringing the joy back to the to the regimen.
We're focusing on those hardcorebiohackers, right?
And so we're what we're offeringa is joy, but then also
(41:39):
efficacy, right. So because we what we're our
technology allows us to do is touse a microencapsulation form of
these these bio active nutrients.
And so the microencapsulation iswhat allows it.
So you know, when you take, takesupplements and your urine turns
green or yellow or something, you, you know that you're just
(42:03):
peeing it down the toilet, right?
You swallowed it and it's going right down the toilet.
So the, the trick is to be able to get it into the cells to
actually do some work, right? So the microencapsulation allows
for that. And then also the added benefit
of, of masking the bitterness and, and protecting and
preserving them in the, in the matrix of the, of the, of the
(42:25):
product. So, so, so that's, that's really
the the value prop to these folks.
And so going after them because again, bring that joy back
mostly, right. And then how we're getting there
is podcasts like this and then going to every every conference
that we can. That's this bow hacking and
(42:47):
longevity focused. And so that's it.
That's our plan. We're DTC for the next, you
know, good 1824 months. Once we once we launch, that's
the focus. And again, launching with that
nootropic stack of the mind product.
And then again, we'll, we'll layer in later.
Well, first we'll come out with some more flavors of the, of the
(43:09):
mind product. Right now it's the chocolate
peanut butter. We'll add some more.
And then next we'll be a, a sport with the ingredients we
talked about earlier. And then again, a longevity
after that. Nice, nice.
That's the plan. Are y'all going to be at Hacker
Health in November that conference?
I'm aware of it. I'll we're, we're looking at it,
(43:31):
yeah. You should come man.
I speak at that one. This would be the first year
that I don't have a booth there for our product.
But we I've been there every year they've had it and that's
always been a good conference for getting it out in front of
people and they've really pushedtowards the biohacking space.
So that would be a good one for you.
Yeah, remind me, where is it? It's in Florida this year, so
(43:51):
it's normally been in Austin, TX, but this year it's going to
be in Florida, I think Tampa area.
But yeah, it's just hack your health.
So if you search that, you'll find the location, but that'd be
a good. One, yeah, for sure.
So where are you based? I'm in northwest Arkansas.
OK, OK, cool, cool. Where?
Where are you? I'm in LA in the Palisades.
(44:13):
You said that. Nice.
The Palisades right here in the moment, at the moment.
But this is my home, so. Yeah.
And we, we survived the fires, obviously.
So yeah. LASLAS been, man, they've been
hit with all kinds of things lately, man, they've been put to
the wringer. Yeah, it's been, it's been
rough, you know, but my, my kidsare now 11:00 and 12:00.
(44:36):
And I think about the last five years with everything that's
gone on, they've had they've, they've had to deal with a lot
of adversity already, which is, you know, good for them in the
long run. Yeah, yeah, build, build stuff,
kids, resilient kids. You know for sure if they're
able to be just subjected to allthe hardships and just come up
swinging, you know? Yeah, that's right.
And they've been, I've been really impressed with, you know,
(44:57):
particularly the fires that was,we were displaced for a few
months, for four or five months and they just kept motoring
through. They were fine, you know, So
what? Did you have to do with like
schools and stuff? Because obviously when you're
displaced, I mean, they're not going to the same school, I'm
assuming, yeah. The school burned, school burned
down. That's in them.
It was it was in the Palisades village.
(45:19):
So it temporarily moved to thosetwo boys and Girls Clubs in
Santa Monica that we were temporarily and then found
another location in area called Ocean Park so far further South.
So, so it worked out and the, the new facilities beautiful
(45:40):
and, you know, really excited about it.
So, and my daughter's still there.
That's a little school called 7 Arrows and my son's off to
middle school. He's on 7th grade now.
So he's in a completely out in Calabasas school called
Viewpoint out there. And so it's completely it's,
(46:00):
it's pretty complex now. So it's.
Cool man. Yeah.
I got a three-year old and A andI my my newest son.
I mean he just turned 6 weeks old I guess.
So I'm on the early chapters trying to get adjusted and
acclimated to having two kiddos,which is which is tough.
(46:21):
It, it is tough. It's, it's, it's, you know,
exponential, right? So then you have a third one.
Then it just really gets crazy, which I don't have, but when
I've I've seen folks have a third and it's because you're no
longer, as they say, no longer playing man to man, right?
It's it's for sure. So you're going to do that,
You're going to have another. One, I don't know man.
It'll be two or three for sure. I don't know which.
(46:43):
I've talked to people that have two and I've talked to people
that have three and from what I've gathered, 3 is amazing once
they're all old enough to kind of like be relatively
self-sufficient. But like if you get 3 kids that
are all, you know, like young, that's like just brutal.
That's what I've been told. It it is hard well, and having
two that are minor 16 months apart.
(47:06):
So it was really good for them because they're, they're,
they're joined at the hub, you know, girl and, and they, they
get along very of course, there's, you know, they have
spats of course, but but in general they get along very,
very well. So it's good for them to be
close in age and of course, having the older boy and the
younger girl, you know, they're pretty much developmentally the
(47:28):
same, right? So that was good too.
There's something about us boys.We're just, you know, there's
something wrong with us. We don't, we takes us a while,
but so that's great. And so anyway, it's been, it's
been quite a dream. I've, I've learned being a, a
dad is, is which I love it, lovethe experience.
(47:51):
We've done it a long time ago, had I known how great it was.
But it's hard and it's, and I tell you what it's it's taught
me more about the world, more about life than anything else
else. It's hard for everybody, but
it's hard, especially if you're like trying to build a business
(48:11):
because you're you're working more than the 9 to 5 for sure.
And like you're passionate aboutit as you should be, but you're
also obviously passionate about your family.
So like trying to toe that line to not leave anything, you know,
left undone is, is a challenge. But I feel like having kids,
it's just, it gives you so much perspective, man.
(48:32):
Like it lets you recognize very,very clearly what actually
matters in life, what's important.
And I feel like that that that'sgood.
That's worth every, every hardship it brings.
It's it's worth it. Absolutely exactly right I'm.
Excited for it, man. You got you got all kinds of
cool stuff in the pipeline and the horizon.
I would definitely check out Hacker Health.
(48:53):
I'd love to meet you there if you got a booth there.
Yeah, that'd be great product. But I I love, I love all things
manufacturing and food and quality and integrity of
ingredients. So the fact that you're leading
the front line on a new technology with the sound waves,
I mean, that's, that's super exciting, man.
Yeah, for sure. I'll, I'll definitely work on
getting there and I'd love to meet you and love to get you
(49:14):
some samples for sure. Or the other when he gave you
some product. Likewise, I'll I'll send you
some bricks, send me some sound bars and we'll just make it a
even swamp. We'll try.
Let's do it. Awesome.
Awesome, Don. Well, where, where do people go
to find out more? I know I went to your website
prior to recording. There's no way to purchase yet
of it because they haven't launched, but I guess you got
like an e-mail. No, Yeah, yeah, you can put your
(49:35):
your e-mail on there and in about a week it'll look
completely different. But yeah, sound dot food is, is
the website and go there and keep keep tabs on us.
Again, you can put your your e-mail in there to get for
notification when they're available and love for you to do
that. And and I would love to get some
samples out. Awesome, Don.
(49:56):
We'll keep killing it. Keep fighting the good fight.
There's everything I can do to help you.
Just let me know brother. Will do same to you.
Thank you. Great.
Take care.
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