Savvy Talk

Savvy Talk

SavvyTalk is hosted by Maha Abouelenein, who brings you communication strategies and trends for businesses, drawing from her vast experience as a professional storyteller and PR expert for the world’s largest companies. Maha has more than 28 years of experience, advising top government and corporate leaders. She is the Founder and Managing Director of Organizational Consultants, a strategic communications firm with offices in the USA, Dubai and Cairo. Maha has been managing communications for GaryVee’s brand for the past five years and has worked on all the major global sporting events including the African Cup of Nations in Egypt, the Olympics in the UK and the USA, 2 NBA All-Star Games, 4 NFL SuperBowls, and 8 Grand Slam Tennis Tournaments. She is an avid football fan and holds a Masters Degree in Communications from Minnesota State University – Mankato, USA and an undergraduate degree in International Business & Marketing with a minor in French.

Episodes

Entrepreneur, Nutritionist and Mother - Fayrouz Eid

June 13, 2022 • 32 mins
On today's episode, I'm joined by my dear friend Fayrouz Eid. A talented entrepreneur, nutritionist, and mother of two adorable kids. Her passion for entrepreneurship made her build The Wellb, a company focused on helping people find long-lasting sustainable nutrition so they can get healthier and reach their goals. We first met while I was involved in a project of introducing Netflix to the Middle East. As a good chat betw...
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Art is an investment - Nadine Abdel Ghaffar

May 10, 2022 • 20 mins
Nadine Abdel Ghaffar is the Founder and General Manager of Art D'Égypte and is my guest for this weeks show. She is an extraordinary woman that supports and promotes the Egyptian art and culture scene in bold ways never done before - including a massive installation at the Pyramids which seemed impossible to execute. We talked about traditional art, about digital art and its potential. I leave you with her quote: "Don't...
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It’s never too late - Mazen Yassen

April 20, 2022 • 41 mins
In today's episode, I'm joined by Mazen Yassen, the Content Creator behind Justagoproer. Also actor, director and artist Manager. I have followed his work for about 6 to 7 years. We talked about his trajectory from the corporate world, where he stayed for 14 years, to then becoming an artist and content creator, a word that didn't even exist back then. Everything started to happen when he bought a GoPro and self-taught ...
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Innovation, Investments, Blockchain, Family - Naguib Sawiris

April 5, 2022 • 32 mins
In today's episode I am sharing my conversation with the chairman of Weather Investments's parent company, the former chairman and CEO of Orascom Telecom Holding, my former boss and mentor, Naguib Sawiris, at this amazing event, RiseUp Summit in Egypt. Back in 2017, I interviewed him for his first appearance at Rise Up and once again I had this pleasure at the end of 2021. We had the chance to talk about innovation and how ...
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Mommy’s Happy Hour - Heba Shunbo

March 21, 2022 • 20 mins
On today’s episode I’m joined by Heba Shunbo. She’s such an amazing personality—entrepreneur, interior designer, writer, podcast host, wife, mother of twins and one of the sisters behind the bakery The Four Fat Ladies. And just in time for Mother’s Day check out her book called "Mommy's Happy Hour." Love the new cover Heba!!! We got a chance to connect in Cairo about life as a modern mom and all the things — spoiler ale...
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Maha’s talk at the RiseUp Summit in Egypt

March 7, 2022 • 30 mins
In today’s episode, you guys will watch my talk at this amazing event, RiseUp Summit in Egypt. I shared my thoughts on how you can connect with your audience and build your brand through cultural relevance and storytelling having nothing less than the pyramids of Egypt as the background. An outstanding conference that brought together people like Nadine Abdel Ghaffar founder of Art D'Égypte; actress Amira Adeeb; and for the sec...
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Sometimes there is no solution – Omar Samra | Savvy Talk Podcast Season #4

January 25, 2022 • 40 mins
We are launching Season 4 with a special series from newsmakers and shakers from Egypt! And then get ready we have an NFT edition, a Dubai edition and SO MUCH MORE.  On today’s episode I’m joined by Omar Samra. He’s such an amazing personality—both an entrepreneur and as someone who has scaled amazing mountains and peaks in his life. He is the first Egyptian to climb Mount Everest, also is one of 40 known people to accomplish the &...
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Good Managers & Good Employees

March 22, 2021 • 10 mins
This week, we're talking about the qualities of good managers, and how to improve your own visibility as an employee. Maha shares how the role of the manager should be like that of a coach--someone who is motivating you to perform better, and help you grow.
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Maha answers your questions

March 15, 2021 • 12 mins
This week, Maha answers questions we’ve received through the podcast and on Instagram over the last few weeks. On this episode, how to market a new pizza place with a shoestring budget, does Maha play tennis, can you make a ‘big’ announcement entirely organically, and a few more!
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Should you be on Clubhouse?

March 1, 2021 • 11 mins
This week, Maha shares her thoughts on why Clubhouse is working, the power of social audio and her tips to consider if you'd like to engage on the platform. You can connect with her on Clubhouse, where she'll be hosting more rooms over the next few weeks. You can DM her on on [Instagram](https://instagram.com/digitalandsavvy) for more.
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Your network is your net-worth

January 18, 2021 • 10 mins
A key takeaway for Maha to help get through periods like we've had last year were her relationships. Maha shares how she categorises them and recommends you get out your notebook and write down the relationships you will look after in the coming year.
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The Future of Work in 2021

January 11, 2021 • 15 mins
2020 changed a lot of our work behaviours—everything from working from home, running meetings & projects via video conferencing and tech-based collaboration tools, and the change of that work-life balance. On the episode, Maha shares her top 10 markers for what the future of work holds in the new year and how businesses should adapt. Tell us what the future of your workplace looks like by connecting with Maha on Instagram.
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2021: Intention & Attention

January 4, 2021 • 20 mins
Happy New Year everyone! We're kicking off 2021 with Maha's top learnings from the year that was, and her outlook for everything you need to pay attention to over the next 12 months. She also shares why 2021 is the year of intention & attention.
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Maha’s tips on adding value to a business

September 14, 2020 • 17 mins
Maha often talks about creating value--for yourself and for others--and this episode features a few tips on how to get started on that process of value creation. She also shares a few pointers on how to define that value for a client so that it's a win-win for everyone.
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8 Practical tips for essential communication

August 10, 2020 • 18 mins
We've been facing a huge shift in everything we do thanks to the circumstances around us--from how we live and shop to how we communicate with each other. On this episode, Maha shares 8 tips on communicating the essentials, how we can learn from all this and how we can build new skills.
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Maha on creating value & networking in the post-Covid era (Channel 4 Interview)

August 3, 2020 • 8 mins
Maha joins Nimi on Channel 4 to talk about how you can get started on creating your personal brand and adding value to every relationship.
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Instagram Live with Alli Webb, founder of DryBar.

June 27, 2020 • 36 mins
As we continue this season helping you built the toolkit you need, I’m also going to be talking to entrepreneurs and brand owners about how they're dealing with the circumstances and impacts of the pandemic. My guest for this episode is the CEO & Founder of DryBar, Alli Webb. We got together on Instagram a couple weeks ago to chat about what got her started as an entrepreneur over a decade ago, how she manages so many branc...
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Crisis Communications in a Pandemic

June 16, 2020 • 23 mins
Hey everyone, it's been a while and I hope you're all staying safe. We're back this week and starting off with an episode on my insights on how brands and companies should communicate during a crisis especially as it relates to Covid-19. Stay tuned for more in the coming weeks as we continue to navigate the situation.
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Maha’s 2020 outlook

January 4, 2020 • 18 mins
Happy New Year everyone! This week, I'm sharing my top 10 things to keep an eye on in 2020--for your communication strategy and for yourself too. Plus, details about my upcoming bootcamp in Dubai.
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Down Under with GaryVee (our closed door session at GVx in Sydney)

December 29, 2019 • 17 mins
In August I was in Australia with Gary Vaynerchuk as part of a deep-dive session called the GaryVee Experience (GVx), where attendees get time with everyone who works with Gary--David Rock, Tyler Schmitt, Claude Silver ... and me! I covered a session on earned media, and on this episode, you'll hear me with Gary during our closed-door session talking about some tips & working together.
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