How To Build A Business & Life You Love With Will Polston

Nick welcomes business strategist and performance coach Will Polston for an insightful conversation about personal development, identity, and the journey of entrepreneurship. Will shares his transformative experiences, including a pivotal moment at a Tony Robbins event that shifted his focus from chasing money to empowering others to live fulfilling lives. The discussion delves into the challenges faced by business owners, particularly after exiting their ventures, and the importance of redefining identity and purpose. With a focus on creating a "North Star" mission, Will emphasises the significance of aligning personal values with professional goals to achieve lasting fulfillment and energy in life.    KEY TAKEAWAYS The transition from being a business owner to not having that identity can lead to feelings of depression and a loss of purpose. It's crucial for individuals to recognise how deeply their identity is tied to their business. The concept of self-sabotage may actually be a form of self-care. When individuals feel overwhelmed by growth and the associated stress, they may unconsciously limit their progress to maintain their desired lifestyle and reduce stress. Establishing a North Star or overarching mission can provide direction and purpose after exiting a business. This mission should be something that energises and fulfills individuals, allowing them to detach from specific outcomes and focus on the process. The language individuals use to describe themselves significantly impacts their identity and motivation. Shifting from phrases like "I have to" or "I should" to "I choose to" or "I love to" can lead to a more energised and fulfilling life.   BEST MOMENTS "I grew up with a belief that money equaled happiness... I thought, well, it's obvious money equals happiness." "I believe you can create your North Star... you don't have to travel the world to have this big realisation." "When you have this North Star mission, you are living in your highest values... you take inspiration in spirit, what's another word for spirit? Energy."   GUEST RESOURCES Will Polston - https://willpolston.com/   VALUABLE RESOURCES   FREE DOWNLOAD: "Exit For Millions Blueprint” - This blueprint will help uncover gaps across 15 danger areas that could sabotage your dream of achieving a life-changing exit. https://go.highvalueexit.com/opt-in   Nick’s LinkedIn: https://highvalueexit.com/li   Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies. He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits. Support the show: https://highvalueexit.com/