Nick presents founders and business owners with a powerful diagnostic tool—the Business Model Diagnosis—to address stalled growth, which is often mistakenly attributed to poor marketing or sales. He breaks down the five core components of any successful business model—Customer Segments, Value Proposition, Revenue Model, Delivery Mechanism, and Operational Excellence—and presents 15 key questions designed to evaluate and optimise the entire business engine
KEY TAKEAWAYS
Stalled growth is often a symptom of a broken business model (the core engine of the business) and not just a marketing or sales problem, requiring a shift in perspective to look at the business from a higher, 30,000-foot perspective.
The business model is comprised of five core, interrelated components: Customer Segments, Value Proposition, Revenue Model, Delivery Mechanism, and Operational Excellence.
A powerful strategy is to trim product lines and audiences and "cut to your most profitable customer" to reduce complexity and focus resources on what is driving the most valuable growth.
Founders can unlock rapid growth by re-engineering the revenue model, which includes adding recurring revenue, introducing tiered pricing, or offering performance-based upsells to increase order value and customer lifetime value.
BEST MOMENTS
"If growth is stalled, it's probably not your sales team, it's probably not your marketing funnel either. The truth, most of the time from my experience, is your business model. So let's fix that today."
"You don't need perfect scores, but if you've got weak points across, as I said, two to three of these areas, that's likely the root cause of your growth issues for now."
"When your business model is right, everything else gets easier. When it's wrong, nothing works. So you've got to fix the business model first."
VALUABLE RESOURCES
To get your copy of Nick’s new book, go to https://www.amazon.co.uk/Exit-Millions-Private-Blueprint-Business/dp/1068243902
Nick’s LinkedIn: https://www.linkedin.com/in/realnickbradley/
DM me the words “BUSINESS MODEL”, and I’ll share a simple, powerful framework I use with clients to identify the hidden constraints that stop a company from scaling.
Nick Bradley is a world-renowned author, speaker, and business growth expert, who works with entrepreneurs, business leaders, and investors to build, scale and sell high-value companies.
He spent 10+ years working in Private Equity, where he oversaw 100+ acquisitions, 26 exits, and over $5 Billion in combined value created. He has one of the top-ranked business podcasts in the UK (with over 1m downloads in over 130 countries). He now spends his time coaching and consulting business owners in building and scaling high-value business towards life-changing exits.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/