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May 19, 2025 55 mins

In this episode of ScaleUp Radio, we dive into the fascinating journey of Moksha Menon, the driving force behind &I Technologies Ltd and its flagship product, Moai – an AI-powered stress management app designed specifically for the workplace.

What began as a university project evolved over four years into a proactive SaaS solution aimed at revolutionising how organisations approach employee stress. Moksha shares how her team pivoted from a hardware concept to a software-first strategy, learning key lessons about resilience, product-market fit, and the power of community support along the way.

🔍 What we cover in this episode:

1. The Business & ScaleUp Journey

  • The origins of Moai at the University of Strathclyde
  • Shifting from a hardware concept to a SaaS solution
  • Targeting forward-thinking HR teams with a proactive stress management tool
  • Using gamification (think Tamagotchi!) to boost user engagement
  • Planning for their first paid pilot in June 2025 and setting sights on unicorn status

2. Scaling Up & Overcoming Challenges

  • Navigating early scepticism about chatbot technology
  • Building the product while the team worked full-time jobs
  • The impact of customer feedback on development iterations
  • Staying lean and leveraging grants and credits for bootstrapping
  • The surprise value of mentorship and peer support

3. Quickfire Insights

  • Lessons learned: The importance of visibility, resilience, and timing
  • If starting again: Build a social presence earlier
  • Biggest surprise: How willing people are to help

This is a great listen for aspiring tech founders, HR professionals exploring wellbeing initiatives, and anyone intrigued by how AI is transforming workplace health.

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.

For now, continue listening for the full story from Moksha.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

kevin@biz-smart.co.uk

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

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