Episode #497 - Authenticity & Real Stories Are The Superpower Of The Small Business - with Guy Hayward

In this episode of ScaleUp Radio, we're joined by Guy Hayward, founder of Local Heroes Marketing – a business born from a mission to help independent companies compete against much larger rivals. With over 30 years of experience in global advertising for brands like Nike, Adidas, Microsoft, and Coca-Cola, Guy brings a wealth of insight into how small and medium enterprises (SMEs) can level the playing field through smarter, more authentic marketing.

Local Heroes Marketing, launched just over a year ago, is all about enabling SMEs to “punch above their weight.” In our conversation, Guy outlines how storytelling, authenticity, and well-leveraged digital tools can empower smaller businesses to reach and resonate with their audience more effectively than ever before.

Key Themes Covered:

• The power of authenticity and founder-led storytelling in marketing
• Why PR and influencer marketing can be cost-effective growth levers for SMEs
• How AI can enhance marketing processes—but only with careful human direction
• The importance of breaking big goals into manageable actions and tracking progress

One standout message from this episode?
"Small businesses have something corporates often lack—authenticity and real stories. That’s their superpower."

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For now, continue listening for the full story from Guy.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

[e-mail]

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Guy can be found here:

[e-mail]

 

Resources:

100 Years of Solitude by Gabriel Garcia Marquez -https://uk.bookshop.org/p/books/one-hundred-years-of-solitude-gabriel-garcia-marquez/200038?ean=9780241968581

Xero - xero.com