Episode #503 - Why Knowing Your Ideal Customer Changes Everything for Growth - with David Allen

Hi, I’m Granger Forson, business coach at www.bizsmart-gloucestershire.co.uk. You can also find me on LinkedIn. In this episode of ScaleUp Radio, I’m joined by Dave Allen, Managing Director of Square One Network, a B2B telecoms provider based in Bristol.

Dave’s journey is a great example of leadership growth in action.

 

Having fallen into the telecoms world in the late 90s, Dave has built his career around the belief that communication is at the heart of all good business. Since becoming MD of Square One Network, he’s steered the company through significant cultural shifts, focusing on building a local-first, people-centred telecoms business.

 

In this conversation, Dave shares how taking the time to properly define their ideal customer profile transformed their marketing and growth strategy. He speaks openly about the importance of getting the right people into the business, often hiring on personality first and skills second. His philosophy is simple: people buy from people.

 

We also dive into the financial disciplines Dave adopted after inheriting a company that had experienced several rounds of private equity investment. His lessons on forecasting, cash flow management, and building sustainable growth are invaluable for any business leader.

 

Finally, you’ll hear Dave’s vision for growing Square One Network organically, without losing the personal service that’s become its trademark. If you want inspiration for building a business that balances heart and performance, this episode is for you.

 

To ensure you don’t miss any inspirational future episodes do subscribe to ScaleUp Radio wherever you like to listen to your podcasts.

S

o, let’s now dive into the inspiring journey of communication, clarity and culture with Dave.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

 

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

 

Book a call with Granger - 30 minutes value add conversation for Business owners with Staff.
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You can get in touch with Granger here:

[e-mail]

 

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

David can be found here:

https://www.squareone.network/

https://www.linkedin.com/in/david-allen-03b3135b/

 

Resources:

The Go To Market Playbook by Paul Watson - https://www.amazon.co.uk/MARKET-HANDBOOK-B2B-SaaS-LEADERS-ebook/dp/B0CJ9BPCDK

Cookie Jar Golf podcast - https://www.cookiejargolf.com/podcast-episodes/

Instagram - https://www.instagra