Episode #505 - Disrupting Home Services: How WarmZilla Is Scaling with Tech, Branding, and Bold Ambition - with Matthew Powell

In this episode of ScaleUp Radio, Kevin Brent speaks with Matthew Powell, the founder of WarmZilla – a fast-growing disruptor in the UK home services market. From boilers to EV chargers and air conditioning, WarmZilla has built a 24/7 online platform that delivers next-day installations across the nation.

Over just two and a half years, Matthew scaled the business to multi-million pound revenues, all without external funding  - and they are now in their 7^th year. But now, with an eye on £50 million turnover within five years, he’s exploring new frontiers – from international expansion to possibly bringing in a CEO to help take the business to the next level.

This episode is packed with valuable insights across three key sections:

1. The Business Model & Scaleup Journey:
   Discover how WarmZilla connects customers to a 700+ subcontractor network via a proprietary tech platform, and how its branding (featuring “Derek” the mascot) and TV campaigns have become household recognisable.
2. Scaling Challenges & Insights:
   Matthew shares candidly about the growing pains – from balancing customer and subcontractor needs to cash flow hurdles in a seasonal market – and how innovation and strategic hiring are helping him manage scale.
3. Quickfire Round:
   A punchy end to the episode with insights into Matthew’s mindset, leadership style, and lessons learned.

The one key thing to listen out for? How branding and customer experience – when done right – can truly transform an industry.

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For now, continue listening for the full story from Matthew.

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Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Matthew can be found here:

https://www.linkedin.com/in/matthew-powell-warmzilla/

 

Resources:

YouTube - www.youtube.com

Google Sheets - https://docs.google.com/spreadsheets