Episode #506 - Evolving From Handmade Gifts To A Successful Wellness & Lifestyle Brand - with Edith Peterhegyi

On this episode of ScaleUp Radio, Kevin Brent is joined by Edith Peterhegyi, the creative force behind Eden Collection, a rapidly growing wellness and lifestyle brand that began as a lockdown hobby and is now a thriving business offering beautifully crafted, all-natural products.

From Buzz Bombs to shower mists, facial oils, and home fragrances, Eden Collection has built a loyal customer base through a combination of aesthetic excellence, product quality, and uplifting hidden messages. But this isn’t just a story of pretty packaging—Edith shares the realities of scaling a product-based business, including how she tackled challenges such as cash flow, marketing, and evolving the brand for wholesale success.

The conversation is structured in three parts:

1. The Business Journey – Edith discusses how Eden Collection evolved from handmade gifts into a fully-fledged business with multiple sales channels including direct-to-consumer, wholesale, and markets.
2. Scaling Challenges – From learning the importance of packaging to shifting to upfront wholesale payments, Edith opens up about the lessons learned and her thoughts on the wider ScaleUp Challenges Report.
3. Quickfire Questions – Edith shares the books, habits, and advice that inspire her entrepreneurial journey.

The one key thing:
If you’re looking to grow a product-based business, prioritising packaging and understanding your cash flow early on can be game-changing.

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For now, continue listening for the full story from Edith.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

[e-mail]

 

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Edith can be found here:

https://www.instagram.com/theedencollections/

https://theedencollections.co.uk/

https://www.facebook.com/theedencollections

 

Resources:

Shopify - https://www.shopify.com/

Canva - http://canva.com/