Episode #511 - Democratising Data Science for Agencies – with Matias Carpio

In this episode of ScaleUp Radio, Kevin Brent is joined by Matias Carpio, co-founder of Onlyscience – a soon-to-launch SaaS platform on a mission to make advanced marketing analytics accessible to agencies of all sizes.

Onlyscience is building an AI-powered analytics tool that enables marketing agencies to quantify and optimise campaign performance – all without needing a technical background. The platform, which includes a storytelling layer for actionable insights, aims to help agencies move beyond spreadsheets and guesswork with a simplified yet powerful solution.

Though the business is currently pre-revenue, the team has spent the last 18 months developing the product and recently secured investment – including a highly competitive Innovate UK grant – as they prepare for launch in August 2025.

Kevin and Matias dive into the journey so far, discussing the challenges of being a solo founder, the nuances of building and communicating a clear value proposition, and why self-care and continual learning are essential parts of startup life.

🧠 Key Highlights:

• Product Vision: A SaaS platform automating marketing analytics and forecasting, tailored for small to medium agencies lacking in-house data expertise.
• Startup Journey: Bootstrapped for the first year, now backed by investment and gearing up for launch.
• Go-to-Market: Three-tier pricing model, initial UK focus with eyes on US/EU expansion, and a strong waitlist strategy.
• Leadership Insights: Matias shares the emotional realities of entrepreneurship, from managing expectations to the importance of celebrating small wins.

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For now, continue listening for the full story from Matias.

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Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Matias can be found here:

https://www.linkedin.com/in/matias-carpio/

https://www.linkedin.com/company/onlyscience-ltd/

https://www.onlyscience.io/

 

Resources:

Start With Why by Simon Sinek - https://uk.bookshop.org/p/books/start-with-why-15th-anniversary-edition-how-great-leaders-inspire-everyone-to-take-action-simon-sinek/7820616?ean=9781405977593

The Hard Thing About Hard Things by Ben Horowitz - https://uk.bookshop.org/p/boo