Episode #513 - ScaleUp Club - Sales In, Sales Out – How to Build Funnels That Work - Mark Day

In this ScaleUp VIP Club session, we focused on the crucial topic of building high-performing sales funnels – and cutting through the noise to make your marketing really work.

We kicked off with our new monthly segment, the AI Pulse, delivered by Paul Rhodes. Paul shared actionable insights on building an “AI Brain” – using custom GPTs to extract knowledge from the founder’s head, reduce team dependency, and supercharge productivity. A standout quote: "AI is not about replacing humans, it's about humans with AI versus humans without." Paul highlighted how combining good documentation with a powerful AI assistant allows your team to make better, faster decisions – without relying on you for everything.

Then we dived into the main theme – Sales In, Sales Out – How to Build Funnels That Work, with guest speaker Mark Day, founder of Battle Group Training. Mark drew on his military and fitness industry background to give a practical, boots-on-the-ground view of what it takes to create a funnel that actually converts.

He broke down the funnel into actionable checkpoints:

• Awareness (be visible where your customers already are)
• Consideration (build trust with helpful content)
• Conversion (make buying effortless)
• Loyalty (keep them coming back)

Mark’s perspective was grounded and real – his business scaled through COVID, he rebranded based on changing search trends, and he’s used data to cut marketing waste and fix retention issues. His approach to marketing funnels is laser-focused on solving real problems and avoiding the fluff.

Standout Message: “Keep it simple, show up, be useful – and remember: a funnel is just a journey to build trust, not a sales trick.”

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For now, continue listening for the full story from Mark and Paul.

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Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Mark can be found here:

https://battlebootcamp.co.uk/

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