In this episode of ScaleUp Radio, Kevin Brent is joined by Milo Pinckney, the innovative founder behind Rollr, a startup that's redefining something as everyday as deodorant—transforming it into a premium, sustainable, and aspirational product.
Rollr is not just another personal care brand—it’s a design-first, refillable system that reduces waste while delivering an experience that feels more like applying perfume than deodorant. Think gemstone roller balls, refillable sachets, and patent-pending technology—all designed to create an emotional connection with a product we use 22,000 times in our lifetime.
In just 10 months since launch, Rollr has already expanded into six countries, raised £500k in seed funding, and built significant brand momentum—despite the challenges of launching a pre-revenue D2C product in a tough market.
The one key thing from this episode:
“You have to be authentic to your mission—and find investors who genuinely believe in it.”
Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.
For now, continue listening for the full story from Milo.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/kevin
You can get in touch with Kevin & Granger here:
Kevin's Latest Book Is Available!
Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
More on the Book HERE - https://www.esusgroup.co.uk/
Milo can be found here:
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