It’s a joy to have Paule Genest (Jen-nes) on the show this week to talk about 
marketing. She is the founder and President of PGPR, specializing in coaching and growing your company’s communications, marketing, and public relations department, elevating your team to the next level.
Paule Genest is Co-Chair of WOW (Women of Water at the AWT- Association of Water Technologies). Over the past 35 years, Paule has worked in public, private, cooperative, and philanthropic. Her clients, and I, particularly appreciate her creative spirit, her human approach to business, her kindness, and her great ability to connect people and rally them around a common vision to promote the influence of targeted projects.
Furthermore, she is an adjunct professor at Université de Montréal and Université de Sherbrooke, she teaches Social Responsibility and Public Relations. She holds a bachelor's degree in administration and marketing and holds the PRP (Professional in Public Relations) and ARP (Accredited Public Relations Professional) designations.
Bottom line: Paule Genest is by far the best marketing person in the water treatment industry. Today, please listen to the things she shares with you, and if you do only one or two of them, your business’ marketing is going to be miles above everyone else’s. I urge you to start working on your marketing plan today.
Your roadside friend, as you travel from client to client.
-Trace
Timestamps:
Introducing Paule Genest, Accredited Public Relations Professional, Coach, Professor, and Co-Chair of WOW (Women of Water at the AWT- Association of Water Technologies) [6:50]
An introduction to marketing [12:49]
What KPIs should we look at in a marketing campaign? [25:08]
How to lead a great marketing meeting [27:00]
What are some of Paule’s favorite marketing campaigns? [32:21]
How to start marketing [36:05]
How to budget for a marketing campaign [39:50]
Lightning Round Questions [45:34]
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