410 Unleash Your Pricing Power: Casey Brown's 'Fearless Pricing' Revolutionizes Business Value

"If you’re excellent at what you do, you’ve got to be paid like you’re excellent." – Casey Brown 

Ever wondered if you're truly getting paid what you're worth? In this unmissable episode of Scaling UP! H2O, we bring back Casey Brown, speaker, founder of Boost Pricing and author of the newly released Fearless Pricing. Known for her electrifying talks and actionable insights, Casey dives deep into how businesses can build confidence, charge their true value, and break free from the fear of pricing discussions. 

From her journey as an engineer to becoming a pricing powerhouse, Casey's passion for helping businesses thrive shines through. Whether you're in sales, management, or leadership, this episode will leave you inspired and ready to tackle your next negotiation.  

Highlights include: 

The Psychology of Pricing:
Why fear dominates most pricing conversations—and how to overcome it.

Pricing Integrity:
Learn how setting and sticking to fair, defensible prices can boost trust and long-term success.

Handling Objections with Confidence:
Proven strategies to turn pricing objections into opportunities.

The "Hot Sauce" Analogy:
Discover how to identify overlooked products or services that can deliver high profits with minimal pricing sensitivity.

Unexercised Pricing Power:
How to unlock hidden revenue by testing and refining your pricing strategy.

Role-Playing for Success:
How procedural memory and consistent practice can transform your sales team’s confidence and results. 

Bottom Line 

This episode is your ultimate guide to fearless pricing, equipping you with the tools and mindset to boost profitability and set yourself apart from the competition. Don't miss the chance to learn from Casey's expertise and take your business to the next level!