423 Pushing the Boundaries: Jacob Deak on Innovating Water Treatment Systems

In this episode of Scaling UP! H2O, host Trace Blackmore interviews Jake Deak, Marketing & Inside Sales Director at Pyxis Lab, for a deep dive into how innovation is born—not in labs, but in the field. Jake shares the story of Pyxis Lab’s rapid evolution from a lean, hands-on team to an industry leader in developing smart, user-informed water treatment technology.

 

Building Solutions from Real-World Problems 

Jake Deak's journey began during the pandemic, stepping into a role shaped by both legacy and urgency. Working closely with his father and the Pyxis team, he reveals how their approach centers around listening intently to water treatment professionals and designing products that directly solve the problems they face. 

From the ST500 sensor to the OxiPanel, Jake breaks down how each product starts with a call from the field—an operator struggling with membrane fouling, or a technician frustrated by unreliable chlorine measurements. Pyxis doesn't stop at fixing problems; it uses those challenges as fuel for continuous R&D cycles, bringing hardware, firmware, and app-based solutions to life.

 

Innovation Through Collaboration and Core Values 

The success of Pyxis Lab isn't just about technology—it's about a culture deeply rooted in empathy and real-world experience. Jacob discusses the importance of maintaining strong core values and explains how hiring practices focused on field expertise led to better tools and better service for end users.

 

From Product Development to Media Innovation 

Leveraging his media background, Jacob also reveals the upcoming launch of Pyxis Lab’s new podcast, "In The Flow." Created to foster industry education and dialogue, this initiative underscores the company's commitment to advancing the water treatment profession through open communication and shared knowledge.

 

A Clear Takeaway 

If there’s one message that defines this episode, it’s that the best innovat