427 July 4th! Entrepreneurship, Water Wells, and the Spirit of Liberty

“Give Me Liberty or Give Me Death!” - Patrick Henry 

Honoring Innovation, Freedom, and Small Business on the 4th of July 

In this special Independence Day episode of Scaling UP! H2O, host Trace Blackmore brings you a rich blend of patriotism, professional insight, and entrepreneurial spirit. Opening with reflections on July 4th traditions—from fireworks to parades—Trace sets the stage for a compelling conversation with Jack Clark, Owner and Founder of 180 Water. As the water industry faces growing demand and generational turnover, Jack offers a bold solution: a replicable franchise model designed to preserve institutional knowledge and sustainably expand access to clean water.

A Rancher Turned Water Well Visionary 

Jack shares his origin story, from growing up on a ranch in Montana to launching a water well drilling company that now spans multiple states. What started with a neighbor’s influence and a deep respect for self-reliance evolved into a career in well drilling—and eventually, a scalable business framework. Jack walks us through the unique challenges of finding water in fractured rock regions and explains how field wisdom, data monitoring, and humility define success.

Franchising in the Water Sector: Solving the Knowledge Drain 

As the industry grapples with aging experts nearing retirement, 180 Water is addressing a critical issue: the loss of operational and geological expertise. Jack reveals how his team is onboarding retiring professionals as equity partners to serve as regional hubs, blending mentorship with modern operations. Their approach enables local ownership, data collection, and scalable customer service, while preserving regional nuances in well drilling.

Lessons in Leadership, Accountability, and Resilience 

Jack emphasizes that real growth stems from reflection, mentorship, and integrity. He discusses how accountability—rooted in ranch life—translates into transparent client relationships, responsible site practices, and support systems that empower franchisees. His goal? To build a network of highly trained, values-aligned professionals who ensure the longevity and safety of our groundwater resources.

The Spirit of Liberty: Patrick Henry